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1、CONFIDENTIAL,Frequently Used Template,Text,Template,June 2002,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the
2、 discussion.,1,PPT TABLE 2,Heading,Heading,Text,Text,Unit of measure,* Footnote Source: Source,2,PPT TABLE 3,Heading,Heading,Heading,Text,Text,Text,Unit of measure,* Footnote Source: Source,3,PPT TABLE 4,Heading,Heading,Heading,Heading,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,4,
3、PPT TABLE 5,Heading,Heading,Heading,Heading,Heading,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,5,PPT TABLE 6,Heading,Heading,Heading,Heading,Heading,Heading,Text,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,CONFIDENTIAL,Frequently Used Template,SEO VA,Te
4、mplate,June 2002,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,7,Unit of measure,* Footnote Sou
5、rce: Source,Text,Text,Text,8,Unit of measure,* Footnote Source: Source,Title,Text,9,Unit of measure,* Footnote Source: Source,Title,Text,Title,Text,10,EXHIBIT TITLE,* Footnote Source: Source,Title,11,EXHIBIT TITLE,* Footnote Source: Source,Title,12,EXHIBIT TITLE,* Footnote Source: Source,Title,Title
6、,13,EXHIBIT TITLE,* Footnote Source: Source,Title,Title,Title,14,2 COLUMN,* Footnote Source: Source,Title,Title,Text,Text,15,3 COLUMN,* Footnote Source: Source,16,4 COLUMN,* Footnote Source: Source,17,5 COLUMN,* Footnote Source: Source,18,6 COLUMN,* Footnote Source: Source,Title,Text,Title,Text,Titl
7、e,Text,Title,Text,Title,Text,Title,Text,19,7 COLUMN,* Footnote Source: Source,Title,Text,Title,Text,Title,Text,Title,Text,Title,Text,Title,Text,Title,Text,Title,Title,20,8 COLUMN,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,21,3-STEP,Text,
8、Text,Text,Text,22,4-STEP,Text,Text,Text,Text,Text,23,5-STEP,Text,Text,Text,Text,Text,Text,24,3 HORIZONTAL,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,25,4 HORIZONTAL,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,26,5 HORIZONTAL,Unit of measure,* Footnote S
9、ource: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,27,4-STEP,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,28,FLOW 2,Text,Text,Unit of measure,* Footnote Source: Source,29,FLOW 2 TITLE,Unit of measure,* Footnote Source: Source,Text,Text,30,FLOW 3,Unit
10、 of measure,* Footnote Source: Source,31,FLOW 3 TITLE,Unit of measure,* Footnote Source: Source,Text,Text,Text,32,FLOW 4,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,33,FLOW 4 TITLE,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,34,FLOW 5,Text,Text,Text,Text,Text,Unit
11、 of measure,* Footnote Source: Source,35,FLOW 5 TITLE,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,36,HORIZONTAL FLOW 3,Unit of measure,* Footnote Source: Source,Text,Text,Text,Title,Text,Text,Text,37,HORIZONTAL FLOW 4,Unit of measure,* Footnote Source: Source,Title,Text,Text,T
12、ext,Text,Text,Text,Text,Text,38,HORIZONTAL FLOW 5,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Title,Text,Text,Text,Text,Text,Title,Text,Text,Text,Text,Text,39,HORIZONTAL FLOW 6,Unit of measure,* Footnote Source: Source,Title,Title,Text,Text,Text,Text,Text,Text,Text,Text,Text,T
13、ext,Text,Text,Text,Text,Text,Text,Text,Text,40,HORIZONTAL FLOW 7,Unit of measure,* Footnote Source: Source,Title,Title,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,41,FLOW WITH SHOCK 1,Text,Text,Text,Unit of measure,* Footnote Source: Sourc
14、e,Text,Title,42,FLOW WITH SHOCK 2,Unit of measure,* Footnote Source: Source,Title,Text,Text,Text,Text,Text,Text,Text,Text,43,FLOW WITH 3 COLUMN,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,44,FLOW WITH 2 COLUMN,* Footnote Source:
15、 Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,45,SQUARE FLOW,Unit of measure,* Footnote Source: Source,Text Text,Text Text,Text Text,Text Text,46,FRAMEWORK,Unit of measure,* Footnote Source: Source,Text Text,Text Text,Text Text,Text Text,47,Unit of measure,* Footnote Sourc
16、e: Source,Title,Title,Text,Text,48,Unit of measure,* Footnote Source: Source,49,Unit of measure,* Footnote Source: Source,Title,Text,50,xxxxx,Title,Text,Title,Text,Title,Text,Title,Text,51,Unit of measure,* Footnote Source: Source,Title,Title,Title,52,Unit of measure,* Footnote Source: Source,Title,
17、Text,Title,Text,Title,53,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,54,Unit of measure,* Footnote Source: Source,55,SCP,* Footnote Source: Source,xxx,xxxx,xxxx,xxxx,erformance,tructure,onduct,External shock,S,C,P,56,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Tex
18、t,Text,Text,Text,57,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,58,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,59,Unit of measure,* Footnote Source: Source,60,Unit of measure,* Footnote Source: Source,Tex
19、t,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,61,Unit of measure,* Footnote Source: Source,Title,62,* Footnote Source: Source,Title,Title,Title,Title,Text,Text,Text,Text,Text,Text,63,TEAM STRUCTURE,* Footnote Source: Source,Title,Title,Client,McKinsey,Expert
20、group,64,Unit of measure,* Footnote Source: Source,Text,Text,65,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,66,Unit of measure,* Footnote Source: Source,Title,Title,Title,67,Unit of measure,* Footnote Source: Source,Title,Title Text,Title Text,Title Text,Title Text,Title,Title
21、,68,Title Text,Title Text,Title Text,Title,Title,69,Unit of measure,* Footnote Source: Source,70,Risk management,Title,71,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,72,CYCLE 2,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,73,CYCLE 2,Text,Text,Un
22、it of measure,* Footnote Source: Source,Text,Text,74,CYCLE 3,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,75,CYCLE 3,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,76,CYCLE 4,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,T
23、ext,Text,77,CYCLE 4,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,78,CYCLE 5,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,79,CYCLE 5,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,80,CYCLE 6,Text,T
24、ext,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,81,CYCLE 6,Text,Text,Text,Text,Text,Text,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,82,FORCES AT WORK,Unit of measure,* Footnote Source: Source,Text Text,Text Text,Text Text,T
25、ext Text,Text Text,83,2 BY 2 MATRIX,Unit of measure,* Footnote Source: Source,High,Low,High,Low,Text,Text,Text,Text,Text,Text,84,Text,Low,Medium,High,Text,Low,High,2 BY 3 MATRIX,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,85,Text,Low,Medium,High,Text,Low,Medium,High,3 BY
26、3 MATRIX,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,86,4 BY 3 MATRIX,Unit of measure,* Footnote Source: Source,Text,Low,Medium,High,Text,1,2,3,4,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,87,4 BY 3 MATRIX,Unit of measure,* Footnote Source:
27、 Source,Text,1,2,3,4,Text,2,3,4,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,1,Text,Text,Text,Text,88,STUDY OBJECTIVE,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,89,Text,Text,LEVEL 03,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,90,Text,Text,Text,LEV
28、EL 04,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,91,Text,Text,Text,Text,Text,Text,Text,Text,Text,LEVEL 09,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,92,GANTT 4 WEEK,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,
29、Text,Text,Text,93,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,94,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,95,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,
30、Text,Text,Text,96,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,97,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,98,Unit of measure,* Footnote Source:
31、Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,99,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,100,Unit of measure,* Footnote Source:
32、Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,101,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text
33、,1,2,3,4,Text,102,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,1,2,3,4,Text,103,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,104,Unit of measure,* Fo
34、otnote Source: Source,Text,Text,Text,Text,1,2,3,4,5,6,7,8,Text,9,10,11,12,105,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,1,2,3,4,5,6,7,8,Text,9,10,11,12,1,2,3,4,5,6,7,8,Text,9,10,11,12,106,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Mon,Tue,Wed,Thu,Fri,Text,Respo
35、nsibility,107,Unit of measure,* Footnote Source: Source,Text,Text,Text,Text,Responsibility,M,T,W,T,F,Text,M,T,W,T,F,Text,108,* Footnote Source: Source,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,109,* Footnote Source: Source,Unit of measu
36、re,110,* Footnote Source: Source,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,111,* Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Text,112,* Footnote Source: So
37、urce,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,113,* Footnote Source: Source,Text,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,114,* Fo
38、otnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Text,Unit of measure,115,* Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Text,Text,Unit of measure,116,* Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,Text,Text,Text,Text,Unit of measure,117,*
39、 Footnote Source: Source,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,118,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Title Measure,Label,Label,Label,Label,Label,Label,L
40、abel,Label,Unit of measure,119,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,Title Measure,Label 1,Label 2,Label 3,Label
41、 4,Label 5,Label 6,Unit of measure,120,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Title Measure,Label,Label,Label,Label,Label,Label,Label,Label,Title Measure,Label,Label,Label,Lab
42、el,Label,Label,Label,Label,Unit of measure,121,EXHIBIT TITLE,* Footnote Source: Source,Text,Text,Unit of measure,122,EXHIBIT TITLE,* Footnote Source: Source,Text,Label 1,Label 2,Label 3,Label 4,Text,Label 1,Label 2,Label 3,Label 4,Text,Label 1,Label 2,Label 3,Label 4,Unit of measure,123,EXHIBIT TITL
43、E,* Footnote Source: Source,Unit of measure,124,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,Title Measure,Label 1,Label 2,Label 3,Label 4,Label 5,Unit of measure,125,EXHIBIT TITLE,* Footnote Source: Source,Unit of measure,126,EXHIBIT TITLE,* Footnote
44、 Source: Source,Title Measure,Label 1,Label 2,Label 3,Label 4,Title Measure,Label 1,Label 2,Label 3,Label 4,Title Measure,Label 1,Label 2,Label 3,Label 4,Title Measure,Label 1,Label 2,Label 3,Label 4,Unit of measure,127,EXHIBIT TITLE,* Footnote Source: Source,Title Measure,Text,Text,Text,Text,Text,T
45、ext,Text,Text,Title Measure,Text,Text,Text,Text,Text,Text,Text,Text,Title Measure,Text,Text,Text,Text,Text,Text,Text,Text,Title Measure,Text,Text,Text,Text,Text,Text,Text,Text,Unit of measure,128,Unit of measure,* Footnote Source: Source,Title (Measure),Title (Measure),Title (Measure),Title (Measure
46、),Text,Text,Text,Text,Text,Text,Text,Text,Title Measure,129,Unit of measure,* Footnote Source: Source,Title (Measure),Text,Text,Text,Text,Text,Text,Title (Measure),Text,Text,Text,Text,Text,Text,Title (Measure),Text,Text,Text,Text,Text,Text,130,ROIC TREE ANALYSIS,Percent,Title,Title,Title,Title,Title
47、,Title,Title,Title,Title,Title,Title,Title,Title,Title,Title,Title,Title,131,EXHIBIT TITLE,* Footnote Source: Source,Unit of measure,132,EXHIBIT TITLE,* Footnote Source: Source,Unit of measure,Series,Series,Series,Series,100%=,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,Text,Series,Series,Series,Series,100%=,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,00