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1、Grand Opening of P&G Innovation Center PR Event Proposal,2010.4.20,Our Understanding Event Background,Our Insight Core Theme,Our Contribution Creative Ideas,Contents,Our Actions - Project Execution,Our Understanding,1,With over 138,000 employees in over 80 countries and regions worldwide, P&G has ma
2、ny quality and leading brands worthy of being deeply trusted by consumers. Currently, China has become one of the fastest growing markets for the P&G worldwide. By improving consumers daily life with detailed but meaningful method, P&G has been growing sustainably over the last 170 years., From ,Bac
3、kground,Branding products are as follows:,Society,Corporate,Employee,to improve P to improve P&G branding influence for consumers,to improve P to effectively guarantee P&G branding products performance in the market,To cohere and improve P&G employees honor and ascription degree.,Project Goal,Touchi
4、ng lives, improving life,Project Outline Event Title: P&G Innovation Center Opening Ceremony Event Size: BJIC Innovation Center, VIP and Media Journalists (Total 800 people) Event Date: Month/Day/2010 (TBD) Event Venue: (TBD) Agenda：,Our Insight,2,Discussion,How should we do to accurately set the ke
5、y tone for the event? How should we do to carry the key tone through the event? How should we do to guarantee the quality of event operation?,Analysis,For Society: Touching lives, improving life（BEAUTY & LIFE）,For Corporate: BROADER Development for P&G,For Employee: MORE Support & Opportunity,WE ARE
6、 STRONGER!,Theme Criteria（主题准则）,创-赢未来 Innovation for Future,凝聚力量 辉煌共享 Mutual Brilliant with pooling strength,共谱新篇章 Mutual New Chapter,Direction（方向）Clearly deliver the message of P&G with power Inclusion（包含）Imaginary Space Popularity（大众化）Easy to understand,Theme Design,A Team of Diversity is the foun
7、dation of P&G success and considered as its strength,Reason Foundation,Result Expectation,Together,We Can gain everything We Can do everything We Can change everything,We Can,STRONGER,Innovate,Life,Theme-1,Innovation is the core development power of P&G. P&G creates better life for all of us. Withou
8、t innovation, our life will get nowhere. Lets get together with P&G to make dreams come true.,美好生活源自创想 Better life comes from innovation.,Theme-2,Historically, P&G started business from candle manufacture industry. People enjoyed the bright brought by P&G. Currently, P&G is continuously innovating t
9、o provide better life for us. Our generations will grow up in better society in the future.,创新点亮美好生活 Innovation lightens better life!,Theme-3,P&G brings us a lot. We still need to go beyond the past and ourselves. We create the wonderful future. We can do better for the future.,梦想无限 创新无界 Unlimited D
10、ream Beyond Innovation,Theme-4,创想 引领新未来 Innovation to lead new future,Plain text, but most impressive by non-regular POA theme Strong feeling and impact Humanity without distance and pressure, while Positive Rich Inclusion and imaginary space of “WE CAN”,Theme-5,创想力 新动力 Innovative Power New Momentum
11、,Founding of P&G Innovation Center will bring some kind of new power of changing peoples lives. Meanwhile, P&G branding products are more innovative. Social and corporate value are reflected very well.,Theme-6,创-自由我 Innovation is up to me.,Founding of P&G Innovation Center Innovation is always the t
12、arget we are pursuing for. To unleash our imagination, these are created by us.,Visual Element Design,What Visual Element can represent our Theme?,Numerous P&G circles are intervened together and extended Due circle Infinity mark,Visual Element Design,Resource Opportunity Happiness Confidence Power
13、Future,“ is a familiar math mark. It represents P&G Innovation Centers unlimited resources, platforms, development and power. Infinity represents that P&G will share infinite business opportunities, joy, confidence, strength and hopeful better future. It depicts current situation and future aim as w
14、ell.,Infinity,China factor Global factor P&G factor,Visual Element Design,Theme combines infinity. It reflects unlimited power of P&G Innovation Center management team. Impressive golden font and blue infinite future resemble hope. This is key basic visual design. Other visual factors are on the bas
15、is of it.,Our Contribution,3,Process Design,Preparation Arousing Interest,Invitation & Reception Creating Enthusiasm,Execution Approaching Target,Preparation,TOGETHER WE CAN,How should we prepare to make the event perfect?,Primary visual （主视觉）,Key Visual Extension Knife-shape flag,Key Visual Extensi
16、on Guidance Plate,Key Visual Extension Pin,Documents needed,Event operation manual VIP speech article Host speech article Project executives schedule and workload arrangement Project timeline of project execution,TOGETHER WE CAN,Invitation & Reception,How should we do to attract media and VIP attent
17、ion?,We prepare tailor-made e-invitation card and paper-invitation letter. We send out emails to VIPs since the beginning of May. Staff call those VIPs to confirm their participation one week after the invitation, verifying their address and contact method. We send out invitation letter according to
18、 VIP schedule during the last two weeks before the event.,Invitation for the first time: Tailor-made e-invitation card and paper-invitation letter,Communication for the 2nd time: phone call invitation,Final Invitation: to post invitation letter,Invitation,Invitation Letter Design,VIP Reception,Shutt
19、le buses arrive at airport in advance. To deal with flight delay, we prepare a backup bus and avoid VIPs waiting time. Designated staff welcome VIPs at designated point and guide them to board the buses. We prepare mineral water and paper tissue on the buses. Staff turn on air conditioner in advance
20、 to make VIPs feel comfortable. Staff train bus drivers to let them wear uniforms.,We decorate bus with key visual design to make VIPs feel P&G branding message.,Seat Cover Decorated with Logo,Bus Body Decorated with Logo Design,Entrance Guidance Plate,Parking Lot Guidance Plate,TOGETHER WE CAN,Even
21、t Execution,How should we do to approach target?,会场整体平面图（需要替换）,Exhibition Area,Performance Area,Photo-taking Area,Main conference area,Anniversary Exhibition Area,Sign-In Area,Entrance,Violin Performance,Exhibition Theme: New Long March,Exhibition Theme: New Touching,Exhibition Theme: New Pioneer,Ma
22、in Venue - Visual Design,Procedural Suggestions,1 - VIP Sign-In,Sign-In area decoration:,Sign-In Area,Exhibition Area Outside Main Conference Hall,Sign-In area,VIPs sign their names at sign-in table. They paste logo sticks on chest and sign name on the volume of opening ceremony. Staff guide and hel
23、p VIPs to take pictures at sign-in area. Staff help VIPs to paste logo sticks on their chest and inform VIPs the meaning of the stick is together we can,VIP Sign-In,Sign-In Area - Visual Design,Corridor - Visual Design,Corridor - Visual Design,Violin Performance at Corridor - Visual Design,Product E
24、xhibition Area Visual Design,Warm-up Music,Spot light focuses on the VIP. VIP delivers speech on the stage. LED screen displays VIP image. VIP reviews P&G development in China in the last 20 years and introduces meaning and value of founding of innovation center.,2 - P&G VIPs to Deliver Speech,Host
25、invites VIPs to step onto the stage. VIPs cut ribbon for the official founding of Innovation Center.,3 - Start-up Ceremony,VIPs touring the Innovation center VIPs reviewing posters Exhibition Area CSR (hope school construction),4 - Building tour / poster review,Building Tour Sequence,Venue: New Inte
26、rnational Exhibition Hall (TBD) Crowne Plaza International Airport Beijing (TBD),5 - Dinner Party,18:00 21:00pm,18:00 Guests Arrive,18:00-18:30 Cocktail Party,18:30-19:00 VIP Speeches,19:00-20:00 Banquet & Performance,20:00-20:30 Interactive Activities,21:00 Conclusion,Dinner Party - Procedural Sugg
27、estions,Dinner Party - Guest Arrival,Key Information: Brand Positioning ：Touching lives, improving life Presentation Manner After registering, each participant will receive a bracelet and seating assignment American style food, with cocktail Background music：American modern music Free socializing,Ou
28、tside Cocktail Party Representing a fashionable and leisurely lifestyle Presentation Style： Background Music：Lively + Happiness + Energetic Exhibition Area: to show Innovation achievement of P&G,Dinner Party - Cocktail Party,Internal Designs Simple yet Elegant banquet design,Dinner Party - Banquet,P
29、erformance Art Dancing（Pleasure + Leisure) Alternative Performance Style reveals defined personality and self-determination Demonstrating better life,Dinner Party - Banquet Performance,Fluorescent Light Dancing （Uniqueness Fashionable） This style dancing, full of Innovation and technology correspond
30、s with the essence of P&G, adding color and atmosphere to the event arena.,Dinner Party - Banquet Performance,Dinner Party - Banquet Performance,Fire Dancing（Amazement Leisurely enjoyment） Once the atmosphere of the arena reaches a peak level, performers dressed in modern outfits will mystify the au
31、dience with their fire dancing, invigorating the audience members while echoing the essence of Innovation.,Dinner Party - Banquet Performance,Flying Heavens（Art Elegance） The stage will be filled with dancers wearing long skirts, moving gracefully along with the elegant music. They will remind the a
32、udience of the beautiful “Flying Heavens” murals at Dunhuang.,Our Actions,4,Extended Proposal Set Recommendations MC Suggestions Gift Suggestions Team Structure,Extended Proposal - Invitation Design,Hotel Suggestions:,MC Suggestion:,He graduated from Beijing Language University, majoring in English,
33、 with bachelor degree.,Mr. Ji Xiao Jun Famous anchorman of CCTV Channel 9,commemorative stamp and first-day cover: 20th anniversary of founding of P&G China, Innovation Center Establishment,Suggestion No. 1,VIP Gifts:,Commemorative silver coin and seal: LOGO is printed on it.,Suggestion No. 2,VIP Gi
34、fts:,LOGO seal,Suggestion No. 2,VIP Gifts:,Suit tie and scarves,Suggestion No. 3,VIP Gifts:,Suit Bamboo-made Letter: P&G introduction and Logo are printed on it.,Suggestion No. 4,VIP Gifts:,Suggestion No. 5,VIP Gifts:,Coloured glaze product: it resembles an ancient auspicious animal. Logo is printed on it.,Team Structure:,Thank you!,