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1、Toyotas Recall & Ripple Effect,Quality Division,3,1,2,TROUBLE,DAMAGE,REVIEW,Deep impact on Toyota,Crack on Toyota legacy,Glory days of Toyota,Glory days of .,Production/sales #1 for 3 years (20072009),Qualityaward # 1,in latest 10 years,Brand value # 1 for 6 years (2004 2009 ),Best quality = Lexus-l
2、ike,How do you spell quality ?,L E X U S !,*Source : 一番理由, Bob Sliwa,- Source : / Jun. 29. 2005 -,Appeal to customers with achieving top quality - IQS No.1 for the 9th consecutive year (97 05 ), - VDS No.1 for the 13th consecutive year (9507),LEXUS-like Adj : Means best product and quality,in autom
3、otive industry. Quality,Rapid quantitative expansion after 2000. Top maker rated after 2007,Global #1 in sales,in automotive industry. Sales,Best top brand,Brand value,* Source : Businessweek & Interbrand, 2009,Toyota,193,Honda,149,Ford,109,Cadillac,102,Benz,100,1,2,3,4,5,Brand image,Source : Consum
4、er Reports, 2009,Toyota,Benz,BMW,Honda,Ford,VW,Audi,Hyundai,Porsche,Ferrari,1,2,3,4,5,6,7,8,9,10,32.3,23.9,21.7,17.8,7.0,6.5,5.0,4.6,4.2,3.5,(unit : $ Billion),(unit : points),in automotive industry. Brand,Succeed on both category. Corporation and Quality,Role Model for All Industry. System,9,7,6,5,
5、2,2,51,Number of published book by maker,All of company want to benchmark,* Source : A, Search “Production System”,31,Related Books about Toyota,Related books about global leading makers,Toyota production system. Global role model,Motive power of Toyota growth Quality,Outstanding quality leads brand
6、, sales, production System,Brand,Sales,Production System,Most reliable car (2005. 10 ) - Toyota : 15 / 31 model,CR Reliability,Lexus No. 1 for 9 years (19972005),JDP IQS,JDP VDS,Lexus No. 1 for 13 years (19952007),Segment winner ; 10 / 18 (2005),“ Toyota Car = Quality Car ”,Glory days of Toyota,1,2,
7、Deep impact on Toyota,3,TROUBLE,DAMAGE,REVIEW,Crack on Toyota legacy,Crack on Toyota legacy.,Toyota sales vs. recalls in U.S.,Progress of sales and recalls of Toyota, Source : Automotive News Datacenter(0309), NHTSA,Sales,Recalls,(Unit : Thousand),06,09,03,04,08,07,1,866,2,060,2,543,2,620,2,218,1,77
8、0,200,1,057,657,585,950,4,870,Questions grow on Toyota manufacturing quality. Sales , Recall ,Increasing recall,Toyota sells in the U.S. has grown, but the number recalled has risen more ( 2005, 2009 year ),05,2,230,2,262,Recall Domino ?. Toyota Lexus Prius,Even Prius, the pride of tech. . brake sys
9、tem recall, , Body parts.frame Interior parts. floor mat Braking concern. brake Electronic parts. window control sys. Security parts seat belt Chassis parts. gas Pedal Stuck,On-going Toyotas recall (all kinds of features),Lexus is on the recall list. . fuel delivery pipe & brake system recall, Body
10、parts,Nov. 24. 2009,Frame corrosion ; Tundra 110,000,The National Highway Traffic Safety Administration told owners of some 2000-2003 Toyota Tundra trucks “to remove spare tires mounted underneath the body of the vehicle. Excessive corrosion due to road salts can cause the rear cross-member of the v
11、ehicle frame to fail and allow the spare tire to fall onto the roadway at any time, creating a road hazard for other vehicles. NHTSA said the corrosion may damage the rear brake lines and lead to brake system failure”. Last year, Toyota offered to buy back 1995-2000 model year Tacoma pickups whose f
12、rames were rusted beyond repair.,History,Suspicion, Interior parts,Oct. 2. 2009,Floor mats ; 8 kinds of vehicles (including Camry). 3.8 M,Though Toyota recalled accessory all-weather floor mats in 2007 for similar problems, NHTSA noted that reports of vehicles accelerating rapidly even after the rel
13、ease of the pedal have continued.,Toyota issued a safety warning for 3.8 million Lexus and Toyota cars because of potentially deadly floor mats.,NHTSA and the automaker warn Toyota and Lexus drivers of certain models to remove that floor mats sooner for safety.,2007-2010 Camry 2005-2010 Avalon 2004-
14、2009 Prius 2005-2010 Tacoma 2007-2010 Tundra,2007-2010 ES 350 2006-2010 IS 250 2006-2010 IS 350, Braking concern,Aug. 26. 2009,Brake ; Corolla, Scion. 95,700,Corolla,Scion xD,PCV System,Toyota Motor Corp. is recalling about 95,700 Toyota and Scion vehicles sold in the U.S. because ice could accumula
15、te on their braking systems and make it harder for drivers to slow down. The recall involves 2009 and 2010 model year Toyota Corolla, Matrix and 2008 and 2009 Scion xD vehicles, all equipped with 1.8 liter engines, the company said in a statement today. If people drive the cars in extremely low temp
16、eratures, ice may accumulate at the brake system port and decrease braking power and lengthen vehicle stopping distances, Toyota said. Since the condition can happen at low temperatures, Electronic parts,Aug 24, 2009,Window control ; Camry,Vios,Yaris,Corolla 688,314,In its largest recall in China, T
17、oyota Motor Co.is recalling 688,314 Chinese-made sedans because of faulty electronic window control systems. The recall affects 384,736 Camry sedans made between May 15, 2006, and Dec. 31, 2008; 245,288 Corolla sedans made between May 17, 2007, and Dec. 25, 2008; 35,523 Vios sedans made between Feb.
18、 18, 2008, and Dec. 25, 2008; and 22,767 Yaris sedans made between May 15, 2008, and Dec. 31, 2008 ,window control module,Part of much grease application, Security parts,Jan. 2009,Seat belt ; Vitz, Belta & Ractis. 1.36M,Toyota Motor Corp., the worlds largest carmaker, will recall 1.36 million cars i
19、n Japan and overseas to fix faulty seat belts, exhaust systems or both. Toyota will recall 525,898 Vitz, Belta and Ractis models in Japan built between January 2005 and April 2008, it said today in a filing to the Japanese transportation ministry. The carmaker will also recall about 830,000 of the t
20、hree models exported overseas with the faulty seat belts, spokeswoman Yasue Kato said by phone today.,Belta,Vitz,Ractis,seat belt pretensioner,Suspicion,Stop, Chassis parts,Jan. 22, 2010,Accelerator pedal ; 8 kinds of vehicles 2.3M, 2009-2010 RAV4 2009-2010 Corolla 2009-2010 Matrix 2005-2010 Avalon,
21、 2007-2010 Camry 2010 Highlander 2007-2010 Tundra 2008-2010 Sequoia,A mechanical problem could cause the gas pedals to stick and cause unwanted acceleration in 2.3 million of its vehicles, including recent models of its popular Camry and Corolla sedans. (1.7 million were included in the floor-mat ca
22、mpaign),“The condition is rare, but can occur when the pedal mechanism becomes worn and, in certain conditions, the accelerator pedal may become harder to depress, slower to return or, in the worst case, stuck in a partially depressed position.“,The automaker first heard complaints about pedal malfu
23、nction in the Tundra truck in March 2007.,Lexus . corrosion,Jan. 16. 2009,Fuel delivery pipe ; 214,500 vehicles,Toyota said Friday that it has launched a safety recall of about 214,500 Lexus vehicles sold in the U.S. due to the potential corrosion of the cars fuel delivery pipes. The recall affects
24、GS300/350, IS250/350, and LS460/460L Lexus vehicles with model years 2006 through 2008. According to Toyotas statement, some ethanol fuels with a low moisture content may corrode the internal surface of the fuel delivery pipes, resulting in a fuel leak over time. The pipe corrosion may trigger the m
25、alfunction indicator light in the vehicles, the company said.,Fuel leak,Prius not working,Feb. 6. 2010,Brake ; 270,000 vehicles,The National Highway Traffic Safety Administration (NHSTA) is assessing 124 reports from owners about a momentary reduction in braking performance while driving on rough or
26、 slick roads. It said there were four reports of accidents due to a braking problem.,Toyota is preparing to announce a plan to repair the brakes on 270,000 hybrid Prius cars sold in the U.S. and Japan in the past year.,Word of the plan affecting the 2010 model year car was revealed in a letter e-mai
27、led to Toyotas 1,200 U.S. dealers Friday night.,Expansion,Toyota , Recall ? Recall ? Recall ?,“ Toyota has sacrificed its legendary quality in recent years to reach the goal of becoming the worlds No. 1 automaker ”,- Nov. 26, 2009 -,- Oct. 5, 2009 -,“ Toyota has made mistakes adding too much capacit
28、y and growing arrogant. ”,Jan. 27, 2010,.focus on rapid growth appears to have come at a cost to its reputation for quality,Quality mistakes become disaster to Toyota.,Glory days of Toyota,1,2,3,Crack on Toyota legacy,TROUBLE,DAMAGE,Deep impact on Toyota,REVIEW,Deep impact on Toyota.,Sales.,Brand im
29、age.,Resale value.,Resale value.,Trade-in value of a 2009 Toyota Camry has fallen by 4 percent to 6 percent ( $13,967 = $ 11,233. could fall up to 10 percent in short term,Defection Retention Value,Continuous decline,KBB lowers recalled Toyota resale value again,Kelley Blue Book lowered the used-car
30、 values of recalled Toyotas for the second time in two weeks. It initially decreased the value of the recalled vehicles by 1% to 3% but followed the next week with another downward tick of 1.5%.,February 9, 2010,February 9, 2010,The lowest monthly sales since January 1999,Toyotas sales slumped to 98
31、,796 from 117,287, the lowest monthly total for the Toyota City, Japan-based automaker since January 1999, based on data compiled by Bloomberg. Ford outsold Toyota, reversing last years pattern.,; Toyota sales slide 16% after recall as GM, Ford gain,- Feb. 2, 2010 -,25%,09.1 117,287 10.1 98,796,09.1
32、 128,198 10.1 146,315,09.1 93,044 10.1 116,277,* Source : Automotive news data center,U.S. auto sales, January 2010,Jan. 10 VS 09,Sales in U.S,14%,-16%,Q) Would you buy a Toyota? Would you buy the stock?,Source : Internet Poll, ,Buy a Toyota,Buy the stock,Neither,Both,16%,42%,33%,* 4283 responses,Q)
33、 Does this situation make you more likely or less likely to consider buying a new Toyota in the future, or will it have no effect on whether you consider buying a new Toyota?,More likely,No effect,No opinion,5%,72%,2%,Much less,Somewhat less,10%,11%,Less likely,Source : ABC News telephone poll,* 101
34、2 adults,Buy Toyota ?,Concerning Toyota ?,Brand image,9%,Recently dents on loyalty and reliability,Toyota Past vs. Now,- November 2003 -,. Glory days,. The debacle,2003,2010,For years Toyota was a byword for quality and reliability, Toyota is reeling from the enforced recall of millions of its vehicles,Toyotas reputation for peerless quality- its greatest asset - has been shredded.,What started as a small problem with throttles sticking open has snowballed into a crisis affecting 8m cars.,- Feb. 7, 2010 -,The company can be affected one problem .,Ford,MMC,Wheres Toyotas ship going ?,