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1、- 0 -,China Automotive Logistics Challenges and Opportunities -Positioning Yourself in The Hot Market 中国汽车物流的机遇和挑战 - Jacky X. Wang Senior Manager Material Planning & Logistics Ford Motor China Operations,Sep 6 , 2003,Agenda,Introduction Ford Motor Company Overview 福特汽车公司概况 Ford Material Planning & L
2、ogistics ( MP&L ) 福特汽车物流简介 Challenges & Opportunities for China Automotive Logistics Development - 中国汽车物流发展面临的主要问题、挑战和机遇 Optimal China Logistics Solution - 中国汽车物流的整合方案 Optimal Logistics Solution in China,An Introduction To Ford Motor Company,Ford facts,100 years history established in 1903. 1st car
3、for normal people Model T produced in 1908 with sales record of 15 million units 1st assembly line in the world in 1913 #4 on the Fortune 500 #4 on the Global 500 12% global market share 2nd largest manufacturer in world Over 375,000 employees worldwide 110 assembly and manufacturing sites worldwide
4、 in 40 countries,A Brief Introduction To Ford,Ford Motor In China,1913- Ford Model T car exported to China . 1928- A Ford Sales/ Service branch was established in SH 1980- Launched visiting engineering program 1992- Ford set up rep office in China 1994- Ford started to set up 6 components JVs 1995-
5、Ford Motor (China ) Ltd ( Holding company ) established . Ford acquired 20% equity from Jiangling Motor 1996- Ford Motor Credit Rep Office established in Beijing 1997- The 1st Ford Transit vehicle produced in Jiangling Motor 1998- Ford increased to 30% equity of Jingling Motor 2000- Ford China launc
6、hed conservation and environmental program. 2001- Ford Motor ( Tianjin ) International Trade Co. set up in FTZ. 2001- Ford 1st passenger car JV Changan Ford was set up in Chongqing 2002- Ford Global Sourcing Center was established in Shanghai 2003- Changan Ford first 2 products Fiesta and Mondeo rol
7、led off the line.,MP&L Role for Ford China Operations,CAF,Jiangling Motors Co. (Ford 30%),Ford Credit China Representatives Office Ford Motor ( China ) Ltd (Holding Company ),Ford Motor International Trading Co., Ltd (FTZ) (100%),Taiwan Ford Lio Ho (70/30 JV),Changan-Ford (50/50% JV),Ford operations
8、,China Sourcing Office,Beijing,Tianjin,Shanghai,Nanchang,Chongqing,-Suppliers assessment, training and development. -LLP monitoring & management -Overall process coordination,- BU import handling - Customs/ logistics,Plant MP&L set up Daily production & inbound outbound operation support,- BU & part
9、s, office stuffs I/E , customs , logistics - Annual auto show & other M&S events - MP&L strategy and cost analysis for new project - Maintain good relationships with Government officials like MOFTEC, CUSTOMS, - Country coordination with global resource,Logistics integration for whole China Operation
10、s,- 6 -,1. BU Vehicle Import & Distribution 国外整车进口物流及分拨 2. Plant Inbound Logistics 国内工厂原材料进货物流（进口件/本地件） 3. Plant Production Planning and Internal Material Management 国内工厂生产计划及内部物流管理 4. Plant BU Outbound & Distribution 国内工厂整车发运 ( 部分外销） 5. After-sales Service Parts Distribution 售后服务零件的物流管理 （进口件/本地件） 6
11、. Global Sourcing Export from China 全球采购零配件的出口,China Automotive Logistics Covers 中国汽车物流的主要业务范围。,- 7 -,A x B,B,b3,b1,a3,a1,b2,A,A,B,A,B,a1,a2,a2,a3,b2,b1,Phase I,Phase II,Phase III,Phase IV,Value Chain,Material Flow Process,- Material Flow - Information Flow - Capital Flow,Logistics Development and T
12、rend 物流的发展和趋势,A,B,- 8 -,Ford MP&L Logistics Target 福特物流的宗旨,Right time Right parts Right volume Right place Lowest cost Every time,Every time,Ford MP&L Impacts All Key Success Factors For Automotive Industry,MP&L,Products 产品,Customer Satisfaction 客户满意度,Quality 质量,Cost 成本,- 10 -,Ford Plant Operation O
13、rganization,President,M&SS,MFG,MP&L,Purch,PD,Finance,HR,PA/GA,IT (PL),Remark : 1. Business process - functional R/R 2. Communications - critical to success 3. MP&L plays a key role through whole operation process,- 11 -,Plant MP&L Internal Organization Chart,MP&L Director/ Manager,Production Schedul
14、ing Mgr,Pre-Production Planning Mgr,Supply chain Management Mgr,Material Handling Mgr,Customs & Logistics Mgr,Adm.Asst,Systems support,-VBOM maintain -E.C.C.,-Production Plan -Parts orders -Inventory tracking -Emergency order,-Order release -Order track -Suppliers magnt -Emergency order -Supplier pe
15、rfor- mance review,-Packaging/rack -Material receiving -Feed the line -Inventory magnt -In process Material -Non- production material magnt,-,I/E, Customs -logistics magnt -Logistics analysis -BU delivery,PD,M&S/ MFG,STA/ Purchasing Suppliers/ logistics LLP vendors,Suppliers/ MFG/ QLt,Suppliers/ dea
16、lers Customs, LLP , Logistics vendors,Trading Co.,MP&L In-plant Work Process 福特工厂的物流管理体系,Local parts supply,Quality,Marketing & Sales,MP&L,MP&L,MP&L,MP&L,MFG,Vehicle,Dealer,Forecast,Planning,Ordering,Receiving,Line feeding,Production,to delivery,Customer,Customs,Finance,Systems/IT MRP EDI/DDL CMMS V
17、IS,Foreign suppliers,PD Identify parts VBOM E.C.C. Localization,Foreign parts supply,Local suppliers,Customer demand,Inbound / Outbound,Challenges,Purchasing,(STA / Commercial),* Identify suppliers * Confirm price & commercial terms * Supplier cost reduction,Marketing & sales,MP&L plays a key role f
18、or China plant operation 福特物流管理内、外的主导作用,Dealers 1,Product,Development,Quality,IT,Dealer 2,Dealer 3,Ford trading company,Foreign supplier 1,Foreign supplier 2,Foreign supplier 3,Local supplier 1,Local supplier 3,Local supplier 2,MP&L,Short delivery time Low shipping cost,Short lead time Low shipping
19、cost,RDC,Supplier Parks,JIT or frequent delivery,Agenda,Introduction Ford Motor Company Overview 福特汽车公司概况 Ford Material Planning & Logistics ( MP&L ) 福特汽车物流简介 Challenges & Opportunities for China Automotive Logistics Development - 中国汽车物流发展面临的主要问题、挑战和机遇 Optimal China Logistics Solution - 中国汽车物流的整合方案
20、Optimal Logistics Solution in China,- 15 -,1. BU Vehicle Import & Distribution - I/P, 3C,Sales 国外整车进口物流及分拨 - 配额、许可证，3C 认证，销售渠道。 2. Plant Inbound Logistics - Time & Cost 国内工厂原材料进货物流（进口件/本地件）- 成本 + 时间。 3. Plant Production Planning and Internal Material Management - Planning, production & cost 国内工厂生产计划
21、及内部物流管理 计划、生产、成本。 4. Plant BU Outbound & Distribution Time, cost, quality 国内工厂整车发运 ( 部分外销）- 时间、成本、质量 5. After-sales Service Parts Distribution- Time, cost, quality 售后服务零件的物流管理 （进口件/本地件）时间、成本、质量 6. Global Sourcing Export from China- Time, cost, quality 全球采购零配件的出口- 时间、成本、质量、供应连管理，,China Automotive Log
22、istics Challenges 中国汽车物流面临的主要问题。,Customers,OEMs,Raw material /Parts suppliers,客户,汽车生产厂,原材料、零配件供应商,Logistics providers,物流供应商,IT/ Solutions providers,系统整合方案,Public press 公众媒体,Consulting 咨询业,Research 科研教学,Transportation 运输（海陆空河等）,Warehousing 仓储,I/E & Customs 进出口/ 报关,Dealership 经销商网络,Packaging 包装,Rack/p
23、allet 料架/托盘,After sales service 售后服务,State/ provincial Authorities 国家/地方政府部门,Your position in hot China Automotive Logistics 中国汽车物流热- 你的位置,Challenges In China Auto Logistics 中国汽车物流的挑战。,Customer demand & satisfaction,Order to delivery,Complex vehicle assembly,Complex logistics,Long supply chain pipe
24、line,Inventory & cost control,Quality control,Automotive industry,China,Global 全球化,Complexity 复杂性,Timing 时间,Products 产品,Quality 质量,Cost 成本,汽车工业,中国国情,Key Factors To Determine Optimal China Logistics Solution 影响中国汽车物流发展战略的主要因素,Quality control 质量控制,Regulation 政策法规,Organization 组织,Communica-tion 沟通,Business practices 业务流程,People 人才,Systems 系统,Globalization 全球化,Localization 本土化,Finance 资金,China automotive Logistics solution 中国汽车物流,Q & A and discussion,Thank you,