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1、,Unit 8,职业综合英语 2,ENGLISH FOR CAREERS,Unit 8 Business Start,新职业英语,Contents,Warm-1,Warming-up,Warm-2,Warming-up,2, 4, 10, 12, 14,1, 6, 8, 9,7, 11,3, 5, 13,You can enjoy more comfortable working conditions. You can choose who to work with.,You can take pleasure in a low-risk and consistent environment.
2、 You may enjoy a feeling of good fellowship at work.,You have concerns about various operational costs,You have to maintain a positive relationship with the boss no matter what kind of person he is.,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Text A-1,Reading A,翻译,声音,1 Rich Aberman and
3、Bill Clerico faced a tough decision as they approached the end of their senior year at Boston College. Start an innovative online-payment processing business, or start graduate school and a new job?,Risk It When Young,Reading A,翻译,2 In the end, they decided to go the safe routeAberman set out for la
4、w school at New York University and Clerico took a job as an investment bankerand they promised themselves that theyd soon get back to start their business. But all too quickly, they saw themselves getting sucked into the workaday world and their entrepreneurial ambitions slipping away. 3 “It only g
5、ets harder to start a company as time goes on,” says Aberman, 25. “As you get used to a salary, you start getting comfortable with a certain lifestyle, which makes it hard to leave for the uncertainty of being an entrepreneur.”,Text A-2,Reading A,翻译,4 Clerico was worried that if he tried starting a
6、company and failed, he would be six months out of school with no relevant job experience or tangible success. “In hindsight, I think that was a dumb fear,” says Clerico, 24. “You can always go and get an entry-level job.” 5 So after just a few months, they changed course: Aberman left law school and
7、 Clerico quit his job, and they founded WePay, an online system for groups to manage their funds. They scraped by on income from odd jobsAberman taught LSAT courses while Clerico did financial consultingas they worked to get their business off the ground.,Text A-3,Reading A,翻译,6 The decision paid of
8、f, and a little over a year after founding the company, Aberman and Clerico have raised nearly $2 million for WePay from high-profile Internet investors. 7 WePay launched its service on March 30, allowing individuals and groups all over the world to establish an account and collect money in a variet
9、y of waysfrom paper checks to credit cardsand then use a debit card to spend the money in the account. They already have several thousand users, ranging from sports teams to fraternities to groups of roommates managing rent and utilities. WePay collects transaction fees ranging from 50 cents for ban
10、k account payments to 3.5 percent of credit-card payments for each payment received; outgoing transactions are free.,Text A-4,Reading A,翻译,8 Aberman and Clerico were able to get their college business idea back on track after a minor detour, but they strongly recommend starting right out of college.
11、 9 “You have the degree under your belt, and you havent tied yourself into a particular lifestyle or career path,” Aberman says. “If you take a risk, and it fails, the worst that happens is that you have a unique experience that you can use as an impressive factor to get you into graduate school or
12、to shine in a job interview.”,Text A-5,Reading A,翻译,10 Adds Clerico, “If you wait until you work for a few years or go to graduate school, you are just piling on reasons not to take the risk, and you reduce the chances that you ever will have.”,Text A-6,A-Trans-1,Reading A,1 在波士顿学院就读的里奇阿伯曼和比尔克莱里克大四快
13、毕业时遇到一个艰难的抉择：是开创一项新型网上付款处理业务的事业，还是就读研究生抑或是找一份工作？,冒险趁年轻,A-Trans-2,Reading A,2 最终，他们选择了那条安稳的道路阿伯曼去了纽约大学法学院继续深造,克莱里克则去了一家投资银行做高级职员他们彼此承诺不久会重新回来开创自己的事业。 但很快他们就发现自己陷入了日复一日平凡庸碌的工作中，而他们的创业野心也逐渐消逝。 3 “随着时间的推移，要创立自己的公司变得越来越难，”25岁的阿伯曼说到。“当你习惯了每个月领薪水，你就开始适应某种固定的生活模式，从而难以离开安稳的生活去创办自己的企业，迎接充满变数的挑战。”,A-Trans-3,Re
14、ading A,4 克莱里克担心如果自己尝试开公司而又不成功的话，那么在离开学校的这六个月时间里他既没有获得相关的工作经验又没有取得切实的成就。 “事后看来，我觉得那种害怕是很愚蠢的,”24岁的克莱里克说到。“你随时可以找到一份入门级的工作。” 5 因此几个月后，他们都改变了人生的方向：阿伯曼离开了法学院，克莱里克则辞去了工作，他们一起创办了管理集体资金的网上系统WePay。他们一边通过打临工阿伯曼讲授法学院入学考试的课程，克莱里克则做财务咨询艰难地度日，一边努力工作使公司的业务起步发展。,A-Trans-4,Reading A,6 他们的决定终于有了回报，公司创办一年后不久，阿伯曼和克莱里克
15、就从一些知名的互联网投资 商那里筹集了近两百万美元的资金。 7 WePay于3月30日开始为世界各地的个人和团体提供服务。用户可以创建一个账户，收取从纸质支票到信用卡等各种渠道的款项，然后通过借记卡使用账户上的资金。两人已拥有数以千计的用户，包括运动团体、学生组织乃至共同分担房租、水电和煤气费的舍友。WePay对银行账户每笔进账收取50美分的手续费，对信用卡账户每笔进账收取3.5%的手续费，而出账则免手续费。,A-Trans-5,Reading A,8 尽管走了点弯路，阿伯曼和克莱里克还是实现了大学时的创业想法。不过，他们强烈建议如 果要创业，大学一毕业就应该开始。 9 “你已经有了学位，而且
16、没有被特定的生活方式或职业方向所束缚，”阿伯曼说。“如果你冒险失败了，最糟糕的情况无非是你有了一次独一无二的经历，而这种经历能在你申请进入研究院学习工 作面试时给人留下深刻的印象。”,A-Trans-6,Reading A,10 克莱里克补充道：“如果等工作几年后或是已经读了研究生之后再创业，你会找越来越多的理由不去冒险，从而减少了可以得到的机会。”,v. to come near to someone or something in distance or time; to begin to deal with a problem, task, etc. in a particular wa
17、y,Reading A,approach,e.g. It is not allowed to approach the forbidden area. e.g. As they approached the wood, a rabbit ran out of the trees. Tran: 我认为拒不谈判不是处理这个问题的正确方法。 I dont think refusing to negotiate is the right way to approach this problem.,to involve someone in an activity or a situation, esp
18、ecially one they dont want to be involved in,Reading A,suck someone into something,e.g. The government should carry out a policy to help the teenagers who are sucked into a life of crime. Tran: 我的父母忙于他们的研究工作，我只能自己照顾自 己。 My parents were getting sucked into their research jobs, so I had to look after
19、myself.,to stop existing; to disappear,Reading A,slip away,e.g. Their support gradually slipped away. e.g. Those young guys were sucked into computer games and time slipped away quickly. Tran: 又一个月过去了。 Another month has slipped away.,n. the ability to understand facts about a situation only after it
20、 has happened,Reading A,hindsight,e.g. By hindsight, I should have gone there earlier. e.g. We often realize mistakes weve made with hindsight. Tran: 事后之见总是比当时之见要更加清楚。 Hindsight is always clearer than ones view at the time.,a. (informal, especially AmE) stupid,Reading A,dumb,e.g. That was a pretty d
21、umb thing to do. Tran: 这真是个愚蠢的问题！ What a dumb question!,n. the general direction in which someones ideas or actions are moving,Reading A,course,e.g. The president appears likely to change course on some key issues. e.g. Politicians are often obliged to steer a course between different interests. Tra
22、n: 事态自然而然地发展。 Events took their natural course.,n. a sum of money or other resources set aside for a specific purpose,Reading A,fund,e.g. The government supplied them with the fund to build the hospital. Tran: 委员会应该建立一笔资金来维修这些建筑。 The committee should set up a fund to maintain the buildings.,v. to ma
23、nage to win or get something with difficulty,Reading A,scrape,e.g. The family scraped together some cash to send the boy to further his study abroad. e.g. That poor guy scraped a living by the craft of making furniture. Tran:我只能靠父母给的那些东西勉强度日。 I can just scrape on what my parents give me.,to start ha
24、ppening successfully,Reading A,get (something) off the ground,e.g. Without more money, the movie is unlikely to get off the ground. Tran: 他帮我把小说出版。 He helped me get the novel off the ground.,(of a plan or action) to be successful and bring good results,Reading A,pay off,e.g. You are taking a risk on
25、 a bet that will pay off poorly. Tran: 从长远看来这些努力是有回报的。 The effort pays off in the long run.,v. to bring or collect money,Reading A,raise,e.g. The local government raises money from the neighbors for a charity every year. e.g. He fails to raise the extra three thousand dollars. Tran: 他们正在想尽一切办法筹措资金。
26、They are trying by all possible means to raise funds.,a. (only before noun) receiving or attracting a lot of public attention on television, in newspapers, etc.,Reading A,high-profile,e.g. They have started a high-profile campaign to raise standards. Tran: 知名人氏 a high-profile figure,v. to include a
27、variety of different things in addition to those mentioned; to vary between two particular amounts, sizes, etc.,Reading A,range,e.g. The paper deals with the nations problems, ranging from inflation to air pollution. e.g. There were 120 students whose ages ranged from 10 to 18. Tran: 他兴趣广泛，从象棋到邮票无所不
28、爱。 His interests range from chess to stamp.,n. a service provided for the public, such as water, electricity, or gas; the state of being useful, profitable or beneficial.,Reading A,utility,e.g. Their research project has limited practical utility. Tran:最重要的事情是发展公共事业。 The most important thing to do n
29、ow is to develop the public utilities.,acting or thinking in a way that is likely to achieve a particular result,Reading A,on track,e.g. James is on track for the gold medal. e.g. After long frustration, we have put the project on track again. Tran: 中国在过去的二十年中一直保持经济正常发展。 China has kept the economy o
30、n track in the past twenty years.,having already achieved or obtained something,Reading A,under ones belt,e.g. Ive got 50 flight missions under my belt. Tran: 挟三连胜之势，这只球队一鼓作气赢得冠军。 With three straight victories under their belts, the team went on to win the championship.,a. making a strong or vivid i
31、mpression; striking or remarkable,Reading A,impressive,e.g. There will be an impressive ceremony for the game. e.g. This aircrafts safety record is an impressive testament to its designers skill. Tran: 将军是一个令人印象深刻的人。 The general is an impressive man.,Notes,Reading A,WePay: WePay was founded by Bill
32、Clerico and Rich Aberman in August 2008 following three observations: 1) Collecting money is a struggle for groups of all sizesfrom a group of friends splitting the cost of a ski house to a fraternity collecting membership fees and soliciting donations. 2) People collecting money have two options: h
33、old shared funds in a personal bank account or go through the trouble of setting up a separate bank account. 3) Maintaining transparency and sharing account activity information with group members is a challenge.,Wepay launched its service, allowing individuals and groups all over the world to estab
34、lish an account and collect money in a variety of ways.,A-Task-1,Task 1 Read the passage and write down the important events Rich Aberman and Bill Clerico experienced in their career path.,Reading A,At the end of their senior year at Boston College. 2. Just a few months after graduation 3. A year af
35、ter their founding the company 4. On march 30,Both Rich Aberman and Bill Clerico faced a tough decision as to whether they should start an online-payment processing business, or graduate school and find a new job.,They changed course: Aberman left law school and Clerico quit his job, and they founde
36、d WePay.,Aberman and Clerico have raised nearly $2 million for WePay from high-profile Internet investors.,A-Task-2,Task 2 Read the passage again and fill in the following table.,Reading A,25,24,Set out for law school at New York University,took a job as an investment banker,Getting comfortable with
37、 a certain lifestyle makes it hard to leave for the uncertainty of being an entrepreneur.,Failure in business leads to six months out of school with no relevant job experience or tangible success,Taught LSAT courses,Starting right out of college.,did financial consulting.,starting right out of colle
38、ge,Business Know-how,Business Know-how,Reading B,Reading B,Text,Task 1,Task 2,Text B-1,Setting up a Home-based eBay Business,Reading B,翻译,Many businesses owners got their start by cleaning out their attics and selling their surplus belongings on eBay. First, if you do not already have an eBay accoun
39、t, you will need to set one up. This is a relatively quick and painless process. Once you have an account, you will need to register as a seller. This involves submitting your checking account or credit card number for verification.,Text B-2,Reading B,翻译,After you have become a verified member of eB
40、ay, you will need to decide what you are going to sell. Before spending money on inventory and marketing, do some research to see how many other people are selling similar items.,Text B-3,Reading B,翻译,If you make unique crafts, candles, or other items, listing your wares will dramatically expand you
41、r customer base. People from all over the world shop on eBay and by adding your products to the mix you just might end up selling your homemade quilt to someone in Australia.,Text B-4,Reading B,翻译,Selling informational products such as e-books or how-to guides can make inventory and selling much eas
42、ier. Since these items only take up space on your hard disk drive, it is much easier to handle the post-sale process at eBay. Of course, your product will need to provide real value. If word gets around the eBay community that your e-book isnt worth the price, you wont sell many, and it may damage y
43、our reputation as a seller. eBay charges listing and final value fees on the items that you sell through their service, so you will need to figure in these costs when you determine your auction prices.,Text B-5,Reading B,翻译,Regardless of what you sell, you will have to offer a valuable product at a
44、good price. Prompt delivery and great customer service go a long way, too. Feedbackthe number that represents your reputation among your fellow eBayersis everything, and potential bidders may be scared off if your feedback score is below average.,B-Trans-1,Reading B,创立居家eBay 公司,许多企业家是通过清理阁楼将多余的物品在eB
45、ay网上出售开始创业的。 首先，如果你还没有eBay账户，就要先建立一个，这个过程相对快捷简单。一旦拥有自己的账户，你就可以注册为卖家，这需要你提交活期账户或信用卡号码进行审核。,B-Trans-2,Reading B,经过审核成为eBay会员后，就要确定卖什么商品。花钱做产品目录和进行营销之前，应做些调查，看看多少人在销售同类商品。,B-Trans-3,Reading B,如果你做的是有特色的手工艺品、蜡烛或其他商品，罗列出你的商品有助于迅速扩大客户群。世界各地的人们都在eBay网上购物，把你的产品添加到同类产品目录中，最终你自制的被子或许会被卖到澳大利亚去。,B-Trans-4,Readi
46、ng B,销售信息类产品，如电子书籍或指导手册，存货和销售过程都较容易。由于这些东西只占用你的硬盘空间，在eBay网上处理售后过程要更加便捷。当然，你的产品要货真价实。如果你不好的口碑在eBay社区传出去，说你的电子书不值这个价钱，你的货就卖不动了，甚至还会损害你作为卖家的名声。 eBay对通过其服务销售出去的产品收取目录费和终值费，因此你在确定拍卖价时要将这些成本计算在内。,B-Trans-5,Reading B,无论卖什么，你都得保证产品货真价实。快捷及时的送货和良好的客服也是成功之道。反馈，也就是代表你在eBay网友中声誉的那个数字，至关重要。如果你的反馈分数低于平均值，或许会吓走潜在的
47、买家。,B-Task-1,Task 1 Decide whether the following statements are true (T) or false (F) according to the invitation.,Before you start your business on eBay, you have to set up your own eBay account. 2. Since there are so many buyers online, it is unnecessary to do research about your competitors befor
48、e you begin marketing. 3. Your reputation could be damaged if you sell a product which is not worth its price. 4. Unlike other e-commerce platforms, eBay does not charge listing fees. 5. The most import thing for a seller on eBay is the feedback.,T,F,T,F,T,Reading B,B-Task 2,Task 2 The following ste
49、ps are involved when you carry out your first transaction on eBay as a seller. Put them in a logical order according to the passage.,Reading B,6,3,8,2,4,5,1,7,Listening,Listening & Speaking,Task 1,Task 2,Task 3,Task 4,Task 5,1. Both Allen and Ms. Hope are interested in establishing a partnership. True False 2. Ms. Hope is more interested in a real proposal than courteous exchanges. True False 3. Ms. Hope thought the man had some good ideas to