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1、Active reading 1,Mapping,Embarkation,Navigation,Destination,Resources,Identifying personal views in news Using italics Agreeing or disagreeing,.,Matching headlines,Bridging information gap,Matching headline,1963: the Assassination of the US President John Kennedy 1969: the first moon landing 1983: t
2、he successful mating of 2 giant pandas in an American zoo 1989: the reunification of West and East Germany 2001: the attack on the World Trade Centre in New York 2003: the first manned Chinese space flight 2004: the tsunami which hit Asia and Africa 2007: the mouse that delayed an international pass
3、enger flight,Watch the video clip and identify the historic events.,Script,More,Bridging information gap,Group discussion Q1: Which of the above headlines interests you most? Why? (Group 1 & 8) Q2: Choose anyone of the above headlines and discuss whether it is newsworthy? Why or why not? (Group 2 &
4、7) Q3: What kind of story usually appear in the news? (Group 3 & 6) Q4: Why are people interested in the news? (Group 4 & 5),click,click,Bridging information gap,Military News,Celebrity news,Economic news,Breakthroughs & triumphs,Political news,Moral Issues,Natural disasters,Long-running social issu
5、es,Entertainment & Fashion,Human interest stories,Sports& arts,Odd happenings,Popular Topics / Stories,Reference for Q3:,Back,Bridging information gap,Objectivity,Subjectivity,Reasons,Personal interests Social class attributes Catering to widely accepted values Social purposes of the text,Journalist
6、 features,Reference for Q4:,Ss possible answers: Informative, entertaining, significant, unexpected, horrifying, local news, real, moving stories, events close to our life,Ss possible answers: personal likes/dislikes, widely-accepted opinions, desire to dig out the hidden meaning, political/economic
7、 profits,Back,Text organisation,Text exploration,Text evaluation,Personal views,Italics usage,Understanding beginning and ending,Jigsaw reading,Text Organisation,Q1: Which words in the text impress you most? Among them which word do you think is the key word? Q2: How does the author organize the tex
8、t by revolving around this key word?,Newsworthy,Text Organisation,More,Newsworthy,1st Element,2nd Element,3rd Element,Historical and international significance,Odd, unexpected, human,Immediacy,Media Power,When it comes to immediacy.,The advantage over the press,More,Paras 2&3: Exemplifying,1st Eleme
9、nt,2nd Element,9/11 The assassination of Kennedy,Odd, unexpected, human,Para 4: Defining news,Paras 5&6: Interpreting odd,Odd huge Mouse chase story,3rd Element,3 elements,More,Media power,Para 8: TV-advantage over the press,Media Power,3 Elements,Para 9: Internet-media power eroded,Para 10: conclus
10、ion on the future,Immediacy: advantage of TV Camera position: media power,Immediacy: blogs, self-broadcast sites, open-access web pages Power devolved to ordinary people,Back,Flowchart of cohesion,Para 1: Such an event would have to be of enormous international significance. But this is exactly what
11、 occurred in 9/11. Para 2: But it is not just the historical and international dimension that made 9/11 memorable and newsworthy. It is the shock and horror, too. So striking, so sensational Para 3: And so it is with all major news stories. Para4: So what exactly is news?. 9/11, in contrast, was not
12、 just international, but odd, unexpected and very human. Para 5: Odd doesnt mean huge.,Individual work: Find out how information flows.,More,Flowchart of Cohesion,Para 5: Take the story in todays China Daily Para 6: Not an event with momentous international consequences, you might say, but there are
13、 echoes of the story across the globe Para 7: Another element of newsworthy is immediacy. Para 8: When it comes to immediacy, those media have an enormous advantage over the press This is why it is usual to talk of the “power of the media” Para 9: But perhaps this power is being eroded Para 10: This
14、 doesnt mean that the press and TV are going to disappear overnight, of course.,Back,Jigsaw reading,Group 1, 2, 5 & 6 (Q1 & Q2): Read the text and find out what historic events in the 9 headlines are interpreted in text.,Group 3, 4,7 & 8 (Q 3 & Q 4): Read the text and find out reasons why a piece of
15、 news is newsworthy.,Jigsaw reading answer,9/11 (Paras 1, 2, 4) The assassination of President Kennedy (Para 3) Mouse chase (Paras 5&6),Historical and international dimension (Paras 1-2) Odd, unexpected, human (Paras 2&4) Odd huge. (Para 5) Immediacy (Para 7&8),Objective importance (Para 4) Local di
16、mension (Para 10),Personal view,Group discussion (Paras 2-9): Read the text and evaluate the statements in Activity 8, P47. Check () the statements evidently supported in text and decide what the passage really says. Group 1, 8: Para 2-3 (to evaluate Statement 1, 2, 3) Group 2, 7: Para 4 (to evaluat
17、e Statement 4, 5) Group 3, 6: Para 7 (to evaluate Statement 6, 7) Group 4, 5: Para 8-9 (to evaluate Statement 8, 9),1. The media give too much importance to bad news.,2. Emotional reactions to bad news are normal.,3. Its true that bad news travels fast.,Mentioned: Bad news is common Not mentioned: n
18、o judgment on the medias attitude toward bad news,Para 2: Description on peoples response to 9/11 Para 3: Memories of the authors response to the Assassination of President Kennedy,Group 1 & 8: Para2-3,Personal views,Para 2: the first instinct of people to 9/11,More,Group 2 & 7: Para 4,5. Some impor
19、tant global problems are never in the news.,4. People like reading unusual or unexpected news items.,9/11: we seek odd and unexpected,Mentioned: Not all important global issues make the headlines on the same day. Not mentioned: “never”,Personal views,More,6. An event is news if youve just heard abou
20、t it.,7. To get into the headlines, events need to be recent or soon to happen.,“An event is not news unless youve just heard about it.” Implied meaning: Immediate items are potential news,the nearness of the event in time: unless youve just read about an event which is about to happen,Group 3 & 6:
21、Para 7,Personal views,More,Group 4 & 5: Para 8-9,9. The media have too much power.,8. On TV news it doesnt matter where the camera is. The important thing is to show the picture.,Para 8: Camera position has an important effect.,Personal views,Para 8: Mentioned: People talk about the power of the med
22、ia. Not mentioned: no comments on it though with some negative hint.,Read paragraph 1 and distinguish statements from facts. 1. It isnt very often that the media lead with the same story everywhere in the world. 2. Such an event would have to be of enormous international significance. 3. But this is
23、 exactly what occurred in September in 2001 4. It is probably not exaggerated to say that from the moment the world was a different place.,S,F,S,F,Pair Work,Interpreting the beginning,More,Pair Work (Para10) Read the last paragraph and discuss questions.,Interpreting the ending,The power of the pres
24、s How to write headlines What we mean by “news” The work of a journalist,Q1: What is the main topic?,Q2: What is likely to happen in the future?,The media will become more powerful. The press will disappear. More news will come from ordinary people. Newspaper will become more reliable.,Italics usage
25、,Pair work: Actvitiy9, p47,1. I remember when I was in primary school the teacher rushing into the classroom, and announcing President Kennedy is dead.,To take the place of question marks,2. So what exactly is news?,For emphasis,3. Take the story in todays China Daily.,4. Another element of newswort
26、hiness is immediacy.,To give the name of a newspaper,To introduce a new term,Text evaluation,1. What do you think makes a story newsworthy?,2. What are the problems facing journalists who want to be objective?,6. How do you think people will get the news in the future?,3. In what way are the media p
27、owerful?,4. Do you think the media are too powerful?,5. If anyone can publish news on the Internet, is this a good thing?,Discussion: Group 1-6 discuss Q1-6 respectively.,click,click,click,click,click,click,Q1,Relevance to the readers,Fire caused by smoking Malaria & anti-mosquito measures.,Value as
28、 lessons,Opinions from Text,More Opinions,what your favorite sport stars say stories close to our hobby, job, etc.,Historical and international Objective Odd, unexpected, human Immediate Local,Back,Q2,Objectivity,Subjectivity,Problems,Personal standpoints Social class attributes Catering to widely a
29、ccepted values Fearing to upset the authorities,Closeness to the event Degree of understanding or familiarity with the topic The complexity of the event Pressure from the authorities, e.g. chief editors, government, organization, etc.,Back,Q3,Social purposes of the reports Content of news: What news
30、 we hear or read Reporting Angles: From what point of view the news is reported Words or structures with implied meaning ,To inform readers To entertain readers To influence readers ,By choosing ,Back,Q4,That depends on the journalist industry itself to follow the principle of objectivity or to repo
31、rt from their own social class attributes?,Back,?,to respond critically or passively?,Further thinking: How do we respond to media power?,Q5,Freedom Chance for clarification or refutation Social progress Immediacy to audience,Bad Points,Good Points,Duality,Issue of reliability: confusing audience We
32、apons to stir up trouble and incite hatred Unhealthy content: doing harm for delinquency,Further thinking: How do we minimize bad points?,?,Back,Q6,Possible ways,Mobile phones Internet Mini-multimedia devices E-paper Traditional newspaper Audio newspaper,5,Back,Active reading 1: Destination,Talking
33、points,Summarising,Summarising,Individual Work (1) Listen and read the summary of the text. Catch the key elements of each sentence. (2) Recall key words in the 2nd reading and key elements in the 3rd reading.,1st reading,What exactly is news? The objective importance and the historical, internation
34、al significance of an event is not enough. It is the odd, unexpected and human nature that made news like 9/11 memorable and newsworthy. So is immediacy which refers to the nearness of the event in time. When it comes to immediacy, those media like TV, radio and Internet have an enormous advantage o
35、ver the press. However, no matter what form it may take, all the media more or less covertly, influence the public. That is the so- called power of the media. In the new millennium, maybe the press or TV are not going to disappear overnight, but the power of the media may be eroded or at least devol
36、ved to ordinary people.,More,2nd Reading,What exactly is news? The _ importance and the _ significance of an event is not enough. It is the _ _ nature that made news like 9/11 memorable and newsworthy. So is _ which refers to the _ of the event in time. When it comes to immediacy, those media like T
37、V, radio and Internet have an _ over the press. However, no matter what form it may take, all the media more or less _, influence the public. That is the so-called power of the media. In the new millennium, maybe the press or TV are not going to disappear _, but the power of the media may be _ or at
38、 least _ to ordinary people.,objective,historical, international,odd, unexpected and human,immediacy,nearness,enormous advantage,covertly,overnight,eroded,devolved,More,3rd Reading,What exactly is news? The _ _ of an event is not enough. It is the _ nature that made news like 9/11 _ _. So is _ _. Wh
39、en it comes to immediacy, those media like TV, radio and Internet _ the press. However, no matter what form it may take, all the media _ the public. That is the so-called power of the media. In the new millennium, maybe the press or TV _, but the power of the media may _ to ordinary people.,objectiv
40、e importance,and the historical, international significance,odd, unexpected and human,memorable and,immediacy which refers to the,have an enormous advantage,more or less covertly, influence,are not going to disappear overnight,eroded or at least devolved,newsworthy,nearness of the event in time,Talk
41、ing Points,When a dog bites a man, that is not news. But if a man bites a dog, that is news. John B. Bogart,Nothing travels fast than light, with the possible exception of bad news. Douglas Adams,News is what a chap who doesnt care much about anything wants to read. And its only news until hes read
42、it. After that, its dead. Evelyn Waugh,News is what somebody somewhere wants to suppress; all the rest is advertising. Lord Northcliffe,No news is good news. Proverb,click,click,click,click,click,John B. Bogart,Similar Expressions You never read about a plane that didnt crash. You dont hear about th
43、e laws that a politician didnt break.,Situation invoked in a literal and ironic sense when a news story breaks about a man or child literally biting a dog as an attack or out of self-defense,More,John B. Bogart,An everyday is less interesting than the unusual.,The spirit of “Man bites dog” has made
44、media lost it way.,PK,Unusual is not the only element which determines newsworthiness.,Attracting audience is the job of journalist.,Back,Agree,Disagree,Evelyn Waugh,Decline and Fall A Handful of Dust The Loved One Sword of Honour,News should attract audience. News is for casual reading, and once re
45、ad it can be forgotten.,(1903-1966) Satirical writer,Arguments,Back,British newspaper magnate (巨头) famed for buying stolid, unprofitable newspapers and transforming them into lively and entertaining one,Agree,Disagree,Not true for ordinary local news Too harsh and absolute idea,Value of newsto upset
46、 sb. (e.g. controversial matters, scandal) News with all praiseadvertising,(1885-1922),Lord Northcliffe,Back,Douglas Adams,a British author, satirist, dramatist, musician and environmental activist The Hitchhikers Guide to the Galaxy series of radio plays and books.,Reasons,Old sayings: Bad news tra
47、vel fast gossip: e.g. interests in break-up between pop stars individual life examples: Ss own experience Less interest in good news Jealousy about good fortune of other people,Back,Proverb,Reasons,Bad news travels fast: the absence of the bad newsEverything is ok. Example Ss: in troublecall parents doing wellno calling Individual life stories: Ss own experience,Back,Difficult sentences,Words to note,Language in use,Information related,Preview,Active re