CHINESE_AUTO_DEALERS:DEALERSHIP_TOUR_TAKEAWAY_-_IMPROVING_NEW_CAR_SALES_AND_AFTER-SALES-2012-11-29.pdf

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1、Deutsche Bank Markets Research Asia China Automobiles key sector risks are better-/worse-than-expected auto sales To conclude, we believe that the worst is already behind us regarding Chinese auto dealer groups. Since Baoxin is completing the NCGA acquisition with the original proposed financing, i.

2、e. using less equity financing than our original prudent forecast, we raise FY13-14E EPS given less EPS dilution. We still prefer Baoxin given its significant potential from the growth of its after-sales business due to its younger store age, and the upcoming earnings contributions from its acquisit

3、ion. Our DCF-derived target price of HKD7.5, implying 11.7x FY13E P/E should be well supported by the companys 49% FY12-14E EPS CAGR. The key industry downside risk is an unexpected slowdown in auto sales, especially for higher-margin luxury auto sales. The key upside risk is stronger-than-expected

4、auto sales resilience that leads to better new car pricing and margins. This report changes estimates for Baoxin. For a detail listing of these changes, see Figure 2 on Page 5. 28 November 2012 Automobiles ample opportunities in second and third tier cities After our meeting with the dealership grou

5、ps management and some visits to stores in a second tier city, we think that the most difficult period of selling luxury cars at a depressed price is probably behind us and there is likely to be a mild recovery in margins in FY13E as we originally expected. What is more, we also re-affirm the ongoin

6、g strength of after-sales service demand and earnings contribution from our visit and think that investors should definitely pay attention to each auto dealer groups differentiation in this area (please also refer to our sector FITT report dated 6 November 2012). Last but not least, we are pleasantl

7、y surprised by the strong interest in luxury auto demand in the bigger second tier cities like Wuxi, which should provide ample room for companies like Baoxin to grow their new car sales and after-sales services in addition to their establishments in first tier cities. Wuxi city snapshot Figure 1: W

8、uxi city snapshot Population 6.4m Province Jiangsu 2011 GDP ranking by city 10 Number of Audi stores 2 Number of BMW stores 3 Number of Benz stores 4 Number of JLR stores 3 Source: Baidu, Company data, Deutsche Bank 28 November 2012 Automobiles 2) weaker-than-expected gross profit margin recovery fr

9、om selling new luxury cars; and 3) the execution risk regarding the integration of NCGAs network. Zhongsheng Buy on potential sales recovery of the Japanese brands and Mercedes Benz in FY13E Still deserving a premium to sector average We use DCF analysis to derive our target price for Zhongsheng (ba

10、sed on WACC of 10.1% and terminal growth of 1.0%). Our target price of HKD12.7 implies a FY13E P/E of 12.4x, at about a 13% premium to the US auto dealer groups 11x mid-cycle forward P/E valuation. We think that such a premium is justified since we expect Zhongsheng to deliver an exponential 46% FY1

11、2-14E EPS CAGR vs. a slower growth for the US peers in general. In addition, the implied target FY13E P/BV of 2.1x does not appear to be stretched, with 18-20% sustainable ROE. With ample upside to our target price, we rate Zhongsheng with a Buy recommendation. Figure 5: Zhongsheng rolling forward P

12、/E band EPS growth %CY10CY11CY12ECY13E 86.931.7-34.056.9 5 10 15 20 25 30 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 PEMeanMean - SDMean + SD Source: Company data, Bloomberg Finance LP, Deutsche Bank estimates 28 November 20

13、12 Automobiles 2) further under-performance of Mercedes Benz sales growth vs. peers; 3) consequent margin pressure due to weak sales and high inventory; and 4) slower-than-expected expansion in the after-sales business. Zhengtong Hold on slower-than-expected expansion pace Discount-to-Chinese-peers

14、average justified by slower growth We carry out a DCF analysis to derive the target price for Zhengtong (based on WACC of 10.2% and terminal growth of 1.0%). Our target price of HKD6.1 implies an FY13E P/E of 10.7x, or about at par with the US auto dealer groups 11x mid-cycle forward P/E valuation.

15、We think this is justified since, on the one hand, we expect Zhengtong to deliver a respectable 36% FY12-14E EPS CAGR vs. a slower growth for the US peers in general and, on the other hand, we foresee its growth pace lagging Chinese peers given slower-than-expected integration of the SCAS business.

16、On forward P/BV basis, the implied target FY13E P/BV of 1.4x does not appear to be stretched, in our view, with about 14-15% sustainable ROE. To conclude, with less upside to our target price vs. its peers, we rate Zhengtong with a Hold recommendation. Figure 6: Zhengtong rolling forward P/E band EP

17、S growth %CY11CY12ECY13E 40%24%43% 5 10 15 20 25 30 35 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 PEMeanMean -1 SDMean + 1 SD Source: Company data, Bloomberg Finance LP, Deuts

18、che Bank Risks Key upside risks for Zhengtong: 1) stronger-than-expected gross profit margin recovery from selling new luxury cars; 2) better-than-expected new car sales gross profit margin recovery; and 3) faster-than-expected improvement in operating/finance cost structure, post SCAS acquisition.

19、Key downside risks: 1) weaker-than-expected gross profit margin recovery from selling new luxury cars, and 2) failure to fully integrate SCASs network and streamline costs. 28 November 2012 Automobiles Price Performance 4 8 12 16 20 24 Mar 10Jun 10Sep 10Dec 10Mar 11Jun 11Sep 11Dec 11Mar 12Jun 12Sep

20、12 Zhongsheng Group HANG SENG INDEX (Rebased) Margin Trends 4.0 5.0 6.0 7.0 8.0 09101112E13E14E EBITDA MarginEBIT Margin Growth as a result, the recommendations may differ and the price targets and estimates of each may vary widely. In August 2009, Deutsche Bank instituted a new policy whereby analy

21、sts may choose not to set or maintain a target price of certain issuers under coverage with a Hold rating. In particular, this will typically occur for “Hold“ rated stocks having a market cap smaller than most other companies in its sector or region. We believe that such policy will allow us to make

22、 best use of our resources. Please visit our website at http:/ to determine the target price of any stock. The financial instruments discussed in this report may not be suitable for all investors and investors must make their own informed investment decisions. Stock transactions can lead to losses a

23、s a result of price fluctuations and other factors. If a financial instrument is denominated in a currency other than an investors currency, a change in exchange rates may adversely affect the investment. Past performance is not necessarily indicative of future results. Deutsche Bank may with respec

24、t to securities covered by this report, sell to or buy from customers on a principal basis, and consider this report in deciding to trade on a proprietary basis. Unless governing law provides otherwise, all transactions should be executed through the Deutsche Bank entity in the investors home jurisd

25、iction. In the U.S. this report is approved and/or distributed by Deutsche Bank Securities Inc., a member of the NYSE, the NASD, NFA and SIPC. In Germany this report is approved and/or communicated by Deutsche Bank AG Frankfurt authorized by the BaFin. In the United Kingdom this report is approved a

26、nd/or communicated by Deutsche Bank AG London, a member of the London Stock Exchange and regulated by the Financial Services Authority for the conduct of investment business in the UK and authorized by the BaFin. This report is distributed in Hong Kong by Deutsche Bank AG, Hong Kong Branch, in Korea

27、 by Deutsche Securities Korea Co. This report is distributed in Singapore by Deutsche Bank AG, Singapore Branch, and recipients in Singapore of this report are to contact Deutsche Bank AG, Singapore Branch in respect of any matters arising from, or in connection with, this report. Where this report

28、is issued or promulgated in Singapore to a person who is not an accredited investor, expert investor or institutional investor (as defined in the applicable Singapore laws and regulations), Deutsche Bank AG, Singapore Branch accepts legal responsibility to such person for the contents of this report

29、. In Japan this report is approved and/or distributed by Deutsche Securities Inc. The information contained in this report does not constitute the provision of investment advice. In Australia, retail clients should obtain a copy of a Product Disclosure Statement (PDS) relating to any financial produ

30、ct referred to in this report and consider the PDS before making any decision about whether to acquire the product. Deutsche Bank AG Johannesburg is incorporated in the Federal Republic of Germany (Branch Register Number in South Africa: 1998/003298/10). Additional information relative to securities, other financial products or issuers discussed in this report is available upon request. This report may not be reproduced, distributed or published by any person for any purpose without Deutsche Banks prior written consent. Please cite source when quoting. Copyright 2012 Deutsche Bank AG

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