《Confectionery and Chocolate Manufacturing in China 2010-2016.pdf》由会员分享，可在线阅读，更多相关《Confectionery and Chocolate Manufacturing in China 2010-2016.pdf（38页珍藏版）》请在三一文库上搜索。
1、 IBISWorld and ACMR China Industry Report 20 November 2009 Confectionery and Chocolate Manufacturing in China: 1421 DISCLAIMER This product has been supplied by IBISWorld Inc. (IBISWorld) solely for use by its authorized licenses strictly in accordance with their license agreements with IBISWorld. I
2、BISWorld and All China Marketing Research Co., Ltd. (ACMR) makes no representation to any person with regard to the completeness or accuracy of the data or information contained herein, and it accepts no responsibility and disclaims all liability (save for liability which cannot be lawfully disclaim
3、ed) for loss or damage whatsoever suffered or incurred by any other person resulting from the use of, or reliance upon, the data or information contained herein. Copyright in this publication is owned by IBISWorld Inc. and All China Marketing Research Co., Ltd. (ACMR). The publication is sold on the
4、 basis that the purchaser agrees not to copy the material contained within it for other than the purchasers own purposes. In the event that the purchaser uses or quotes from the material in this publication - in papers, reports, or opinions prepared for any other person - it is agreed that it will b
5、e sourced to IBISWorld Inc. Contents Industry Definition 3 ACTIVITIES (PRODUCTS AND SERVICES)3 SIMILAR INDUSTRIES3 DEMAND further enlarged consumer groups; growing demand from rural consumers; intensified competition in brand and price; improvements in manufacturing technologies; and, increases in t
6、he industry concentration level. Industry revenue is expected to increase from $6.51 billion in 2009 to $10.92 billion in 2014. This represents an annualized growth rate of 10.9%. Increasing volumes in the medium and high-end industry segments are expected to lead to strong value added growth throug
7、hout the outlook period, despite growing competition. The industrys exports are forecast to increase moderately in the next five years, from $492.9 million in 2009 to $776.4 million in 2014. This represents an annualized growth rate of 9.5%, which is driven by the relatively low-priced confectionery
8、 and chocolates products manufactured in China. Chinese-made chocolate and confectionery supplies the large and increasing Asian markets. Exports as a proportion of industry revenue are expected to drop from 7.6% in 2009 to 7.1% in 2014, indicating higher domestic demand. Competing imports are also
9、expected to increase considerably during the outlook period, but are not likely to become a major contributor to domestic demand. By 2014, imported confectionery and chocolate products are expected to make up 1.5% of domestic demand, or $152.1 million, slightly down from 2.1% in 2009. The majority o
10、f imported confectionery and chocolate products will continue to be high-end products from Europe and the US. Increasing Demand for Higher Quality Products and Greater Variety Demand for higher quality products will increase in the next five years and will be driven by growing per capita incomes and
11、 changing consumption preferences. The consumption of confectionery and chocolate products during festivals and other celebratory occasions will grow strongly. Medium and high-end product segments will account for greater proportion of total revenue, while the share of low-end products will decline.
12、 The low-end product segment will continue growing in OUTLOOK Confectionery and Chocolate Manufacturing in China 20 November 2009 Copyright 2010, IBISWorld Inc., All China Marketing Research Co., Ltd. 38 terms of size, especially in less-developed regions with lower per capita incomes, but these sal
13、es will decline in urban areas. Overall demand for higher quality products with a greater variety will increase, and consumers will attach more importance to the quality, brand, packaging, taste and nutritious value of confectionery and chocolate products. Three categories of candy including, chewin
14、g gum, milk candy and chocolate, will develop significantly in the future. In addition, a wider variety of product types will appear in the market, with improved taste, quality and packaging, as well as a higher degree of customization for different consumer groups. Sugar-free candy will become more
15、 popular in the future, as it can help special consumer groups, such as people on diets and diabetics. Consumer Group Changes In China, the main consumer group of confectionery and chocolate products is children and young people, especially young females who contribute to the largest proportion of t
16、otal final consumption. The share of young females will continue increasing in the future and they will remain as the major consumers of confectionery and chocolate products. Some manufacturers have altered their product lines to produce more products for children and special events (festivals, wedd
17、ings, etc) to satisfy the increasing demand from these markets. This will also drive demand growth or high-end confectionery and chocolate products. Currently, the level of confectionery and chocolate product consumption in China is low at less than one kilogram per capita per year, or 10% of the le
18、vel in developed countries. Manufacturers in this industry, as well as downstream distributors and advertisers, will develop ways to penetrate further to the vast underdeveloped market in China, especially in rural areas. Increasing Competition Competition will intensify in the outlook period, with
19、increasing numbers of small manufacturers forced to exit the industry, or acquired. Economies of scale will become more important in the future, and the current market leaders will further strengthen their market positions. The industry concentration level will increase with the process of mergers a
20、nd acquisitions. Brand marketing is one of the main areas for future market competition. Domestic enterprises need to build their own brands in the future. Foreign firms will continue to increase awareness of their confectionery and chocolate products to stimulate additional demand. The trend will a
21、lso spread to rural and less-developed regions. As companies develop methods to increase their market shares, brand and price competition will contribute to the competitive landscape of the industry. Higher volumes of confectionery and chocolate products of high quality and a greater variety will be consumed in the rural markets. Therefore, distribution network building will become an important basis of competition for confectionery and chocolate manufacturers in the future.