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1、Dairy Alternative Beverages in the U.S.: Soy Milk, Almond Milk, Rice Milk and other Dairy Milk Alternatives January 2012 Packaged Facts 11200 Rockville Pike Rockville, Maryland 20852 800.298.5294 t 240.747.3095 f Copyright 2012 by Packaged Facts All rights reserved. Packaged Facts content may not b
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10、p long-term relationships that meet the ongoing needs of our clients. Lynn Gray has been writing market research reports since 1989 and has completed approximately 70 reports during that time. She began with Market Research Intelligence Company (now Frost the University of California, Berkeley; Harv
11、ard University and Harvard Medical School for 10 years. About the Author Dairy Alternative Beverages in the U.S.: Soy Milk, Almond Milk, Rice Milk and other Dairy Milk Alternatives January 2012 Dairy Alternative Beverages in the U.S.: Soy Milk, Almond Milk, Rice Milk and other Dairy Milk Alternative
12、s has been prepared by Packaged Facts. We serve consumer product and service companies and allied businesses in the United States and internationally with a complete line of research publications. Packaged Facts market intelligence reports are designed to aid the executive decision-maker by providin
13、g essential data and concise analysis with a focus on marketplace trends, consumer insights, and emerging opportunities. Vice President of Publishing Don Montuori Research Director and Publisher David Sprinkle Author Lynn Gray Publication Date January 2012 LA6504961 All rights reserved. No part of t
14、his report may be reproduced without permission of the publisher. Copyright 2011 Packaged Facts This page intentionally left blank Dairy Alternative Beverages in the U.S. Table of Contents January 2012 Packaged Facts i Table of Contents Chapter 1: Executive Summary 1 Scope and Methodology 1 Scope of
15、 Report 1 Exclusions 1 Report Methodology . 2 The Products 2 Consumer Health Awareness Drives Plant-Based Beverage Market . 2 Marketers of Plant Milks Focus on “Natural” and “Organic” Products 3 Dietitians Heartily Support the Health Benefits of Plant-based Beverages . 3 Plant Milks Have Been Consum
16、ed for Centuries . 4 Consumers Choose Plant-Based Milks for a Number of Reasons . 4 Soymilk 6 Health Impact 6 Almond Milk 6 Rice Milk 7 Hemp Milk . 8 Coconut Milk . 9 Additional Varieties of Dairy Alternative Beverages . 10 Size and Growth of the Market 11 2011 U.S. Retail Sales Estimated at $1.33 B
17、illion for All Dairy Alternative Beverages 11 Table 1-1: U.S. Retail Sales of Dairy Alternative Beverages, 2010-2011 (in millions of dollars) 12 2011 U.S. Retail Sales Estimated at Just Under $500 Million for Leading Refrigerated Dairy Alternative Beverages 12 Table 1-2: U.S. Retail Sales of Leading
18、 Refrigerated Dairy Alternative Beverages, 2010-2011 (in millions of dollars) . 13 2011 U.S. Retail Sales Estimated at $115 Million for Leading Shelf-Stable Dairy Alternative Beverages 13 Table 1-3: U.S. Retail Sales of Leading Shelf-Stable Dairy Alternative Beverages, 2010-2011 (in millions of doll
19、ars) . 13 Packaged Facts Projects 2012 U.S. Retail Sales of Dairy Alternative Beverages at $1.38 Billion 14 Table of Contents Dairy Alternative Beverages in the U.S. ii Packaged Facts January 2012 Table 1-4: Projected U.S. Retail Sales of Dairy Alternative Beverages, 2012 (in millions of dollars) 14
20、 U.S. Dairy Alternative Beverage Retail Sales Projected Exceed $1.7 Billion in 2016 14 Table 1-5: U.S. Retail Sales of Dairy Alternative Beverages, 2007-2016 (in millions of dollars) . 15 The Marketers 15 Private Label Products Move Front and Center 15 Marketers Introduce Single-Serve Dairy Alternat
21、ive Beverages . 16 The Dairy Alternative Beverage Market Primarily Comprises Small, Private Companies . 16 Marketers of Dairy Alternative Beverages Respond to Consumer Health, Social and Ethical Concerns . 16 Regulatory Policy and Legislative Issues 17 The Food and Drug Administration Endorses the H
22、ealth Benefits of Soy 17 The Role of Isoflavones in Health. 18 The Food Allergen Labeling and Consumer Protection Act of 2004 18 The USDA Position on the Term “Natural” 19 The USDA Requirements for a Food or Beverage to Be Labeled “Organic” . 19 National Milk Producers Federation Petitions the FDA t
23、o Prohibit Use of the Word “Milk” Relating to Plant-Based Beverages 20 Trends and New Products . 20 51 Dairy Alternative Beverages Introduced to the U.S. Market Between January 1, 2007 and December 31, 2011 20 Table 1-6: Number of Dairy Alternative Beverage Product Introductions in the United States
24、, 2007-2011 . 21 New Packaging Technologies 22 Dairy Alternative Beverages Enter the Espresso Mainstream . 23 The Consumer 23 Consumers Have Increased Consumption of Dairy Alternative Beverages in the Past Five Years, With a Shift From Soymilk and Rice Milk to Almond Milk . 23 Almond Milk Gaining on
25、 Soymilk for Most Popular Dairy Alternative Beverage . 23 Table 1-7: Response to Question: “Which Milk Alternatives Do You Drink/Use?,” 2011 (percent) . 24 Half of Product Users Consumed Soymilk Five Years Age, Compared to 21% Who Consumed Almond Milk Five Years Ago . 24 Dairy Alternative Beverages
26、in the U.S. Table of Contents January 2012 Packaged Facts iii Table 1-8: Response to Questions About Milk Alternative Consumption Trends, 2011 (percent of product users) 25 Consumption of All Dairy Alternative Beverages Increases Substantially from 2006 to 2011, With Almond Milk Seeing the Biggest G
27、ain . 25 Table 1-9: Response to Questions About Milk Alternative Use Five Years Ago, 2011 (percent of product users) 25 Silk Soy Milk Leads the Pack As the Dairy Alternative Beverage Purchased Most Often by Consumers . 26 Table 1-10: Response to Question: Which Brand(s) of Milk Alternatives Do You P
28、urchase Most Often?, 2011 27 Chapter 2: The Products . 29 Key Points . 29 Scope and Methodology 30 Scope of Report 30 Exclusions 31 Report Methodology . 31 Overview . 31 First Plant-Based Beverage Introduced in 1983 32 Consumer Health Awareness Drives Plant-Based Beverage Market . 32 Marketers of Pl
29、ant Milks Focus on “Natural” and “Organic” Products 33 Dietitians Heartily Support the Health Benefits of Plant-based Beverages . 33 Ready Availability of Information on Nutrition and Ingredients Encourages Consumers to Choose Good-For-You Products 34 Plant Milks Have Been Consumed for Centuries . 3
30、4 Consumers Choose Plant-Based Milks for a Number of Reasons . 35 Concern about Cholesterol and Fat in Dairy 36 The Marketing of Plant-Based Beverages 37 Nutritional Comparison of Plant Milks 38 Table 2-1: Nutritional Comparison of Selected Plant Milks . 39 Advances in Packaging Technologies . 39 Pa
31、ckage Labeling and Graphics Quickly Provide Vital Information for Consumers . 40 New Size Options for Dairy Alternative Beverages . 41 Soymilk 41 Origins of Soymilk 41 Table of Contents Dairy Alternative Beverages in the U.S. iv Packaged Facts January 2012 Synching Up with Natural/Organic . 42 The G
32、reening of Soy 42 Health Impact . 42 Table 2-2: Nutritional Comparison of 2%-fat Cows Milk to Unsweetened Soymilk . 44 Source: Packaged Facts . 44 Soy Beneficial for Prostate Health and Menopausal Symptoms . 44 Soymilk Production . 45 Not All Soymilks Are Made Equal . 46 Soymilk Varieties . 47 Table
33、 2-3: Selected Soymilk Manufacturers and Their Brand Names 48 Almond Milk . 49 A Brief History of Almond Milk . 49 Overview . 49 Almond Milk Is Fastest Growing Category Among Dairy Alternative Beverages . 50 Table 2-4: Nutritional Comparison of 2%-fat Cows Milk to Unsweetened Almond Milk 51 Calcium
34、Content in Dairy Milk vs. Almond Milk 51 Almond Milk vs. Soymilk . 52 Almond Milk in the Prevention of Heart Disease and Osteoporosis . 52 The Production of Almond Milk 53 Not all Almond Milks Are Made Equal 54 Almond Milk Flavors 55 Table 2-5: Selected Almond Milk Manufacturers and Their Brand Name
35、s . 55 Rice Milk . 55 The Advantages of Rice Milk as a Dairy-free Alternative . 56 Calcium Content 57 Table 2-6: Nutritional Comparison of 2%-fat Cows Milk to Unsweetened Rice Milk 58 Dietary Advisories About Rice Milk 58 Concerns About Arsenic Levels in Rice Milk 58 How Rice Milk Is Manufactured 59
36、 Ingredients in Rice Milk . 59 Common Rice Milk Flavors . 60 Cooking with Rice Milk 60 Selected Rice Milk Manufacturers and Their Brand Names . 60 Table 2-7: Selected Rice Milk Manufacturers and Their Brand Names 61 Hemp Milk . 61 Dairy Alternative Beverages in the U.S. Table of Contents January 201
37、2 Packaged Facts v A Brief History 61 Overview . 62 Nutritional Advantages of Hemp Milk . 63 Comparing Hemp Milk to Dairy Milk . 64 Table 2-8: Nutritional Comparison of 2%-fat Cows Milk to Unsweetened Hemp Milk 64 Nutrition in Hemp Milk . 65 Table 2-9: A Comparison of Amino Acid Content in Hemp Seed
38、s and Cows Milk 66 Additional Nutritional Pluses of Hemp Milk . 67 Figure 2-1: The Nutritional Composition of Hemp Seeds 68 Hemp Milk, Diabetes, and Cardiovascular Disease . 68 The Production of Hemp Milk 69 Ingredients in Hemp Milk . 69 The Flavors of Hemp Milk 70 Table 2-10: Selected Hemp Milk Man
39、ufacturers and Their Brand Names 70 Coconut Milk . 70 Origins of Coconut Milk . 70 Health Impact 71 Comparing Coconut Milk to Dairy Milk . 72 Table 2-11: Nutritional Comparison of 2%-fat Cows Milk to Unsweetened Coconut Milk 72 Table 2-12: Nutritional Profile of Unsweetened Coconut Milk . 73 The Fla
40、vors of Coconut Milk . 73 Table 2-13: Selected Coconut Milk Manufacturers and Their Brand Names . 74 Additional Varieties of Dairy Alternative Beverages . 74 Flax Milk 74 Flax Milk One of the Leading, Non-animal Sources of Omega-3 Fatty Acids . 75 Table 2-14: Nutritional Comparison of 2%-fat Cows Mi
41、lk to Sweetened Flax Milk 75 Marketers of Flax Milk 75 Table 2-15: Flax Milk Manufacturers and Their Brand Names 76 Sunflower Milk 76 The Nutritional Profile of Sunflower Milk . 76 Table 2-16: Nutritional Comparison of 2%-fat Cows Milk to Sweetened Sunflower Milk . 77 Table 2-17: Selected Sunflower
42、Milk Manufacturers and Their Brand Names . 77 Table of Contents Dairy Alternative Beverages in the U.S. vi Packaged Facts January 2012 Oat Milk . 78 Table 2-18: Pacific Foods Original Oat Milk Nutrient Profile . 78 Table 2-19: Nutritional Comparison of 2%-fat Cows Milk to Unsweetened Oat Milk . 79 O
43、nly One Marketer of Oat Milk 79 Hazelnut Milk 79 Table 2-20: Nutritional Comparison of 2%-fat Cows Milk to Sweetened Hazelnut Milk . 80 Only One Marketer of Hazelnut Milk . 80 Table 2-21: Pacific Foods Original and Chocolate Hazelnut Milk Nutrient Profile 80 Chapter 3: Size and Growth of Market 81 K
44、ey Points 81 Note on IRI Data . 83 2011 U.S. Retail Sales at $1.33 Billion 83 Table 3-1: U.S. Retail Sales of Dairy Alternative Beverages, 2010-2011 (in millions of dollars) 85 2011 Retail Sales at Just Under $500 Million for Leading Refrigerated Dairy Alternative Beverages . 85 Table 3-2: U.S. Reta
45、il Sales of Leading Refrigerated Dairy Alternative Beverages, 2010-2011 (in millions of dollars) . 85 Retail Sales Estimated at $115 Million for Leading Shelf-Stable Dairy Alternative Beverages . 86 Table 3-3: U.S. Retail Sales of Leading Shelf-Stable Dairy Alternative Beverages, 2010-2011 (in milli
46、ons of dollars) . 86 Retail Sales Projected at $1.38 Billion for 2012 86 Table 3-4: Projected U.S. Retail Sales of Dairy Alternative Beverages, 2012 (in millions of dollars) 86 U.S. Dairy Alternative Beverage Retail Sales Projected at $1.7 Billion in 2016 87 Table 3-5: U.S. Retail Sales of Dairy Alt
47、ernative Beverages, 2007-2016 (in millions of dollars) . 87 Table 3-6: U.S. Retail Sales of Soymilk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars) . 88 Soymilk Loses Share but Remains the Market Leader . 88 Average Price Per Volume for Soymilk Brands Rem
48、ains Essentially Unchanged from 2010 to 2011 89 Table 3-7: U.S. Average Price Per Volume for Selected Soymilk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars) 89 Dairy Alternative Beverages in the U.S. Table of Contents January 2012 Packaged Facts vii Silk Products Hol
49、d Nearly 90% of the U.S. Retail Branded Soymilk Market in 2011 89 Table 3-8: Retail Sales Market Share of Soymilk Brands in Food, Drug and Mass-Market Stores, 2010-2011 . 90 Vanilla Slightly Leads Plain in the Retail U.S. Soy Milk Market in 2011 . 90 Figure 3-1: Percentage of the U.S. Retail Soy Milk Marke