《Global Medical Publishing 2013-2014.pdf》由会员分享，可在线阅读，更多相关《Global Medical Publishing 2013-2014.pdf（71页珍藏版）》请在三一文库上搜索。
1、 Global Medical Publishing 2013-2014 Simba Information 60 Long Ridge Road Phone: 203.325.8193 Suite 300 Fax: 203.325.8915 Stamford, CT 06902 Customer Service: 888.29.SIMBA Published by: 2013 Simba Information By Eric Newman, Dan Strempel and the editors of Simba Information Simba Information, Busin
2、ess this report includes sales in all languages. Significant medical revenue is produced in Japanese, German, French, Spanish and Chinese for example. The report includes an estimate of the global market size broken into publishing media: Books Journals Online Services/A separating databases and ser
3、vices between A however the character of non-English speaking countries follows a different pattern. 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 9 Global Medical Publishing 2013-2014 Global Medical Publishing Market Simba combines its A separating databases and services b
4、etween A however the character of non-English speaking countries follows a different pattern. 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 9 Global Medical Publishing 2013-2014 Global Medical Publishing Market Simba combines its A separating databases and services between
5、A however the character of non-English speaking countries follows a different pattern. 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 9 Global Medical Publishing 2013-2014 Global Medical Publishing Market Simba combines its A separating databases and services between A howev
6、er the character of non-English speaking countries follows a different pattern. 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 9 Global Medical Publishing 2013-2014 Global Medical Publishing Market Simba combines its A separating databases and services between A however the
7、character of non-English speaking countries follows a different pattern. 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 9 Global Medical Publishing 2013-2014 Global Medical Publishing Market 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 10 Global Me
8、dical Publishing 2013-2014 Global Medical Publishing Market Countries with large economies tend to be large STM consumers. In non-English speaking countries, the pattern is typically that English language dominates the harder sciences and specialist areas of medicine in journal, databases and to a l
9、esser extent books. Local languages dominate social sciences, textbooks, more practical topics like engineering and primary care medicine, and advertising-supported journals. Examples include Brazil, China and Japan which have large book markets in their local languages but spend the great majority
10、of their journal and database budgets on imported English language materials. Scandinavia, The Netherlands, Hong Kong, Singapore, Malaysia, and the Middle East have relatively small indigenous medical publishing industries. The English language is widely spoken, especially among professionals, so En
11、glish language imports do well in these markets. Most of the production of the leading medical publishers is in English, but many publish in a variety of languages. Elsevier publishes in German, French, Spanish, Italian, Portuguese, among others. Springer publishes in German, French and Italian. Wol
12、ters Kluwer publishes in Spanish, French and Chinese. Currency Since this report is denominated in U.S. Dollars, exchange rates can distort the picture of this most international business. Book and Journal growth has commonly been in the low single digits in recent years, so a double-digit movement
13、in exchange rates, quite a common occurrence in several currencies each year, can blind underlying trends. Generally, English-language publishing is heavily influenced by the currencies of publishing hubs, the dollar, euro and Pound Sterling. Significant local publishing in non-English companies are
14、 heavily weighted toward the Japanese Yen, Brazilian Real, Indian Rupee and Chinese RMB. Exchanged rates inflated the size of the global market in 2011 when the euro, Pound Sterling and most currencies strengthened against the U.S. dollar. In 2012, the trend was reversed. The U.S. dollar strengthene
15、d against most of these currencies, depressing the growth rate and size of the market, particularly in Europe. As shown in Table 1.3, the situation in Asia-Pacific was mixed. 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 10 Global Medical Publishing 2013-2014 Global Medical
16、 Publishing Market Countries with large economies tend to be large STM consumers. In non-English speaking countries, the pattern is typically that English language dominates the harder sciences and specialist areas of medicine in journal, databases and to a lesser extent books. Local languages domin
17、ate social sciences, textbooks, more practical topics like engineering and primary care medicine, and advertising-supported journals. Examples include Brazil, China and Japan which have large book markets in their local languages but spend the great majority of their journal and database budgets on
18、imported English language materials. Scandinavia, The Netherlands, Hong Kong, Singapore, Malaysia, and the Middle East have relatively small indigenous medical publishing industries. The English language is widely spoken, especially among professionals, so English language imports do well in these m
19、arkets. Most of the production of the leading medical publishers is in English, but many publish in a variety of languages. Elsevier publishes in German, French, Spanish, Italian, Portuguese, among others. Springer publishes in German, French and Italian. Wolters Kluwer publishes in Spanish, French
20、and Chinese. Currency Since this report is denominated in U.S. Dollars, exchange rates can distort the picture of this most international business. Book and Journal growth has commonly been in the low single digits in recent years, so a double-digit movement in exchange rates, quite a common occurre
21、nce in several currencies each year, can blind underlying trends. Generally, English-language publishing is heavily influenced by the currencies of publishing hubs, the dollar, euro and Pound Sterling. Significant local publishing in non-English companies are heavily weighted toward the Japanese Yen
22、, Brazilian Real, Indian Rupee and Chinese RMB. Exchanged rates inflated the size of the global market in 2011 when the euro, Pound Sterling and most currencies strengthened against the U.S. dollar. In 2012, the trend was reversed. The U.S. dollar strengthened against most of these currencies, depre
23、ssing the growth rate and size of the market, particularly in Europe. As shown in Table 1.3, the situation in Asia-Pacific was mixed. 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 10 Global Medical Publishing 2013-2014 Global Medical Publishing Market 2013 Simba Information
24、, Stamford, CT 203-325-8193 . Copying Prohibited. 11 Global Medical Publishing 2013-2014 Global Medical Publishing Market 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 11 North America Still the largest share of the global medical publishing market at 47%, North America is
25、also a mature market. The library sector is experiencing price resistance and a climate of budget cuts. These impact the journal and book markets. Online Services are a larger portion of the total market than other regions, pulling the total growth up, but still representing a decline of 2.4% in 201
26、2. Besides problems in the library sector, American doctors and students are an important piece of this market. With the decline in print books, the U.S. market is hit hard. E-books are at lower price points and enrolments in nursing and allied health programs have fallen. Print pharma advertising a
27、lso remains relatively more important in the U.S. than the rest of the world. Pharma advertising had a particularly weak year in 2012. Table 1.3: Exchange Rate Changes, 2011-2012 Europe 2011 vs. 2010 2012 vs. 2011 Asia-Pacific 2011 vs. 2010 2012 vs. 2011 British Pound 1.3% -0.6% Japanese Yen 9.2% -0
28、.1% Euro4.9% -7.2% Chinese RMB 4.5% 2.4% Indian Rupee -2.8% -12.1% Rest of the World 2011 vs. 2010 2012 vs. 2011 South Korean Won 1.0% -1.8% Brazilian Real 5.2%-14.4% Australian Dollar 11.1% 0.3% Turkish Lira 11.8%-6.7% Middle East NM NM NM = Not Meaningful Source: IRS Average Exchange Rates, Simba
29、Information. Copying prohibited. Global Medical Publishing 2013-2014 Global Medical Publishing Market 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 11 North America Still the largest share of the global medical publishing market at 47%, North America is also a mature market
30、. The library sector is experiencing price resistance and a climate of budget cuts. These impact the journal and book markets. Online Services are a larger portion of the total market than other regions, pulling the total growth up, but still representing a decline of 2.4% in 2012. Besides problems
31、in the library sector, American doctors and students are an important piece of this market. With the decline in print books, the U.S. market is hit hard. E-books are at lower price points and enrolments in nursing and allied health programs have fallen. Print pharma advertising also remains relative
32、ly more important in the U.S. than the rest of the world. Pharma advertising had a particularly weak year in 2012. Table 1.3: Exchange Rate Changes, 2011-2012 Europe 2011 vs. 2010 2012 vs. 2011 Asia-Pacific 2011 vs. 2010 2012 vs. 2011 British Pound 1.3% -0.6% Japanese Yen 9.2% -0.1% Euro4.9% -7.2% C
33、hinese RMB 4.5% 2.4% Indian Rupee -2.8% -12.1% Rest of the World 2011 vs. 2010 2012 vs. 2011 South Korean Won 1.0% -1.8% Brazilian Real 5.2%-14.4% Australian Dollar 11.1% 0.3% Turkish Lira 11.8%-6.7% Middle East NM NM NM = Not Meaningful Source: IRS Average Exchange Rates, Simba Information. Copying
34、 prohibited. Global Medical Publishing 2013-2014 Global Medical Publishing Market 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 12 Global Medical Publishing 2013-2014 Global Medical Publishing Market Table 1.4: Global Medical Publishing, Geographic Share, 2012 North America
35、 47.0% Europe 26.3% Asia-Pacific 21.1% ROW 5.6% Source: Simba Information. Copying prohibited. Europe The European medical market suffers from many of the same problems as the American market. Government austerity is even sharper in the U.K., crippling the library market there. Weak economies, parti
36、cularly in Southern Europe are further exacerbated by the weak euro. In 2012, Simba estimates the medical market in Europe fell by 5.8%, about half of this being the exchange rate impact. Simba estimates the European market represents just over 23% of the total global market, a share that is likely
37、to continue to decline. Holland, Scandinavia and Great Britain are good consumers of English language medical materials. Germany, France, Spain and Italy buy English language medical journals and online services, but also have their own local language publishing programs, particularly books. Asia-Pa
38、cific 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 12 Global Medical Publishing 2013-2014 Global Medical Publishing Market Table 1.4: Global Medical Publishing, Geographic Share, 2012 North America 47.0% Europe 26.3% Asia-Pacific 21.1% ROW 5.6% Source: Simba Information. C
39、opying prohibited. Europe The European medical market suffers from many of the same problems as the American market. Government austerity is even sharper in the U.K., crippling the library market there. Weak economies, particularly in Southern Europe are further exacerbated by the weak euro. In 2012
40、, Simba estimates the medical market in Europe fell by 5.8%, about half of this being the exchange rate impact. Simba estimates the European market represents just over 23% of the total global market, a share that is likely to continue to decline. Holland, Scandinavia and Great Britain are good cons
41、umers of English language medical materials. Germany, France, Spain and Italy buy English language medical journals and online services, but also have their own local language publishing programs, particularly books. Asia-Pacific 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited
42、. 12 Global Medical Publishing 2013-2014 Global Medical Publishing Market Table 1.4: Global Medical Publishing, Geographic Share, 2012 North America 47.0% Europe 26.3% Asia-Pacific 21.1% ROW 5.6% Source: Simba Information. Copying prohibited. Europe The European medical market suffers from many of t
43、he same problems as the American market. Government austerity is even sharper in the U.K., crippling the library market there. Weak economies, particularly in Southern Europe are further exacerbated by the weak euro. In 2012, Simba estimates the medical market in Europe fell by 5.8%, about half of t
44、his being the exchange rate impact. Simba estimates the European market represents just over 23% of the total global market, a share that is likely to continue to decline. Holland, Scandinavia and Great Britain are good consumers of English language medical materials. Germany, France, Spain and Ital
45、y buy English language medical journals and online services, but also have their own local language publishing programs, particularly books. Asia-Pacific 2013 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 12 Global Medical Publishing 2013-2014 Global Medical Publishing Market 20
46、13 Simba Information, Stamford, CT 203-325-8193 . Copying Prohibited. 13 Global Medical Publishing 2013-2014 Global Medical Publishing Market Asia-Pacific has been the bright spot for academic publishers including medical publishers for several years. Overall, Simba estimates Asia-Pacific accounts f
47、or just over 21% of the worldwide market, comprised primarily of major markets of Japan, Australia, India, China, South Korea and Taiwan. In contrast to North America and Europe, most of the economies in this region are growing. In a global market that declined 2.4% in 2012, Simba estimates Asia-Pac
48、ific grew 1.2%. Online Services continue to grow as do many library budgets, boosting book and journal budgets in many countries. Rest of the World The Rest of the World is much smaller, representing less than 6% of the global market, but Simba estimates that it is the fastest growing region at 1.3% in 2012. Brazil, the Middle East and Turkey have had several years of strong growth. Library budgets are s