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1、 Asia-Pacific - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1 MarketLine Industry Profile Childrenswear in Asia-Pacific February 2012 Reference Code: 0200-2215 Publication Date: February 2012 WWW.MARKETLINEINFO.COM MARKETLINE. TH
2、IS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Asia-Pacific - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2 EXECUTIVE SUMMARY Market value The Asia-Pacific childrenswear market grew by 10.7% in 2011 to reach a valu
3、e of $60,223.8 million. Market value forecast In 2016, the Asia-Pacific childrenswear market is forecast to have a value of $90,041.5 million, an increase of 49.5% since 2011. Geography segmentation China accounts for 49.2% of the Asia-Pacific childrenswear market value. Market rivalry In the Asia-P
4、acific childrenswear market low switching costs and a large number of players contribute to a moderate degree of rivalry. Asia-Pacific - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 3 TABLE OF CONTENTS EXECUTIVE SUMMARY . 2 MARKET
5、 OVERVIEW 6 Market definition . 6 Market analysis 6 MARKET DATA 7 Market value . 7 MARKET SEGMENTATION. 8 Geography segmentation . 8 Market distribution 9 MARKET OUTLOOK 10 Market value forecast . 10 FIVE FORCES ANALYSIS . 11 Summary 11 Buyer power . 12 Supplier power . 13 New entrants 14 Threat of
6、substitutes . 15 Degree of rivalry . 16 LEADING COMPANIES . 17 Fast Retailing Co., Ltd. . 17 Giordano International Limited . 20 Pumpkin Patch Ltd. 23 The Miki House Group . 26 APPENDIX . 27 Methodology . 27 Industry associations 28 Related Datamonitor research . 28 Asia-Pacific - Childrenswear 0200
7、 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 4 LIST OF TABLES Table 1: Asia-Pacific childrenswear market value: $ million, 200711(e) . 7 Table 2: Asia-Pacific childrenswear market geography segmentation : $million, by value, 2011(e) . 8 Table 3: As
8、ia-Pacific childrenswear market distribution: % share, by value, 2011(e) 9 Table 4: Asia-Pacific childrenswear market value forecast: $ million, 201116 . 10 Table 5: Fast Retailing Co., Ltd.: key facts . 17 Table 6: Fast Retailing Co., Ltd.: key financials ($) 18 Table 7: Fast Retailing Co., Ltd.: k
9、ey financials () 18 Table 8: Fast Retailing Co., Ltd.: key financial ratios . 18 Table 9: Giordano International Limited: key facts . 20 Table 10: Giordano International Limited: key financials ($) 20 Table 11: Giordano International Limited: key financials (HK$) . 21 Table 12: Giordano Internationa
10、l Limited: key financial ratios 21 Table 13: Pumpkin Patch Ltd.: key facts 23 Table 14: Pumpkin Patch Ltd.: key financials ($) . 23 Table 15: Pumpkin Patch Ltd.: key financials (NZ$). 24 Table 16: Pumpkin Patch Ltd.: key financial ratios . 24 Table 17: The Miki House Group: key facts . 26 Asia-Pacif
11、ic - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 5 LIST OF FIGURES Figure 1: Asia-Pacific childrenswear market value: $ million, 200711(e) . 7 Figure 2: Asia-Pacific childrenswear market geography segmentation : % share, by value
12、, 2011(e) 8 Figure 3: Asia-Pacific childrenswear market distribution: % share, by value, 2011(e) . 9 Figure 4: Asia-Pacific childrenswear market value forecast: $ million, 201116 10 Figure 5: Forces driving competition in the childrenswear market in Asia-Pacific, 2011 11 Figure 6: Drivers of buyer p
13、ower in the childrenswear market in Asia-Pacific, 2011 12 Figure 7: Drivers of supplier power in the childrenswear market in Asia-Pacific, 2011 13 Figure 8: Factors influencing the likelihood of new entrants in the childrenswear market in Asia-Pacific, 2011 . 14 Figure 9: Factors influencing the thr
14、eat of substitutes in the childrenswear market in Asia-Pacific, 2011 15 Figure 10: Drivers of degree of rivalry in the childrenswear market in Asia-Pacific, 2011 16 Figure 11: Fast Retailing Co., Ltd.: revenues factors which contribute to a strong likelihood of new entrants to this market. Asia-Paci
15、fic - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 12 Buyer power Figure 6: Drivers of buyer power in the childrenswear market in Asia-Pacific, 2011 SOURCE: MARKETLINE M A R K E T L I N E Buyers are generally individual consumers;
16、 this weakens buyer power as they are numerous, and the loss of a particular customer is rarely significant. The product is a necessity, and is something which must be bought on a regular basis due to child growth. Although there are other possible sources of childrenswear, such as home-made clothin
17、g, retail sale of these products is highly important to the majority of consumers and thus weakens buyer power. However, buyer power is strengthened by the absence of switching costs for consumers. Fashion and label consciousness are likely to be less significant in this market than in adult clothin
18、g markets; this increases price sensitivity and thus strengthens buyer power. Overall, buyer power is assessed as moderate. Asia-Pacific - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 13 Supplier power Figure 7: Drivers of supplie
19、r power in the childrenswear market in Asia-Pacific, 2011 SOURCE: MARKETLINE M A R K E T L I N E Key suppliers in this market are clothing manufacturers and wholesalers, with retailers able to source from both. The wholesale and clothing manufacturing sectors in most countries are fairly fragmented.
20、 Although clothes manufacturing remains a significant part of total manufacturing in certain developed economies, such as Italy, the ability of retailers in a given country to source from foreign manufacturers means that supplier fragmentation is made greater. As international trade liberalizes, sup
21、plier power in the global market is decreased through competition from manufacturers in low-wage regions, notably China. Apparel manufacturing is almost always labor intensive, due to the difficulty of automating processes such as the sewing of garments. Switching costs for retailers are not very hi
22、gh: they include the risk that choosing a low-cost supplier involves a more extended supply chain that may not be able to cope with sudden changes in demand in a market susceptible to changes in fashion, although this is less significant in childrenswear. Suppliers are further weakened by their lack
23、 of diversity, which makes the market important to their business. Overall, there is moderate supplier power in this market. Asia-Pacific - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 14 New entrants Figure 8: Factors influencing
24、 the likelihood of new entrants in the childrenswear market in Asia- Pacific, 2011 SOURCE: MARKETLINE M A R K E T L I N E As for most retail markets, barriers to entry are not high: capital requirements are low enough for individuals to enter, even in countries like India and China, where median inc
25、omes are quite low. This is reflected in the fact that many childrenswear retailers are small businesses, including sole proprietors. However, in some countries a few large corporations account for a major share of total market revenues. Their scale and scope of economies include the ability to buil
26、d brands in multiple retail outlets, and greater buying power when negotiating with suppliers. The latter allows them to compete more intensely on price, making it more difficult for new entrants. Negligible switching costs for consumers mean that they are free to transfer their custom to a new play
27、er. Easy access to suppliers and distribution networks further encourage new entrants. Brand power is less important in childrenswear than in adult apparel which also increases the likelihood of new entrants. However, market entrants are discouraged by the possibility of retaliation by existing play
28、ers, such as the launch of a price war. The Asia-Pacific childrenswear market has seen strong growth in recent years, primarily fueled by developing countries such as China and India, which increases its attractiveness to new entrants. The market is dominated by retailers operating in China. Overall
29、, there is a strong likelihood of new entrants to this market. Asia-Pacific - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 15 Threat of substitutes Figure 9: Factors influencing the threat of substitutes in the childrenswear marke
30、t in Asia-Pacific, 2011 SOURCE: MARKETLINE M A R K E T L I N E Substitutes for the childrenswear market include buying direct from manufacturers, which is facilitated by the growth of online sales. Home-made and custom-made (couture) clothing are also niche alternatives to the retail of ready-made c
31、lothes. Counterfeit branded clothing can be a significant threat to revenues in some countries. However, the threat of substitutes to the childrenswear market is assessed as weak. Asia-Pacific - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPI
32、ED Page | 16 Degree of rivalry Figure 10: Drivers of degree of rivalry in the childrenswear market in Asia-Pacific, 2011 SOURCE: MARKETLINE M A R K E T L I N E The Asia-Pacific childrenswear market is fragmented. There is room for large numbers of smaller players in this market, which strengthens ri
33、valry. Major increases in capacity may be fairly costly to smaller players, if they require the outlay of opening additional outlets, less so if they can be accomplished by taking on more staff on a flexible basis. The Asia- Pacific market contains countries with very varied types of economy some de
34、veloped in a western fashion and others newly growing population economies, the result is that the childrenswear market is varied across the region in terms of growth and market saturation. While some retailers in this market are diversified, many retain a strong emphasis on childrenswear (e.g. Pump
35、kin Patch), which intensifies rivalry as they are strongly reliant on this market. Whilst recently retail outlets have been troubled by reduced consumer spending, customers are also becoming more quality conscious and many medium to high end products have seen sales increases which reflect this. Thi
36、s means that the childrenswear market is altering globally and this may increase rivalry as players attempt to adapt. A relatively high level of market growth over the past five years eases rivalry and this is expected to slowly accelerate over the coming years. The degree of rivalry is assessed as
37、moderate overall. Asia-Pacific - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 17 LEADING COMPANIES Fast Retailing Co., Ltd. Table 5: Fast Retailing Co., Ltd.: key facts Head office: 717-1 Sayama, Yamaguchi City, Yamaguchi 754 0894
38、, JPN Telephone: 81 8 3988 1333 Fax: 81 3 3456 7873 Website: Financial year-end: August Ticker: 9983 Stock exchange: Tokyo SOURCE: COMPANY WEBSITE M A R K E T L I N E Fast Retailing Co., Ltd. (Fast Retailing or “the group“), and its mainstay UNIQLO, offer quality casual wear at reasonable prices. F
39、ast Retailing has done this by establishing an SPA (Specialty store retailer of Private label Apparel) manufacturer/retailer business model that enables it to control all stages of the supply process from product design to the procurement of materials, quality control, inventory adjustments, and end
40、 sales. The group also engages in the Internet online sales business. The group specializes in designing in-house casual clothing for men and women of all ages. It operates stores under its own brand. The group operates a total of 2,203 stores under its various group companies spread across Japan, C
41、hina, South Korea, Hong Kong, the UK, US, and France. Fast Retailing operations are sub-divided into apparel and UNIQLO operations. The apparel operations include chain store retailers of apparel and shoes, such as G.U, CABIN, and Candish. The groups UNIQLO operations consist of UNIQLO Japan, UNIQLO
42、 China, UNIQLO South Korea, UNIQLO (UK), UNIQLO (US), UNIQLO (Hong Kong), UNIQLO FRANCE, UNIQLO Russia and UNIQLO (SINGAPORE). The group has a network of 1,210 stores in Japan including UNIQLO Japan (808), and Japan apparel operations (402) comprising footwear (90), GU (115) and CABIN (197), at the
43、end of FY2010. The groups overseas network includes 857 stores. UNIQLO international has 2 stores in France, 14 stores in the UK, 54 stores in China, one store in the US, 48 stores in South Korea, 3 stores in Singapore, one store in Russia and 13 stores in Hong Kong. Fast Retailings product categori
44、es include mens clothing, womens clothing and childrens clothing. In these categories, the group offers outerwear, jeans, trousers, skirts, shirts, t-shirts, polos, sweaters, fleeces, dresses, knit wear and inner wear. Key Metrics The company recorded revenues of $9,277 million in the fiscal year en
45、ding August 2010, an increase of 18.9% compared to fiscal 2009. Its net income was $702 million in fiscal 2010, compared to a net income of $567 million in the preceding year. Asia-Pacific - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED P
46、age | 18 Table 6: Fast Retailing Co., Ltd.: key financials ($) $ million 2006 2007 2008 2009 2010 Revenues 5,110.2 5,979.8 6,677.2 7,799.7 9,277.3 Net income (loss) 460.4 361.8 495.6 567.0 702.3 Total assets 4,322.7 4,096.3 4,608.1 5,274.9 5,775.9 Total liabilities 1,584.6 1,326.3 1,602.0 2,318.7 2,
47、496.9 Employees 3,990 6,514 8,718 11,037 11,596 SOURCE: COMPANY FILINGS M A R K E T L I N E Table 7: Fast Retailing Co., Ltd.: key financials () million 2006 2007 2008 2009 2010 Revenues 448,819.0 525,203.0 586,451.0 685,043.0 814,811.0 Net income (loss) 40,437.0 31,775.0 43,529.0 49,797.0 61,681.0
48、Total assets 379,655.0 359,770.0 404,720.0 463,285.0 507,287.0 Total liabilities 139,175.0 116,487.0 140,706.0 203,645.0 219,300.0 SOURCE: COMPANY FILINGS M A R K E T L I N E Table 8: Fast Retailing Co., Ltd.: key financial ratios Ratio 2006 2007 2008 2009 2010 Profit margin 9.0% 6.1% 7.4% 7.3% 7.6%
49、 Revenue growth 16.9% 17.0% 11.7% 16.8% 18.9% Asset growth 39.1% (5.2%) 12.5% 14.5% 9.5% Liabilities growth 53.6% (16.3%) 20.8% 44.7% 7.7% Debt/asset ratio 36.7% 32.4% 34.8% 44.0% 43.2% Return on assets 12.4% 8.6% 11.4% 11.5% 12.7% Revenue per employee $1,280,740 $917,999 $765,910 $706,691 $800,040 Profit per employee $115,390 $55,539 $56,849 $51,371 $60,563 SOURCE: COMPANY FILINGS M A R K E T L I N E Asia-Pacific - Childrenswear 0200 - 2215 - 2011 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1