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1、Global - Pet Care 0199 - 2500 - 2010 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1 MarketLine Industry Profile Global Pet Care February 2012 Reference Code: 0199-2500 Publication Date: February 2012 WWW.MARKETLINEINFO.COM MARKETLINE. THIS PROFILE IS A LICENSED P
2、RODUCT AND IS NOT TO BE PHOTOCOPIED Global - Pet Care 0199 - 2500 - 2010 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2 EXECUTIVE SUMMARY Market value The global pet care market grew by 4.1% in 2010 to reach a value of $80,344.6 million. Market value forecast In
3、2015, the global pet care market is forecast to have a value of $97,041.2 million, an increase of 20.8% since 2010. Category segmentation Dog care is the largest segment of the global pet care market, accounting for 36.3% of the markets total value. Geography segmentation Americas accounts for 48.2%
4、 of the global pet care market value. Market share Mars, Incorporated is the leading player in the global pet care market, generating an 18.6% share of the markets value. Market rivalry The global pet care market is highly fragmented, with top three players holding 40.8% of the total market value. G
5、lobal - Pet Care 0199 - 2500 - 2010 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 3 TABLE OF CONTENTS EXECUTIVE SUMMARY . 2 MARKET OVERVIEW 6 Market definition . 6 Market analysis 6 MARKET DATA 7 Market value . 7 MARKET SEGMENTATION. 8 Category segmentation 8 Geog
6、raphy segmentation . 10 Market share 11 Market distribution 12 MARKET OUTLOOK 13 Market value forecast . 13 FIVE FORCES ANALYSIS . 14 Summary 14 Buyer power . 15 Supplier power . 16 New entrants 17 Threat of substitutes . 18 Degree of rivalry . 19 LEADING COMPANIES . 20 Mars, Incorporated . 20 Nestl
7、e S.A. . 21 The Procter therefore, supplier power is correspondingly reduced. However, pet care products constitute for a relatively small part of the total market, therefore strengthening the supplier power. Overall, supplier power is assessed as moderate. Global - Pet Care 0199 - 2500 - 2010 MARKE
8、TLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 17 New entrants Figure 10: Factors influencing the likelihood of new entrants in the global pet care market, 2010 SOURCE: MARKETLINE M A R K E T L I N E Globally, the main players in the pet care market are mainly large int
9、ernational companies such as Mars, Nestle and P Mars Botanical, Mars Veterinary and Mars Plantcare. Mars Botanical focuses on research and product development involving flavanols, phytonutrients found in cocoa, tea, wine and certain fruits and vegetables. Mars Veterinary develops innovative pet food
10、s and, Mars Plantcare is dedicated to research in the field of home-grown plants, and develops products suited to the requirements. The companys key brands include Wisdom Panel, Seramis, and Cirkuhealth for this business division. In November 2008, Mars acquired Wm. Wrigley Jr. Company (Wrigley) for
11、 $23 billion. Key Metrics Mars is a privately-owned company and is therefore not obliged to publish its financial results. Global - Pet Care 0199 - 2500 - 2010 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 21 Nestle S.A. Table 9: Nestle S.A.: key facts Head office
12、: Avenue Nestle 55, Vevey 1800, SUI Telephone: 41 21 9242111 Fax: 41 21 9244800 Website: Financial year-end: December Ticker: NESN Stock exchange: Switzerland SOURCE: COMPANY WEBSITE M A R K E T L I N E Nestle, the holding company of the Nestle Group, is engaged in the business of manufacturing and
13、 marketing branded food and beverages. Nestle operates in Europe, the Americas, Asia, Oceania and Africa. Nestle operates through eight divisions that are organized along product groups. These include: powdered and liquid beverages, water, milk products and ice cream, nutrition, prepared dishes and
14、cooking aids (frozen products, soups, bouillons, sauces and culinary preparations, pasta and sauces, noodles, delicatessen products and cold meat), confectionery, pet care and pharmaceutical products (ophthalmic therapeutic drugs, contact lens care solutions, surgical instruments and equipment, intr
15、aocular lenses and products used during surgery and dermatology). Nestles purchasing activities are conducted at three levels: global, zonal/regional and local. The group purchases commodities specific to a market from the local markets. Zonal/regional purchases are made when the products are common
16、 to a particular zone/region. The supplies for products sold globally are procured from global markets. A majority of Nestles purchases are from the zonal/regional markets, while fresh agricultural products are sourced from the local markets. The key products of the powdered and liquid beverages div
17、ision include coffee, chocolate-based and malted drinks and fruit juices. Nescafe, the flagship soluble coffee product of this division, is one of the leading brands in the world. The companys coffee range also includes Nespresso (espresso coffee in capsules). Nestle is a major producer of chocolate
18、- based and malted drinks. Its leading brands include Nesquik, Milo and Nescau. Nestle also produces fruit juices (Libbys). The Nestle Water division, has strong presence in the US and Europe. Pierre and Pure Life are popular brands marketed by this division. It operates in 130 countries and markets
19、 about 64 different brands. Nestle Waters has 103 production facilities in 36 countries. Nestle water brands are categorized into Nestle brands, international brands and local brands. Nestle brands comprise Pure Life, Aquarel and Vera. The companys international brands include: Aquapanna, S.Pellegri
20、no, Perrier, Vittel and Contrex. Some of the popular local brands Nestle serves in various countries are Ice Mountain, Deer Park, Ghadeer, Baraka, Al Manhal, Los Portales, Santa Maria, Montclair, Valvert, Sainte-Alix, Carola, Rietenauer, Furst Bismarck, Korpi, Theodora, Aqua Claudia, San Bernardo, D
21、ar Natury, Saint Springs, Viladrau, Buxton, Powwow etc, Moreover, Nestle offers Aquarel mineral water and other brands in Hungary, Portugal, Spain and Belgium. The prepared dishes and cooking aids division includes frozen and chilled, culinary and other businesses. Its popular brands include Hot Pac
22、kets, Stouffers, Lean Cuisine, Nestle Bake It, and Torchin. Nestles prepared dishes brands lead in North America and are second in Europe, while cooking aid products are leading in the world. In June 2008, Nestle announced the sale of part of its Buitoni pasta business in Italy to Switzerland-based
23、investment firm, TMT Finance. However, Nestle will continue to manage and market its Buitoni brand in the Italian fresh and frozen food sector. Moreover, the companys cooking aid products are in a leading position in the world. Global - Pet Care 0199 - 2500 - 2010 MARKETLINE THIS PROFILE IS A LICENS
24、ED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 22 This division also includes the breakfast cereals business of Nestle comprising products such as infant, junior and all family cereals, breakfast cereals, and cereal and performance bars. Outside North America the company has a joint venture with Gen
25、eral Mills and Cereal Partners Worldwide. Some of the key brands include Carnation Instant Breakfast, Chocapic, Cini Minis and Cheerios. The milk products and ice cream division produces yoghurts, desserts and other products. Its popular brands include Nido, Everyday, La Laitiere, Latte Creations, C
26、erevita, Coffee-Mate and Sveltesse. In 2009, Nestle Belgilux launched Nestle Baby Yogo Yogurt range in Belgium. The range includes three flavors - Raspberry, Apricot, and Banana. The ice cream business includes brands such as Slow Churned Dreyers Grand Light, Sveltesse stick, Haagen Dazs, Dibs, Extr
27、eme, Drumstick and Nero. Nestle has become the global leader in the ice cream business after gaining full ownership of Dreyers Grand Ice Cream Holdings in 2006. In 2003, Nestle merged its US ice cream business with Dreyers and owned 67% of the combined company. The Nestle Nutrition business comprise
28、s four sub-business divisions: infant, healthcare, performance nutrition and weight management. The infant sub division includes infant cereals, meals and drinks, and growing up milks. Key brands in this division include Nestle, Nestum, Cerelac and Mucilon. Healthcare sub divisions include geriatric
29、 care, pediatric care, critical care, proactive care, diabetes, obesity and oncology. Key brands in this sub division include Nutren, Clinutren, Peptamen, Boost and Optifast. The performance nutrition division provides sports nutrition products and nutrition products for women. Key brands in this su
30、b division include PowerBar and Musashi. Jenny Craig is a weight management company offering consumers a range of branded nutritional products and services in the US, Canada, Australia and New Zealand. The pet care product group consists of some of the popular names in pet food products such as Puri
31、na Dog Chow, Purina Beneful, Purina Gourmet, Purina Pro Plan and Purina ONE. The confectionery divisions key brands include Kit Kat, Aero Caramel, Butterfinger Crisp, Rossiya, Orion, Smarties and Wonka. Nestles chocolate brands rank first in Europe, second worldwide, and third in North America. The
32、pharmaceutical products division of Nestle includes the operations of Alcon, as well as joint-ventures with pharmaceutical and cosmetic companies such as Galderma and Laboratories Inneov. Alcon develops, manufactures and markets pharmaceuticals, surgical equipment and devices, and consumer eye care
33、products to treat diseases and disorders of the eye. Key Metrics The company recorded revenues of $105.2 billion in the financial year (FY) ended December 2010, an increase of 2% over FY2009. The net profit of the company was $32.8 billion in FY2010, as compared to a net profit of $10 billion in FY2
34、009. The pet care division recorded revenues of $12.5 billion in FY2010, an increase of 1.2% over 2009. Global - Pet Care 0199 - 2500 - 2010 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 23 Table 10: Nestle S.A.: key financials ($) $ million 2006 2007 2008 2009 20
35、10 Revenues 94,370.8 103,087.3 105,345.5 103,150.5 105,167.2 Net income (loss) 8,815.2 10,206.9 17,290.2 9,995.1 32,811.9 Total assets 97,578.9 110,572.1 101,805.8 106,311.6 107,006.5 Total liabilities 46,924.7 58,070.0 49,169.5 54,907.0 47,007.1 Employees 265,000 276,000 283,000 278,165 281,005 SOU
36、RCE: COMPANY FILINGS M A R K E T L I N E Table 11: Nestle S.A.: key financials (CHF) CHF million 2006 2007 2008 2009 2010 Revenues 98,458.0 107,552.0 109,908.0 107,618.0 109,722.0 Net income (loss) 9,197.0 10,649.0 18,039.0 10,428.0 34,233.0 Total assets 101,805.0 115,361.0 106,215.0 110,916.0 111,6
37、41.0 Total liabilities 48,957.0 60,585.0 51,299.0 57,285.0 49,043.0 SOURCE: COMPANY FILINGS M A R K E T L I N E Table 12: Nestle S.A.: key financial ratios Ratio 2006 2007 2008 2009 2010 Profit margin 9.3% 9.9% 16.4% 9.7% 31.2% Revenue growth 8.1% 9.2% 2.2% (2.1%) 2.0% Asset growth (0.9%) 13.3% (7.9
38、%) 4.4% 0.7% Liabilities growth (8.7%) 23.8% (15.3%) 11.7% (14.4%) Debt/asset ratio 48.1% 52.5% 48.3% 51.6% 43.9% Return on assets 9.0% 9.8% 16.3% 9.6% 30.8% Revenue per employee $356,116 $373,505 $372,246 $370,825 $374,254 Profit per employee $33,265 $36,982 $61,096 $35,932 $116,766 SOURCE: COMPANY
39、 FILINGS M A R K E T L I N E Global - Pet Care 0199 - 2500 - 2010 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 24 Figure 13: Nestle S.A.: revenues grooming; health care; snacks and pet care; fabric care and home care; and baby care and family care. The beauty and
40、 grooming comprises of the beauty, grooming and healthcare businesses while household care GBU consists of snacks and pet care; fabric care and home care; baby care and family care businesses. The company also operates in five geographical segments: North America, Western Europe, Central and home ca
41、re products, including dish care, surface cleaners and air fresheners; and batteries. The segment markets its products under Ace, Ariel, Dawn, Downy, Duracell, Gain, Tide and Febreze brands. The baby care and family care segment offers baby wipes, diapers, tissues, paper towels and paper tissues und
42、er the following brands: Bounty, Charmin and Pampers. The companys family care business primarily operates in North America. The global operations group consists of the market development organization (MDO). The MDO comprises retail customer, trade channel and country-specific teams. . It is organiz
43、ed along five geographic regions: North America, Western Europe, Central fabric care and home care products at 52; baby care and family care products at 31; snacks and pet care products at 11 and health care products at 35. In March 2011, Procter and Gamble signed a joint venture with Teva, a produc
44、er of generic drugs to create a new company dealing in over-the-counter drug. In July 2011 P&G opened a distribution center in Colombia through which the company will distribute 20 P&G brands available in Peru. In July, 2011, P&G launched Paralisalos, a new variety of conditioner and shampoo in Arge
45、ntina. These hair-care products are marketed under the Herbal Essences brand name. Key Metrics The company recorded revenues of $82.6 billion in the financial year (FY) ended June 2011, an increase of 4.6% over FY2010. The net profit of the company was $11.8 billion in FY2011, a decrease of 7.4% ove
46、r FY2010. The snacks and pet care division recorded revenues of $3.2 billion in FY2011, an increase of 0.7% over 2010. North America accounted for 41% of the total revenues in FY2011. Revenues from North America reached $33.8 billion in FY2011, an increase of 2.1% over FY2010. Latin America accounte
47、d for 9% of the total revenues in FY2011. Revenues from Latin America reached $7.4 billion in FY2011, an increase of 4.6% over FY2010. Western Europe accounted for 20% of the total revenues in FY2011. Revenues from Western Europe reached $16.5 billion in FY2011, a decrease of 0.4% over FY2010. Centr
48、al & Eastern Europe, Middle East & Africa accounted for 14% of the total revenues in FY2011. Revenues from Central & Eastern Europe, Middle East & Africa reached $11.6 billion in FY2011, an increase of 12.6% over FY2010. Asia accounted for 16% of the total revenues in FY2011. Revenues from Asia reac
49、hed $13.2 billion in FY2011, an increase of 11.6% over FY2010. Global - Pet Care 0199 - 2500 - 2010 MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 27 Table 14: The Procter & Gamble Company: key financials ($) $ million 2007 2008 2009 2010 2011 Revenues 72,441.0 79,257.0 76,694.0 78,938.0 82,559.0 Net income (loss) 10,340.0 12,075.0 13,436.0 12,736.0 11,797.0 Total assets 138,014.0 143,992.0 134,833.0 128,172.0 138,354.0 Total liabilities 71,254.0 74,208.0 71,451.0 66,733.0 70,353.0 Employees 138,000 138,000