《Industry Report - China Sports Drinks 2012.pdf》由会员分享，可在线阅读，更多相关《Industry Report - China Sports Drinks 2012.pdf（35页珍藏版）》请在三一文库上搜索。
1、Sports Drinks China a snapshot Generated by Mintel Global Market Navigator 2013 Mintel Group Ltd. All rights reserved. Confidential to Mintel. 2012 P U B L I S H E D B Y : Mintel Group Ltd To learn more about Mintel visit Help desk UK: +44 (0)20 7778 7155 US: +1 (312) 932 0600 Australia: +61 (0)2 8
2、284 8100 Japan: +81 (3) 5456 5605 China: +86 (21) 63866609 Email: Note: This report has been generated by Mintel Global Market Navigator About Mintel Global Market Navigator (GMN) Mintel GMN is a trusted database containing market size, market share and forecast data for thousands of consumer goods
3、 categories worldwide. Mintel understands the importance of market size data within your organisation. Whether you.re seeking expansion opportunities, diversifying to new markets or capturing new clients, understanding the characteristics of a market is critical to your decision making process. Mint
4、el GMN provides fast, easy to compare, extractable market data. Using a blend of primary and secondary research, enhanced by exclusive insights from Mintel, users of GMN will be assured they are using the best-in-class transparent research data. For more information visit or contact your account ma
5、nager or call your local helpdesk on one of the numbers above. Mintel Group Limited. All Rights Reserved. Statistics in this report are the latest available at the time of research I M P O R T A N T W A R N I N G 1. Mintel Group Limited (“Mintel“) is the legal owner of the copyright subsisting in th
6、is report. Any use and/or copying of such documents and materials which is not in accordance with Mintels standard Terms and Conditions (available on ) or these Conditions of Use is unauthorised. Any unauthorised use ma y give rise to Mintel bringing proceedings for copyright infringement against yo
7、u claiming an injunction, damages and costs. 2. The purchase, use or reading of any Mintel report that contains SymphonyIRI Group (IRI) InfoScan data by (or disclosure to) a Non-Participating Retailer or its employees (or agents/professional advisors working on its account) is prohibited. A Non-Part
8、icipating Retailer is a retailer and its subsidiaries each as defined by IRI, where it, or one of its associated companies, has declined to participate in IRI.s InfoScan information service by not providing its data to IRI. A current written list of Non-Participating Retailers and subsidiaries (as n
9、otified to Mintel by IRI) is available from Mintel at any time, or as linked through the latest set of terms and conditions as displayed continuously on Mintel.s website at http:/. The Non- Participating Retailers as at May 24, 2010 are Walmart, Sam.s Club, Costco, Lidl, and Aldi. 3. Unless otherwis
10、e agreed in writing in advance by Mintel, this document may not be sold, passed on, communicated or disseminated in any form (including within its original covers), nor access granted, to any third party or to any subsidiary, associated or holding company (whether direct or indirect) of the original
11、 subscriber/ licensee/purchaser and its user(s) (together, the “Licensee“). 4. The Licensee acknowledges that all information and materials contained in this report are the copyright property and confidential information of Mintel, and are protected, inter alia, by the Copyright, Designs and Patents
12、 Act 1988 and other intellectual property rights and by these Terms and Conditions, and that no rights in any of the materials are transferred to the Licensee. The Licensee undertakes that it will not copy, reproduce, print or store in any manner (electronic or otherwise), extract or transmit in any
13、 form or otherwise deal with in any way the whole or part of the data, materials or information contained in this report. 5. The Licensee (or any subsequent user, whether licensed or unlicensed who reads this report) agrees it will not place financial reliance upon any figure, statement or inference
14、 contained within this or any other Mintel report, or invite investment from others, without first obtaining the written consent of Mintels Company Secretary so to do. In the event that the Licensee (or any subsequent user, whether licensed or unlicensed) does not follow this procedure, it (or any s
15、ubsequent user) agrees fully and effectually to indemnify Mintel against any claims, howsoever arising, and to draw specific attention to the fact that this consent has not been obtained. 2013 Mintel Group Ltd. All rights reserved. Confidential to Mintel. Sports Drinks China 2012 Mintel Global Marke
16、t Navigator Contents Definitions Retail market volume Highlights 6 Figure 1: Volume - Absolute size (2004 - 2016) 6 Figure 2: Volume - Volume Consumption per capita (population) (2004 - 2016) 6 Figure 3: Volume - Growth (2004 - 2016) . 7 Table 1: Volume (2004 - 2016) . 7 Retail market value in local
17、 currency Highlights 8 Figure 4: Value in Local Currency - Value (2004 - 2016) . 8 Figure 5: Value in Local Currency - Unit prices (2004 - 2016) 8 Figure 6: Value in Local Currency - Value growth (2004 - 2016) 9 Table 2: Value in Local Currency (2004 - 2016) . 9 Retail market value in GBP Figure 7:
18、Value in GBP - Value (2004 - 2016) . 10 Figure 8: Value in GBP - Spend per capita (population) (2004 - 2016) 10 Figure 9: Value in GBP - Spend as a proportion of GDP (2004 - 2016) 11 Figure 10: Value in GBP - Unit prices (2004 - 2016) . 11 Figure 11: Value in GBP - Value growth (2004 - 2016) . 11 Ta
19、ble 3: Value in GBP (2004 - 2016) . 12 Market Segmentations Figure 12: China - Sports Drinks: Retail market segmentation by volume (m litres) (2004 - 2011) . 13 Table 4: China - Sports Drinks: Retail market segmentation by volume (m litres) (2004 - 2011) 13 Figure 13: China - Sports Drinks: Retail m
20、arket segmentation by value (bn CNY) (2004 - 2011) 14 Table 5: China - Sports Drinks: Retail market segmentation by value (bn CNY) (2004 - 2011) . 14 Market Shares Figure 14: China - Sports Drinks: Company retail market share by volume (%) - 2010 . 15 Figure 15: China - Sports Drinks: Company retail
21、 market share by volume (%) - 2011 . 16 Table 6: China - Sports Drinks: Company retail market share by volume (%) (2010 - 2011) . 17 Figure 16: China - Sports Drinks: Company retail market share by value (%) - 2010 . 18 Figure 17: China - Sports Drinks: Company retail market share by value (%) - 201
22、1 . 18 Table 7: China - Sports Drinks: Company retail market share by value (%) (2010 - 2011) 20 Company Beauty, Personal Goods Food; Food Service; Non alcoholic Drinks; Household/Home; and Pharmaceuticals Countries: Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Denmark; Finla
23、nd; France; Germany; India; Indonesia; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Norway; Poland; Portugal; Russia; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UK; US; and Vietnam Non-CPG industries The 9 non-CPG industries are covered by over 40 separate
24、reports, which are produced for 20 of the countries covered by GMN. Industries: Automotive; Clothing, Footwear Consumer Electronics; Electrical Goods; Holidays Media; Personal Finance; Retail; and Telecommunications 2013 Mintel Group Ltd. All rights reserved. Confidential to Mintel. Sports Drinks Ch
25、ina 2012 Mintel Global Market Navigator 30 Countries: Australia; Brazil; Canada; China; Colombia; France; Germany; India; Indonesia; Italy; Japan; Mexico; Russia; South Africa; South Korea; Spain; Turkey; UK; US; and Vietnam Leisure China; France; Germany; Italy; Spain; UK; and US Retail figures and
26、 totals There are two types of market size data available: retail; and total. The market and segment definitions indicate what data is included. Retail market data (also known as off-trade sales) includes all sales through retail channels including standard CPG/FMCG channels such as hypermarkets, su
27、permarkets, traditional grocery stores, self-service stores and discount stores and as well as direct to consumer where applicable. For alcohol, they only include off-trade sales. The retail market data typically includes sales of packaged goods. Where retail market data includes sales of unpackaged
28、 goods, this is indicated in the definitions. Total market data includes all retail sales and non-retail sales totalled together. Non-retail sales are also referred to as on-trade and on-premise. This data includes HoReCa (out- of-home consumption and food service such as restaurants, bars, catering
29、 and hotels), unpackaged goods and sales for use in the industry or for manufacturing. For alcohol, it includes on-trade and off-trade sales. Forecasting Mintel Market Sizes cover a broad range of industries and forecasts are adapted accordingly. The forecasts are produced using a model that links h
30、istorical market trends to projections of macro-economic factors. Each market is affected by different macro-economic factors. First, all the main parameters are identified that affect the market/industry which is being forecast. Based on their understanding of the sector in question, the analysts s
31、elect the parameter regarded as the most relevant. The parameter chosen is guided by the correlation between the past market trends, information from primary and secondary research as well as what seems intuitively right. For reasons of conformity, reliability and currency, the range of parameters a
32、t the analysts disposal is confined to 7 macro-economic factors. agricultural output industrial output manufacturing output services sector output population expenditure per capita (private consumption) GDP (Gross Domestic Product) The format used for the macro-economic factors is that which is best
33、 for international comparisons. For example, gross domestic product (GDP) is at purchasing power parity (PPP) in US Dollars ($USD). A ratio is taken of the time series for the market size with the appropriate selected input data. The rate of change of this ratio is another option. The model then pro
34、vides outputs using various extrapolation techniques such as moving average, straight line, exponential growth, etc., with variable weightings for the latest years. 2013 Mintel Group Ltd. All rights reserved. Confidential to Mintel. Sports Drinks China 2012 Mintel Global Market Navigator 31 The macr
35、o-economic data is updated regularly so that the latest forecast data from the EIU is used when each report is published. The forecast data on published reports is revised when the entire report is updated on an annual basis. Analyst notes Although the Global Market Navigator is intended as a prelim
36、inary market research data tool, notes are provided which give more insight into the market such as: explaining any apparent anomalies; providing snippets of relevant consumer trends; or individual examples of products and brands or company activity which may have influenced market trends. Notes can
37、 be found either by hovering over the ? in the second column in a table or at the base of the a table. Insignificant segments There are instances where the sales for one or more segments are insignificant in a particular market. The term insignificant, which is included in reports for transparency a
38、nd global consistency, indicates that a segment does not exist in that country or that it is dwarfed by other segments. Each segment marked insignificant makes up less than 3% of the market size in value published for the last year. Insignificant is indicated with an i. 2013 Mintel Group Ltd. All ri
39、ghts reserved. Confidential to Mintel. Sports Drinks China 2012 Mintel Global Market Navigator 32 How we use our sources There are few markets where information is comprehensive. Therefore, Mintel uses secondary research to derive data that provides as complete a picture, and which is as globally co
40、mparable, as possible. In the vast majority of cases, this is supplemented by primary research. Even where there is an established single source, Mintel looks for other sources for verification. Mintels analysts filter the relevant data and translate it into usable information for compiling market s
41、izes, segmentation and shares. The standard research methods are detailed below. Primary sources Trade interviews This primary research method is used to engage with the active players in a sector for the majority of reports where data from other sources is not complete. Interviews are undertaken pr
42、imarily to: fill in missing years; assess the latest years trends and estimates; provide an assessment of any non-standard segmentation; verify competitors shares; and explain the latest initiatives and any anomalies or conflicts deriving from other sources. Most importantly interviewees are contact
43、ed to: verify any estimated or disputed data; provide insight into market dynamics; and explain any aberrations or unexpected results. When this method is utilized, Mintel conducts at least two trade interviews to get as unbiased a view as possible. All information is weighted according to the respo
44、ndents field of expertise. Store checks Using the GNPD (Global New Product Database) network of over 13,000 trained associates, Mintel performs in-store audits when brand information is scarce. The auditors use local knowledge and market expertise to research and validate what products are available
45、 through retail channels. They check on-shelf product availability at key retailers, prices for individual brands and products and initial indication of brand and company market representation for further verification from other sources. These audits also provide a preliminary survey of what types o
46、f products are available for determining how the market is segmented, which is checked with other sources. Data collection is based on strict guidelines to avoid misinterpretation of the local market. After submission, the information collected is examined by GMN analysts and processed into data poi
47、nt format, providing an overview of the market. GMN Estimations Data is not always available in a clear, cohesive and comparable form that can be used directly; it usually involves some manipulation and interpretation by the analysts. At times this involves reconciling varying sets of data from diff
48、erent sources. In these instances we will indicate this by sourcing GMN Estimations. Analysts have direct conversations with key contacts within the leading companies. Data is also used from other Mintel products. GNPD (Global New Product Database) provides key indicators of how many key innovations
49、 are occurring in industries and market segments and where they are launched. Oxygen reports supply detailed analysis and consumer insight for certain markets in particular countries. Menu Insights and Comperemedia provide product information for the food service and financial sectors in the US. Estimations 2013 Mintel Group Ltd. All rights reserved. Confidential to Mintel. Sports Drinks China 2012 Mintel Global Market Navigator 33 are used in instances where our country and regional analysts