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3、e 1 INDUSTRY PROFILE Savory Snacks in India Reference Code: 0102-0199 Publication Date: October 2010 EXECUTIVE SUMMARY India - Savory Snacks 0102 - 0199 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 2 EXECUTIVE SUMMARY Market value The Indian savory snacks
4、market grew by 17.1% in 2009 to reach a value of $535.4 million. Market value forecast In 2014, the Indian savory snacks market is forecast to have a value of $1,017 million, an increase of 90% since 2009. Market volume The Indian savory snacks market grew by 13.2% in 2009 to reach a volume of 119.7
5、 million kilograms. Market volume forecast In 2014, the Indian savory snacks market is forecast to have a volume of 196.7 million kilograms, an increase of 64.3% since 2009. Market segmentation I Potato chips is the largest segment of the savory snacks market in India, accounting for 45.7% of the ma
6、rkets total value. Market segmentation II India accounts for 3.2% of the Asia-Pacific savory snacks market value. Market share Pepsico, Inc. is the leading player in the Indian savory snacks market, generating a 42.5% share of the markets value. Market rivalry The Indian savory snacks market is high
7、ly concentrated with the top three players accounting for 78.3% of the total market value. CONTENTS India - Savory Snacks 0102 - 0199 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 3 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 MARKET OVERVIEW 7 Market definition 7
8、 Research highlights 8 Market analysis 9 MARKET VALUE 10 MARKET VOLUME 11 MARKET SEGMENTATION I 12 MARKET SEGMENTATION II 13 MARKET SHARE 14 FIVE FORCES ANALYSIS 15 Summary 15 Buyer power 16 Supplier power 17 New entrants 18 Substitutes 19 Rivalry 20 LEADING COMPANIES 21 Pepsico, Inc. 21 Haldirams F
9、ood International Limited 26 ITC Limited 27 MARKET DISTRIBUTION 31 MARKET FORECASTS 32 Market value forecast 32 Market volume forecast 33 MACROECONOMIC INDICATORS 34 APPENDIX 36 Methodology 36 CONTENTS India - Savory Snacks 0102 - 0199 - 2009 Datamonitor. This profile is a licensed product and is no
10、t to be photocopied Page 4 Industry associations 37 Related Datamonitor research 37 Disclaimer 39 ABOUT DATAMONITOR 40 Premium Reports 40 Summary Reports 40 Datamonitor consulting 40 CONTENTS India - Savory Snacks 0102 - 0199 - 2009 Datamonitor. This profile is a licensed product and is not to be ph
11、otocopied Page 5 LIST OF TABLES Table 1: India savory snacks market value: $ million, 200509 10 Table 2: India savory snacks market volume: million kilograms, 200509 11 Table 3: India savory snacks market segmentation I:% share, by value, 2009 12 Table 4: India savory snacks market segmentation II:
12、% share, by value, 2009 13 Table 5: India savory snacks market share: % share, by value, 2009 14 Table 6: Pepsico, Inc.: key facts 21 Table 7: Pepsico, Inc.: key financials ($) 24 Table 8: Pepsico, Inc.: key financial ratios 24 Table 9: Haldirams Food International Limited: key facts 26 Table 10: IT
13、C Limited: key facts 27 Table 11: ITC Limited: key financials ($) 29 Table 12: ITC Limited: key financials (Rs.) 29 Table 13: ITC Limited: key financial ratios 29 Table 14: India savory snacks market distribution: % share, by value, 2009 31 Table 15: India savory snacks market value forecast: $ mill
14、ion, 200914 32 Table 16: India savory snacks market volume forecast: million kilograms, 200914 33 Table 17: India size of population (million), 200509 34 Table 18: India gdp (constant 2000 prices, $ billion), 200509 34 Table 19: India gdp (current prices, $ billion), 200509 34 Table 20: India inflat
15、ion, 200509 35 Table 21: India consumer price index (absolute), 200509 35 Table 22: India exchange rate, 200509 35 CONTENTS India - Savory Snacks 0102 - 0199 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 6 LIST OF FIGURES Figure 1: India savory snacks marke
16、t value: $ million, 200509 10 Figure 2: India savory snacks market volume: million kilograms, 200509 11 Figure 3: India savory snacks market segmentation I:% share, by value, 2009 12 Figure 4: India savory snacks market segmentation II: % share, by value, 2009 13 Figure 5: India savory snacks market
17、 share: % share, by value, 2009 14 Figure 6: Forces driving competition in the savory snacks market in India, 2009 15 Figure 7: Drivers of buyer power in the savory snacks market in India, 2009 16 Figure 8: Drivers of supplier power in the savory snacks market in India, 2009 17 Figure 9: Factors inf
18、luencing the likelihood of new entrants in the savory snacks market in India, 2009 18 Figure 10: Factors influencing the threat of substitutes in the savory snacks market in India, 2009 19 Figure 11: Drivers of degree of rivalry in the savory snacks market in India, 2009 20 Figure 12: Pepsico, Inc.:
19、 revenues a trend that weakens supplier power. Similarly, many market players manufacture ingredients such as flavorings. While consumer preferences must be catered for, players can mitigate the impact of changing raw material prices by diversifying their product mix - for example, producing both po
20、tato chips and corn chips. Overall, supplier power is assessed to be moderate in the Indian savory snacks market. FIVE FORCES ANALYSIS India - Savory Snacks 0102 - 0199 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 18 New entrants Figure 9: Factors influenc
21、ing the likelihood of new entrants in the savory snacks market in India, 2009 Source: Datamonitor D A T A M O N I T O R The Indian savory snacks market has presence of large multinationals such as PepsiCo. These companies have developed and acquired extensive product portfolios, and built brands wit
22、h large marketing and advertising budgets. A new entrant may find it difficult to differentiate its products, although some smaller players have succeeded by emphasizing artisanal production techniques or unusual ingredients (for example Kettle Foods offers hand-cooked potato chips, and chips made f
23、rom root vegetables). New entrants may also be able to take advantage of emerging trends in Western countries, with consumers becoming increasingly focused on healthy eating and organic food, and the demand for convenience food continues to grow as a result of consumers time pressed modern lifestyle
24、s. Gaining access to distribution channels may be difficult as retail space is a finite resource, which means that new entrants must persuade the stores to replace established brands to make way for a new product. Overall, the likelihood of new entrants is moderate. FIVE FORCES ANALYSIS India - Savo
25、ry Snacks 0102 - 0199 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 19 Substitutes Figure 10: Factors influencing the threat of substitutes in the savory snacks market in India, 2009 Source: Datamonitor D A T A M O N I T O R Retailers are compelled to cater
26、 to consumer demands, and therefore sales of savory snacks are threatened by many substitutes, including confectionery, fruit, and beverages. All these products are available at relatively similar prices, and therefore it is not costly for a retailer to switch to substitutes. For example a retailer
27、might stock more confectionery products and fewer potato chips. The fast spreading consciousness for healthy, sugar and salt free meals influences the snacks market. More people are switching to healthier options, like fruits. Moreover, compared to savory snacks, the substitutes can have benefits su
28、ch as easier display (for example it is relatively easy to display compact candy bars than fluffy packs of potato chips). However there are also some disadvantages, for example fruits often require chilled display, and its shorter lifetime means that it is less able to ride out small fluctuations in
29、 consumer demand. Overall, there is a strong threat from substitutes. FIVE FORCES ANALYSIS India - Savory Snacks 0102 - 0199 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 20 Rivalry Figure 11: Drivers of degree of rivalry in the savory snacks market in Indi
30、a, 2009 Source: Datamonitor D A T A M O N I T O R The Indian savory snacks market has the presence of large multinationals such as PepsiCo. The leading players tend to offer a diverse range of savory snacks products, and may operate in other business areas as well. This diversification defends their
31、 performance against competition pressures in any one market. Fixed costs are high in this market, as most companies own large production facilities, and the need to divest such assets on exiting the Indian market constitutes an exit barrier and increases rivalry to a certain degree. The majority of
32、 these companies are geographically diversified which weakens rivalry to some extent. The strong market growth in recent years also eases rivalry to a certain degree. Overall, there is a moderate degree of rivalry in the market. LEADING COMPANIES India - Savory Snacks 0102 - 0199 - 2009 Datamonitor.
33、 This profile is a licensed product and is not to be photocopied Page 21 LEADING COMPANIES Pepsico, Inc. Table 6: Pepsico, Inc.: key facts Head office: 700 Anderson Hill Road, Purchase, New York 10577, USA Telephone: 1 914 253 2000 Fax: 1 914 253 2070 Local office: PepsiCo India, 3B, DLF Corporate P
34、ark, S Block, Qutab Enclave, Phase-III, Gurgaon 122002, Haryana, IND Telephone: 91 124 288 0699 Website: Financial year-end: December Ticker: PEP Stock exchange: New York Source: company website D A T A M O N I T O R PepsiCo is one of the leading global beverage, snack and food companies. It manufa
35、ctures, markets, and sells a variety of salty, sweet and grain-based snacks; and carbonated and non-carbonated beverages in approximately 200 countries across the world. The company has its largest operation in North America (the US and Canada), Mexico and the UK. PepsiCo operates through three busi
36、ness units: PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), and PepsiCo International (PI). The companys three business units are further divided into six reportable segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America Foods (LAF), PepsiCo Americ
37、as Beverages (PAB), Europe, and Asia, Middle East and Africa (AMEA). The companys PAF business division includes FLNA, QFNA, and LAF, including Sabritas and Gamesa businesses in Mexico. FLNA markets and distributes branded snacks. These snacks include Lays potato chips, Doritos tortilla chips, Tosti
38、tos tortilla chips, Cheetos cheese flavored snacks, Fritos corn chips, branded dips, Ruffles potato chips, Quaker Chewy granola bars, and Sun Chips multigrain snacks. In addition, FLNAs joint venture with Strauss Group produces and sells Sabra refrigerated dips. FLNA branded products are sold to ind
39、ependent distributors and retailers. FLNA also owns or leases approximately 40 food manufacturing and processing plants and approximately 1,830 warehouses, distribution centers and offices. LEADING COMPANIES India - Savory Snacks 0102 - 0199 - 2009 Datamonitor. This profile is a licensed product and
40、 is not to be photocopied Page 22 QFNA manufactures, markets, and sells cereals, rice, pasta and other branded products in the US and Canada. QFNAs products also include Quaker oatmeal, Aunt Jemima mixes and syrups, Capn Crunch cereal, Quaker grits, Life cereal, Rice-A-Roni, Pasta Roni and Near East
41、 side dishes. The company sells all these products to independent distributors and retailers. QFNA utilizes approximately 25 manufacturing plants and production processing facilities in North America. LAF markets and sells salty and sweet snack brands including Gamesa, Doritos, Cheetos, Ruffles, Sab
42、ritas and Lays in Brazil, Argentina, Colombia, Peru and Venezuela. It owns or leases approximately 50 food manufacturing and processing plants and approximately 640 warehouses, distribution centers and offices. PAB division includes PepsiCo Beverages North America (PBNA) and Latin American beverage
43、businesses. PAB sells beverage concentrates, fountain syrups and finished goods under various beverage brands including Pepsi, Mountain Dew, Gatorade, Tropicana Pure Premium, Lipton, Sierra Mist, Tropicana juice drinks, Naked juice, Propel, Dole and SoBe Lifewater. PAB also manufactures or uses cont
44、ract manufacturers to market and sell ready-to-drink tea, coffee and water products through joint ventures with Unilever (under the Lipton brand name) and Starbucks. In addition, the business division has licensed the Aquafina water brand to its bottlers. PAB owns or leases approximately 20 plants a
45、nd production processing facilities and approximately 65 warehouses, distribution centers and offices. In addition, the company has an ownership interest in approximately 80 bottling plants and 220 distribution centers. The companys contract manufacturers or co-packers also own or lease approximatel
46、y 55 plants and production processing facilities and approximately 50 warehouses and distribution centers. The PI business division includes PepsiCos businesses in Europe, and AMEA. Europe markets and sells salty and sweet snack brands including Doritos, Cheetos, Ruffles, Lays and Walkers. It also s
47、ells beverage concentrates and fountain syrup under various beverage brands including Pepsi, 7UP and Tropicana. In addition, Europe licenses the Aquafina water brand to certain of its authorized bottlers. It also manufactures and markets ready-to-drink tea products through an international joint ven
48、ture with Unilever (under the Lipton brand name). In Europe, the company owns or leases approximately 40 plants and 370 warehouses, distribution centers and offices. In addition, it utilizes one plant and production processing facility and two distribution centers that are co-owned or co-leased with
49、 a joint venture partner. AMEA manufactures and markets salty and sweet snack brands including Lays, Kurkure, Chipsy, Red Rock Deli, Cheetos, Doritos, Ruffles and Smiths. The division also manufactures, markets, and sells beverage concentrates, fountain syrups and finished goods under the brands Pepsi, 7UP, Mirinda and Mountain Dew. These brands are sold to authorized bottlers, independent distributors and retailers. AMEA ow