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1、The impact of economic globalization on the world culture1 The Essence of the Economic Globalization Nowadays, every hole and corner of the world has been swept out to the wave of the economic globalization, bringing a huge influence to the world culture. What is the Butterfly Effect? We can see it
2、clearly in the equity market of the Wall Street, which can totally cause the fluctuation of the economy in the Eastern Hemisphere. The economic globalization accelerates the development of the technology as well as the economic culture. With the depreciation of the US dollar, we can see economic ove
3、rheating in many countries, and the economic strength becomes an effective means to control the currency inflation. Therefore, whether we can build a multivariate culture will influence the foreground of the world culture. As we all know, economic globalization is a natural progress where the human
4、society should across space obstacles to realize the amalgamation of capital, goods, technology, labor and other production elements. This process began as early as the development of industrial civilization, and developed with the expanding of such a mode of production in the world. At the end of t
5、he 1990s, the tide of economic globalization changes the pattern of the whole world. The information has made the Earth become smaller and smaller, breaking the obstacles of the various economic activities. This is a beneficial side, while the downside is also very evident. As it accelerates the eco
6、nomic growth, spreads the new technologies and improves the living standards of both developed and developing countries, it can also violate a countrys sovereignty, erode local culture and traditions, and threat the economic and social stability of the less developed countries. In fact, the economic
7、 globalization is a unified activity about the trade rules, but the fact is that the rules of globalization are also enslaved to power politics. We can get a clear idea in the formulation and revision of the rules on global polity and economy. A case in point is that the rules can be brought into ef
8、fect only if they are propitious to the powerful countries. There is inequality between the developed and developing countries because the former dominates the world economy. Developed countries take an advantage on not only capital, technology, trade but also on the economic organization.The impact
9、 of economic globalization on the world culture is not a matter of simple statistics and reports. It is, in essence, a diagnostic line of analysis to consider its pluses and minuses on the general public. Globalization consists of social, economic and political adjustments that people may embrace to
10、 epitomize their culture and incorporate it with the world. It is a concept that has its economic, social and political roots and consequences. To a large extent, globalization promotes integration of the world and calls for the removal of all cultural barriers. Although the economic globalization i
11、s a vital process toward transferring technology and information to the world, it still has its negative effects on most cultures and civilizations. Its impacts on cultures, in this case the culture of the developing countries culture are relatively controversial.An obvious complaint about economic
12、globalization is that it leads to cultural homogeneity: interaction and interaction diminish difference; global norms, ideas or practices overtake local mores; many culture flows, such as the provision of news, reflect exclusively western interests and control；And the cultural imperialism of the Uni
13、ted States leads to the global spread of American symbols and popular culture, the counterargument stresses new heterogeneity that results from economic globalization: interaction is likely to lead to new mixtures of cultures and integration is likely to provoke a defence of tradition; global norms
14、or practices are necessarily interpreted differently according to local tradition, and one such norm stresses the value of cultural difference itself; cultural flows now originate in many places; and American has no hegemonic grasp on a world that must passively accept whatever it has to sell.In my
15、viewpoint, since economic globalization has the nature of paradox and, it contributes to cultural diversity and can lead to the creation of new cultures. On the other hand, economic globalization undermines traditional cultures and leads to homogenization and assimilation with stronger cultures. The
16、refore, we can not separately consider the problem; rather, we should think it over as a whole. Namely, economic globalization brings both homogeneity and heterogeneity. Facing the adversities of homogeneity, we should try to find out ways to maintain our own characteristics. 2 The Impact of Economi
17、c Globalization on World Culture2.1 The Current Situation Facing the economic globalization which is an irreversible tide of the world, no matter they are developed or developing countries, they must be involved in this process; otherwise, they will lose their living space or fail to catch up with t
18、he trend of the times. A certain culture is always based on a certain level of economy. Globalization is bound to have profound effects on global culture, bringing big changes to all kinds of cultures. According to the specific trend of the global culture, there are three points of view in the curre
19、nt domestic and international academic circle. The first one is they recognize and accept the cultural globalization; the second one is they think the global culture will be in diversity; the third one is they think the global culture will be a diversified integration. People who hold the view of gl
20、obal culture think that globalization is comprehensive, so if we only acknowledge the economic globalization and exclude the cultural globalization, it will violate the basic logic. They emphasize the influence of economic on the culture; therefore, the economic globalization would form a universal
21、culture. While other people who argue that the global culture will be in culture, and it will form a real cultural globalization. Apparently, they both have their one-sidedness and their rationality, so there come to the third view that the global culture will be a diversified integration. However,
22、they do not tell us exactly which side of integration trend will be strengthened or which side of diversity trend will be strengthened. In this way, the so-called “diversified integration” will lose its meaning on building the real culture. In order to accurately determine the impact of economic glo
23、balization on the global cultural trends, it is necessary for us to analyze the way of the impact of economic globalization on the global culture.2.2 The Production and Consumption of Goods and ServicesA case in point is that McDonalds culture spread around the world as tens of thousands of McDonald
24、 stores open to everywhere. For the Chinese, they consider McDonaldsand KFC more as a symbol of American culture than a symbol of fast food. Instead of filling their stomach, people who enter into the stores just want to feel a bit of “American atmosphere”. There are 28,000 McDonalds retails in the
25、world from 120 counties. In the year of 2000, the overall volume of sale arrived 40 billion, while 60of the total income came from the overseas business. Professor Dorfma, an American scholar, said, “Coca-Cola is not a simple matter, which is supported by the superstructure.” In addition to material
26、 commodities, the circulations of cultural products in the world more directly contribute to the development of the global culture. For example, Readers Digest of the USA circulates in more than 100 countries with 19 languages and 48 kinds of international versions, while “SCI”, “SSCI”, “EI” have be
27、come an important standard for judging academic, scientific, and technological achievements. 2.3 The Turnover of the Staff Under the situation of economic globalization, the talent flow will become more frequent and extensive, mainly illustrated by the flow from developing to developed countries. Ac
28、cording to statistics, 1,200 million people from developing countries now work in the United States companies, for example, 40 50university students graduates in India working abroad; There are 10 million Africa university students are working in developed countries; Chinese people account for nearl
29、y one-third of the 20 thousand engineers and technicians working in the Silicon Valley of United States; Since 1985, 82 of the graduates from Qing Hua University who study the high technology immigrated the United States, while the figure was up to 76 in Beijing University. At the same time, as the
30、capital flow from developed countries into developing countries, a large number of staff also moves into the developing countries and some developed countries even send some staff to dedicate in the cultural dissemination, such as the “The Peace Corps” and some other cultural and assistance activiti
31、es held by the United States. They send their teachers, missionaries, doctors abroad in order to do some volunteer activities. The flowing staffs actually are the carrier of their local cultures, who exchange their culture with the local people.2.4 The Strategy of the Developed Countries to the Deve
32、loping Countries The health economic globalization calls for the respect for different cultures and values, strengthening exchanges and dialogue rather than one culture eating up another one. Now the problem is some developed countries try to impose their cultures and values on other counties, attem
33、pting to put the developing countries in a subordinate status. An American sociologist once said, The spread of American popular culture has long been a series of efforts that people want to achieve the worlds reunification. It has replaced the Latin pushed by the Roman Empire and Christianity. Base
34、d on the analysis of the impact of economic globalization on the world culture and on the understanding of the diversified integration from two different points of view, we can recognize this problem more objectively. As a complete concept, culture has its own deep structure and surface structure. T
35、he deep structure of a culture，which comprises values，thinking and behavioral patterns，religious beliefs，esthetic tastes，etc., is of great stability and inertia. It develops following its own orbit and will not easily get assimilated by other cultures. It is not as easy as selling McDonalds, if the
36、values of the United States want to conquer all the nations of the world. In contrast，the surface structure of the culture，which centers around consumption，is easy to get globalized, because, the surface structure is the same as the popular culture, which is just a kind of spiritual fast food, such
37、as jeans, Titanic, Kara 0K, etc. The economic globalization can only form a kind of culture globalization at this level. However, even at this level, when a kind of foreign culture spreads into another country, the local culture will change the origin form of the foreign culture and form a new one,
38、which may be called the third form of culture. A case in point is that in the United States, people patronizing McDonalds want to save money and time, while in China, people do not have money but they have enough time, so they will treat McDonalds as places where a special ceremony can be held ,such
39、 as birthday, farewell party and so on. Besides, the dinner time of Chinese is far more than the Americans. We can see that McDonalds has been something in China. When the Coca-Cola came to China, some people added some ginger in it. In the same way, when the Chinese things are introduced to the ove
40、rseas, they would also promote the localization of them. For example, the Chinese brooms and chamber pot were taken as an Arts & Crafts on the wall in the west. Nevertheless, contrasted with the deep structure of culture, this level of culture is easy to be globalized. From what has been discussed,
41、if we just have a general description about the world culture of diversification, we would not have a clean idea about the relationship between the economic globalization and the world culture. If we analyze this problem from different angles, we will achieve different conclusions. Although the surf
42、ace structure of the culture is easy to get globalized, the deep structure of a culture is comparatively not easily to get assimilated by other cultures, which is determined by the nature of a nations culture. 2.5 The Conflict and Assimilation of the World Culture Global culture will eventually find
43、 a way of adapting itself to global economy through interaction with the latterWith the upgrading of the economic globalization, different cultures will be brought into full intercourse. The flowing of the technology, personnel, capital all through the world made the contacts between countries close
44、r than ever before, as well as the conflicts. Thus, in the context of the globalization, challenges, frictions and conflicts will be inevitable between different cultures, which are the object way of existing of the culture conflict. While the subject way is that the culture hegemonism is the potent
45、ial motivation of the culture conflict. Represented by the United States for global domination of Western developed countries, they monopoly on the global media business dumping in their culture, ways of life and values to the world, by virtue of their technological and economic strength. We must al
46、so see that globalization has promoted the humans universal interaction, so that different cultures, particularly Eastern and Western cultures have greatly increased the mutual understanding. Through our concerted efforts, the possibility of conflicts between different national cultures will be grea
47、tly reduced. The development of different cultures of the world has experienced a process that it conflicted with other cultures as well as being absorbed, which is also a process that the new world culture should adapt itself to the economic globalization. 2.6 Cultural IdentityIt is assumed that th
48、e origin of globalization can be traced back to the times when Christopher Columbus and Vasco da Gama began their epoch-making voyages in 1492 and 1497,respectively. Tony Spybey remarke, “Europeans began to have an influence on the rest of the world and implant their cultures on all continents. The
49、acquisition that what is a world view by Europeans produced as its long-term outcome the worlds first truly global culture.” ( Spybey, 1996)Discussion on cultural identity concerns the confluence of global culture with local and national culture. The global trends and local variations place a great strain on older concepts of a national and regional culture. A global media culture provides new sources for pleasures and ide