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1、摘 要：商务英语教学与普通英语教学有着许多的不同。随着我国对内改革，对外开放的不断深入，全球经济一体化进程的不断加快，商务英语教学越来越受到高校的重视以及学生的欢迎。本文分析了在现代多媒体教学手段的辅助下的商务英语教学的革新，从多媒体视角探讨了商务英语教学的新模式。 Abstract: There are many different between business English teaching and general English teaching .Moreover, with economic reforming and global integration quickening
2、, business English teaching draws the attention of more and more high college and it is popular in the student groups. This thesis will analyze the present status of the innovation of business English teaching by the modern multimedia teaching assisted , from the perspective of multimedia discusses
3、the new mode of business English teaching.The innovation of business English teaching under the multimedia environmentAbstract: There are many different between business English teaching and general English teaching .Moreover, with economic reforming and global integration quickening, business Engli
4、sh teaching draws the attention of more and more high college and it is popular in the student groups. This thesis will analyze the present status of the innovation of business English teaching by the modern multimedia teaching assisted , from the perspective of multimedia discusses the new mode of
5、business English teaching.Key words: Business English; Multimedia; Educational reform 1 The teaching present situation of business English The aim of business English is to adapt to the language requirements of the life in the workplace , it content involves all aspects of the business activities. B
6、usiness English courses are not simply helpful on the improvement of students English level and ability, and it is more to teach the students a western business management concept, work psychology, even how to deal with foreigners, how to work with them and some working methods, as well as their liv
7、ing habits, to an extent that it was included in the concept of culture. Business English, as an important part of higher education, its characteristic is to cultivate applied composite talents, and it aims to cultivate talents who are in a solid grasp of basic English knowledge, and can be combined
8、 with business background, competent in all kinds of enterprises , engaged in business translation, service, management and working to develop morally, intellectually and physically ,they are applied special talents. It can be seen from the business English teaching purpose, it belongs to a kind of
9、practical English, itself has a unique purpose and applied.However, with such a special teaching target, the development of business English teaching is not optimistic. In many colleges and universities, business English teaching and many English major teaching are indistinguishable, even with norma
10、l college English teaching it is almost the same. On the faculty, many colleges and universities the teachers who teaching business English are graduated from English major, they didnt accept the business knowledge systematically , especially the training and learning of business English knowledge .
11、Business English teachers should not only have a good command of English, but also business activities or lines. So, in the teaching of business English courses, the teachers often turned the classroom into the traditional intensive reading English class, the teacher is the core , they spend most of
12、 the time teaching the interpretation of the crude business vocabulary and abstract theory of international economy and trade. Without the specific business background, the theory of business and the vocabulary are abstract, over time students gradually lost interest in learning, and they become pas
13、sive, the monotony of the traditional teaching mode makes the practical teaching effect of business English is very different with the teaching goal.What is more the business English teaching is the same as college English teaching, and give the priority to the students written exercises. Students l
14、earning in a dull environment, do not have the ability to apply knowledge of business English, more have no chance to practice what they have learned. How to get rid of the traditional English teaching mode, let students experience the glamour of the business English , and then improve the ability o
15、f using English for business communication. Compared with the traditional teaching mode, multimedia teaching has the incomparable advantages in many respects, , it has to do with the traditional teaching way to balance each other, complement each other, and it play an important role in business Engl
16、ish teaching, whats more it has many functions that traditional teaching does not have. Therefore, constructing the new-style business English teaching patterns under the multimedia and internet environment is worth us to in-depth discussion.2 The traditional teaching method and multimedia teaching
17、methodWhat we can see from traditional foreign language teaching theory is the learners should first master the language forms (e.g., grammar, word formation, etc.), through the language form to understand the language content, expression the thoughts,and then teacher cut the text into pieces of voc
18、abulary, sentence patterns and grammar points, but the teaching emphasis still on the interpretation of these words and phrases, sentence patterns and grammar. 1 In traditional English teaching model, students can get a solid foundation, but this kind of teacher-centered classroom mode, is bad for s
19、tudents to develop innovative thinking and practice ability exercise, whats more it is difficult to test whether the students can apply the knowledge to practice. Students learning initiative was killed, in the business English classroom, the students main body status is more difficult to get. In tr
20、aditional English teaching in class, the teacher mainly relies on the blackboard writing and speaking to lecture to students, the form is single, boring and it is limited and full. Such traditional teaching mode is not applicable to business English classroom whichs aim is to cultivate students abil
21、ity to communicate , also is not conducive to the enthusiasm of the students. Along with the science and technology unceasing progress , the continuous development of times, a single and limited English teaching mode is going to be abandoned by people, instead of using the new teaching mode with mod
22、ern means of multimedia.Multimedia English expression is multimedia, it is an integration which includes video images, sound, graphics and text on the multi-level , through the computer to make mutual induction.Multimedia technology makes a variety of information media objects synchronous composite
23、integration, then deal with them before presentation. In the business English classroom the multimedias take part in makes teaching and learning has made great progress.3 The unique advantages of multimedia teaching methodBecause of the multimedia has figure, words, sound and texts ,whats more it ha
24、s the characteristic of moving images, which has many characteristics and function for the teaching process is particularly precious , these functions are other media (such as slide show, projection, movies, audio, video, television, etc.) dont have or dont completely have. Compared with traditional
25、 teaching, multimedia teaching will be vividly portrayed, the characteristics are obvious. First of all, the multimedia teaching has the characteristics of the figure, it can be combined with text and sound, these can help students to have a break in the visual and auditory constraints in learning.
26、In business English class, the students can more intuitive feel the simulated business world which is brought by multimedia technology . For example, a real international business listening material, fresh business environment video reproduction, and so on. Second, the use of multimedia technology c
27、an greatly improve the efficiency of classroom teaching. In a wide range of teachers do not need to spend a lot of time in blackboard writing, the students can be more effective to identify key learning points and difficult points. Moreover, interactive multimedia teaching make the students have mor
28、e participation, more active learning, and by creating a reflection of the environment, they can form a new cognitive. Finally, the use of multimedia technology can make the abstract knowledge and the theory of representational shown, make the invisible become visible. Through the network, the outst
29、anding teaching resources can realize sharing. Now, many world famous universities such as Harvard, Yale has made some high-quality curriculum to share in the Internet .4 The multimedia effects to the teaching of business EnglishThe focus of the business English teaching can be summed up in listen ,
30、 say, read, write, translation from several aspects. And the goal is to let students be able to understand the international business culture, also can freely communicate with others at the same time in learning business English knowledge. In business English teaching classroom, teachers can use the
31、 multimedia to help teaching. For example, teachers can let the students do listening and speaking practice after the interpretation to the foundation of the business English knowledge .Especially in the oral training, the teacher can let students watch real commercial materials to simulate and stud
32、y, in order to better mobilize students study enthusiasm. In the use of multimedia technology to create a good business English communication environment, through language, image and sound do effects to the students at the same time, various senses such as vision, hearing , make them use two sides o
33、f brain and finally produce a immersive feeling. So under the guidance of teachers, students can do a large number of these simulation communication practice. In the process of students progress, their ability to think in English directly often get exercise, and thus they can improve their ability t
34、o use English for communication more effectively. 2 Teachers should use the multimedia to assist teaching, and open a simulated business negotiation in the classroom. Also can organize students to set up an online discussion in class. Through class business negotiations, let the students to develop
35、the thinking mode to analyze problem and solve the problem independent .Cultivate students ability to write negotiation letters independently. In the network discussion after class, students can be divided into several groups, each have a clear division of labor in the group and their tasks. Through
36、 group discussion, students are required to apply knowledge, involved in international marketing, market competition, the management risk, e-commerce and other related business problem in practice, this can cultivate the ability to solve problems, and can greatly cultivate the students team cooperat
37、ion ability. 3To sum up, business English development and reform is imperative, multimedia teaching in business English teaching has achieved some results. Teachers teaching has get the maximization of resource utilization and efficiency optimization by the help of multimedia technology. Students st
38、udy business English in the classroom become more proactive, innovative thinking and practice ability obtained the unprecedented development and exercise. The use of modern multimedia teaching methods is the symbol of modernization of the business English teaching, involve the multimedia teaching in
39、 business English classroom is an inevitable trend in the development of business English teaching.Reference1王兴刚，王云青.谈传统英语教学模式与多媒体英语教学模式的有机结合j.内蒙古农业大学学报，2010，（3）：2.2崔蓉蓉，陈晓丹.多媒体在商务英语教学中的应用j.辽宁教育行政学院学报，2006，（2）：1. 3 see: English coton, British d, British Kent. Experience in business English comprehensive tutorial m. Higher education press, 2005. 10