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1、Keeping Advertisers Honest,Discuss,There are many advertisements around us, some are honest, while some are dishonest. Appreciate the following advertisements, tell which one you believe and which you dont.,Renew your skin in seven days!,The law. Advertising organizations. Complaints organization. T
2、he consumer.,Read the passage quickly and find out the ways to keep advertisers honest.,a. can make the company stop using the offending advertisement if a complaint about an ad is correct.,b. is also responsible for checking the product before buying.,c. can prevent advertisers doing the wrong thin
3、g.,d. make rules that are called a code of ethics for everyone in the organization to follow.,Match the two columns.,1. The law,2. Advertising organizations,3. Complaints organizations,4. The consumer,Would you complain about any of the advertisements in this passage? The two ads on page 49 have som
4、e misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people dont wear their product, they will be a loser.,Language points,1. and so 连接并列句 Thanksgiving is an only Ameri
5、can holiday and so neither British people nor Australian people celebrates it. 感恩节只是美国人的节日,因此英国人或者澳大利亚人都不过这个节日。,She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband. 对繁忙的城市生活感到厌倦, 她决定和丈夫一起到一个小乡村过寒假。,2. One way to control advertising is
6、to make laws that prevent advertisers doing the wrong thing. 控制广告的方法之一就是制订法律以约束广告商们的不法行为。,one way to is to （做某事的）方法之一就是,One way to help them is to help them learn to help themselves. 帮助他们的方式之一就是帮他们学会自助。,3. In some countries advertising alcoholic drinks or tobacco is banned altogether. 在一些国家，为酒精饮品和香烟
7、做广告是完全禁止的。,ban v. （尤指法律上）禁止 n. 禁令，禁止,There is a ban on smoking in this theatre. 这戏院内不准吸烟。,4. decent 指人是“诚实的;正派的;值得尊敬的;举止端庄的”,口语还表示“和蔼可亲的;乐于助人的”。 They are all decent, hard-working citizens. 他们都是诚实勤劳的市民。,He is always dressed in decent clothes. 他总是穿着体面的衣服。 decent 指行为是“合宜的;得体的;合乎道德规范的”。 It is a decent f
8、ilm, without crime or violence. 那是一部合乎规范的电影, 没有犯罪和暴力镜头。,5. make sure “确保;确定;证实”, 后面一般接从句。 He looked back to make sure no one was following. 他回头看了看,以证实没有人跟踪。 I did it to make sure you noticed. 我这么做是为了确保你注意到了。,Ask for receipt and make sure you get it. 要一张收据,而且一定要确保你拿到收据。,6. Even though there are laws
9、and advertisers code of conduct, some bad ads do get made. do 经常用于肯定句和祈使句中, 表示强调。 Please! Do be quiet a moment. 请务必安静一下。,He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。,At a conference yesterday a _ for the Health Department, Mr Dennis Hall, _ the audience that the government would
10、 soon be passing laws to make all _ advertising illegal. He said that some cigarette advertisements were not aimed at,Exercise 1 on P85,spokesman,informed,tobacco,_ audiences but instead _ at children. He said the public could no longer _ on the _ of people in advertising companies to do the right t
11、hing. “The only way to stop children taking up smoking is to _ cigarette advertising altogether and to _ our young people about the dangers,mature,targeted,rely,conscience,ban,educate,of cigarette smoke,” Mr Hall said. “The government will also _ a committee to decide on suitable punishments for any
12、 tobacco _ that breaks the ban. We have already set up a _ to pay the committee for their work and will now search for _ people to serve on the committee.,appoint,corporation,budget,worthy,我没法将我所有想带的衣服都装进手提箱。(fit into) I couldnt fit all the clothes I wanted to take into my suitcase.,Translation. (Ex
13、ercise 2 on P85),2. 自从我在那位女主人的晚宴上打碎了一个昂贵的盘子后, 她就再也没给我发过邀请信。( hostess; invitation) After I broke an expensive plate at her dinner party, the hostess never sent another invitation.,3. 找接线员请拨9。(dial) To contact the operator, please dial nine. 4. 我的衣橱里有很多上班穿的衣服,但是很少休闲装。( casual; garment) I have many gar
14、ments in my wardrobe that I can wear to work, but few casual clothes.,5. 我非常爱我的狗,所以我并不在乎它摔断腿带来的医疗开支。(expense) I am very attached to my dog so I didnt mind the medical expenses involved when he/ she/ it broke his/ her/ its leg.,6. 当我们听说他被指控犯有故意杀人罪时,我们都不敢相信自己的耳朵。(murder) When we heard that he was accu
15、sed of murder, we couldnt believe our ears. 7. 警察在市里所有的电台广播说明了那个走失的孩子的模样。(broadcast) The police broadcast a description of the missing child on all the citys radio stations.,8. 那家航空肥公司收了我额外的超重行李费。(overweight) The airline charged me extra for the overweight suitcase. 9. 需要我把你的电视调到新的频道吗？(tune) Would y
16、ou like me to tune your television to the new channel?,Exercise 3 on P85,actress,appointed,chairperson,advocating,ban,2. Although Mr Black received an _ to the party, he was unable to go because he had an _ that day in another city. However, he told the hostess that he hoped to be_ to her next party
17、.,invitation,appointment,invited,3. The_ has made several _ errors in copying the document.,4. Susan has just had an _on her throat and has come through it all right. She is expected to return to her job as an_ in a telecom company in weeks time.,typist,typing,operation,operator,alcoholic,5. It is against the law to serve _ drinks to teenagers.,