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1、V5品牌介绍 V5 Brand Presentation,目录 Content,车型概述 Overview,品牌定位 Brand position,车型概述 Introduction,V5 车型概述 - Overview,The life habit in USA requires the housewives to use a kind of vehicle that meets their demand much more. The vehicle must have favorable sports function, higher driving position to ensure
2、the driver (passenger) a better driving outlook as well as enough space to facilitate their loading and unloading the comparatively bulky goods-for example, the equipment that their children will use in the football team. Under drive of this demand,设计故事 - Design Short Story,欧美的生活习惯使主妇们需要有一种更符合她们需求的车
3、来供她们使用，这样的车要有良好的运动功能、较高的驾驶位置让司机（乘客）可以有一种更好的驾驶视野，同时还要有足够的空间来供她们可以方便的装载相对笨重的货物例如孩子在足球队里用的器材；在这种需求的推动下，2003年很多供应商都在推出一个由轿车，小型货车以及运动功能车所混合而成的新的品种，而且他们都很难将这新品种划分到任何的类别中去。,in 2003, many suppliers all pushed out a new variety of vehicle that combines functions of sedan, light-van and sports, but they are d
4、ifficult to divide this new variety into any sort.,V5 车型概述 - Overview,Definition of New Crossover: it is a “Crossover Vehicle“ from freewill crossover combination of model characteristics of SD, MPV, SUV, Pickup and Station Wagon etc., which has appearance and operating control performance of SUV to
5、gether with versatility brought by space of MPV and comfortability brought by configuration of sedan as well as fashionable appearance characteristics and the essential feature of high safety.,设计理念 - Design Concept,New Crossover定义：是跨越SD、MPV、SUV、皮卡、旅行车等车型特征的 “跨越车”，同时具备SUV的外形及操控性、MPV空间带来的多功能性以及轿车配置带来的
6、舒适性，并具有时尚的外观特征与高安全性的基本特点。,V5 车型概述 - Overview,设计者定位V5为多功能轿车。根据用途，V5主要定位为商务用车，同时兼有家用和休旅车的功能。V5结合了MPV、SUV和轿车的优点，2800mm的轴距，4662mm的车长保证了舒适空间。ACTECO发动机在降低油耗、保护环境方面卓有成效。安全气囊、ABS、EBD、TCS以及高位刹车灯的等装备使V5达到四星级安全标准。,产品定位 Product Position,V5 车型概述 - Overview,The designers position the V5 as a all-round vehicle. In
7、 terms of purpose, it is mainly positioned as a commercial vehicle, but also given with both family and travel purposes. Accordingly, the designers combine the features of the MPV, the SUV and the sedan. Its bright exterior and comfortable space are interpreted by a 2800 mm wheelbase, a 4662 mm vehi
8、cle length, as well as light color interior trimmings. The application of the ACTECO engine reduces the fuel consumption and enhances its environmental protection performance. The safety features like air bags, ABS, EBD, TCS and high-mounted brake lights make it meet with the 4-star safety standard.
9、,Designed with unique exterior, flexible space combination, outstanding comfortable and handling performance, it is indeed an all-round vehicle.,产品定位 Product Position,V5 车型概述 - Overview,大事记 - Milestone,2003年4月1日，项目正式启动； Apr 1st 2004, B14 project started; 2007年6月2日，东方之子Cross在深圳车展上市； Jun 2nd 2007, Eas
10、tar Cross released to the market in Shenzhen Auto Show. 2007年6月2日，东方之子/东方之子Cross“千里一箱油”挑战车队从北京抵达安徽，东方之子Cross创下一箱油行驶11739公里的好成绩，百公里耗油6.12L； Jun 2nd 2007, “one-box of fuel for one-thousand kilometer” challenge was held from Beijing to Anhui, with oil consumption for 100 kilometer of 6.12L; 2007年7月19日至
11、9月1日，“今日希望学子，明日东方之子”东方之子Cross浙江百万助学活动浙江举行，资助100名品学兼优的贫困学子圆了大学梦； Jul 19th to Sep 1st 2007, a donation in the name of V5 helped 100 students to fulfill their dreams to go to university; 2007年11月12日，五座版东方之子Cross供市； Oct 12th 2007, five-seat V5 released into market; 2007年11月20日至12月2日，爱心勾勒美好未来东方之子Cross爱心嘉
12、年华活动在广东成功举办，奇瑞公司、广东各经销商及东方之子Cross车主共同将爱心善款捐赠给了江西省定南县富田小学。 Oct 20th to Dec 2nd 2007,Chery and Guangdong distributors made a donation to a primary school in Jiangxi Province.,V5 品牌定位 V5 Brand Position,品牌六要素 6 Elements for Brand,将每个车型拟人化之后，运用到以下六个代表元素中，然后在每个元素的各自范围内找出最适合该人(车)的典型代表 Embody the idea of “p
13、ersonification of each model” upon the following 6 representative factors, then try to find out which match the person（model） most in the sphere of each factors.,有威 powerful, 可信赖 reliable, 正式的 not casual, 安全 safe, 大气 generous, 功成名就 success, 志向远大 ambitious, 勤勉的 diligent,可信赖 reliable, 舒适 comfortable,
14、非正式 casual, 有活力 dynamic, 安全 safe, 多才多艺 versatile 快乐 happy,商用 Commercial Use,家用 Family Use,V5 品牌定位 V5 Brand Position,品牌形象 Brand Image,品牌（口号）Slogan,品牌定位 Brand position,技术支撑点 Support points,V5,Creative Innovative model, Crossover style,Perfect Mix for Business and Leisure,Balancing all needs of modern
15、life style,Over all All-round purpose, family & business use,Room Leisure taste, multivariate space,Science Intelligent technology, humane concern,Safety High safety considerate concern,创新车型 酷越风格,休闲品味 多变空间,全能用途 宜家宜商,智能科技 人性关怀,全面安全 缜密呵护,V5 品牌定位 V5 Brand Position,品牌定位金字塔 -Brand position pyramid,V5 车型介
16、绍 V5 Introduction,外形设计 - Exterior,外形设计 - Exterior 全车外张弧线和低风阻设计，动感活力抗外侵力强，动感腰线，蓄势待发;车身设计吸收了轿车、MPW和SUV的设计元素，外型美观而且内部空间大，大大提高了乘坐的舒适性。车身线条流畅使得整车稳重大气中透出十足的动感，真正体现了crossover的风格。,前脸 - Face,波云式前大灯 Front lamp,V5 车型介绍 V5 Introduction,外形设计 - Exterior,正侧面 Side view,车轮 Tire 通风前盘式/后盘式制动，（ 205/55R1691W）205宽胎与扎实的底盘
17、完美匹配，既抓地力强，滑移率小，又减小风阻系数，转弯灵活,后视镜 rear-view mirror V5后视镜可手动折叠，镜片电动调节，对后方的观察视野更加宽阔，电动除霜功能更是省却车主的烦恼，光带式转向灯，大大提升了驾驶视野的安全性。,V5 车型介绍 V5 Introduction,内部设计 - Interior,方向盘 Steering wheel 整合的三幅式个性化真皮方向盘，由英国莲花公司设计 Feather tri-spoke steering wheel, designed by UK LOTUS Company,浅色真皮座椅 Feather seat in light color
18、,歇脚踏板 Pedal for rest foot 放松腿脚，减轻驾驶疲劳，体贴的人性化关怀 To decrease driving fatigue, and provide humane concern,V5 车型介绍 V5 Introduction,内部设计 - Interior,多媒体家庭影院系统 Multi-media home theater 六喇叭立体音响系统、六碟CD、三屏DVD GPS影音导航仪，解除旅途疲劳，增加快乐气氛。 To provide entertainment on the trip,自动空调 Automatic air conditioner 自动变排量冷暖空调
19、为高级车之配置，通过车内温度传感器对车内空气温度和流量进行自动调节,电动天窗 Electronic sunroof 大面积双模式电动天窗，操作方便自如，使驾乘人员随时都可以享受大自然灿烂的阳光和清新的空气。,V5 车型介绍 V5 Introduction,动力系统 Powertrain,The ACTECO engine is jointly developed by Chery and Austria AVL and it is the joint achievement of 200 senior engineers from 8 countries of Europe, America
20、and Asia. It has passed the most standard European & American platform test of 3 million km and 10,000 hours.,ACTECO 发动机是由奇瑞和奥地利AVL公司集合亚洲和欧美8个国家200多位高级工程师共同开发研制的。通过了欧美三百万公里和一万小时的测试平台。,尺寸 - Dimensions of V5,V5 车型介绍 V5 Introduction,V5 车型介绍 V5 Introduction,空间设计 Space Design,超大车内空间配合灵活多变的座椅组合可以满足不同用户的用车
21、需求 Flexible seat combination can satisfy customers different needs.,副驾驶折叠效果 Fold assistant drive seat,中排座椅叠放效果 Fold mid-row seats,中后排座椅折叠收平效果 Fold mid-and-rear seat,V5 has 7 or 5 seats arranged in 3 rows, while the seats in the mid row are arranged in 2+1 style and they are separable, movable and fo
22、ldable. Of course the back row seats can be arranged and combined at will, too. V5 provides a unique seat fold & flatly-laid system (FFS) for customers. The seats of the mid and back rows can be folded and laid down flatly, which works out more than 20 combinations, thus extending the interior space
23、 and instantaneously satisfying customers needs. The flexible interior space of the V5 puts your splendid life to the extreme, no matter the pleasure of fishing or the joy of having a tour with your family.,V5 车型介绍 V5 Introduction,空间设计 Space Design,V5提供七座和五座两个车型，中后排座椅可随意拆卸、移动、折叠。 V5 为顾客提供独特的座椅折叠模式。中
24、后两排座椅可平整的折叠或放倒，形成20多钟组合方式，以扩大内部空间、满足顾客需求。灵活多变的内部空间组合大大丰富了家庭的生活休闲方式。,V5 车型介绍 V5 Introduction,空间设计 Space Design,储物空间 Storage space 储物空间丰富，车内有多达28个储物格 -As many as 28 storage boxes.,V5 车型介绍 V5 Introduction,安全保证 Safe Insurance,安全措施 Safety equipment,高强度车身材料- High intensity material 双层电镀车身钢板厚度为0.6mm至3.0mm，
25、具有良好的防腐性，同时将车身强度提高60%。 The dual face galvanized steel plate is 0.6 mm to 3.0 mm thick. Such body material owns great antisepsis ability. In the meantime, the intensity of the body is increased by 60%.,ABS防抱死制动系统EBD电子制动力分配功能 ABS+EBS,双安全气囊 -Dual air bags 瑞典Autoliv提供安全气囊。 These air bags are supplied by
26、 Sweden Autoliv, the world biggest auto safety components supplier,V5 车型介绍 V5 Introduction,安全保证 Safe Insurance,安全措施 Safety equipment,四眼倒车雷达 - 4-Probe Reverse Radar 四眼倒车雷达辅助系统，豪华版配备可视 倒车雷达 When parking, it is not easy to back a vehicle. However, the reverse radar makes it easier.,底盘 - Chassis 英国莲花公司调校的整车底盘、强化了的底盘悬挂 The chassis has been adjusted by UK LOTUS Company.,V5 车型介绍 V5 Introduction,竞品情况 Competitor,V5 车型介绍 V5 Introduction,颜色选择 Color Choice,车身颜色 - Exterior colors :,内饰颜色 - Trimming colors :,Thank you for your attention!,