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1、第三辑 Test 1 Topic A: WHAT IS IMPORTANT WHEN ? Trying to attract new staff Competitive wages Company reputation 【思路点拨】 主题要点原因 Trying to attract new staff 已 给 要点 Competitive wages 竞争力的价格Determination 决定因素 Company reputation 公司声誉Belief 信念 补 充 要点 Career opportunity 职业发展前景Self-development 个人发展 Working env
2、ironment 工作环境Stimulus 诱因 【词汇 for they can create desire to pursue what looks like a great opportunity among the target audience. Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads. To
3、pic B: WHAT IS IMPORTANT WHEN ? Delegating work to others Clear instructions Choice of person for the task 【思路点拨】 主题要点原因 Delegating work to others 已给要点Clear instructions 清楚的任务指示Direction 方向 Choice of person for the task 承担任务人的选择Quality 质量 补充要点Hands-on assistance 身体力行Motivation 动机 Monitor and feedbac
4、k 监控与反馈Assessment 可行性 【词汇 &短语】 企业职阶corporate ladder 亲身动手的hands-on 合同工contract worker 激发motivate 详述的、明确的explicit 分派allocate 保证guarantee 反馈feedback 最大值maximum 暗示、含义implication 【句型点击】 句子语义关系：表示原因 Because of Due/owing to. Since The reason for . Is Given the fact that ., we 【参考范例】 Anyone on the corporate
5、 ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that
6、you delegate, for sufficient information guarantees the work to be done with a maximum of direction. Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depe
7、nds on the development needs of the people involved. Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concern
8、ed. And allocating and monitoring the progress and quality of work are in delegate s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed
9、 to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given. Topic C: WHAT IS IMPORTANT WHEN ? Designing a company website Type of information to include Different language versions 【思路点拨】 主题要点原因 Designing a company website 已给要点Type
10、of information to include包罗的信息类型Knowledge 知识 Different language versions 不同的语言版本Interaction 交流 补充要点Ready-made website template 现成的网站设计模版Economy 经济 Effective navigation 有效的导航系统Accessibility 可行性 【词汇 &短语】 定制、定做customize 流量traffic 搜索引擎search engine 常惠顾客existing customers 潜在顾客potential/prospective custom
11、er 布局，设计layout 营业范围line of business 现成的ready-made 强有力的 potent 电子商务e-commerce 信息源information source 模板template 使用多语言的multi-lingual 导航navigation 目标用户target user 菜单menu 【句型点击】 句子语义关系，表示结果 As a result, Accordingly/consequently In a consequence Therefore/ thus , hence . 因此 【参考范例】 Type of information to c
12、onclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand fo
13、r, how you operate, the services and products you offer and the benefits in relation to competition. As a potent information sources, your website serves as a global “ online marketplace” , which is enhanced with multi-lingual website content. Different language versions are designed to help people
14、from home and abroad to read online and facilitate the interactions between the target users and the site. Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organi
15、zation. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions. Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categ
16、orizes. To make clear and consistent navigation, it s better to use navigation menus to organize your links according to the order of importance. 第三辑 Test 3 Topic A: WHAT IS IMPORTANT WHEN ? Meeting foreign clients for the first time Foreign language skills Knowledge of cultural differences 【思路点拨】 主
17、题要点原因 Meeting foreign clients for the first time 已 给 要点 Foreign language skils 精通外语Fluent communication 交流 Knowledge of cultural differences 了解文化差异 Appropriate response 合适的举止 补 充 要点 Business etiquette 商务礼仪Good impression 良好的印象 Participation in communication 积极参与交流 Great rapport 和谐一致 【词汇 &短语】 记住bear
18、in mind 多文化的multicultural 本族语、母语native tongue 澄清、净化clarification 过失、出丑gaffe 敏感、敏感度sensitivity 攻读、熟读read up 双赢win-win 谦恭有礼courtesy 关系，一致，和谐rapport 名片business card 【句型点击】 如何询问对方意见 Do you mind ? Would you like? Could you , please? I was wondering if you could? 【参考范例】 There are certain points to bear in
19、 mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication. And
20、 in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you d better take the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differen
21、ces and respond appropriately. What s more, you need to ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfor
22、table. Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client
23、. Topic B: WHAT IS IMPORTANT WHEN ? Deciding whether to buy or rent office equipment Cost Speed of technological change 【思路点拨】 主题要点原因 Deciding whether to buy or rent office equipment 已 给 要点 Cost 价格First priority 首要因素 Speed of technological change 技术变化的速度 Improve efficiency and boost productivity 提高效
24、率和产出 补 充 要点 Tax 课税Fully tax deductible and a tax write-off 免税 Useful life 使用寿命Save you a lot of time and money 省时经济 【词汇 &短语】 货币因素monetary factor 纳税优惠tax benefit 最优先权first priority 加速折旧accelerated depreciation 提升，更新upgrade 税金控除tax write-off 可扣除的deductible 【句型点击】 如何澄清观点 Don t ge t me wrong. 不要误会我 My a
25、ttitude to is What exactly I m trying to say is I m afraid you ve misunderstood me. 【参考范例】 Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Eve
26、n though either choice would be acceptable for you, it s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits of renting. With the high speed of technological change, some office equipments are easy to become outdated and it s indispensable to upgrade th
27、ose equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution. Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset
28、in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially. Last but not least one is useful life. Getting the right equipment for
29、 your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money. Topic C: WHAT IS IMPORTANT WHEN ? Aiming to increase st
30、aff productivity Offering bonuses Creating a pleasant environment 【思路点拨】 主题要点原因 Aiming to increase staff productivity 已给 要点 Offering bonuses 提供奖金Enhance the performance of employees 提高员工表现 Creating a pleasant environment 创造愉快的工作环境 More energy, less mistakes, and better decisions 精力充沛，少犯错误，更好的做决定 补充
31、要点 Career advancement 事业发展前景 Increase employee job satisfaction and productivity 提高员工对工作的满意度 Staff training 员工培训Cultivate loyalty, maintain workplace productivity and give a strong competitive edge 培养忠诚感 【词汇 &短语】 决策层executive suite 竞争优势competitive edge 举止优雅的，改良的，精致的refined 【句型点击】 中途打断对方 . Sorry, but
32、. Just a moment, but Sorry to interrupt, but Excuse me, may I interrupt? 【参考范例】 There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance
33、the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder. A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working
34、 happily and freely is equipped with more energy, less mistakes and better decisions. Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company s goal and have a big chance for advancement in their career to climb the corpo
35、rate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity. Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills
36、 will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge. 第三辑 Test 4 Topic A: WHAT IS IMPORTANT WHEN ? Aiming to keep good staff Promotion opportunities salaries 【思路点拨】 主题要点原因 Aiming to keep good staff 已 给 要点 Promotion opport
37、unities 晋升机会 Top talents retention 留住人才 Salaries 工资薪水A key attraction 吸引力 补 充 要点 Recognition and praise 认可和奖励 A sense of pride and boost up morale 培养自豪感 Workplace culture 职场文化Trust for successful two-way communication 双赢的沟通 【词汇 &短语】 高级人才top talent 骄傲感a sense of pride 提高工资pay increase 扶助，增强boost up 分
38、红制profit sharing 士气，斗志morale 出勤 attendance 双向的two-way 【句型点击】 表示附和 Let s hope so I feel confident to. Sounds great. 【参考范例】 One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and
39、 given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you. Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And t
40、hose monetary initiatives can be based on productivity, suggestions or ideas, and even attendance. Don t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise
41、 to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance. Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existin
42、g and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff. Topic B: WHAT IS IMPORTANT WHEN ? Organizing a conference Conference speakers Facilities at conference centre 【思路点拨】 主题要点原因 Organizing a conference 已给 要点 Conferen
43、ce speakers 会议报告人Inspiration 鼓舞力 Facilities at conference centre 会议设备Sound effects 明显的效果 补充 要点 Time allocation 会议时间分配Order and efficiency 井然有序 Budget 会议经费Crucial support 关键支持 【词汇 &短语】 激发性的motivational 播音public address 演讲嘉宾guest speaker 事先 in advance 耗时的time consuming 【句型点击】 表示同意 Absolutely! Exactly!
44、 You bet You got it That s for sure. 【参考范例】 It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their pr
45、esentation will be of interest to everyone. A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to
46、ensure that attendees throughout the room can hear what the speaker is saying. Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. Howeve
47、r, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun. In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible
48、to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts. Topic C: WHAT IS IMPORTANT WHEN ? Producing a marketing plan Identifying target customers Setting a budget 【思路点拨】 主题要点原因 Producing a marketing plan 已给要点Identifying target customers 确定目标客户 Marketing n
49、eeds and objectives 市场需求与目标 Setting a budget 制定预算开支Financial balances and priorities 财务收支平衡 补充要点Marketing strategies 市场战略Marketing direction and action 市场方向 Environmental factors 各种环境因素 Impact on the market growth potential 潜在增长市场的影响 【词汇 &短语】 收入，税收revenue 明显的measurable 图表tables and graphs 政府行动government action 管理工具managerial tool 文化变迁cultural changes 定价pricing 营销信息marketing message 市场分割market segmentation 【句型点击】 表示反对 No way. Not really. Of course not. Not a chance.门都没有 【参考范例】 Producing a dynamic marketing plan will focus attention