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1、实用标准 文档大全 第四辑 Test 1 Topic A: WHAT IS IMPORTANT WHEN ? Planning a presentation Audience Equipment needed 【思路点拨】 主题要点原因 Planning a presentation 已给要点Audience 听众Presentation style 演示的形式 Equipment needed 需要的设备Smooth process of presentation 演示过程流畅 补充要点Researching the topic 对题目的研究Presentation quality 演示质量
2、 Presentation skills 演示技巧Presentation effect 演示效果 【词汇 the speaker must learn presentation skills and practice them. Topic B: WHAT IS IMPORTANT WHEN ? Selecting an interpreter for a meeting with foreign clients Experience Reliability 实用标准 文档大全 【思路点拨】 主题要点原因 Selecting an interpreter for a meeting with
3、 foreign clients 已 给 要点 Experience 经验Work performance 工作表现 Reliability 可信度Quality of work 工作质量 补 充 要点 Interpreter s personality 口译员的性格Outcome of business 结果 Interpreter s qualifications 口译员的资格Eliminate unqualified applicants 去除不合格人员 【词汇 to begin with, we must consider the related work experience of
4、the interpreter. Interpretation is a skilled job which calls for a great deal of practice. A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances. Reliability is another important factor when choosing an ideal interpreter because
5、he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn t be overlooked because he grasps some business secrets and has the chance to touch the core technology. In addition, the pers
6、onality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.
7、 Topic C: WHAT IS IMPORTANT WHEN ? Introducing a new product range onto the market Timing Advance publicity 【思路点拨】 主题要点原因 Introducing a new product range onto the market 已 给 要点 Timing 时机Fate of the product range 产品周期 Advance publicity 提前宣传Warming up the market 市场预热 补 充 要点 Target customers 目标客户Follow
8、ers of products 产品的跟随者 Promotional events 促销活动Arouse customers enthusiasm 激发顾客的热情 实用标准 文档大全 【词汇 we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business. On the other hand, the success of the negotiation depends on the av
9、ailable budget. Without financial support, all the rounds of discussing and bargaining won t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that. Besides the above mentioned points, long-term cooperatio
10、n is also an essential element. Although the well-being of our 实用标准 文档大全 own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.