1、 湖南梦湖南梦洁家家纺股份有限公司股份有限公司走进我们MENDALEMENDALE目 录CONTENTS1 who we are 2 what we want to do 3 how we do 4 companys future5companys culturecompany introduction who we areFirstwho we are 11what we want to dohow we docompanys culture companys futureorganization structure|COMPANY INTRODUCTION1956 MENDALE foun
2、ded1990 Industry-leading import CI program2003 The establishment of the HUnan Mengjie New Material Co.Lt2005 Set up holding subsidiaries2009 Enter the filed of e-commerce2010 Successful listing of primary and medium-sized boards in Shenzhen Stock Exchange2012 Set up the“love in family”foundationHuna
3、n Mengjie Textile Co.Ltd.started in 1956,the main business of the company is the research and development,design,production and sale of household textiles mainly engaged in bedclothes.who we arewhat we want to dohow we docompanys future companys culture5|THE COMPANY STRUCTURE董事会特许授权合作伙伴法务部总经理市场部经理湖南
4、梦洁家纺股份有限公司湖南梦洁新材料科技有限公司市场部品质部采购部综合部财务部研发部售后中心测试部质量监督部客服事业部国内事业部海外事业部人力资源部综合部人材管理系统研发部生产管理系统研发部销售管理系统研发部线上产品推广研发部新概念产品研发部售后部门售后部门售后部门9who we arewhat we want to dohow we docompanys culture companys futureBusiness philosophywhat we want to dosecondwho we are 11what we want to dohow we docompanys cultur
5、e companys future|BELIEF OF ENTERPRISEBelief of enterpriseour glory is achieved in love-based efforts.We firmly believe that while focusing on home textile,more humane,life-oriented care of life is integrated into every product,permeating into every aspect of the enterprise,passing to thousands of f
6、amilies,It expresses and realizes the broad meaning of dream and love in the family ,and is committed to influencing the family of the world and establishing a good family and harmonious society.corporate valuesMengjie advocate servant leadership:the foundation of leadership is not power,but authori
7、ty,authority is established on the basis of love,service and sacrifice.We encourage and hope that employees have good character,excellent professional knowledge and superb skills.We respect the uniqueness of every employee,I believe everyone able and willing to play the greatest potential within the
8、 continuing love and energy,bring success to both individuals and businessesview of talentwhat we want to do12how we docompanys culture companys futurewho we are|our honor1401In 2002,the State Administration for Industry and Commerce recognized the trademark Mendale as China Famous Trademark ,and th
9、e State Administration of Quality Supervision determined that Mengjie was China Famous Brand 02In 2005,Mengjie won the China Famous Brand and won the Hunan Quality Management Award 03In 2006,Mengjie bedding was named national Mianjian products.Currently Mengjie products include embroidery kits,sewin
10、g kit,was the core,blankets,mattresses and other accessories Home Furnishing 8 categories,more than 2600 varieties04In March 2016,China textile industry brand index list released,many enterprises have become Internet users favorite brand,mendale become a monthly industrial brand index Chinese brand
11、list.product overviewmain productHow we doThird18|PRODUCT OVERVIEWAt present,the products of the company mainly covered embroidery kits,quilted sets,quilt cores,blankets,mattresses and other household ornaments,and more than 2600 varieties.梦洁家纺我们怎么做我们是谁我们要做什么未来计划财务与融资19|MARKETING OF PRODUCT Mengjie
12、successfully constructed a marketing network with a special and sound chain management mode,which is the main body of the national large-scale shopping mall and the franchise store.At present,the company has 852 stores nationwide,810 counter-cabinets,with a business area of 1.3 million square meters
13、the strong marketing network is in the leading position of the industry.when the flagship store was in the platform in june 2012.During the year of operation,the sales doubled,from the original monthly sales volume of 10-150,000 to the current monthly sales of 300,000-400,000,becoming the home text
14、ile TOP3 merchant.Stores,shopping mallsMobile phone APPComputer client我们怎么做我们是谁我们要做什么未来计划财务与融资20|PART OF OUR PRODUCT我们怎么做我们是谁我们要做什么未来计划财务与融资23company brand strategyR&DCompanys futureFourth25|SHORT-TERM PROFIT PLANMENDALE平实美学觅梦洁床垫梦洁宝贝寐梦洁MengJie in a comprehensive,pragmatic brand strategy,create a Men
15、g Jie,Mei,baby Meng Jie,Meng Jie,for mattress,plain aesthetics 6 brands,with rich layers of product style and unique brand positioning in the market,become an independent school.In recent years,in the overseas expansion of 9 large scale Home Furnishing brand,Mengjie developed rich Home Furnishing an
16、cillary products,covering the multi-level market demand,establish the textile industry benchmarkcompanys futurewho we arewhat we want to dohow we docompanys culture27|R&D OF PRODUCTS production engineeringoverseas brand29In Paris,Milan,Beijing,Shanghai and other international trend,Mengjie building
17、a large R&D center and research resource center,keen to capture the global trends of textile,condensed many international top designers and design elite wisdom,give each product originality life connotation.In Paris,Milan,Beijing and Shanghai,all of the international trends,Mengjie building a large
18、R&D center and research resource center,keen to capture the global trends of textile,condensed many international top designers,which aims to make each product have great originality life connotation.public welfare undertakingcompanys cultureFifth32|PUBLIC WELFARE UNDERTAKINGpublic welfare undertaki
19、ng50251510。36|PUBLIC WELFARE UNDERTAKINGMengjie public welfare,launched from the last century in 80s,has continued to promote the Mengjie holdS up a piece of blue sky of love for child and learning to love,protecting home and a series of disaster relief,education,environmental protection,character a
20、nd love for Mengjie activities.The World Association of sleep medicine in China only cooperation the enterprise,and to fund China womens development will jointly set up a love in the family foundation,aims to promote good sleep culture and family virtues,personal morality construction”.For love and
21、a perfect blend of beauty,Mengjie,which infinite stream of Art and life,is to join the global love family,to create a new style of art home furnishing!|SUMMARYWhile the company has made outstanding achievements,and will combine human feelings into brand culture,and share the attitude of living with
22、the heart.It takes social responsibility as an important mission of the enterprise and tries to devote himself to education,charity and other public welfare activities.As always,it shoulders to carry the home textile standard pole flag,guide the development of industry healthy.Mengjie products have
23、a unique design language to convey a loving home life philosophy.The company adhere to the user as the center,with love,beauty,health as the standard,is committed to the development of high-tech products.The translation as MENDALE refers to Mengjie relentless pursuit of excellence in product quality,adhere to provide the high standard materials and fine craftsmanship.THANK YOU FOR YOUR LISTENINGMADE BY：IRENE
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