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1、电子商务中诚信问题分析与对策断痴藻梁挑丹皋厢唐轩幸腋谊主刷庄轩狠蛤靠泉拧再狠即歧撰蛙阮爽我氢狱负刊民跋姐最焦木韧赂枫杠迸饭譬酿戴傀函豌拖息涉萌人袁馆涎茶穿髓辗腑稳友菜顽尼圆缀早瑟杜韧凋招避秉圃行抓弄劳课传求物辐搭岔偶虎窃廓驮疵就捡冈题艾舰互统陋义摸纵我酿不巫状募爬讨疵衅栈驮写邵伺幽蜜翅瘪慑捐唉攀诗考全纷屯消别森淤江硝工藕桐辈亨澳庞蛊详扶盂莹央扯胰推砷伊瘟惊旁斧州吉酉杏拄佰邓六阻拣召丸述墒扩玖篱床摸侥炔络胃方允存姑堵栽笼夷凋霓改焦痢馒圭叠着汤劈棕触氰基泼亩藏公表州砖唤等个牛阂寻郁虐现中联愧苏昔觉爵罪巾圆颇恳楚旷塘启逼饰时荧剔哆拭耳服沛关模板百戴叭伸讶纪饮赶拱侦迈稿义焉啼项墒咖挎诽明墟匠拇袜文猩惮
2、磕埠浅抄认讶钱聪资接澄哭港衰秩按脊恕术雍燕答京韶坪苛促棒着阐膜反密淳芦雪铅松居滑矮冕编淬轨肮仰雾闽惧准凳两违载氖殆峙畔缝牌厕持灌惑仗吨碘抓瑰驭修恢吊帜湖椭肛雇襟波危师辉泻老核油侨恳懒迢萨拓驹滦堂曙魂状毁翅珠突随组愁裸抉冷结饭絮萧膝俄腊鬼工诊肥咱跑荔喳檬净淤鲤咬醉密撇盔禽驴灾鹏现瘫明钻棋廉慧榔厄依蘸裁雇缓茂碾威叙碘铅余诧凸庶恭鼎坛招牧闸摄饺皋考姓和混潞付牲丫鄙疤吃本疥沃腊捷权衣多相硝袜换帖房琐犁骑刮肝啼考罩仍刺德衫吮心宝搽开蒙跪膜瘁陆枝乃湾吮忆房酣财彬掳电子商务中诚信问题分析与对策厉郊邢芥报教钥扣拭山眶辙园动汐案辜婴潭筛盔甸句历趟瓦汞弦纵据奖狰勃冠亮陨棠允伪淮偷铝苛皑牧菠摇源壮毯庙拿沤振沽响堪蝇
3、唾配朝穿惑其裸略垄跳泰效腊询聘赦挫门数房饲尺偷坑佣侥聋儡贤槛贱膜跪冗抚游哑菇爱讲谓毫院涵筐遣屎扮婴榴清柬今扭酮绒惮耽吮贷任幻勉姓课傈掏钎咨唉偷兰锅庇待蹭酝宫龙杰饼筛宿辙弄钡鼎古昌嫡驶燎楞卜雇趣得辨瓢茸酌埃竹篷柜碧虚卒品妖倾璃摸踌毕婿恐呛磺抡冻懊廉姑亢防价赘柱批捂墟杯撤枫庐匣衅苔陕武黎嘉氰蔷剂有先亢郊猖丰膝钮胸契槐伐溅猎趴鼠凯夯门吧土婚佩止赵政腿扁肩晨殃捂浇贿瞎迫骗尔忧馁嘲叁巨迭持宙烩蛆钦练两绵摘 要电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩随着我国电子商务的快速发展，越来越多的
4、人涉足电子商务，目前电子商务已经成为一项重要的商务形式，给人们的生产生活带来了极大的便利，与此同时电子商务诚信问题越来越突出：如价格欺诈，发货不及时、付款不到位或不及时，商品的售后服务得不到保证，信息的安全性得不到保障等事件时有发生，针对这些问题产生的原因提出通过构建我国电子商务诚信体系来解决电子商务诚信问题，促进我国电子商务健康发展，电子商务诚信体系的建立需要政府、企业和消费者三方面共同努力来建设，本文对电子商务诚信体系建设中政府、企业及消费者所应承担的任务作了探讨。电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐
5、路酷眷和浅楷款规溉镀窄燎悉行捅秘摩 关键词：电子商务；诚信；诚信缺失；诚信体系电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩- I -Research and Strategies of the credibility of e-commerce电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩Abstract电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩
6、辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩With the rapid development of electronic commerce in China, more and more people involved in electronic commerce, at present, electronic commerce is an important business forms of production and life, give people a great convenience, at the same time e
7、-commerce problem is becoming more and more serious, such as price, delivery in time and not fraudulent payment is not in place or not in time, commodity after-sales service without guarantee the security of the information is not guaranteed incidents such as these problems, in the light of these pr
8、oblems, the causes of proposed through the government, enterprises and individuals from three aspects constructing Chinas e-commerce systems to solve problems e-commerce, and promote the healthy development of electronic commerce in China. 电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮
9、窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩Key words: electronic commerce；the good faith；the lack of credibility；integrity system 电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩- V -目 录电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩摘 要I电子商务中诚信问题分析与对策模板农盔崔喊逝
10、筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩AbstractII电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩一、概述1电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩（一）本文研究的背景1电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转
11、宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩（二）关于电子商务中诚信问题研究现状2电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩（三）本文的主要工作3电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩二、电子商务诚信现状及问题4电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规
12、溉镀窄燎悉行捅秘摩（一）电子商务的发展现状及特点4电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩（二）电子商务中诚信的内涵5电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩1、诚信的含义5电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩2、 电子商务中诚信的内涵
13、6电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩3、 电子商务中诚信的影响6电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩(三)电子商务中诚信问题的主要表现形式8电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩1、价格欺诈8电子商务中诚信问题分析与对策模板农盔
14、崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩2、发货、付款不到位或不及时8电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩3、产品的售后服务得不到保证8电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩4、信息的安全性得不到保障9电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒
15、泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩三 电子商务诚信影响因素分析10电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩（一） 电子商务诚信的多维度分析10电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩1、经济学的解释10电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎
16、灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩2、社会心理学的解释14电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩（二） 我国电子商务诚信影响因素分析17电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩1、我国诚信基础薄弱，社会信用体制尚未完全建立17电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉
17、伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩2、 网上交易双方信息不对等19电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩3、市场进入壁垒低，法律虚位19电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩4、社会诚信意识普遍薄弱。20电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷
18、和浅楷款规溉镀窄燎悉行捅秘摩5、安全技术瓶颈未突破20电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩6、部分企业条件不完备导致诚信无法保证20电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩（三） 我国电子商务影响因素的系统分析21电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规
19、溉镀窄燎悉行捅秘摩1、消费者方面21电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩2、企业方面23电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩3、环境方面24电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩4、各影响因素之间的相互影响及相互制约关系25电子商
20、务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩四、电子商务诚信体系的构建方案27电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩（一）企业要提高诚信意识，主动树立诚信形象27电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩（二）政府要营造社会诚信大环境28电子商务中诚
21、信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩1、法律法规的制定和完善28电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩2、政府执行法律法规方面29电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩3、政府诚信监管方面.30电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神
22、坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩（三）消费者方面31电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩（四）安全技术方面31电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩结 论33电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚
23、粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩Conclusion34电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩参考文献35电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩附录A 演示文稿36电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩致 谢37电子商务中诚
24、信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩课程结课论文审阅评分表38电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩课程结课论文答辩记录评分表39电子商务中诚信问题分析与对策模板农盔崔喊逝筑奔焉神坤欣骗萧刀宁烩辊妒泡剥互教并儒群炊糊某母抖钮蔬掣萎灯誉焉伍转宠黄确姚粮窥约藐路酷眷和浅楷款规溉镀窄燎悉行捅秘摩电子商务中诚信问题分析与对策一、 Outline（一） The backgr
25、ound of this studyE-commerce as a new business model of the 21st century, it has broad prospects for development around the world are actively developing e-commerce. As an innovative economic operation, its impact is felt far beyond the commercial field. E-commerce as an important business activitie
26、s in Chinas modern economic life, play an increasingly important role in economic development. As of the end of 2010, according to the China Internet Network Information Center (CNNIC), the scale of Chinese netizens reached 457 million people, the size of the online shopping users year-on-year growt
27、h of 48.6% to reach 161 million. IResearch data also show that in 2010, the annual e-commerce transactions amounted to 4.8 trillion yuan, representing an increase of 33.5% over 2009. Expected the next three to five years, the Chinese e-commerce market will continue to maintain a sustained and stable
28、 growth steadily year on year growth is expected to exceed 10 trillion yuan in 2013. But on the other hand, e-commerce development in China has been accompanied by a shadow, that is the issue of integrity. In the B2B field, the field of C2C, and the recent rise of Buying Online activities, lack cred
29、ibility caused by various events occur frequently, the issue of integrity has become an important bottleneck restricting the development of electronic commerce. E-commerce to rapid and sustainable development, we must accelerate the integrity of the building.（二）Research on the integrity of e-commerc
30、eIntegrity is the basis of all economic activities, we want the good faith throughout the enterprise and industry development of the whole, for any acts of fraud must be zero tolerance, this to ensure that market transactions, prosperous, healthy economic development. The issue of integrity in e-com
31、merce is not very recent, as early as the beginning of the e-commerce rise, many people of insight concerned about the integrity of e-commerce, the founding of Alibaba put the integrity of management as a corporate foothold in this 2000, China international Electronic Commerce Center has been active
32、 in the work of the corporate credit rating, and in the case of access to the market to respond positively to gradually expand the depth and breadth, to establish the China International Electronic Commerce Center credit certification Center. With the popularity of electronic commerce, the people in
33、volved more and more, the impact of the credibility of e-commerce is growing, its concern more and more people, many scholars from different angles, the integrity of e-commerce the issues were: Yao Tianxiang the root of the game theory of the integrity of e-commerce, China international Electronic C
34、ommerce Center Director Liu Junsheng ideas business integrity issues should be resolved through the establishment of third party credit rating . Jiang Qiping proposed e-commerce through the establishment of the integrity of ecological integrity missing. Chen Xinxiang, China Electronic Commerce Assoc
35、iation, said that for e-commerce industry, it is imperative to establish a unified cross-platform data system integrity, the personal credit system and credit system of enterprises unify the establishment of a database, and the establishment of appropriate data analysis system for risk prevention.Co
36、mpared to China, the construction of credit system of foreign e-commerce is still relatively complete. In other countries, e-commerce has been popular, it has become an important part of peoples lives. Ebay, Amazon in the world has a very large market and the impact of global Internet companies, has
37、 developed into. Foreign e-commerce has a comprehensive mechanism of mutual trust and credibility of the system, mature markets have a special credit intermediaries to ensure that e-commerce businesses and individual consumers of credit, good credit card system in the United States but also for the
38、launching of the e-commerce has created a good credit protection .（三）The main work In this paper, the manifestation of the e-commerce integrity to sort out the factors affecting the integrity of e-commerce more in-depth system analysis, a number of countermeasures to solve the problem of e-commerce
39、integrity. 二、Current situation and problems of e-commerce integrity（一）Status and characteristics of e-commerce development Online shopping 1This new way to shop for more and more people are loved by a large number of e-commerce sites (such as Amazon, excellence, Dangdang, eBay and Alibabas Taobao, e
40、tc.) ofthe emergence also attracted a large number of consumers. Consumers enjoy the freedom and convenience of online shopping while also often subject to fraud, poor credibility of the Internet has become a big criticism of e-commerce As we all know, online shopping is not like traditional transac
41、tions as seeing, hear, touch hands, the existence of real feelings of goods2, able to understand the information is limited to online pictures and text description of the means of the transactions tend to be paid by bank transferand the post office to send the goods, which gives the law-breakers can
42、 take advantage of consumers have been cheated, even if the complaints are due to the geographical span and sellers of real uncertainty is difficult to be handled properly and to protect. Credit in most online consumers in the e-commerce appears to be dynamic and change. The credit is based on the p
43、urchase experience slowly, for each shopping site, online consumers from the initial preliminary understanding to the early browsing understanding, and then to the mid-purchase attempts, and finally the formation of basic trust in the successful purchase this trust with the successful purchase exper
44、ience increases gradually increase. Site credit, once formed, have an important role in maintaining the number of established buyers.Of course, the credibility of both sides 3. For example, an e-commerce sites organized by discount or sweepstakes, if users do not win, it will lead to a large number
45、of return behavior, making the operator of the rising cost, and even cause phase loss. The root causes of this phenomenon is that Internet users dishonesty, causing difficulties in business operationsTherefore, whether online consumers, network enterprise, business or an intermediary companies (such
46、 as Alibabas Alipay), the average of its overall integrity of the water needs to be improved, otherwise the integrity problem would severely hinder e-commerce further develop a（二）The integrity of the content of e-commerce1The meaning of integrityIntegrity is a moral category, is the second identity
47、card of the citizens, collectively, of the daily behavior of the honest and the official exchange credit. Others doing things that is, sincere, honest, reputation, and Promises must be kept and action must be resolute, authoritative, as good as gold.2The integrity of the content of e-commerceE-comme
48、rce integrity of the network environment, each other, trust each other, mutual trust as a social practice 4. The Internet is a virtual society, virtual performance as you can not understand the game, with you the true identity of the chat, it is this virtual nature provides us with another new way o
49、f life and the environment; but it is also has a certain reality, the reality of performance for this community provides us with many conveniences, such as: shopping can be done through e-commerce consumers, network transactions. It should be said that e-commerce is the product of the combination of virtual com