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1、appendix( 马来西亚网络游戏市场调研报告 5)APPENDICESAppendix 1. Description of four factorsDescriptive StatisticsNMinimumMaximumMeanStd. DeviationDiversification of game181354.38.571contentEntertainment of game181354.34.598contentThe performance of game181254.23.595contentThe acculturation of game181254.14.721cont
2、entGameplay of game181254.12.638contentThe creative ability of181254.18.616game contentGC1812.334.834.2299.43708Valid N (listwise)181Descriptive StatisticsNMinimumMaximumMeanStd. DeviationThe goal of MOBA game181354.32.689setThe challenging of MOBA181154.12.709gameThe operation of MOBA181254.03.636g
3、ameThe feedback of MOBA181354.13.597gameThe teamwork of MOBA181254.10.719gameThe communicating181254.13.700function of MOBA gameThe trading function of181254.04.682MOBA gameGI1812.574.864.1240.46373Valid N (listwise)181Descriptive StatisticsNMinimumMaximumMeanStd. DeviationThe safety of personal1813
4、54.40.613information and characterin MOBA gameThe trading safety of181254.20.662MOBA gameThe punishment rules of181254.00.683MOBA gameThe FAQ of MOBA game181253.73.735GS1812.404.804.0619.57863Valid N (listwise)181Descriptive StatisticsNMinimumMaximumMeanStd. DeviationThe ability of learning181253.75
5、.724knowledgeThe ability of181253.83.690problem-solvingThe ability of181254.04.733communicationThe profit of the MOBA181254.32.794gameThe reputation of MOBA181254.38.783gameGA1812.255.004.0843.53178Valid N (listwise)181Appendix 2. Description of Demographic and behavior characteristicsgenderCumulati
6、veFrequencyPercentValid PercentPercentValidmale14982.382.382.3female3217.717.7100.0Total181100.0100.0agecatCumulativeFrequencyPercentValid PercentPercentValid13-183016.616.616.619-258345.945.962.426-306535.935.998.330 and above31.71.7100.0Total181100.0100.0marital stateCumulativeFrequencyPercentVali
7、d PercentPercentValidmarried3720.420.420.4single14479.679.6100.0Total181100.0100.0education levelCumulativeFrequencyPercentValid PercentPercentValidsecondary or lower2714.914.914.9diploma6636.536.551.4degree7742.542.593.9postgraduate education105.55.599.4PHD1.6.6100.0Total181100.0100.0occupationCumu
8、lativeFrequencyPercentValid PercentPercentValidstudent10960.260.260.2office worker5228.728.789.0freelance105.55.594.5other105.55.5100.0Total181100.0100.0race of respondentsCumulativeFrequencyPercentValid PercentPercentValidMalay7642.042.042.0Malay Chinese9954.754.796.7Malay Indian42.22.298.9other21.
9、11.1100.0Total181100.0100.0disposablepocketmoenyCumulativeFrequencyPercentValid PercentPercentValidincome group7239.839.839.8lower than 200 rm10155.855.895.6200-500 rm84.44.4100.0Total181100.0100.0disposableincomeFrequencyPercentValid PercentCumulativePercentValidno income group10960.260.260.2lower
10、than 3000 rm2312.712.772.93000-5000 rm4625.425.498.35000-8000 rm31.71.7100.0Total181100.0100.0leveldisposableCumulativeFrequencyPercentValid PercentPercentValidno income group10960.260.260.2income group7239.839.8100.0Total181100.0100.0motivation for playingCumulativeFrequencyPercentValid PercentPerc
11、entValidenjoy free time12971.371.371.3relieve stress179.49.480.7make new friend3318.218.298.9get a sense of1.6.699.4achievementother1.6.6100.0Total181100.0100.0the time spending of respondents in each weekCumulativeFrequencyPercentValid PercentPercentValid15-20 hours31.71.71.720-25 hours4726.026.027
12、.625-30 hours7642.042.069.630 hours or above5530.430.4100.0Total181100.0100.0the frequency of respondents play MOBA gamesCumulativeFrequencyPercentValid PercentPercentValideach day7340.340.340.3every tow days6133.733.774.0every three days4424.324.398.3every four days31.71.7100.0Total181100.0100.0the
13、 consumption level of respondentsCumulativeFrequencyPercentValid PercentPercentValidunder 200rm13876.276.276.2200-500rm3619.919.996.1500-1000rm73.93.9100.0Total181100.0100.0where the respondents often playCumulativeFrequencyPercentValid PercentPercentValidhome12468.568.568.5internet cafe5329.329.397
14、.8office42.22.2100.0Total181100.0100.0the reason for respondents continue play MOBA gameCumulativeFrequencyPercentValid PercentPercentValidthe balance of game10457.557.557.5the operation in playing63.33.360.8update speed of game31.71.762.4achievement in game42.22.264.6friend in game2916.016.080.7per
15、formance of game158.38.389.0free to play31.71.790.6high quality services168.88.899.4other1.6.6100.0Total181100.0100.0Appendix 3. Factor analysisKMO and Bartletts TestKaiser-Meyer-Olkin Measure of Sampling Adequacy.908Bartletts Test ofApprox. Chi-Square1779.385Sphericitydf231Sig.000CommunalitiesIniti
16、alExtractionDiversification of game content1.000.494Entertainment of game content1.000.423The performance of game content1.000.480The acculturation of game content1.000.553Gameplay of game content1.000.490The creative ability of game content1.000.574The goal of MOBA game set1.000.530The challenging
17、of MOBA game1.000.459The operation of MOBA game1.000.434The feedback of MOBA game1.000.418The teamwork of MOBA game1.000.532The communicating function of MOBA1.000.536gameThe trading function of MOBA game1.000.515The safety of personal information and1.000.628character in MOBA gameThe trading safety
18、 of MOBA game1.000.655The punishment rules of MOBA game1.000.576The FAQ of MOBA game1.000.454The ability of learning knowledge1.000.639The ability of problem-solving1.000.634The ability of communication1.000.647The profit of the MOBA game1.000.822The reputation of MOBA game1.000.764Extraction Method
19、: Principal Component Analysis.Total Variance ExplainedExtraction Sums ofRotation Sums of SquaredInitial EigenvaluesSquared LoadingsLoadings% of% of% ofComponeTotaVariancCumulativeTotaVariancCumulativeTotaVariancCumulativentle%le%le%18.6539.32939.3298.6539.32939.3293.5216.02216.02222521.376.22645.55
20、61.376.22645.5563.3415.21431.23700731.225.58351.1391.225.58351.1393.2514.80546.04288741.004.57455.7131.004.57455.7132.129.67155.7136685.9754.43260.1456.9454.29564.4407.8553.88868.3288.7473.39571.7239.6813.09474.81710.6723.05677.87311.6092.76980.64212.5762.61883.26113.5542.51685.77714.4902.22588.0021
21、5.4552.07090.07216.4341.97392.04517.4161.89193.93618.3741.69895.63419.3051.38897.02120.2861.30298.32421.2341.06399.38622.135.614100.000Extraction Method: Principal Component Analysis.Component MatrixaComponent1234The reputation of MOBA game.731The punishment rules of MOBA game.712The safety of perso
22、nal information and.708character in MOBA gameThe profit of the MOBA game.697-.445The ability of communication.674The goal of MOBA game set.659The trading safety of MOBA game.643The ability of problem-solving.639The acculturation of game content.638Gameplay of game content.631The communicating functi
23、on of MOBA.628gameThe teamwork of MOBA game.625The FAQ of MOBA game.625The challenging of MOBA game.608The trading function of MOBA game.592Entertainment of game content.591Diversification of game content.589The creative ability of game content.577The ability of learning knowledge.574The operation o
24、f MOBA game.567The performance of game content.542The feedback of MOBA game.485Extraction Method: Principal Component Analysis.a. 4 components extracted.Rotated Component MatrixaComponent1234The communicating function of MOBA game.665The trading function of MOBA game.652The goal of MOBA game set.609
25、The challenging of MOBA game.566The operation of MOBA game.538The teamwork of MOBA game.510.459The FAQ of MOBA game.449The creative ability of game content.707The performance of game content.637Diversification of game content.602The acculturation of game content.591Gameplay of game content.548Entert
26、ainment of game content.516The safety of personal information and.444.485.435character in MOBA gameThe profit of the MOBA game.845The reputation of MOBA game.768The ability of communication.717The trading safety of MOBA game.472.505The punishment rules of MOBA game.440.413.460The ability of learning
27、 knowledge.698The ability of problem-solving.669The feedback of MOBA game.400Extraction Method: Principal Component Analysis.Rotation Method: Varimax with Kaiser Normalization.a. Rotation converged in 9 iterations.Component Transformation MatrixComponent12341.567.536.515.3542.399-.221-.637.6223.001.
28、757-.571-.3174-.720.301.052.623Extraction Method: Principal Component Analysis.Rotation Method: Varimax with Kaiser Normalization.Component Score Coefficient MatrixComponent1234Diversification of game content.053.267-.126-.113Entertainment of game content-.039.208-.093.076The performance of game con
29、tent-.045.315-.063-.136The acculturation of game content-.225.256.054.104Gameplay of game content-.161.221.029.087The creative ability of game content-.192.374-.096.071The goal of MOBA game set.266-.125.026-.060The challenging of MOBA game.235-.026-.104.014The operation of MOBA game.220-.029-.134.07
30、2The feedback of MOBA game.027.156-.223.204The teamwork of MOBA game.155-.043-.123.199The communicating function of MOBA.332-.090-.050-.118gameThe trading function of MOBA game.323-.138-.076-.004The safety of personal information and.116.114.084-.249character in MOBA gameThe trading safety of MOBA g
31、ame.185.027.158-.357The punishment rules of MOBA game.104.057.106-.175The FAQ of MOBA game.122-.127.071.099The ability of learning knowledge-.049-.144.032.437The ability of problem-solving-.122-.004.000.410The ability of communication-.118-.029.323-.017The profit of the MOBA game-.137-.141.419.051Th
32、e reputation of MOBA game-.112-.115.349.085Extraction Method: Principal Component Analysis.Rotation Method: Varimax with Kaiser Normalization.Component Scores.Appendix 4. ReliabilityGame content Reliability StatisticsCronbachsAlpha Based onCronbachsStandardizedAlphaItemsN of Items.790.7916Item-Total
33、 StatisticsDiversification of gameScale Mean ifItem Deleted21.00Scale Varianceif Item Deleted5.189CorrectedItem-TotalCorrelation.521SquaredMultipleCorrelation.312CronbachsAlpha if ItemDeleted.764contentEntertainment of game21.045.154.500.265.768contentThe performance of game21.155.176.495.281.769contentGameplay of game content21.264.849.574.351.751The acculturation of game21.244.541.589.374.748contentThe creative ability of21.204.919.575.337.751game contentMean25.38Scale StatisticsVarian