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1、 Thomas Consultants Inc. Beijing Culture CityCaseStudyProfilesInternationalCBDRetail CBD Case Study Introduction Thefollowingfivecasestudiesaidinestablishing keyprinciplesandtrendsusedinretail developmentwithinanInternationalCBD masterplannedmixed-usesetting. Eachcasefeaturesitsownuniquemarket conte
2、xt,landuseprogram2,230hotel rooms;8,356residentialunits(ofwhich2,490willbeservice apartments)70,000m2ofpublicspace/gardens;and72,287m2retail GLAinElementsMall-asuperregionalshoppingcentre. Featuringawideselectionofpremiumandexclusivefashionbrandsand HongKongslargestcinema,Elementsexpectstosee36.5mil
3、lion visitorsperannum. Project Attributes asportsclubapersonalservice precinct;adestinationrestaurantprecinct;anddaycare. Initiallytenantshadtrepidationsaboutlocatinginacentersofarfrom thebusinessdistrict;however,thisprojecthasproventobean extremelysuccessfulexampleofintegratingmixedusewithtransit o
4、ptions.Itisnowahighlysoughtafterlocationforretailers.The redevelopmentofformerdock-landsprovesCanaryWarfasan exampleofsuccessfulurbanrevitalization. Natural Light to Basement Levels Al Fresco Dining CaseStudyProfilesInternationalCBDRetail 4 蔫 纺 宫 乙 盆 欢 禾 舟 谴 宙 筑 鳞 摧 皿 描 阵 烃 孵 窒 募 峙 夏 制 瓶 匀 乃 薯 垦 颊 嘿
5、 牲 彪 北 京 C B D 文 化 商 业 中 心 案 例 分 析 北 京 C B D 文 化 商 业 中 心 案 例 分 析 Thomas Consultants Inc. Beijing Culture City Potsdamer Platz - Berlin Mixed-usemasterplannedCBDredevelopmentinmetropolitanBerlin across150acres. Onsiteusesinclude:205,000m2office;70,000m2residential;820 hotelsrooms;and117,800m2ofretail
6、featuringawideassortmentof entertainmentuses. Inadditionto4,000m2ofoutdoorpublicperformancespace, entertainmentusesinclude:3Cinemas(over5,000seatsandhometo theBerlinInternationalFilmFestival);2largeformattheatres(over 2400seatsfeaturingBlueMangroupdestinationnightclubprecinct;casino;artexhibition sp
7、ace;andaLegoland. Servicebyamulti-modaltransitnode,theprojectsretailofferingsees roughly28.6millionvisitorsperannum. Project Attributes LouisVuittonandPrada comprisingatotalof5,000m2. Merchandise District Compatibility Luxuryfashionitselfcomprisesmany comparisonretailsubcategories: Apparel;Footwear,
8、LuggageHealthJewelry; HomeAccessoriesandSpecialtyRetail. Luxuryisalsoverycompatiblewith specialtycafesandFBooksMaternity wearandaccessories;Specialty(e.g.Pet Stores)alsootherformsof Entertainment. 9) Kidzania / Kidtropolis / Wannado City / Daycare RetailAnchorConcepts 20 翻 俺 摊 久 苛 郴 空 鸭 砌 南 择 兢 民 廖
9、巳 丙 惯 涧 仍 摔 闲 蚊 曾 岁 憾 涯 趁 绽 锡 万 汪 它 北 京 C B D 文 化 商 业 中 心 案 例 分 析 北 京 C B D 文 化 商 业 中 心 案 例 分 析 Thomas Consultants Inc. Beijing Culture City “Evening Entertainment” iconic global city bright lights celebration visibility laser lights symbolism wow factor outdoor concerts headliners water fountains f
10、ire international competitions magic realism fun branding riverfront energy out of this world OutdoorCelebrationSpots LaserLightShows CelebrationofArtEntertainment; Fashion;Specialty. RetailAnchorConcepts 22 峨 墙 樟 蚀 斥 雨 霉 傅 斡 屋 刀 棺 榔 佩 捉 残 汝 麦 赠 蜒 耐 坐 劫 俘 珠 闽 辉 锅 脾 佑 续 龟 北 京 C B D 文 化 商 业 中 心 案 例 分
11、析 北 京 C B D 文 化 商 业 中 心 案 例 分 析 Thomas Consultants Inc. Beijing Culture City “Urban Beach Promenade” enjoyable entertaining exciting riverside urban park community destination iconic landmark riverfront scenic beachfront gathering spot recreational highlights Healthy action pedestrian rollerblading
12、exercise show open contemplation peaceful 12) Urban Beach with Integrated Roller Circuit RiversidePark UrbanBeachfront PublicAccessibility RestaurantWaterfrontDinning CommunityDestination Recreational OpenSpace WaterfrontBoardwalk RollerSkating/Blading AnimatedWaterfront HighTrafficLocation Retail T
13、rends SportingGoods; FashionAccessories;Portable Electronics;SpecialtyToys BooksPortable Electronics;SpecialtyRetail RetailAnchorConcepts 24 旁 溃 曰 炬 井 捅 粘 庶 选 贷 咨 蓝 候 厦 谨 醛 雨 皿 哆 姥 讨 英 昏 披 帘 痢 喉 俩 挡 韦 谩 朗 北 京 C B D 文 化 商 业 中 心 案 例 分 析 北 京 C B D 文 化 商 业 中 心 案 例 分 析 Thomas Consultants Inc. Beijing Cul
14、ture City “Premier Waterfront Dining Destination” fun engaging exciting fine dining sophistication exclusive entertaining waterfront destination experience exclusive gathering spot premier hotspot style vibrant restaurants central fashionable revitalized active energetic 14) Waterfront Dining Precin
15、ct by Day, Night Club District by Night WaterfrontDestination FineDinningExperience Restaurants Nightclubs PremierEntertainmentHotspot Aftermealstrolls Retail Trends Footwear, HandbagsCafes. RetailAnchorConcepts 26 且 宫 约 秉 呛 铣 樊 镁 遥 踢 寺 树 靡 讯 砌 梢 隘 肠 掀 喧 蜂 畴 麻 梧 托 漫 簇 频 铱 膳 马 类 北 京 C B D 文 化 商 业 中 心 案 例 分 析 北 京 C B D 文 化 商 业 中 心 案 例 分 析