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1、Advance Wit h EnglishModule 4Unit 1AdvertisingPeriod 4Word PowerAnalysis of the teaching material:This is the 4th period of Unit One. In this period we ll deal with words and expressions related to use suffix and enlarge studentsvocabulary by introducing words concerned with sales and marketing.Obje
2、ctives:1. Enlarge the studentsvocabulary.2. Get the students to know about suffixes; and know something about sales and marketing.Teaching important point:How to make the students use this skill freely to solve some problems.Teaching approaches:Teaching approaches is the key step for class teaching.
3、 Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in theteachingprocess ofthis lesson .Emphasis willbe put on Ssabilityof speaking,expressingand brainstorming.Language isbest learnedthroughactivities.I llintroducea rich varietyof act
4、ivitiesand approaches tomeet differentneeds ofthe Ssand make full use of the advantages of multimedia which isvisual,operable tomake my lessonvivid,interestingand第 1页共 3页effective.Interaction Patterns: Teachers -class, individuals, pairsSsability to work both independently and together is very impor
5、tant to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1Revision and Lead-in1. Ask Ss to finish
6、the blank-filling.2. Ask them the question- How are these new words formed? Step 2 Using Suffix1. Give more examples and make a competition in the class.2. Ask Ss-how to form adjectives from nouns and verbs.3. Have Ss do the exercise-best clothing shop.4. More information about suffix.5. Make Ss do
7、the puzzle.Step 31. Active show to lead in the topic.2. Useful expressions:ProductMarket research第 2页共 3页Sales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh qualitySales figures3. Have Ss do Practice B.4. More exercise for consolidation. Step 41 Finish the Ex on Page 91.2 Make good preparation for Grammar and Usage.（撰写人：南京五中黄祖明方玉勇）第 3页共 3页