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1、Advance Wit h EnglishModule 4Unit 1AdvertisingPeriod 9&10ProjectAnalysis of the teaching material:This is the 9&1oth periods of Unit One. In this period we introducell some basic knowledge about ad campaign and ask Ss to do the project. Objectives:1. Train the students writing, reading and speaking
2、2abilities.Getthe. students to talk about developing an ad campaign.3. Get the students to cooperate with others. Teaching important point:How to help the students finish the tasks of writing and speaking.Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teachi
3、ng method, tasked-based method as well as the approaches of discussion and so on will be adopted in theteachingprocess ofthis lesson .Emphasis willbe put on Ssabilityof speaking,expressingand brainstorming.Language isbest learnedthroughactivities.I llintroducea rich varietyof activitiesand approache
4、s tomeet differentneeds ofthe Ssand make full use of the advantages of multimedia which isvisual,operable tomake my lessonvivid,interestingandeffective.第 1页共 4页Interaction Patterns: Teachers -class, individuals, pairsSs abilityto work both independently and together is very important to their succes
5、s in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1Comprehension1.Ask Ss to skim the passage and answer:(1) Wha
6、t is an ad campaign?(2)What media can you use in an ad campaign?(3) What questions should we first consider?3.Help Ss find the main idea of each paragraph.(1) the definition of an ad campaign what an ad campaign meansthe target audience and how to determine the target audience what the ad campaign s
7、ayshow to reach the target audienceStep 2Language Focus1 reach a particular audience(line 2)2 In order to determine (line 11)3 appeal to the way (line 19)4 be concerned with (line 23)5 what approach you want to (line 28)第 2页共 4页Step 3Developing an ad campaignPlanning(1)Work in small groups.(2) Decid
8、e the subject of your ad campaign from the listed.(3) If you have your own idea,please get your teacher s approval.Animal protectionAnti-smokingAnti-drugsAnti-litteringThe subject of your ad campaign will be_.Preparing(1)Discussion :who/what/how(2) Team work: ProducingWhat should each member do?rese
9、archer-find inf. from various sourceslogo/slogan designer- made it attractiveproposal writer- write a brief outline and plan some questionsthe whole team-work as a whole and everyone should contribute tothe projectPresenting(1) Make your presentation clearly.(2) Answer questions concerning your ad campaign.(3) Post your logo and slogan.第 3页共 4页Step 4Homework1 Finish Ex. B2on Page 91.2 Preview the listening material on Page 96.（撰写人：南京五中黄祖明方玉勇）第 4页共 4页