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1、海报设计之观点（Views on poster design）Poster design point of view 2008-11-19 11:17 A.M.On the poster design point of view, do not expect to be recognized, but can provide a reference to the later set up the statements of a school, the designer.The guardian of the sacred responsibility of designers and mora
2、l standardsAs a designer, it is a vanguard force that leads the development of human society. There is nothing to be said in this respect, as everyone knows, but it has to be mentioned.I never forget the original purpose of the posterNo matter what kind of poster, the basic function of posters is to
3、 convey information.I summed up the four taboo.1, do not let the decoration become superfluousWhen designing a poster, you want some material to decorate the poster in the hope that it will attract attention. These elements are patterns or storylines or literary cookies. However, these decorations e
4、nrich the picture and distract the attention of the audience.A good example is that when youre on a piece of paper, when there is only one word, people will clearly recognize the word, but may not know what you mean, but when you add next to a number of other related words, people can understand the
5、 meaning of. But with more and more characters, its hard to understand the central meaning of the whole piece of paper at once.What is said above is a sense of propriety and needs a good grasp.2, do not write the current accountWe often write some articles in the school journal writing, the content
6、of the article is straightforward, no center, no key. When making poster designs, we also make mistakes like this. We put everything in it. There is no combination, no grouping, no focus. Think everything, but in fact, less than face-to-face.We should put the core of things in the most obvious or th
7、e most attractive place.3, dont be sentimentalEmotion is a very special thing. When two people communicate with each other, they have great communication ability. On the contrary, emotional appeal is a very dangerous thing even when ones mind is different. It will make the center of the poster off t
8、he target.With a profound text, a lovey-dovey picture, perhaps this is the worlds most touching posters. However, people moved after, I do not know you in addition to bringing people moving, shock, but also to convey what? The product was gone and the message was not delivered. Thus, the design of t
9、he poster failed.By contrast, the rational, the truth, the truth, is much safer than the emotional appeal.4, do not playPoster design often draws on graphic games, word games, and beautiful patterns. There is nothing wrong with these things, but you are afraid to make them all too difficult to read.
10、 Although it may make it difficult to understand, it will deepen the memory of the audience. But if its too difficult for the audience to think at all, the poster is erased from memory. Instead, it produces the opposite effect.The above four are actually forgotten posters, the original purpose is to
11、 convey information.Poster design should be central and focused, conveying information is fundamental, and others are gimmicks.The poster is to what you looking at?From there we determine the basic message the poster conveys and what we want to convey to the information, whether it is a child or an
12、old man Is it a woman or a man? Leadership or civilians? Is it Chinese or is it a foreigner? Is it Han or Manchu?For different people, poster design requirements vary naturally. The object here refers not only to the audience, including posters of the audit staff (customer, boss, the edge of the cro
13、wd, social media, academic researchers and so on), because of their attitude to the success of the most important works play an important role.Generally formal advertising contracts pay attention to planning, planning, advertising targets will be subdivided. Will fully analyze the characteristics of
14、 advertising objects, but the actual poster design is difficult to get written formal material analysis. Therefore, it requires us to have enough knowledge to understand the needs of different people, so as to remedy the situation.Here are some of my ideas:1, for children:A, you can do a little fun.
15、 B, color as much as possible. C, use your imagination, dont be logical. D, try to use fewer words and avoid complicated phrases. E, thought should be simple.2, for young people:A, stimulating colors, contrasting strongly. B, encourage individuality, advocate ideals. C uses popular things (music, co
16、mics, cartoons, movies, games, novels, costumes, hairstyles, etc.). D, the use of adolescent contradictions (romantic love and money, power, confrontation, friendship and love confrontation, family and dream confrontation, and so on).3, for middle-aged people:A, advocate family affection. B, colour
17、and composition should be sedate. C, Confucianism, Daoism, Buddhism and other philosophical applications. D, proper use of fashion.4, for women:A, color composition should be careful. B, praise women, exaggerate womens rights. C, advocate family affection.5, for the elderly:A, fonts should be clear,
18、 not too small. B uses black and white photographs to create memories. C, something that does not stimulate. D, advocate family affection.We should remember that the poster is not isolated1, the poster in the actual use of the backgroundPosters have different backgrounds when they are actually used.
19、 If they are posted in the forest, green posters may not be so conspicuous, but if winter leaves fall and snow again, the situation is different. Posters attached to the bus and posters posted upstairs on Commercial Street are also different. Specific problems should be analyzed in detail.A better i
20、dea is to take photos, and then posters with image processing tools affixed to see the effect.2, poster position in advertising activitiesAdvertising posters are usually designed with sales planning, marketing planning, advertising planning and other activities related. It requires that the poster d
21、esign concept must be consistent with the ideas needed for planning activities. In general, such a poster design will have a strategy list, and the strategy list is clearly written with the right thought. Sometimes posters can be just a supporting role, and sometimes the content and design of the po
22、sters are clearly defined. And when we design, often like to do something innovative, and sometimes feel that the content of the strategy is not appropriate, unauthorized changes, this is absolutely impossible.Its like a soldiers duty is to obey orders, rather than fighting. Only in order to fight b
23、ravely is the time request, the soldiers can red. If the order says that the soldiers will flee, the soldier will flee, from the perspective of the big strategy.Poster design is the same, when it is not high status, you do it out of the way, it will affect the layout of other strategies. Even if the
24、 poster is successful, also committed a breach of discipline of sin, The loss outweighs the gain.The use of three components until they forgetStudied the design three big components: plane composition, color composition, stereoscopic composition (spatial constitution, multi-dimensional constitution)
25、. They are not designed, but you cant design them without them.Plane composition: it solves the problem of shape. In a sense, the representation of abstract symbols, text and pictures are shapes, and the shape of the whole should pay attention to the details. A combination of what constitutes the wa
26、y to determine the beauty of the picture, to convey information. National symbols or modern symbols, the use of techniques, the use of tile or concentration or contrast methods, to title or graphic changes, both to ensure the accuracy of its significance, but also in line with the aesthetic requirem
27、ents.Color composition: for a normal person, color is the first message, which reflects the emotional tendency of your poster. The collocation of colors is ever-changing, but there are several basic rules. In addition, the feeling of color is relatively weak. I belong to this kind of feeling not (no
28、t blind nor seruo), but a lot of attention to others through daily use of color collocation, slowly corrected the feeling.Stereo form: posters are generally planar, three-dimensional form seems to be less than, but, with the development of technology, more and more posters form a three-dimensional (
29、for example: folding posters, posters, posters and other relief items), and a color is changed according to the temperature, and the different point of view, the poster the position of decorative shapes are to consider the use of three-dimensional form. There are not many people in this respect, and
30、 may bring a new era of poster design in the future.The use of the three elements can make your work more exciting, but dont limit it to them. Dont confine yourself to form. Truly skilled use is not limited by rules and regulations, but by incorporating them into inadvertently actions, forming a nat
31、ural response. Skilled use of accumulated exercises from the weekdays.The rejection of new technology is the rejection of the futureFor this problem, I think technology is not the key to the success of posters, but we must not ignore this problem.Whether it is progress in software technology or manu
32、facturing process updates, we can use less cost, get more effect and efficiency.We try to find out self and selfDesign is high-tech, the development of updates very fast, if always follow the pace of others, although not outdated, but always second, will not be the first. Design should have its own
33、style,So its important to find out what your style is. I think the progress of design is a process of discovering yourself and jumping out of yourself.The study, copy, copyI think so about the three words:Learning - Taking the essence and getting rid of the dross.Copy - complete inheritance.Plagiarism only imitates superficial phenomena. There may be good things, or bad things, usually good or bad.