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1、 Combat: How to counter-attack Quality Score? Research papers Download news: Today you will thank your hard drive after many years, do not just push a baby train, but the other baby store sales driven by him, is a kind of important drainage way, is now Who can not drive a firm market, 10 Taobao 9 op
2、en, there is a TP, we come to talk about the next train. Speaking today from the most basic, finished last posts a lot of friends ask me about school quality score, keyword optimization, today it, to score and train maintenance optimization techniques to begin raising the word from the quality of to
3、days Figure rare, but very fine point, I hope you seriously imagine what will happen. This section I will focus on the quality on the train explosion models to explain the babys score as well say what maintenance optimization. I. basic points: Keywords recent dynamic scoring. What is the dynamic of
4、it? Believe will find some friends, had bid 5 hair, a hair will raise prices 8 basis points on 10 points! Yes, it has a little bit of height with bids relationship, but also based on a real-time hits come basis points! Two creative effects: the recent promotion of creative dynamic keyword click feed
5、back. A good title to promote the main map and promotion in order to effectively improve clicks, clicks may have been transformed, I believe the former Everyone has been tested on a relatively high click-through rate of 1-2 main chart title and promotion in here, I want to suggest that you do not ch
6、ange is the replacement random! Remember ! Three correlations: the extent consistent with the baby category Dian attribute keyword and text information Figure 1 is a product of my chiffon shirt, and my babys origin is South Korea (Did you know,) because of the current womens purchasing wind more pop
7、ular, we naturally have the line based on trends from the data cube, Quantum, Taobao index, such as the word come out of the east gate of the lowest, search volume, conversion rate, then we will make sure the word stuck, look for pre-S hand, daily spiral transformation, two days after the East Gate
8、this My first word was fixed two, look me right back graphic East Gate in the latter part of this keyword, you can see the first pictures Ive stuck, has been ranked 5-8, when the interim you can simply out to 0.35 in the 1-5 position , I believe we have seen, this baby and the East Gate word about 1
9、0 minutes and are about 3 bids are gross, which is a short term effect of prolonged word, whether the baby category, properties , big words, hot words can go drag, just a few short tail to create a word, then you do not worry about the quality score problem. Four buyer experience: according to buyer
10、s in the store buying experience given the dynamic points. This does, of good quality, value for money, good after sales service attitude to OK! I do not say Of course, do not want to reach 10 points steady decline, not just four points above can be mainly maintenance optimization keyword: Personall
11、y, I usually 1 big word hot words 2 high quality score 3. Conversion rate three programs A plan: they do not lose money on it, based on sales, can be appropriate to increase the intensity, do not drop points at the same time to maintain, but also to enhance the low ranking! 2 Plan: The quality score
12、 is higher, and they are accurate words, long tail words, nature is more economical, but the conversion rate is very high, until the late score will not drop substantially 3 Plan: According conversions in the last 7 days markups, markdowns, delete, etc., but in this peer, but also consider the next
13、7 days There may be potential for the word, do not accidentally deleted. Next it, talk about how we raise in the word How to keep the word? First, we explain another to affect the quality score that CTR and conversion rate (that is, selling degrees) as well as popular collections are improving the q
14、uality of these channels also keep score term direction. First to a map, say said several data, we should pay attention to CTR talk about it: What would the impact hits it? A set of keywords are associated with the product (say more relevance) Even if you were not related to the show, your product i
15、s not pushing buyers want, so buyers how will click on your products? How this CTR high? Keyword must choose some relevant comparisons and product Well, that is what I have always stressed the relevance, because this not only affects the CTR and conversion rates will affect which affects selling deg
16、rees. How to take the word, the specific choice of words or to the selection of appropriate keywords depending on the product, I can only teach the method, that is to say, Teachers open the door, the practice by individuals need to rely comprehend. Two hits affect picture quality Many dispensers in
17、order to improve click-through rate on the pictures added a lot of messy text Dian promotional information made pictures seem to see pictures feel you are selling inferior products shop, making buyers trust greatly reduced, even if the buyers point your baby may have a very low conversion rate. What
18、 kind of pictures? 1 Dian picture clarity, makes clear two Dian primary and secondary clearly show you the main map should be to sell products, not Longshehunza, everything so buyers did not even know you are selling is not what he wants (of course, many sellers now is to use this to cause doubt in
19、order to attract buyers click), but I personally do not advocate this approach. If you really need to match the background image, background image must not be too bright. course, this is also more important in the product Describe a time when a good background with a map, the reason may be caused bu
20、yers to buy! This is a method to improve the conversion rate. Three product promotion title As Ive talked to everyone, a baby can set two promotional title, do not underestimate these two headings Oh, here is the optimization of the direction, or to continue to learn from other peoples attempts to s
21、et up a method, a property title, one to attract buyers Click on the title can be obtained by experiment after several hits better title, this would be better put to is not it? Edison invented the light bulb is after numerous experiments to come, so my friends must optimize train have patience. Four
22、 conversion rate There are many reasons for the low rate of conversion of reasons, whether the products are competitive peers in the industry, keyword settings are accurate, whether the details page will impress consumers desire to purchase, placement, cost, etc. In terms of impact. To improve these
23、 upgrade conversion rate it! Conversion involves many things, brand sales price Dian Dian Dian graphic artists picture was taken customer service attitude Dian Dian Dian baby shop dynamic of positive feedback dynamics of Dian Dian old customers accounting, etc., pay attention to these, the flow into
24、 precise traffic. Five keyword bids (dependent term focus) As support word, the keyword click price at the beginning of the word should not be raised too high bids, keyword queries can click on that unit in the industry last week, of course, the price is lower click, we need to use him to set keywor
25、d bid, just started to raise word, slightly higher than average click price, not for ranking, so in general there will be (except in exceptional circumstances) even if the show is only 50 words to show this in the middle if you do the above , a man he wants to meet the requirements of the product, w
26、hich is in line with the correlation he wanted, he clicked on the promotion of your baby then you calculate 1/50 of the keyword CTR is 2%, and the hits are relatively good, like this last a few days, the quality score will slowly rise, although the effect is not obvious, but the quality score is slo
27、wly elevated to a certain score, even if someone else bids 4 you show your bid 2.5 Multiple bids than four, of course, not to mention a click. parents, to understand this, but the focus of the Austrian integrate their baby were to go. 26 limits the impact to show and click-through rate Keyword relev
28、ance well, bids are reasonable, delivery time periods and regions have set up, which we have to consider is the daily limit and you need to bring the number of train traffic, budget how much to set the date in accordance with these limits, of course, keep the word tune slightly higher recommended da
29、ily limit. way to ensure that you set off first get high keyword to show only clicks. Also mention that word to optimize data needed to support car following the A customer base of data Data for different customer groups, concerns or want to know is not the same, where the data can distinguish betwe
30、en different clients can usually received from customers through sex Dian customer service as well as the purchasing power of ages, as well as the data cube Dian quantum Statistical learned through research, know their customer base which stores mainly for issues of concern to these customers, do th
31、e product description. purchasing power of this depends on the different product groups of customers, simply talk is suitable for product pricing customer groups, divided into high-end low-end Dian, these data can be drawn off from the shop price. If you have to do this, but also according to the pr
32、oduct description to do it, then the customer is not a trust for your products? Dispel his concerns, he was likely to buy your product, which is also mentioned in The Art of War to know ourselves victorious because marketing methods are varied, I just talk to you a data-oriented Two counterparts sto
33、re data To always concerned about product pricing and analysis of peer and marketing tools, as well as product strategy, product descriptions and hot products, if you do not understand the analysis of customer data with their store locator to find a similar shop to do better, to learn to analyze, le
34、arn from others experiences and benefits to compensate for their own inadequacies, which is the fastest growing way to shop. In a word, not the best can do better than the present. Three Taobao daily turnover and search industry trend and turnover period of time as well as the amount of data in diff
35、erent parts of the search This is a relatively wide range of data, but for their own train traffic changes with a diagnosis of where come from these data? Quantum Dian Gantt data cube, there are many tools to get the data through these data we can set the train different proportions of time, but the
36、 train do not stop, because the stop, the quality score was calculated and recalculated, the time period which can be adjusted by running a high proportion of turnover would put a little more time deal that would put a little less low , thus ensuring the integrity of the train data. way to analyze d
37、ata and train hits are normal. choose whether to invest in the region based on the conversion rate of the region traded here I am sure you have in mind for their customers shop areas mainly have a certain understanding . Within four similar products industry pricing data This is called cost-effectiv
38、e, not too high, not too low, take an industry average pricing data to the baby, the baby of course burst models required to create an absolute cost advantage, even if the baby does not make money, but he was a good conversion rate, which Baby is very suitable for raising seed word, which is advocat
39、ed with Taobao single product victory. 1-3 must be absolute cost advantage in the general store of treasure, the treasure of words and raise money to build the explosion are quite good, Other products in the stores based on industry pricing data store also has its own set price positioning to give t
40、he baby a proper price, so the buyer can choose to fit in the shop to buy the price of his baby, which is called Connected Marketing. conversion data orientation There are many aspects brother presented here do not do research, because younger brother also experience a shortfall, experts advise. Fin
41、ally, how to optimize keyword 1. The deletion of some some products before adding unrelated keywords, and (also can improve the click-through rate) 2. Adjust bids, the good correlation with the product, and there is a higher CTR better keyword Quality Score appropriate to increase the bid to bring m
42、ore show-and-click, keyword ranking and click-through rate of course there is a certain relevance. Today, some long length, but the content is relatively small, a lot of friends from improving the exchange not of their own experience, it is today, thank you for your support and love. Understand, looking for me to communicate our progress together. ( Source: network operators online text / Im VIP) 12