《Content rich writing your way to wealth on the Web.doc》由会员分享，可在线阅读，更多相关《Content rich writing your way to wealth on the Web.doc（3页珍藏版）》请在三一文库上搜索。
1、FOR IMMEDIATE RELEASECONTENT RICH: WRITING YOUR WAY TO WEALTH ON THE WEBBy Jon WuebbenNew Book Discusses Search Engine Optimized (SEO) Copywriting Guidelines for Growing Online Sales and Website RankingsFALLBROOK, Ca March 15, 2008 Encore Publishing announced today the upcoming publication of Conten
2、t Rich: Writing Your Way to Wealth on the Web. The book, written by veteran online copywriter Jon Wuebben, is the definitive guide to growing an online presence, acquiring new customers and selling more products and services through the power of search engine optimized (SEO) copywriting. The book wi
3、ll be released on June 20, 2008.According to the book, most businesses arent leveraging all the various types of online copy to take advantage of every selling and relationship building opportunity with potential customers. By focusing on building quality content that connects with prospects and fol
4、lowing the simple rules of search engine optimization, businesses large and small can generate new sales without having to spend a lot on advertising or marketing.I wanted to write a book that covered every area of online writing, said Wuebben, I noticed that previous books on the topic covered only
5、 the SEO aspects or only the methods of writing good sales copy, but not both areas in depth. Other books covered web usability in detail, but included nothing about how content can help your site rank well. In addition, no other book discussed all the various types of web writing - website, article
6、s, blog, PPC ads, press releases, newsletters, podcast and video scripts. Looking at the entire online content universe is critical I think. Finally, I wanted to discuss important topics regarding the future of online content. The author introduces the Content Rich Quotient (CRQ), a measurement tool
7、 that helps companies determine where they are on the path of their online copywriting evolution and how current they are with whats happening in search marketing and SEO copywriting. The CRQ is made up of four key areas. The first is the “Content Breadth Factor” which examines the types of web cont
8、ent utilized and how qualitative they are in terms of user benefit and SEO factors. Next is “Social Media Optimization (SMO)/Search Engine Optimization (SEO) Balance” which shows the importance of making content changes to optimize a site so that it is more easily linked to, more highly visible in s
9、ocial media searches on custom search engines like Technorati, and more frequently included in relevant posts on blogs, podcasts and vlogs while at the same time, not losing sight of SEO, which involves techniques to improve a sites ranking on the search engines. The third part of the CRQ is the “Co
10、ntent Effectiveness Measurement”, which analyzes peoples path through a site to see where they were prior to making a purchase. Finally, there is the “Content Clincher which looks at the specific language/copy responsible for the sale or conversion.In addition, the book introduces new ways of lookin
11、g at online content, with illustrations that show how different types of content influence search engine rankings and sales conversion in different ways, how the time required for development of each type of content relates to the user experience for each, and the importance of each type of content
12、ranked based on the type of website: e-commerce, blog, brochure or lead generation.It amazes me to see the knowledge gap that still exists every time I go out and speak to a business group about online content and copywriting. Its not that they arent interested, its just very difficult for many CEOs
13、 and entrepreneurs to find the time. They are busy building new business relationships and growing their distribution channels; I realized that writing a book that covered everything they needed to know about online content, all in one volume, was a really good idea.Content Rich: Writing Your Way to
14、 Wealth on the Web is also available as an E-book and Audio book.ABOUT THE AUTHOR:Jon Wuebben is the founder and President of Telegent Media, LLC and Custom Copywriting - one of the leading SEO web copywriting firms in the U.S. Starting his company by doing pro-bono writing for local non-profits in
15、2003, he has since written content for hundreds of companies world wide, in every major industry, helping them to achieve greater search engine rankings and sales.As a leading voice in the Web 2.0 world, Jon actively speaks about online copywriting to business groups and industry associations around
16、 the country. He lives in San Diego County with his wife, Karen.For Table of Contents, sample chapters or for more information about the author: BOOK SUMMARY:Title: Content Rich: Writing Your Way to Wealth on the WebAuthor: Jon WuebbenPublisher: Encore PublishingISBN: 978-0-9797629-0-16X9 hardcover,
17、 296 pages, $19.95ON SALE JUNE 20, 2008See our PressRoom for a 300 dpi TIF of the coverThe book will be made available to retail outlets through a national distributor, and online through www.ContentRichB and About Encore Publishing Encore Publishing is a small, independent publisher, focused on pr
18、oducing the highest quality titles in the areas of marketing, politics, and current events. Encore supports new authors who are seeking a way to communicate and market their message. http:/ Media ContactKaren WulfertEncore Publishing(760) 451-Editor Note: Review copies and author interviews/appearances arranged on request.