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1、贵州茅台为什么尊为国酒（Why is the national Kweichow Moutai statue）The day before, a lawyer issued a big network: Moutai wine - wine in advertising, the price soared, the false propaganda, so that consumers pay a lot of money. Said I want Moutai to apologize to the people, I want to let Moutai consumers a yuan
2、of money! This public prosecution Guizhou Moutai, Moutai liquor questioned propaganda in violation of advertising law and trademark law.This never raise a Babel of criticism of the dispute, stop, just getting into the recent rampant state. Therefore, the author had published statements of a school t
3、o the public.One view: wine Moutai does not depend on the trademark registration form, it is the history of the formation, establishment of excellent quality, people from generation to generation word-of-mouth slogan; Moutai wine is a complete and scientific system of brand value and brand recogniti
4、on, both domestic and domestic meaning, and our products, wine the statue.The public seems to be spontaneous controversy, not justice, not even rule out the capital in the hands of the scenes or play. It shows that some fields of trademark culture, market competition and public opinion environment a
5、re disordered, ignorant and chaotic.Moutai is a world famous national brand, its heavy cultural heritage and broad complex of China, all shocked and proud of the Chinese people. What is Moutai? It is shaped like water, it is the materialization of God; and culture. Moutai defines Moutai wine: flowin
6、g liquid of thought; brewing high grade life! This appeal has beyond the general merchants wealth concept, and sublimated into a philosophy, a realm, a kind of national identity.Moutai wine is a complete and scientific system of brand value and brand identification, that is, Chinese domestic justice
7、, and our products, wine statue. In the face of all the wine in the wine, China manufacturing, can be referred to as national, such as wine, wine Erguotou Great Wall Dry Red Wine; facing the wine in all of the China manufacturing, only won the Founding the first wine and wine ceremony, banquet wine
8、and foreign wine Moutai just as the national continuation and sublimation. It has become a national element, national reputation and historical memory, and has uniqueness, exclusiveness and eternity.For Moutai, a well-known brand of national love, it is neither desirable nor reliable to attack or cu
9、rry favor with the public with a smattering of knowledge, indifference and rudeness. It confuses the audio visual, misleads the consumers, and hurts our few national brands with global influence on their own masturbation.However, this debate provides us with a valuable opportunity and platform for u
10、s to clarify the study of trademark culture, the protection of well-known trademarks and the formation of national brand symbols.View two: Chinas trademark culture research, trademark declaration publicity procedures and well-known trademark protection mechanism are still in the initial stage of tra
11、nsition, mostly administrative means, lack of specialization and market initiatives. Many national brand names are not registered by trademark, but they do not hinder their practice and influence.It is reported that the State Trademark Bureau issued the new regulations on application + country desig
12、nated trademarks trade names as trademarks or trademarks, contain China Trademark + designated goods name with its exaggerated publicity and deceptive and adverse effects on the grounds, rejected. So how to use Kweichow Moutai for national in the title?I have the honor to have an important cooperati
13、on with Moutai. I love Moutai. But my talk today is not just about a brand or an enterprise.Moutai wine can also be approved without registration, trademark registration, because the wine for Moutai, not by the trademark registration of the administrative procedures are completed. Infiltration and a
14、ging in the long wine culture and wine culture, wine and a reciprocal causation with Moutai has become history, social consensus and internationally recognized. Moutai wine program has been included in the United Nations is the intangible cultural heritage Moutai secret, and the history, market and
15、people.If Kweichow Moutai group again to the State Trademark Office to apply for registration, it should strengthen the protection of the national Moutai of the national brand, national resources and the countrys top wine products, in order to avoid the occurrence of a Dragon Boat Festival that exis
16、ted for thousands of years have been registered by the foreigners Chinese symbol of unfortunate events.Recalling the development process of brand building and brand culture in New China is thought-provoking. According to my analysis, Chinas current Guozihao signs generally have the following forms a
17、nd causes of formation:1, national authority certification and approval of the country symbol:On the eve of the founding ceremony, the peoples Republic of China Central Peoples Government before the establishment of the Political Consultative Conference held in Beijing huairentang, determined immedi
18、ately and unanimously adopted the national emblem, national flag, national anthem, country, country, etc., are political and political symbols. The above sign is unregistered and does not require trademark registration.2, in the progress of history, it should be recognized that the public voice is v
19、ery high, but because of the system design and brand construction lags behind and not recognized and publicized national brand symbol:For example: tree, flower, bird, beast, people have a strong voice, such as the Red Crowned Crane is the national bird, Henan has been declared national flower peony.
20、 Any developed country or developing country must sign the above national symbols, which is still a vision and a wish in our country.3, the national generation of word of mouth, through the practice of testing and conventional use of country symbol:Since the establishment of Chinese, has never estab
21、lished accreditation agencies Guozihao signs, however, Moutai wine country car red flag, in table tennis and giant pandas and customs said the country, said the national inter provincial highway is the name, and the history of the formation of the Republic of China, and get the calendar generation o
22、f collective leadership and the whole society recognized.With the extension of the 4 Guozihao symbols derived from traditional Chinese culture and history, customs, such as: Ancient Chinese Literature Search Guose, Sun Yat-sen, cultural heritage, land, martial arts, king, country clothing, Chinese m
23、edicine, Chinese music, Chinese painting, Chinese teaching, and the ambassador national ceremony etc.Guozihao sign 5, in the modern media in refining, writing and derivative: such as CCTV announcer for China national football team for the mouth, called the country foot, said the national volleyball
24、team for the national team.Widely used, otherwise 6 Guozihao signs: such as defense, country and state system, conditions, policy, credentials, and Treasury currency etc.The use of these brands has never been related to the National Trademark Bureau, and no one has questioned and criticized it. Some
25、 people may say that the country name is not a commodity, does not require trademark registration. Not commodities do not mean no commercial value and market attribute. Such as schools, classes, can Ancient Chinese Literature Search writing and publishing; in the ball can be sponsored by the enterpr
26、ise, the title, in the business of music events; more can make the singer, star, acting, music, the Spring Festival evening. Obviously, it is difficult for an administrative agency and its practitioners to read and interpret the sea of vivid and vivid words and the tide of brand names. Brand culture
27、 and brand culture to culture three thousand years of writing and the thirty years of reform and opening up and out, we should have for a grander sight, his innovation and strive for further improvement!Guizhou Moutai group registered trademarks are flying stars, five-star and Moutai Pinyin and grap
28、hics, as well as sunflower, wheels and so on. Wine is not Moutai trademark, it is a privilege, a symbol, a grade, social responsibility and a history of the times to play. It is derived from goods and higher than goods, aging a brand loyalty Association, contains in the process of peaceful rise, peo
29、ple to Moutai as the representative of the Chinese nations own brand of admiration and support.There may be sufficient reasons and considerations for the registration of national brand names or strict examination. However, the provisions of the above-mentioned one size fits all lack objective, fair
30、and scientific operating standards. A large number of well-known trademarks such as Guozihao, country edge, national security, and the Olympic country bar, guobay Guobang, etc. have appeared, but the real representative of the countrys top brands and products, at the forefront of the industry leadin
31、g achievements,And the world famous China manufacturing and China creation but was shut out, just open the existing trademark reporting procedures and the surviving, deletion, disorder and chaos.What is more fantastic is the symbol of several countries, the core area and the public to sign, such as
32、Zhongnanhai, the Great Hall of the people, the panda by the approval for the tobacco trademark; naive panda, is the messenger of friendship, and ecological living fossil, those young people who love pandas, imperceptibly to emotional transfer to Panda cigarettes. Is it irrelevant to the disorderly u
33、se of trademarks in China when the prevalence and age of smokers are rampant?In fact, it is neither scientific nor feasible to put an end to the designation of country + trademark. It is essential to design a set of comprehensive, fair, objective, in line with national conditions, is conducive to th
34、e standardization of the market, the rule of law, and greatly release the productivity of the review of quantitative standards.A famous brand growth and success, is a generation of struggle and the fruits of the extremely hard and bitter, not by administrative procedures to solve. Moutai wine withou
35、t trademark registration, but has long been popular, are included in the development history of national industry, completed the registration and publicity in the hearts of the people.Therefore, for those who represent the national highest achievements and achievements in science and technology and
36、culture art contribution, brand and product industry leader in long-term, with global influence and credibility of the national brand, should be spared, teshiteban, namely the approval of trademark registration. This has effectively protected Chinas well known trademarks and famous brands, and promo
37、ted the growth of brands and the liberation of productive forces.Three Views: for Moutai wine and the Republic of the century love and excellence and respect for the country, and in the fifty anniversary of the Republic in fifty years after the Founding the first wine Jin Jing and hailed as a tribut
38、e to witness history and cultural symbol. The collection authentication of the Chinese history museum is historic, authoritative and rational.Wine Moutai has been widely recognized by the whole society, but why Moutai and laurel wine to exclusive honor and why, for many people, is still a mystery.In
39、 1999 50 the national day, Moutai with 50 Vintage Jin Jing he Republics 50 birthday, the national and Republic century love literature exhibition in Beijing the first exhibition, then went to the national tour, peoples daily, Xinhua news agency, CCTV and other 100 media are the Founding the first wi
40、ne Jin Jingzhu China Life , National Republic cheers and national spirit, respect China Moutai cast monument , wine brewing new Moutai Jin Jing Xiang and Founding the first wine collection in the museum as the theme, made a lot of reports.At that time, peoples Daily Overseas Edition in two thousand
41、years Fifty spring Guose Tianxiang issued:In October 28th, Peoples Republic of China approved by the Ministry of culture, the national and Republic of the century large cultural activities in the grand opening of the Museum of history Chinese. The first national banquet after the founding ceremony w
42、as held in Beijing Hotel. According to the Beijing Hotel chef Zheng Xiangsheng memories: from the cook to choose the wine menu by Zhou Enlai direct examination, including the first 21 entrees braised lion Huaiyang dishes, the main wine Moutai.Today, Moutai distillery in the National Day 50th anniver
43、sary ceremony to the founding of the first wine Jin Jing gift, the Chinese History Museum received Guizhou Moutai fifty years of aging wine donation, and permanent collection. This is the first time Chinese National History Museum collection of liquor brand.Back in April 5, 1935, edited by Deng Xiao
44、pings Red Star also published Moutai wine s news: my red army into Renhuai County, Renhuai poor people sent on behalf of 50 people, half of them are workers, raise pigs three, Moutai wine altar, sent to the General Political Department of the Red Army.The Red Star newspaper is now a national first c
45、lass cultural relic. Deng Xiaoping editor of the Red Star recorded Moutai and Moutai wine feelings, are rare and unique; Deng Xiaoping as chief designer of reform and opening up China lead to rich rare gifts and bold strategy,Is it accidental or inevitable to lead the Moutai to glory?Moutai Fifty ce
46、lebration tribute project approved by the Peoples Republic of China Ministry of culture, the State Bureau of cultural relics, the red head document approved the national title of honor and reiterated Moutai; later, first China History Museum first collection of vintage Moutai:For Moutai wine and the
47、 Republic of the century love and excellence and respect for the country, and in the fifty anniversary of the Republic in fifty years of the founding of the first wine cellar Jin Jing and hailed as a tribute to witness history and cultural symbol. At present, our museum accepts Guizhou Moutai fifty
48、years old wine donation, and gives permanent collection. This certificate is specially issued.Why Moutai and laurel wine and why the exclusive privilege? Its collection value and significance can realize the meaning and answer in this precious collection certificate.In April 12, 2004, Chinese National Museum of the national liquor Moutai ten bronze wine vessel and certification is a major innovation country, Guoqi Sheng Millennium brewing Shuangjue .2005 Festival tomb the memorial day, tomb authority to the Moutai on behalf of certification: the compliments of nat