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1、东财市场营销学在线作业一(随机)（Easternmoney marketing online homework (random)）Easternmoney marketing online homework (random)Total score: 100 test time: -RadioButtonList multiple choiceA RadioButtonList (a total of 20 questions, a total of 80 points.) V1. according to the market demand and consumer to feel diffe
2、rent products to determine the price of the method is called ().The A. oriented pricingB. competition oriented pricingC. demand oriented pricingD. market oriented pricingC(2.) is in the secondary position in the enterprise in the market, it hopes to maintain market share and stable operation.Market
3、leader A.B. market challengerC. market followerD. market nicherC3. marketing refers to the provision of sale through the creation of individual and collective, and with others, and value the free exchange of products, in order to obtain a desired expected products (process).A. and social managementB
4、. commodity circulationC. commodity tradingD. value transferA(4.) is the systematic design, collection, analysis and reporting of data and put forward specific marketing situation facing the company with related research results.A. marketing planningB. marketing researchC. marketing auditD. marketin
5、g environment scanningB5. market segments belonging to the marketing process (stage).A. valueB. provide valueC. communication valueThe value of D.AFamily life cycle is divided into 6. stages ().A. threeB. fiveC. sixD. nineD(7.) is to go in front of customer needs.A. integrated marketingB. response m
6、arketingC. marketing.D. create marketingC(8.) according to the price list to customer with another type of price discount.A. discount pricingB. discount seasonC. cash discountD. discountDThree stage 9. marketing process are: choice of value, value, ().A. exchange valueB. integrated valueC. communica
7、tion valueThe D. value of innovationC(10.) refers to the enterprise survival and development of the enterprise marketing management factors and functions of external force.A. external competitionB. marketing environmentC. relationship marketingD. enterprise survival spaceB11. marketing consists of f
8、our basic elements, namely, product, promotion, distribution and ().The cost of A.B. competitionC. pricingD. cognitive valueC12. strategic control has two kinds of tools can be used, namely ().A. analysis of marketing ability and competition ability analysisB. marketing efficiency evaluation and mar
9、keting auditC. strategic audit and marketing researchAnalysis and dynamic analysis of D. systemBThe 13. companies decided to use the manufacturers brand, or brand distributors, licensing or brand name, called ().A. brand user decisionB. brand strategyC. brand strategyD. brand name decisionA14. the f
10、ollowing does not belong to one of five ways of the target market is ()A. dense single marketB. product specializationC. market specializationD. channel specializationDThree comprehensive features 15. marketing is: comprehensive, systematic, ().A. flexibilityB. utilityC.GuideD. integrityC16. () ente
11、rprises can better identify new opportunities and establish a strategic plan with long-term significance.A. enterprise employee as the centerB. customer centerC. strategy as the centerD. products as the centerB17. factors of enterprises through research on competitors production conditions, service
12、status, price level, on the basis of their competitive strength, and the situation of supply and demand to determine the cost of commodity prices is ().A. cost oriented pricingB. competition oriented pricingC. demand oriented pricingD. market oriented pricingB18. customer oriented business to compet
13、itors on attitude and reaction should be ().A. positive responseB. take the same strategyTry to avoid C.D. completely escapeCThree stage 19. marketing process are: (a) the option value, and spread value.A. exchange valueB. provide valueC. communication valueD. transfer valueBThe marketing department
14、 in 20. to process and based on the results of the company and () is a dotted line contact responsibilityA. marketing staffB. cross functional training groupC. functionsD. and other departmentsBTwo, (a total of 5 multiple-choice questions, a total of 20 points.) V 1. marketing positioning procedures
15、 (mainly).To determine the position of A. levelB. identify the important attributeC. drawing location mapD. location selection evaluationE. perform positioningABCDEThe planning strategy is mainly divided into 2. enterprises (level).A. layerB. product layerC. layerD. business layerE. personal layerAB
16、CDThe change trend of 3. natural environment mainly has ().A. some of the material resources is shortageB. increased energy costs lead to the production of rising operating costsThe C. level of environmental pollution has led to an increase in corporate social cost to bear the increaseD. management
17、of the natural resources is increasingThe E. government to strengthen environmental protection interventionABCDEThe consumer market has the characteristics of 4. main ().A. short product life cycleProfessional B. products is not strongC. commodity price elasticity of demand is largeD. number of buye
18、rs, but a small number of transactionsE. supply and demand contradiction frequentlyABCDEThe 5. new products (including stage).A. knowB. interestC. evaluationThe D. trialUsing E.ABCDEEasternmoney marketing online homework two (random)Total score: 100 test time: -RadioButtonList multiple choiceA Radio
19、ButtonList (a total of 20 questions, a total of 80 points.) V(1.) the management of enterprises is always committed to the high productivity and wide distribution coverage.Production oriented A.Product oriented B.C. sales orientationD. Marketing GuideA2. differentiation strategy is widely used, righ
20、t?A.B. is not necessarilyC. wrongD. dont knowC3. factors of enterprises through research on competitors production conditions, service status, price level, on the basis of their competitive strength, and the situation of supply and demand to determine the cost of commodity prices is ().A. cost orien
21、ted pricingB.Competition oriented pricingC. demand oriented pricingD. market oriented pricingB4. enterprises should be in () and () to obtain a good balance.A. customer orientation, social orientationB. customer orientation, competition orientationC. product oriented, market orientationD. production
22、 oriented, marketing orientedBThe essence of 5. market positioning is to make the enterprise and other enterprises ().A. strict distinctionB. connectionC. comparisonD. AllianceA(6.) believe that most consumers love high quality, versatile and has some innovative features of the product.The concept o
23、f market A.B. product conceptThe selling concept C.D. production conceptB(7.) refers to the comprehensive evaluation on the overall marketing effectiveness, to ensure business objectives, policies, strategies and plans and marketing environment.A. annual plan controlB. control strategyControl C. pro
24、fitabilityThe efficiency of D. controlB8. according to the attribute of the market commodity market can be divided into ().A. consumer market and industrial marketB. general merchandise market and special commodity marketC. durable goods market and low value consumables.D. tangible product market an
25、d intangible products marketB(9.) by offering something in return, obtaining a desired product from sb.A. exchangeB. TradingThe sale of C.D. marketingA10. in the same product category in the introduction of a number of brand strategy called ().A. product line extension strategyB. brand extension str
26、ategyC. multi brand strategyThe new D. brand strategyC11. the following does not belong to one of five ways of the target market is ()A. dense single marketB. product specializationC. market specializationD. channel specializationD12. (two) refers to the positioning of the products that sell less, p
27、oor market response.A. to avoid the strong positioningB. positioningC. re positioningD. random locationC13. has a comprehensive, systematic and oriented features (is)A. salesSell B.C. promotionD. marketingDThree comprehensive features of the 14. marketing is comprehensive, (), guide.A. flexibilityB.
28、 utilityC. systemD. innovationC(15.) is to find and solve customer and no request, but they will need enthusiastic response.A. integrated marketingB. response marketingC. marketing.D. create marketingD16. in order to correctly interpret and effectively meet the needs of customers, the companys centr
29、al () in dominant positionA. marketing departmentB. Public Relations DepartmentC. research and Development DepartmentD. Sales DepartmentA(17.) refers to the market growth rate is low, low market share of the companys business. The general business profit is very low, but the loss is not great.A. cla
30、ssB. star classC. cash cowD. dogsD(18.) refers to the ability to purchase a specific product of desire.A.B. desireC. demandD. requirementsCNineteen() refers to one or more factors on the phenomenon of manipulation under controlled conditions, to determine the relationship between these factors, it i
31、s a kind of effective method is often used in causal research.A. access methodB. observationC. interviewD. experimental methodD20. marketing management refers to in order to realize the goal of enterprise, create, establish and maintain and between the target market and mutual benefit exchange relationship, and the design scheme is the (), planning, execution and control.A. analysisB. managementStudy on C.D. planningA