2003 - beauty salon management and development of large inventory.doc

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1、 2003 - beauty salon management and development of large inventoryPp SARS outbreak - beauty salon management and development faced an unprecedented crisis Who can forget that there is no catastrophe! As if an instant, fear permeates the entire world. From Banlangen sold out to disinfectant price inf

2、lation, then infected with the rising death toll from SARS, all the people all live in fear, upset, and trembling among. Scarcity of people on the streets, public places are facing a formidable enemy of security, many businesses go out of business, beauty salon, experiencing the same suffering. Chin

3、ese beauty has experienced more than twenty years of rapid development, have not been a big setback, even in 2002 the Placenta storm, nor the operation of beauty salons to have much impact. However, in 2003 April to June, beauty salon, experienced an unprecedented blow! Closure of a large number of

4、beauty salons to be closed down, even in beauty salons adhere to normal business, operating performance has declined more than 80%, highly confidential is a true portrayal of beauty salons this period. Fortunately, SARS in peoples efforts to prevent and under the high temperature blocking roll tail

5、away, but the SARS left to ponder the beauty industry is endless. How to cover operating beauty salons may arise at any time of the crisis? How to deal with beauty in a very good time with the customer relations? During the SARS outbreak, beauty salon set up business ethics, good sense of whether th

6、e sense of service and cleaning because of SARS, retreat and retreat? In fact, SARS has stimulated a certain extent, standardize and develop the beauty industry, those who want long-term development of the beauty salon also have gained many valuable experiences and lessons learned. Private Education

7、 Promotion Law into effect - beauty salon personnel training mechanisms are maturing Beautician is the industrys protagonist, is the basis for management and development of beauty salons! The emergence of various types of beauty salons and prosperity of the school has changed over the last workshop-

8、style beauty salon personnel training process, through focused, efficient, large scale training and education, in order to transport a large number of beauty salon professionals. However, in September 1, 2003, such training and education can not be said that the lack of effective regulation, in whic

9、h we can imagine the confusion, the fish ingood and bad can be used to describe this situation. December 28, 2002, President Jiang Zemin signed the 80th No. The Peoples Republic of China Presidential Decree to promulgate the The Peoples Republic of China Private Education Promotion Law, and in Septe

10、mber 1, 2003 came into effect. The Act defined active encouragement, strong support, correct guidance and management according to law in private education management approach, explicitly put forward the protection of private schools, school autonomy and organizers, school principals, faculty, and ed

11、ucated in the legal rights, and from the establishment ofschoolof the organization and activities of the school teachers and educatedasset management and financial management and supervision of support and incentivesto changewith the suspension and legal liability, etc. several areas to be clearly d

12、efined, so as to at all levels of schools and further standardization of beauty salon provide a solid legal foundation, but also for a number of cosmetic body has laid a good framework for personnel training, to a certain extent, the lifting of the salons employment is difficult to dilemma. The emer

13、gence of domestic beauty - beauty salon business model continuously updated Self-Nong Fang Yi Cui made shop in the front yard of the family-oriented mode of operation to the U.S. elements of the choice beauty mode, then emerged in 2003, Home Economics beauty mode, reflecting the beauty salons in the

14、 continuous process of development change needs. Indeed, the beauty industry is a completely market-oriented industry, is also a completely open and free markets, a variety of value-added capital to seek to join the beauty industry intensified the degree of competition in the industry, and only cont

15、inues to introduce new business ideas and business models, beauty salon in order to to adapt to changing market demands, but also to win the markets positive response. Of course, whether it is front shop, back yard, choice beauty, or domestic beauty, all have their respective advantages and disadvan

16、tages, also need to beauty salons according to their own financial strength, geographic location, staffing and development goals and other factors to comprehensive consideration, but it illustrates the fact that beauty salons require much greater development, and necessarily based on market conditio

17、ns and consumer demand for timely response, and constantly create new business models in order to obtain the most suitable operation and development of beauty salons the needs of business model. In other words, innovation is a beauty salon management and development of the soul! Separation of medica

18、l and beauty and life of Beauty - Beauty Salon is facing increasingly improved standard management and consolidation March 16, 2003, the first national medical cosmetic regulations and market management expert seminar held in Nanchang, the meeting of the important topics around how to better impleme

19、nt a nationwide medical cosmetic services regulations conduct. While Later, due to the impact of SARS, a implementation of the Regulations the perfect storm failure to fully set off in the beauty, but this illustrates the relevant departments of the beauty industrys increasing emphasis on the determ

20、ination and management reorganization. Although the medical cosmetic services regulations is from May 1, 2002 will go into effect, but in practice, until today, there are still a number of beauty salons do not have the relevant qualifications in the case of carrying out various medical and cosmetic

21、projects in order to make beauty of life to take over the project higher profits. And there are quite a number of local relevant departments, and not strictly against the medical beauty salons project review and approval, beauty market is still in disarray. However, the beauty salon to standardize t

22、he operations, to long-term development, whether it is medical cosmetic or beauty of life project is bound to be included in the unified management of the relevant departments to protect the beauty salon within the scope permitted by law to make money. SFDA set - beauty is guaranteed to use the prod

23、uct more and more The products are salon quality management and development of protection! All along, the product specification restricting the use of beauty salon management and development of the biggest bottleneck. Whether it is excessive heavy metal content, or excessive levels of bacteria have

24、a direct impact on the consumers use of effects, also affects the beauty salons reputation. By the end of April 2003, the former State Drug Administration officially renamed as the State Food and Drug Administration, to food, health care products, cosmetics, pharmaceuticals system management into th

25、e scope. People in the industry, with the state policies to strengthen the supervision of cosmetics and beauty products will be faced with a daunting challenge, at least five percent of beauty products will be faced out the fate of This is not a cosmetic manufacturer in terms of things worth celebra

26、ting , but this just ensures beauty salons can use the qualified products! No worries, beauty salon will be secure enough to recommend to consumers for their products, even if there is quality problem, but also rules to follow, not only to protect the legitimate rights and interests of consumers, bu

27、t also to protect the beauty salons interests. Information Management - beauty salons to upgrade the operation and management level Today, a growing number of beauty salons are equipped with computers for themselves in order to implement information management. The implementation of information mana

28、gement What are the benefits of beauty salons will do? First, can help more quickly grasp the beauty salon industry trends, new product information, market trends; Second, you can help the beauty salon at any time use and management of customer files; Third, to facilitate the daily management of bea

29、uty salons, such as the customers appointment of employees queuing, etc.; Fourth, timely statistics put my stock in order to formulate a reasonable forward, return plan; Fifth, human resources and streamlining the workflow and so on. Implementation of information management, will help upgrade the le

30、vel of operation and management of beauty salons, beauty salons to help work more efficiently, so that beauty in the most scientific and best state to meet the continuing challenges of the market and win the trust of consumers. Growing number of complaints against beauty - beauty salon should seriou

31、sly reflect on 2003 In the first half, Heilongjiang Province, beauty of complaints remains high, consumer association department handled 223 complaints Beauty , much higher than historical levels over the same period; 2003 In the first half, Jinan 12315 receiving complaints related to cosmetic servi

32、ces, accounting services, the complaint volume of 25.07 percent class; . . . Guangming Daily to confusion of beauty: Over the past 10 years destroyed more than 20 million face as the title of the beauty of the situation in the past 10 years conducted a summary, According to statistics, nearly 10 yea

33、rs, took place throughout the country all kinds of cosmetic disfigurement cases over more than 20 million cases of , and from the material deceivedprice gougingmedical financing illegal operationsto deceivetrickthe concept of advertising hype , and several other aspects of them in detail. This is a

34、way for operators of beauty salons have a profound reflection on the situation! Why have such serious consequences? Is the operator mercenary mentality? Or consumers prefer to endure the torture? Industry in the development of the market in a mature and policies in improving the consumer also consta

35、ntly awakening, beauty salon operators who can no longer be harm to our customers, while should be a real service for them! Star Hair and beauty salon evaluation - Beauty Salon Management grading categories will be implemented SHENZHEN, October 30 (Xinhua Chen strong): reporter yesterday from the Mu

36、nicipal Chamber of Commerce informed cosmetics, Shenzhen, the first star-star hair salon beauty salon and the selection has been successfully concluded, after a professional assessment committees evaluation, a total assessment star beauty salons 42, star hair salon 25, of which there are 16 five-sta

37、r beauty salon, hair salon 15 five-star, all-star beauty salon and star hair salon will be a formal awarding this afternoon. All along, the beauty industry, the lack of effective industry management, a variety of issues abound. Star ratings will be graded into different categories for beauty salon m

38、anagement, and contribute to the beauty industry gradually standardized. Because Star beauty salon apart from large-scale, high-grade, high-consumption, more high-quality, high service, high-quality synonymous with. Thus, for star beauty salon, the staff quality, service quality, beauty curative eff

39、ects software requirements, to some extent and scale than its hardware requirements even more important. Therefore, if this approach can be fair and equitable implementation of the formal business of beauty salons that will be able to get the market acceptance and support of consumers, thus ensuring

40、 the overall market norms, stability and prosperity. Chain - the direction of future development of beauty salons Todays beauty market has presented such a pattern: beauty chain stores and large-scale beauty salons occupy the majority of the market Jiangshan, those small, weak strength, beauty salon

41、s, has become increasingly difficult to survive, or franchising system, or be eliminated! Moreover, those large-scale beauty salons in the accumulation of considerable strength and experience, the inevitable expansion of the road we must follow a chain. Therefore, the chain is a beauty salon the fut

42、ure direction of development. However, the beauty salon chain to implement and can not think that a lock to eat the world, just can not rely on the form of chain to the negative. Chain operations, necessarily requires a franchisor to have considerable financial strength, management level and a deep understanding of the business model needs to market a comprehensive and meticulous investigation and careful analysis of the consumer, the real consumer-centric, providing consumers with most in need of services. Only in this way, beauty chain in order to land a foothold in the market long!12

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