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1、 On the foreign trade in the application of Business English Abstract China from opening up to the present, has experienced a considerable time savings and development, Chinas foreign trade has made a remarkable record, international influence is increasing along with the rise of China and .21 centu
2、ry, the world economic situation will be, opportunities and challenges, China will not change the pace of internationalization, foreign trade intensity further increases, continue to enhance the image of Chinas great power in foreign trade transactions, business English is the language tools as a ba
3、sis, from the indisputable role include Business English communication skills, professional knowledge, cultural background and customs, etc., is a comprehensive professional attention to language in foreign trade, how to better play to the language arts, international exchange and guarantee of succe
4、ssful cooperation. Keywords Application of Foreign Trade and Business English English is the universal language, more than half of the world who speak English, is the international political, economic, and cultural official language in external trade, the English language is a professional business
5、English. Business English mainly for business in , and its foreign trade is mainly used in trade consultations and negotiations, trade advertising, trade correspondence, trade and other commercial purposes translated the new period, business English in the application scope, application mode, the ap
6、plication of both many changes compared with the previous need people with new perspectives and new ideas to look at the application of business English. First, Business English and International Trade International trade, defined as the different countries or economic entities in different countrie
7、s between the various trading activities. The essence of a class of transactions, it can not do without the elements of the transaction, trading always have promotional products, bargaining, mutual trust in the process , can not do without to see the goods, inspection, payments and other primary ste
8、ps. If you do not act as an intermediary language, transactions can not happen as the international trade is with foreigners, and only familiar with their language - Business English, in order to reach an agreement a transaction. Business English is the professional, full service business activities
9、 in the professional language so to say, English is the international trade business activities came into being, is the inevitable product of economic globalization. Business English, English Business English, defined as people in business activities on the use of English. Simply applied to the fiel
10、d of foreign trade business English called ForEign Trade English. Business English foreign trade in addition to be applied more widely used in other areas. Business English is reflected in three parts: business background, business language and business communication. business background, mainly due
11、 to the accumulation of business knowledge, business language is the language reflects the personal charm of artistic play, while the business is more business-minded communication, analysis of commercial information is the comprehensive business communication, with personal experience, knowledge, t
12、hinking skills are closely related. Business English is a language medium, it is used in various commercial activities, including economic, trade, finance, accounting, management, marketing, and application of knowledge, learning business English, is learning a language, but also learning-related bu
13、siness knowledge, business English can be said that a combination of business communication, business knowledge, language skills, integrated language system. the language of business communication is not just used for simple, not so much try to figure out language usage, as it is more the applicatio
14、n of language skills more appropriate. meaning the same words in different business situations represent different meaning, simply, that is to pay attention to the real business intelligence. This reflects a major feature of Business English - practicality. Different activities have different busine
15、ss processes, the mastery of the details are slightly different. Especially in recent years extensive use of business English and deep understanding of business English is not only a language of communication in international trade, international trade has become the entry point to reach With the in
16、creasingly frequent trade, business English requirements for increasingly high , Business English has become the management philosophy of learning foreign enterprises, standardize the system of effective means of business English has gradually shifted from the past, professional English language req
17、uirements to focus on how to better communicate with foreigners, learn about their culture, to get their trust, etc. including more of the wisdom of the negotiations, the increasingly high demand for business English. Second, business English in the role of foreign trade Accelerating the process of
18、opening up in China today, foreign trade and international exchanges become increasingly frequent in Chinas export volume of goods is important to support the economic state revenue source. How to win in the foreign trade of Chinas major companies competing to recruit Business English reason, becaus
19、e only through commercial communication, but also in order for foreigners to understand Chinese culture, so English is the full service business in the international exchanges, and in foreign trade is widely used in foreign trade can be a The transaction behavior in two phases: phase one is to seek
20、cooperation, and the second is to maintain co-operation period. Two-stage transaction applications focus on business English requirements vary, in seeking cooperation period, mainly through the negotiating skills to get the cooperation program, while cooperation in the maintenance stage, the negotia
21、tions were more important is to understand the culture from a human nature point of view to maintain cooperation The results, solid teamwork. Links to free download http:/ Foreign trade negotiations the specific role of Business English: Business English in favor of foreign trade negotiations procee
22、d smoothly.s Foreign trade negotiations as a key step, which largely determines the success of trade, but also in foreign trade negotiations different types of negotiations have shown the application of business English. After all the purpose of international trade, is business-to-the pursuit of max
23、imizing their own interests, buying and selling trading partners around the issues of their own interests in the race, the game. no business English as a based on the negotiation process did not achieve. negotiations in the application of business English, in addition to modification of the standard
24、 language, was in vitro, focusing more on commercial negotiation skills and how to communicate through the role of language, which requires the use of English in business, each others cultural background of cooperation, trade exposition of the contents of the form of selection, an effective means of
25、 promoting cooperation to consider, reflect more of a business negotiation skills negotiation process, we should note intends to avoid the stress differences in cultural background, their own interests sensitive issues such as how to get to meet more often from each others point of view. to take int
26、o account the cooperation in their own business how to highlight the advantages in many enterprises, how to create greater benefits for the partners, as well as their level of ability to overcome challenges etc. in negotiating skills in an accurate grasp of business English is very important as we a
27、ll know, a lot of English slang, slang, use it well, adding to speak of a sense of humor, but used improperly, causing confusion or misunderstanding on the understanding of both possible, so the level of use of business English is very strict, specific to the sentence in which, what kind of vocabula
28、ry, even to the tone of the spoken language. negotiations must correctly handle the cultural differences in the pre-negotiation preparation work, To cooperate each others cultural identity, religion, and work style has a deep understanding of, is worth too much neglected. Furthermore, pay attention
29、to foreign trade negotiations, business English to grasp the scale and depth of some handle on the issue was something more to say more good, especially the long, tedious large segment of speech is the need strongly to avoid, but in negotiations, to give the partners create sincere, credible corpora
30、te image, and this is how to play the use of Business English in the details of wisdom. Foreign trade staff to enhance cross-cultural adaptation of the capacities of the international trade activities of the transaction, the transaction is often not the same with the general, it takes into account t
31、he longer-term relationship. Today, many Chinese enterprises to seek international partners profit-making situation is not uncommon in developing overseas business process, corporate decision-makers faced with integration into the foreign culture, to adapt to local characteristics, lifestyle and oth
32、er issues, to solve such problems on the elimination of barriers to communication helps to avoid opinion differences were too great, is a great partnership enterprise maintenance of the project staff in this regard should be taken to avoid because of cultural differences in business management led t
33、o friction with partner companies, foreign trade is one of the challenges in common. by Business English learning process, you can learn more about cultural differences factor, apply their knowledge. Business English School to the cross-cultural communication skills for business communication and co
34、llaboration between the two countries of great help, while, in addition to business decision-makers and the stringent requirements of the project manager, the general staff have appropriate learning business English, especially the opportunity to work and foreign workers, employees of coexistence. I
35、f you do not know how to carry out normal dialogue and exchange of information can not convey, resulting in the process of working prejudice, it undermines the interests of the company so that a business wants to go abroad, started in the international reputation, and only attach great importance to
36、 businesses up and down the business English training. That is, enterprises towards international goal, the corporate culture, international basis. Third, the conclusion With the increasing level of foreign trade activities of deepening, for the realization of the communication on the use of ancient
37、 wisdom, is to make a few practical strategies for trading tactics to help: 1. Diversionary. This also applies to military tactics at the negotiating table, specifically refers to the conscious emphasis on the important aspects of ones own reality, and to generate ones own side attaches great import
38、ance to this aspect, and the progressive realization of the interests in this area to meet each other in order to achieve true self-interest of the meet, which is the transfer of dollars gentle soldiers of dollars use .2. tired tactics. encounter aggressive negotiating partner, from the start on the
39、 weaknesses of the opponents character, in particular the lack of patience and endurance of the competitors in front of the tactical use of the multi-round tug of war fatigue due to problems because the repeatedly get review was negotiating partner confused and can not find the North when it is our
40、interests to succeed at .3. limited right party to the negotiations and make concessions in some areas, can safeguard their own interests, but also leave enough the other face, forcing the other morally had to make concessions. ingenious transportation method has been applied, not only far-fetched,
41、seems to control the transfer of the other man, in fact, firmly in control in their own hands, the other is not easily found in .4. win-win strategy, which is most likely the two sides reached a consensus, since the collaboration, cooperation unilateral profit is clearly inconsistent with the purpos
42、e. the real success of the negotiations is to make sense of confidence of the negotiating parties, interests prevail, if the negotiating parties were satisfied with the results of the negotiations, transactions can be established So what kind of negotiation skills to achieve the business objective o
43、f the negotiations is to pay attention to tactics and brainwave strain of wisdom, but in fact is not good use of these tactics, too, calculating but just the opposite. In addition to the stringent requirements of business English, the or negotiations themselves the embodiment of wisdom. Links to fre
44、e download http:/ References: 1 Zhu Zhimin. Business English in the application of current international trade Analysis J. China Trade .2010 2 Tian Jing. Business English in the international trade in applied research J. China Trade .2011 3 Xiao-Xia Zhao. Business English in Chinas international trade in the application J. China Trade .2010 4 yellow crown in the foreign trade negotiation process applications and business English skills J. China Trade .2010 Links to free download http:/13