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1、旅游经济学(专)教学大纲 - 萧山电大（Tourism Economics (special) syllabus - Xiaoshan TV University）Data worth havingFrom the usual study, accumulation and summaryWhere there is a problem, there must be somePlease also criticize and correct me!Tourism Economics (special) syllabusThe first part is outline descriptionI
2、. the basis for making this outlineTalent training mode reform and open education pilot program is a new form of education after radio and Television University opened twenty years agoIn order to meet the needs of the socialist market economy and the further development of Modern Distance Open Educa
3、tionThis course is based on the theories of western economics and Economic MathematicsThis paper systematically introduces the causes, conditions and different characteristics of the emergence and development of tourism economic activitiesThe purpose is to enable students to master the special rules
4、 of tourism economic activitiesAnd familiar with the research object and main research methods of Tourism EconomicsThe training objective is to meet the needs of socialist economic construction and develop morally, intellectually and physicallyAdapting to the needs of Chinas socialist market economy
5、Engaged in tourism economic management research and practice of talentTwo, the task of this courseTourism economics is a specialized basic courseThrough teaching, the trainees can master the basic knowledge, basic principles, basic methods and decision-making ideas of Tourism EconomicsTo provide the
6、oretical basis for the students engaged in Tourism ManagementThree, teaching objectsAn adult student with a high school diploma or above who is engaged in tourism, economy and hotel managementFour, teaching requirementsIn the course of teachingThe basic knowledge, basic principles and basic methods
7、are carried out at three levels: understanding, mastering and graspingUnderstand: ask students what they know about the contentAmong them, the basic theory of tourism economics related to the establishment, characters and events should be grasped, and can be correctly described;Master: ask students
8、to understand the content. Why?Grasp the thinking of decision making;Focus on: ask students to understand the content and apply it accuratelyFive, this course links with other coursesPrerequisite courses: Western Economics (specialty), economic mathematics basisFollow up courses: tourism, hotel mana
9、gement and other professional coursesSix, teaching links1. audio and video lesson: This is an important medium for radio and TV University to impart teaching contentIt is an important carrier for students to acquire knowledgeThis course takes video mediaIt is based on the syllabus and is based on wr
10、itten materialsCombined with the typical case of socialist market economic system reform in ChinaFocus on special or special topics on the course, the key points, the difficulties, the doubts, and the ways and means of learningTo help students understand and master the basic content of the course2.
11、tutorial: This is the radio and television university students contact teachers, an important way to solve difficult problems.It is an effective way to make up for the lack of two-way communication in the teaching of radio and TV UniversityCounseling should be guide to the teaching programVideo lect
12、uresThrough the explanation, the discussion, the discussion, the question answering and so on, raises the student independent thinking and the analysis question abilityTutors should study the syllabus and teaching materials carefullyMaster the basic principles of the courseUnderstanding and understa
13、nding of the law of Distance EducationTo study the psychological characteristics of adult studentsProvide students with good service3. self-study: the independent learning of students is the prominent characteristic of Distance Open EducationIt is one of the most important ways for students to acqui
14、re subject knowledge systematicallyIt is one of the aims of radio and TV University to train and improve the self-study ability of studentsAll levels of RTVU should pay attention to all aspects of teaching4. practice teaching (exercises): practice teaching is an important means to achieve training o
15、bjectivesIn the course of teachingAll TV universities should arrange and finish exercises in timeIn combination with the teaching schedule, field visits, social surveys and exchanges will be conductedWrite tour experience or social investigation report5. assessment: assessment is an important way to
16、 check the effect of teaching and learningIt is an indispensable part of teachingIt is an important means to ensure the quality of teaching and train qualified personnelIt must be highly valuedThe purpose of assessment is to check the degree of mastery of the basic knowledge, basic principles and ba
17、sic methods of the courseTest the ability of students to use economics analysis to solve travel problemsThe second part is the media allocationThere are two main forms of teaching media in this course: text, video and videoThe text teaching material adopts discrete type; the video teaching material
18、is the teaching material of the text teaching materialTeaching the main points, difficulties, doubtsClass assignmentNumber of hoursThe first chapter is introduction 8The second chapter tourism consumption behavior 6The third chapter tourist source and tourism demand 7The fourth chapter, tourist dest
19、ination and tourism supply 7The fifth chapter tourism market 7The sixth chapter tourism enterprise organization 7The seventh chapter tourism industry 7The eighth chapter is about the influence of tourism economy 7The ninth chapter is about the organization and management of regional tourism economic
20、 activities 8The tenth chapter tourism economic development model 8The third part is teaching contentThe first chapter is introductionLearning goal:1., we should grasp the special rules of tourism economic activities;2. master the research objects and main research methods of tourism economics;3., u
21、nderstand the causes, conditions and characteristics of tourism economic activitiesThe first section is about the emergence and development of tourism economic activitiesI. Basic ConceptsTwo, the emergence and development of tourism activitiesThe second section analyzes the characteristics of touris
22、m economic activitiesFirstly, tourist flow is the basis of the law of tourism economyTwo, the function of tourism system is the prominent feature of tourism economic activitiesThree, industry development is the basic mode of modern tourism activitiesThe third section is the research object of Touris
23、m EconomicsI. research objectsTwo, content systemThree, the discrimination of the hot spots of tourism economyThe fourth section is about the research methods of Tourism EconomicsFirst, micro analysis combined with macro analysis and meso analysisTwo, qualitative analysis and quantitative analysis m
24、ethodThree, the combination of empirical analysis and normative analysisThe second chapter, tourism consumption behaviorLearning goal:1., grasp the basic principles and methods of tourism consumption;2., grasp the basic meaning and characteristics of tourism consumption;3., understand the classifica
25、tion of tourism consumptionSection 1 meaning of tourism consumptionFirst, tourist consumption and tourism consumptionTwo, the status and function of tourism consumptionThree, the characteristics and classification of tourism consumptionFour, the factors that influence the tourism consumption structu
26、re of tourism destinationThe second section is about consumer behavior decision-makingI. tourism consumption behavior modelTwo, consumer behavior decision-makingThe third chapter is about tourist destination and tourism demandLearning goal:1., grasp the basic law of the change of tourism demand;2.,
27、grasp the meaning, characteristics and conditions of tourism demand;3., the concept, type and economic function of tourist source area, and the interaction between tourist destination and destinationSection 1 tourist source areaFirst, the concept and types of tourist source areasTwo, the economic ro
28、le of tourist sourceThree, the interaction between tourist destination and tourist destinationSecond section tourism demandFirst, the meaning of tourism demandTwo, characteristics of tourism demandThree, the conditions of tourism demandThe third section is the law of tourism demandFirst, the factors
29、 that affect tourism demandTwo, the law of tourism demandThree, tourism demand elasticityFour, tourism demand indicatorsThe fourth chapter, tourism destination and tourism supplyLearning goal:1., we should grasp the basic connotation of the law of tourism supply;2., grasp the concept, types and cond
30、itions of tourist destination, as well as the concept and characteristics of tourism supply;3. to understand the objective requirements of tourism destination competition and cooperationSection 1 meaning of tourist destinationFirst, the concept of tourist destinationThree, the types of tourist desti
31、nationsCompetition and cooperation in the second section of tourist destinationFirst, the competition of tourist destinationTwo, tourism destination cooperationThird section tourist supplyFirst, the meaning of tourism supplyTwo, the content of tourism supplyThe fourth section is about the law of tou
32、rism supplyFirst, the law of tourism supplyTwo, the price elasticity of tourism supplyThree, the factors that affect tourism supplyThe fifth chapter is tourism marketLearning goal:1., grasp the connotation of tourism market, competition and balance of tourism market;2. master the concept, classifica
33、tion, characteristics and operation mechanism of tourism market;3. understand the competition and development of the tourism marketGrasp the static equilibrium and dynamic equilibrium of tourism market supply and demandSection 1 overview of tourism marketFirst, the concept and classification of tour
34、ism marketTwo, the characteristics of the tourism marketFour, tourism market mechanismThe second section, competition and development of tourism marketI. functions and functions of the competition mechanism in the tourism marketTwo, competitive factors in the tourism marketThree, tourism market goal
35、s and StrategiesFour, tourism market developmentThe third section is the equilibrium of tourism marketFirst, the contradiction between supply and demand of TourismTwo, the equilibrium of tourism supply and demandThe sixth chapter, tourism enterprise organizationLearning goal:OneWe should focus on th
36、ree important organizational models of tourism enterprises, and the basic connotations of inward and outward oriented international operations;2., grasp the mechanism of tourism enterprise organization and the organization mode of tourism enterprise, and the basic method of cross-cultural management
37、 of tourism enterpriseCultivate ethical and social responsibilities of international tourism enterprises;3., to understand the organizational structure of tourism enterprises and the operation of tourism intermediary organizationsThe first section is about the theory of tourism enterprise organizati
38、onI. The mechanism of tourism enterprise organization and productionTwo, the task oriented organization of tourism enterprisesThree, the organizational governance of tourism enterprisesThe second section is about the organizational model of tourism enterprisesI. intermediate organizations of tourist
39、 enterprisesTwo, tourism enterprise groupThree, strategic alliances of tourism enterprisesFour, the virtual operation of tourism enterprisesThe third section is about international management of tourism enterprisesI. inward internationalization of tourism enterprisesTwo, the form of export-oriented
40、management of tourism enterprisesThree, cross-cultural management of tourism enterprisesFour, the ethical and social responsibilities of international tourism enterprisesThe seventh chapter, tourism industryLearning goal:1., grasp the concept and strategy of tourism industry optimization, and the re
41、lated knowledge of tourism industry market structure;2., grasp the development process of industrial organization theory and the method of tourism industry organization analysis;3., the general knowledge of industrial structure and its optimization, the relation and difference between tourism indust
42、ry and traditional industry, and the characteristics of tourism industrySection 1 overview of tourism industryI. implications of the tourism industryTwo, characteristics of tourism industryFour, the composition of the tourism industryThe second section is the optimization of tourism industry structu
43、reI. optimization of industrial structure and industrial structureTwo, the special meaning of tourism industry structureThree, optimize the structure of tourism industryThe third section is the tourism industry organizationFirst, the emergence and development of industrial organization theoryTwo, th
44、e development of industrial organization theoryThree, the concept and content of the theory of tourism industry organizationAnalysis of tourism industry organization under the framework of four and SCPThe eighth chapter is about the influence of tourism economyLearning goal:1., focus on the economic
45、 impact of developing tourism on the destination;2., master the main route of tourism leakage in destination, the three effects of tourism multiplier and tourism multiplier measurement model;3.WTO and WTTC study the basic content of Tourism Satellite households, and the measurement of the tourism ec
46、onomic impact of WTTC using its tourism satellite accountsSection 1 Economic Analysis of tourism economyFirst, the tourist source of tourism economic impactTwo, destination tourism economic impactThe second section is tourism multiplier effectMultiplier effectTwo, the meaning of tourism multiplierThree, play the multiplier effect of TourismFour, tourism multiplier typeFive, the limitations of tourism multiplier theoryThe third section is tourism leakageI. forms of foreign exchange leakage in TourismTwo, the factors affecting tourism foreign exchange leakageThree, countermeasures to re