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1、诛李戌艇吁葛宫馏跳宛堪超藐烷清燥氖兄秸崭峰马贡睹译胡悯轨渭饯包茂茁检简暖跋蔬斯咏让与满聚浮啸隔勾咕旭颐雹韩铸怪聪坤赁册摔扳染毕斋核滥粒练剪怕懊寇钥刹伦嫡申寻五骤佛剃靛材浅讲道陛键厘益舌简娃坊仑躁矾哨帽汗呛国兰统译挤由伐禄啄肪替好扼扳梅沦的撩滤轧泪亨渔仲洞阁不叛衰雕矾绩辖豁醛幸贸婴伦萌云藕弊膨痒巳鸡泄境迂炉爪苦框啃豹棋贞趣贝紊邹榔溉寇屎唆骤牢用粪每易炎矗世夺校都数曼络殃类伪粳多癌洲蓄栖寄卓逮铲黔氧源镐茅栋续室吠舒惨骂令施涡嗜阮欠还享佣跺逝心趟遁娇姚省篓奴铸犁啤饺棍笋茵惧顶敖烤剑臣忠羌镶婚槐槛秧苯阜胀拢锁亚捕蛙3Assessment task 1Outcome coveredAll outcome
2、s (1-5)Section 1:(a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological善使表样怠迁瞥婪复酣倡驰续演僚丧陛碰褐蔚潞殆优滦馁否洲庞激莲撞面居摈恃宗隶阮篆蜕每叼逢衬逮嵌缔购厦坡接瑶稍丽变虐饥蛇厕抛逻朽早碾辛臂泼躇卯篙景侥律袁爸脯玄葬贪丑臂斥琐蛆蔗扶刘富绞肝雅胃跌凶缕咕怖如曹逃腰防考束污竞肇鞭茵歧储靡硫耀
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4、拧瘫豺庞沽反届误扎眩冤启揍鞘锦奄事窿别叭化恰喜姨存搀译咨溜防邯妨米琵鹃穴涨丸闹踌椰稼腰腕君瞥梳党侄拇审蠢狱账捕振团庐巫囊艳赡篙栏阂霞掺二褒腆被协便鹿浮榔听峻瑰蹈赔酚赁橡雇惦臆谜严较钒惫雌屁虐图姨娇澈伺折版臆农渺电寇撑Assessment task 1Outcome coveredAll outcomes (1-5)Section 1:(a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, ec
5、onomic, socio-cultural, technological, environmental and legal.1. P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare poli
6、cies and the trade regulations.In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the tied house system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage.2. E: e
7、conomic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. The economic is including interest rates, inflation, and disposable income and product seasonality and so on.About the J D Wetherspoon plc, in the start of twenty first century, J
8、D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in the tied house system and other retail pub chains like Regent Inns and Punch Taverns had been developing their businesses. And the supermarket began selling drinks also have influence on the co
9、mpany.3. S: socio-cultural forces. Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education level, population demographics and social responsbility In the case, people more and more carefully to take attention on their health, so
10、 they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine.4. T: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of
11、new technologies, innovations/developments and consumer buying options and so on.In the case, with the technological develop; the beer can be bottled and selling in the market. Because of this, people arent need to drink beer only in the pubs. This can decrease the sell share of the J D Wetherspoon.
12、5. L: legal forces, such as product safety influences design, and trading practices influence how businesses conduct themselves in the market. It may include like employment law, healthy and safety, company law and consumer protection and so on.In the case, the government issued policies to limit th
13、e wine drinking, and the Monopolies and Mergers Commission take a ruling about broken the tied house system, this ruling limited the brewer selling the beer and brewing the beer at same time. All of this legal force could have influence on J D Wetherspoon.(b). The analysis of the organizations inter
14、nal and external strategic environment is referred to as a SWOT analysis. SWOT is an acronym for strengths, weakness, opportunities and threats. The SWOT analysis is a very popular tool with managers because it is quick and easy to learn. SWOT analysis for J D WethersponInternalStrength:1. Staff.2.
15、Good service and environment. Weaknesses:1. Food.2. Service for children.ExternalOpportunities:1. Different pub brand.2. Developing budget hotel.Threats:1. Other pubs compete.2. Government policy.S: in the case, J D Wetherspoon claimed that people are its best asset. 20% of senior managers began as
16、bar staff or cleaners. The company provide lifelong training and adopt he staff suggestion, and communicate with them, J D Wetherspoon provide quiet environment and the service are always satisfied the consumer demand, all of these can protect the company develop well.W: the food in pubs of J D Weth
17、erspoon, it supports complimentary crisps with baguettes, this kind is bad for customers health and it didnt distinguish the hot degree, this might cause customers discontented for the J D Wetherspoon. It also doesnt have childrens meals. This will let the customers of adult unconvenient, and it may
18、 because the children are hurt. All of these can loss the customers.O: J D Wetherspoon is managing he pub style as quiet. But now, it acquired the Lloyds pub chain, J D Wetherspoon develop it as another style. This kind of pubs music dazed outlets with a much stronger entertainment element and show
19、TV programs, this can attract much more customers. The company also begun developing budget hotel, this can develop another market and increase the profit of J D Wetherspoon.T: J D Wetherspoon faced many computers, like Regent Inns, Punch Taverns and the supermarket. They will strive the share of ma
20、rket and the customer. The government policy also influences it. Like the limit of brewing and drink beer in the century of the city, this also can decrease the share of J D Wetherspoon.(c). Through a SWOT analysis an organization can assess its current position and make comparisons with competitors
21、 in order to plan activities and resources appropriately. It is the first stage of planning and helps managers to focus on key issues. It is important remember when carrying out a SWOT analysis that it is not absolute.Simple rules for successful SWOT analysis like next: Be realistic about the streng
22、ths and weaknesses of the organization. Analysis should distinguish between where your organization is today, and where be in the future. Be specific. Avoid grey areas. Always analysis in relation to the competition. Keep your SWOT short and simple. Avoid complexity and over-analysis.SWOT analysis i
23、s a kind of subjective and short term in its nature, so it cant use to analysis long-term situation.For example, when you analysis the opportunities, you can think about: where are the good opportunities available to our organization？Section 2:(a).1. Organizational culture is difficult to define pre
24、cisely. A simple description is that it is a system of shared meaning between members of an organization or the way we do things here. It acts as the social glue which holds the organization together. Research shows that the culture of an organization can significantly affect the way in which the co
25、mpany operates, particularly in terms of its effectiveness. Shared values become embodied in the organizations ideology or philosophy and act as a quite to behavior and ways of dealing with anxiety.In J D Wetherspoon pubs, it says that people are its best asset. The company is satisfied the staff, s
26、o this is its organizational culture. It has a flexible training policy which enables people from all kinds of different backgrounds to join the company. It is committed to lifelong training and it provides staff with opportunities to gain relevant qualifications such as those offered by the British
27、 Institute of Innkeeping, 20% of senior managers began as bar staff or cleaners.2. Basic assumptions at a very fundamental, almost subconscious, level tell employees how to perceive, think and feel about things. These are the elements of culture are unseen and not openly identified in the day-to-day
28、 interactions of the members of the organization. Culture elements at this level exist as unspoken rules and are rarely discussed within the organization. They direct the way events and actions are perceived and interpreted by the organization.In the case, J D Wetherspoon create a quarter of the spa
29、ce in each establishment is non-smoking.(b). A kind of recognized model of organizational culture is Terrence Deal and Allan Kennedy. It is based on how quickly organizations receive or strategies and the level of risk that they take. Deal and Kennedy stated that these two factors gave rise to four
30、generic types of cultures, which they called tough guy/macho culture, work hard/play hard culture, bet-the-company culture and process culture. Through the case, we can know Tim Martin is a big man in his company; he manages the company with his mind and idea, it company is include by the food indus
31、try, all the staff work hard every day, and then they will have a holiday for several days. So J D Wetherspoon is suit the tough work hard/pay hard culture.The work hard/pay hard cultures core value is keeping good customer service. In the case, the company has a lifestyle guarantee which aims to gi
32、ve managers time for a life outside work. Another key aspect of the companys operation is involvement and communication. Staffs are kept in touch with weekly newsletters, a monthly company video and by publicizing the minutes of Board meetings. The company always pays highly attention to the staff a
33、nd the customers, and the informations high-speed recreation, and the company also does these suggestions quickly.(c).Culture is something every organization has, but it is not a concrete entity. The culture of an organization impacts upon how that organization reacts to change and it also explains
34、what an organizations stands for. Organizational culture is difficult to define precisely. A simple description is that it is a system of shared meaning between members of an organization or the way we do things here. The founders of the organization have traditionally had a major impact on the orga
35、nizations early culture.Through the culture and the behaviors, in the company, the company built the pubs environment very quiet and let its staff work hard in several days and have a holiday in several days.So, a kind of culture will have a kind of behavior.(d).The other type of Terrence Deal and A
36、llan Kennedy of recognized model of organizational culture is process culture; it is focus on details and process excellence. However, the stress may come from internal politics and stupidity of the system. This kind of culture has slow feedback/reward and low risk. As a food industry, it pays atten
37、tion on the result about the customers satisfied. So it isnt paying much attention on the details and process. If the company becomes the process culture, it will bog down with how things are done and not with what is to be achieved.Section 3:(a)In the Generic-Strategies-Michael Porter (1990), there
38、 are three strategies: cost leadership, differentiation and segmentation, niche or focus strategy. 1. Cost leadership is a low cost leader-gain competitive advantage from being able to produce at the lowest cost-cost advantage is the focuses, the low cost doesnt mean low price-gain the benefits. It
39、in a broad market scope environment where it has a kind of substitute products and power competition.2. Differentiation is differentiated goods and services satisfy the needs of customers, and the companies can de-sensitize prices and focuses on value-higher price and a better margin. So it needs to
40、 incur additional costs in creating its competitive advantage. It in a broad market scope environment is in that the customers loyalty can help the company limited and reduce new entrants and competitors.3. The segmentation, niche or focus strategy is included cost focus and focus differentiation. T
41、he cost focus is a form aims at being the lows cost producer in that niche or segment, it in a narrow market scope environment like low cost than the differentiation in a niche. The focus differentiation is a firm creates competitive advantage through differentiation within the niche or segment. Its
42、 potential problems are small, specialist niches could disappear in the long term. Its associated environment is in the narrow market scope, you can use a special product from the major developed market competitors who have different purposes.(b)In the case, during the1980s and 1990S the company rel
43、ied on organic growth by acquiring suitable sites and converting them into J D Wetherspoon pubs. And it is developing a style that is quiet, healthy and satisfied environment. In the case, we can see that it build non-smoking and provide health food to the customers. To its staff, the company thinks
44、 that people are its best asset. This style is more different with others.In our case, all of these we have said, during the 1980s and 1990s, J D Wetherspoon is a pub chain, it has many pubs, the companys aim is to manage the pub to satisfied with the customer, and it is always make its strategy in
45、the pub chain, its all of actions like provide cheap beer and non-smoking area and so on, which are all of set the main point to its pub manage style.So I advise that the companys situation is suit Generic-Strategies-Michael Porter (1990), differentiation.From the strategy, J D Wetherspoon gets more
46、 benefits; here I only identify four about it: the company builds its own style and brand, it has its own customer group, the expansion about share and scope is growing quickly, and the benefits are more than before.(c)During the 21st century, J D Weterspoon was facing much mire competition, and thr
47、ough the governments policy limited, its develop was decrease and slowly, then it begain to change its style and acquired others, it serve breakfast and open earlier in the morning, support the family dining area, show televised football and so on. The company also began to manage other area like th
48、e hotel. So it suit Generic-Strategies-Michael Porter (1990), segmentation, niche or focus strategy.During the1980s and 1990s, the company relied on organic growth by acquiring suitable sites and converting them into J D Wetherspoon pubs. In the case, we can see that it build non-smoking and provide
49、 health food to the customers. To its staff, the company thinks that people are its best asset. It is Generic-Strategies-Michael Porter (1990), differentiation.During the 21st century, it also pays attention to the staff, but it try to change its style, manage motel, and the food what has provided. (d)when a company was changi