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1、中国服装门户行业网站运营方案（Operation plan of Chinese clothing portal industry website）Operation scheme of Chinese clothing portalGeneralAll of our operations will be combined with offline resources to attract members as the main purpose.Stage analysisSite location - site start - + promotional activities of the
2、organization team building website profit - Website positioning1.1 define the keywords of the web siteWith industry, with related products, write more than 20 words with the tail, after editing articles and is closely related to SEO optimization, online advertising, and the need to consider the main
3、 business, website content, and the audience, and the search volume. (if the search amount is not clear, you can tell us to analyze it. The key is to write as many as possible, when you can do some screening1.2. organizations have valuable content or services to their membersWrite directions and sel
4、ling points: each website has the main business direction and positioning. In the early stage, it is not recommended to set too much direction and service, in order to prevent future energy constraints, do nothing good is not done. Therefore, it is recommended to choose one or two service providers
5、to do the first time, if the content of the energy and resources can be put some, if there is no energy, it is also choose to break through one to two directions. In the early stage, you can also make some understanding of what data or content the target members or customers want to achieve. It will
6、 be better to do it in a targeted way.1.3. packaging website member selling pointThis is the core issue. Before you get things done, you need to wrap them up, make those advantages and selling points into written information or advertising materials, or phone scripts. So you can do what youre going
7、to do next.Two. Website startup2.1 personnel recruitment(an editor, two customer service outreach) editor requirements: regular access to the Internet, will use Office, will be HTML typesetting editing, have some Internet experience, have a certain style of writing.2.2 collect potential members1. (c
8、ustomer information, including but not limited to e-mail, telephone, fax, specific status)2. collecting through offline relationships3. through Alibaba Enterprise Library4. search engines5. collecting e-mail is a special software that allows it to be searched online and collected.2.3 carry out marke
9、ting promotion under the lineA) is mainly to attract members to join, early can be free, the main selling point out some packaging website, publicity of potential customers, you can have a telephone, fax, Email, single letter paper publicity means to do at the same time, statistics about each kind o
10、f propaganda effect, select one of the most effective. Specifically, then it can be a lot to operate in this way, make quantitative evaluation to the customer service personnel daily. Evaluating work efficiency.2.4. Other work edited by the website:I. link exchange, find out 5-10 related websites ev
11、ery day, ask for exchange link with mail, QQ or telephone, fax and so on, request to reach 2 and 3 every day. Pay attention when exchanging links: websites that can not be punished by search engines.The ii. keyword is optimized, as far as possible to highlight the key words in the text to anchorIII.
12、 mail sending or cell phone group sendingIV. write soft text to well-known websitesV. blogs at major blogsVi. join QQ group for publicityVii. go to Baidu or ask for publicityViii. collect the relevant professional website contact information and advertising market, for future advertising direct inve
13、stment.IX. view traffic statistics, regularly do analysis reportX. planning organization industry journal dataThree. Active organization3.1 organizational instructionsWhen the website has a certain amount of members, it can be notified by the customer service organization activities, but the need fo
14、r adequate preparation in the early stage. For example, the sale will be held. Group buying activities, some of which need to think clearly: first, enough resources? In other words, for example, membership support, we can do a little research, see their reaction. Do heart bottom, on the issue of cos
15、t to make it clear, in front of several period we can not make money, must take the gun, once had a successful event case,The road is much easier to follow. So in the first time to do activities, we can do 120% preparations, especially in member support, site, support and activities, specifically de
16、clared on advertising budgets to do more to prepare, just in case.3.2 write good activity strategy1. (mainly the policy of selling, packaging, advertisement, cost, activity, location, marketing plan, plan) must be new, enough selling point, regardless of the selling point for manufacturers or to par
17、ticipate in the activities of the users or customers are attractive enough. For they can attract manufacturers: free publicity booth, synchronization of offline advertising (newspapers, leaflets, and other outdoor advertising gift), a web page (three months), online advertising (with propaganda), fu
18、rther opportunities for cooperation and so on.3.3 contact external resources2. (such as venues, such as activities, support, etc., free advertising, environmental protection bags and small gifts, etc.)3.4 activities propaganda, Rally3. (on the way can be: newspapers, leaflets, outdoor advertising, o
19、nline advertising, online advertising which can for PPC, Google Adwords and related website advertising direct investment, if the public class activities, can do short-term advertising in regional portal market.)4. at the same time can also be mobile phone group, mail and other propaganda to assist.
20、3.5 contact related members to participate5. (telephone, fax, e-mail).3.6 website active packaging6. activities7. (website modification, advertising activities, activities, content description, tracking activities, photo records, etc.)3.6 effect analysis, experience summaryTo track the effect of act
21、ivities, statistics, to do some data analysis, and finally some experience.The propaganda effect of the activity is analyzed and counted (mainly relying on the flow statistics)For the manufacturers to return visit to understand the situationFor lack of need to discuss, such as checking improvementFo
22、ur. Team building1., a clear division of responsibility to implement2. personnel assessment, as far as possible scientific, fair and reasonable3. according to the business needs with personnel, increase in workload when the need for timely supplement of personnel4. improve the professional knowledge
23、, professional ability and personnel quality of the related personnel5. long-term personnel planning and incentive scheme6. long-term considerations, the need for web site CEO, operations manager, editor in chief, editor, customer service, design, development, marketing personnelFive. Website profit
24、The website profit has many ways, but needs to find suits oneself that kind, when the website popularity goes up, actually the website profit is the natural matter. Here are a few things to consider.5.1 inform organizations to engage in popularityActivity itself is profitable project, if you do well
25、, activities can become a sign of the site dishes, flowering in all parts of the country, just these, it is estimated that you can earn a lot of money. And you can extend the branch of the website, the companys influence continues to rise. And in this way, website popularity can be effectively impro
26、ved.5.2 membership fees or value added servicesThe member itself is profitable projects, as long as it can provide members interested in content or services, in which they can make profit, then charge less part of the service fee from them is very easy, when membership data grows to certain procedur
27、es, profit becomes natural and stable. Later, we can also come up with some personalized value-added services to further enhance the profitability of the website5.3 software developmentThrough the website to promote more advanced, more scientific way of enterprise management, methods and means, so t
28、hat enterprises from the enlightenment, more often, the website has become the industry management leader, become consultant. At this time, the website can with information management on the grounds that for enterprises to develop some practical and scientific professional software, and the software
29、 has certain versatility, by the influence of the site, believe that the software can also sell very well.5.4 exhibition services, advertising agencyBecause of their activities, can light to this project for enterprises to organize various activities under the line, or show, or the name of the websi
30、te is in the booth and publicity, I believe I can help to members of the enterprise under the line. At the same time advertising agency can also operate in the early stage, in some professional websites or media advertising, accumulated some experience, the name of the website can help line member c
31、ompanies do some advertising projects.5.5 B2B or B2CThis is not to say, directly through the website to sell products, regardless of whom to sell, the way to make money is direct, the key is that the site needs to have a certain popularity and popularity.5.6 website advertisementIf the website can a
32、chieve a certain reputation and credibility, website advertising should be the most easy to operate a profitable project. At this time, should make some rules of web advertising, publishing. Make a test of the effect of each ad position, and then determine the price of each advertisement. Advertisin
33、g in spare time, as far as possible to do some of their own advertising or public welfare advertising, do not let it empty. But theres still a need to make an advertising quote page and explain where the ad bits can be put in. The advertising can be presented, distribution and so on first put up, then you can start with a low-cost way to do something to try, if the website popularity up, know the degree of up, advertising on the site is more of a reputation, strength, the image of the publicity, this time the price can be brought up.