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1、商务翻译实践,第一章 企业宣传资料的翻译,I、企业宣传资料的性质与功能,Short Passage 1 Founded in 1837, Procter 在高校开展“联合利华希望之星”项目，为200个贫困学生提供4年的大学费用；公司还在复旦大学设立奖学金，奖励品学兼优的学生。从1996年开始，公司还在全国范围开展“中华”护齿宣传的系列活动。2000年，联合利华在中国十几个省开展了植树活动，旨在提高人们的环保意识。,Summary of Passage 7,Hints: introduction of Unilever Contents（5）: Sponsored hope schools He
2、lping poor students Set up scholarship Launched “Zhonghua” teeth protection campaign launched a tree-planting campaign 企业宣传资料第五部分的主要内容及作用？ 企业公益活动记录 以社会公益活动开展促销活动，在社会公众心目中树立社会责任感、不忘回报社会的形象，提高美誉感和知名度。,Sample 8,Touching Lives, Improving Life P&G in Greater China 亲近生活，美化生活宝洁公司在中国 The Miracles of Science
3、-DU PONT 创造科学奇迹杜邦 P&G, High Quality Products 宝洁公司,优质产品 Just do it-Jordan 尽管去做乔丹,Summary of Sample 8,Hints: introduction of P&G/DU PONT Contents（1）: Slogan 企业宣传资料第六部分的主要内容及作用？ 企业标语和口号（特点：简洁、朗朗上口、亲切励志） 对企业形象和产品形象的补充，留下深刻印象,企业宣传资料的性质与功能 DO YOU KNOW?,客观准确、翔实生动 see 条理清晰，层次分明 see 流畅简洁，富于美感 see,企业宣传资料的语言与结
4、构特征,企业宣传资料的翻译方法,顺译法 结构调整法 分句法 编译法,Practice,Black & Decker Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial applications.,Black & Decker Black & Decker is a global ma
5、rketer and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial applications. 百得公司是世界上在电动工具、金属配件、家用小电器、管道设备及建筑用产品方面最大的市场占有者及生产商之一。百得所生产的产品广泛运用于家用及商业领域。,Our products and services are marketed in more than 100 c
6、ountries, and we have manufacturing operations in eleven countries, including three in china.,Our products and services are marketed in more than 100 countries, and we have manufacturing operations in eleven countries, including three in china. 目前，在世界上100多个国家里，百得提供专业化的销售及市场服务。在世界上11个国家设有专业化的生产商，包括在中
7、国的3个生产商。,Throughout our businesses, we have established a reputation for product innovation, quality, design and value.,Throughout our businesses, we have established a reputation for product innovation, quality, design and value. 百得在产品更新、产品质量、产品设计方面有着很高的知名度。,Our strong brand names and new product d
8、evelopment capabilities enjoy worldwide recognition. 百得强大的品牌知名度、新产品研发能力在全球范围内享有极高的声誉。,Our distribution is unsurpassed in our industries and our globally recognized brands include Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister, among others.,Our distribution is unsurpassed in ou
9、r industries and our globally recognized brands include Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister, among others. 百得是业内的领先者，全球化的品牌包括： Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister,Homework,Search for an English introduction of a renowned company, and translate the passage into Chinese.,