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1、 Content 1 Planning-Action Plan 1.1 introduction-1 1.2 Likely resources to be used -2 1.3 Strategy for carrying out report-3 1.4 How the project will be managed -4 1.5 Timescales for project-8 1.6Sources of information-92 Developing-Case Study Report 2.1 introduction-11 2.2 Savings-12 2.3 Lending-19
2、 2.4 Protection-24 2.5 Tax implication-33 2.6 Justification for selections -343 Evaluation 3.1 Criteria for evaluation-35 3.2Changes made during project compared to original action plan-363.3Effectiveness of process -373.4 Conclusions -384. References-391.1 introductionThis is a report about the cus
3、tomers to choose the financial products like savings,borrowing and personal insurance needs who are busy and located in bourgeoisie.I am an Investment Services Manager with the Cadogan Bank plc.Now i have a client which is a couple ,Alexander and his wife Janet. This couple has three children, Adam,
4、Sheila and Carina,which the two older children attend school.The family has a large six-bedroom in an expensive part of town. But Alexander gets into trouble in his financial affairs,he found that he repay the mortgage and this family has recently decided to build their home. He is too busy to look
5、after his financial affairs. Thus , he need me to help to receive the best returns on his saving,or the best protection for his family and income. 1.2 Likely resources to be used There are two kinds of researches which i will use,primary research and secondary research. First is the primary research
6、, this type of resource is means created from the text,physical and verbal information,written by the parties according to the information experienced by contemporaries or people from that closer era to a record of information,it is more direct evidence,such as interview,telephone survey,internet su
7、rvey,questionnaire and mail survey,and this type of resource is my main data resource because its liability.I will get a in-depth interviews with the couple to know their situation,thoughts, tendencies and habits.I will make a focus group to design a questionnaire to be selected by the couple. So i
8、will get some useful informations about they. And i will pay more attention to their financial affairs, such as his wages, the family incomes,their mortgage and so on.I will make group disscussion to find out their financial problems,thereby to help me to come up with the suitable project.Then the s
9、econdary research refers to the specific investigators according to the original purpose to collect and collate information on a variety of existing resources. The secondary research is important too ,because it is easier to get,relatively cheap,and can easily access.I will search from the Internets
10、 of many portal sites of varies banks and building societies to find the right products for the couple. And i will read the books ,newspaper or TV which about the financial news and some financial plans to get the informations.I will inquire the saving and lending interests from every banks. Accordi
11、ng to their conditions,i will find the finance products,insurance products and mortgage products from the companies. 1.3 Strategy for carrying out reportI will provide my conciseness action plan.The first step is to understanding the circumstances and details of the customer, such as the economic af
12、fordability and cultural background. Because the customers background is helpful to select the appropriate plan and financial products such as saving products,insurance product and mortgage products,and also it can effectively reduce the risk of selection and mistakes.The second step is to collect t
13、he details of the financial production,through the collecting process that can select the appropriate product. The reason of this step that is summarize the products can filter out other obsolete products. The third step is to release the first version of the questionnaire, will ask the customers fi
14、nancial aspiration. After this step, we can easy to collect the financial aspiration of the customer of the customers,and based on this data,we will further to reduce the range of product.The fourth is to determine the specific products,because after the previous three steps,we have all the data we
15、should known,so this step is to choose the suitable product to the customer.The fifth step is to collect the customer satisfaction ,because after the financial plan. We should collect the information what the customer think and the effort of my plan,it can help me to improve my services and let me p
16、rovide better service.The sixth ,and also the final step,is exception from liability. In this step will list the exception from liability to the customer,involved in the plan of financial products,providing products,financial institutions have the ultimate power of interpretation of these products.1
17、.4 How the project will be managed This is Savings Products which i find from banks,building society and NS&I.Banks ProductsHSBSHSBC Global Investment Funds, World Selection,HSBC Euro Clic 85 Fund,Portfolio Management, Feel Good Deposit Account,My way Gold Savings Account,Complete Payroll Account,Pa
18、ssbook savings Account,Fixed Deposit Account,New Deposit ProductsStandard CharteredCash &Cash Alternatives,Structured Products,Wrap Portfolio Services,Alternative Investments,Signature Balanced Portfolios,Signature Securities Portfolios,Signature Funds PortfoliosRBSISAS,Instant accounts,Notice accou
19、nts &bonds,Treasury Reserve,Discretionary Investment Portfolio Services,Investment Management Service,Multi-Asset Portfolio Service,Royalties Private Saver,Tracker Funds,Stockbroking,Junior Stocks and Shares ISA,BARCLAYSFTSE Investment Builder,Alternative investment,Barclays GloballBeta,Barclays Mul
20、tiManger,Structured products,Traditional funds,Lloyds TSBStocks and Shares ISA,UK Tracker Fund ISA,OEIC,PIP,Cash ISA Saver,Two Year Rate Cash ISA,Three &Four Year Fixed Rate Cash ISA,eSavings Account,Easy Saver,Advantage SaverNatWestNatWeat e-ISA,Fixed Rate Bonds& term savings, e-Savings, First Rese
21、rve,Reward Reserve,Advantage Reserve,Structured deposits,Treasury ReserveClydesdale Bank40 Day Notice Account,Cash ISA 10 Day Notice,Cash ISA Instant Access,Child Savings Bond,Reqular Home Saver Account,Signature Savings Account,vision Tax Exempt Savings Plan,Stocks and Savings ISAHALIFAXScottish Wi
22、ndows ISA,Junior Stocks &Shares ISA,Personal Investment Plan ,OEIC,ISA Saver Fixed,ISA Saver Online,Online Saver,Fixed Online Saver BSAProductsLeeds Building SocietyTax-Free Accounts,Online Accounts,Access Accounts,Notice Accounts and Bonds, ISA Tax-Free AccountsYorkshire Building SocietyE-ISA,Fixed
23、 Rate Anniversary ISA,ISA Plus,Monthly Reward ISA, Stocks &Shares ISASkipton Building SocietyBonus Cash ISA,Fixed Rate Cash ISA,Regular Saver Cash ISA,Super ISA, Junior Cash ISA,Online ISA,Online Bonus ISA,Coventry Building Society60 Day Notice ISA,Junior Cash ISA,CallSave Square Deal ISA,CallSave P
24、rivilege ISA,Norwich &Peterborough Building SocietyFixed Rate Cash ISA,Gold Cash ISA,Stakeholder Cash ISA,Regular Savings NS&I ProductsIndex-linked Savings Certificates,Direct ISA,Premium Bonds,Childrens Bonus Bonds,Fixed Interest Savings Certificates,Guaranteed Income Bonds,Income Bonds,This is Ins
25、urance Products which i find from the banks and insurance companies.BanksProductsHSBSHSBC Capital Prevoyance ,HSBC Famille Prevoyance,HSBC Garantie des Dccidents de la Vie ,HSBC Garantie Habitation,HSBC VolassurStandard CharteredLife insurance ,Savings and retirement planning insurance,Health and me
26、dical insurance ,Home insurance RBSHome insurance ,Car insurance,Travel insurance,Life insurance,Essentials contents insurance,Pet insuranceBARCLAYSFiner High-Value Home Insurance,Home insurance,Buildings insurance,Finer home insurance,Student Possessions InsuranceLloyds TSBHome Options Insurance,Ca
27、ravan Insurance,Home Solutions Insurance,Life and Critical Illness insurance,AXA European Travel insurance,AXA Worldwide and UK Travel insurance ,Mobile Phone Insurance NatWestCar insurance, Home insurance,Travel insurance ,Essentials Contents insurance,Life insuranceHALIFAXHalifax Home Options Insu
28、rance,Halifax Home Solutions Insurance,Halifax Car Insurance,Halifax Travel Insurance,Halifax Buildings Insurance,Halifax Contents InsuranceInsurance companies ProductsStandard LifeLife insurance, Life insurance for the over 50sOld Mutual Life insurance ,Critical illness coverLegal&GeneralLife suran
29、ce, Mortgage life insurance,Critical illness cover,Over 50s life insurance,Income protection,Home insuranceThis is Mortgage Products which i find from the banks and building society.BanksProductsRBSFixed rate mortgages,Tracker mortgages,RBS mortgages,Clydesdale BankFixed rate mortgages, Offset mortg
30、ages,Current account mortgages,Buy to let mortgages,Second home mortgagesHALIFAXNew mortgages with Halifax,Halifax mortgagesLloyds TSBFixed rate mortgages,Tracker mortgages,Special offersNatWestFixed rate mortgages,Tracker mortgages,BSAProductsLeeds Online Mortgage Rates,Fixed Rates, YorkshireTracke
31、r Mortgages,Fixed Rate Mortgages,First Time Buyer Tracker Mortgages,Offset Mortgages,Coventry Building SocietyFixed rate mortgage, Flexx mortgage Base Rate Tracker mortgageSkipton Building SocietyFixed Rate mortgages ,Tracker Mortgages,The Options Mortgage1.5 Timescales for projectDaysContent 4.23-4
32、.30Learn the case and understand it deeply which can through reading several times and writing then main points.Review the case , make a group disscussions to find out the strategies and make plans.4.23-5.06Carry out the plans and make the telephone survey and extend the internet questionnaire to co
33、llect the first data.5.07-5.14Spend to do the interview ,collect and analyze the data from the internet questionnaire.obtain the mind from elite customers and clear up the questionnaire data. Complete the action plan.5.15-5.28Choose the information which I need and prepare for my report in every asp
34、ects. Write the report conscientiously and pay attention to every aspects.5.29-6.12Male a group disscussions to check up the project and correct it6.13-6.19Clear up all informations to complete the whole project1.6Sources of informationThere are many kinds sources of informations which i have used.I
35、 collected the information from the books,news,magazines,TV ,Internet and so on. And i called the telephone of some banks such as the HSBC,the Standard Chartered ,the RBS and other banks. I asked some financial products such as savings product, insurance products and mortgage products. I sent some e
36、mails to the Building Society and NS&I to know the information of their financial products. And i visited the Standard Chartered bank and asked some information from their manager.The textbooks that i have used ;Marketing : An Introduction,this textbook is designed to provide the basic knowledge and
37、 understanding of marketing and the operations of a marketing department within an organization.Financial Sector: An Introduction, it is provides an introduction to the financial services market operating within the UK and how they inter-relate with each other.Personal Financial Services: An Introdu
38、ction, it is designed to introduce the products and services offered by the financial services sector and to provide the understanding of their function and features and how these should be applied.The websites which i have used; www.rbs.co.uk/ .hk/ www.nandp.co.uk/ www.coventry buildingsociet
39、y / www.skipton.co.uk www.leeds buildingsociety co.uk / www.bsa.org.uk/ www.ybs.co.uk/ 2.1 introductionIn this case ,Alexander has 48 years old and Janet also aged 44,Alexander is the Company Director and Chief Executive and Janet also his assistant,they are also worked in a climax stage software co
40、mpany which named Graphic Design Ltd,and this company is based on partnership. And they have 3 children who are Adam,Sheila and Carina,aged 14,10 and 3. The two older children attend a school ,which charges 3,000 per child per annum in school fees.They have 450，000 of mortgage for their bungalow in
41、the town and 300,000 of cost for the extension building.2.2 SavingsKey factors and financial needs of client Alexanders company is at the peak of the company performance,in the last year the company even got a turnover of over 15 million and also with profit in 4 million, so Alexander can have a hig
42、h level salary about 420,000 per annum. So Alexander will pay high tax level at 19-30% and his wife also pay a middle class taxes of 19% by her 55,000 salaries. And result from the peak performance of the company, Alexander and his wifes income maybe decrease in the future and difficultly increase,
43、thus Alexander need a saving product which is tax mitigation, a good return, and reduce the investment amount risk to the lowest as possible. His wife Janet also needs tax mitigation,and other points which can have rewards by interest rates should pay more attentions. Alexanders children also have i
44、nvestment needs. Now ,Adam and Sheila attend a school which the fees will about 3,000 per child per annum. After a few years, Adam will go to university and the youngest Carina will go to the same school. The fees of education for the couple is not easy. So they need the product like educational saving.Suggestion for salving nee