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1、Research on Information Service Platform Design of the Fourth Party of Logistics in China Abstract. This article first elaborates the necessity and importance of construction of the fourth party logistics information platform in China, analysing its market and business model, and then designing the
2、function service module of the fourth party logistics information platform of China .This module is made up of information integration, inquiry, quotation, business agent, business collaboration, settlement management, payment management, credit management and customer management module, etc. It is
3、of great practical significance to the design of the information level of Chinas logistics technology in this paper. Key words: the fourth party logistics; Logistics information service platform; System design I. THE NECESSITY OF THE CONSTRUCTION OF THE PLATFORM Throughout the history of information
4、 technology, it is not hard to find that information technology oriented enterprise service is of epoch-making significance, especially the application of software system, public service platform, etc, Which are inseparable from the driven of three kinds of factors. The first is the technology innov
5、ation that brand enterprises use it to cope with the market competition. first two service is urgently needed about the logistics services in multinational companies: efficiency and running cost of information transmission need to be improved quickly. Second, the government has launched a massive ef
6、fort to develop the public application system in order to improve the regional competitiveness, such as the development platform for the electronic port around. Third, risk investment involved in setting up the neutral enterprise service system, such as Alibaba. However, although the power of the ab
7、ove three aspects exist alone get temporary success, but failed to bring exciting to change the existing mode of business to achieve scale of successful cases. How to use the above three aspects to build a scale business operation service system for enterprise is the second purpose of this paper. Un
8、questionably China has become a global manufacturing center owning to its rapid economic development .The foreign trade system that closely contacts with the developed countries has become the most needed information field in China. A harmonious society and the sustainable development are the callin
9、g of our time. Development pattern in the past characterized with low labour costs, low requirements of environmental protection, high energy consumption at the expense of exchange for foreign trade orders. The inevitable choice of possible the continuation of the past development model is to reduce
10、 the cost of each section of the port logistics and ensure high efficiency of the multinational trade with information technology means. Multinational companies in Chinas procurement depends on the competitiveness of the sum of the purchasing cost and logistics cost. Processing trade accounts for 60
11、% of Chinas foreign trade exports, so a completely transparent supply chain environment to ensure the information superhighway unblocked between the domestic manufacturing and foreign markets is especially needed to create. which should also have the positive significance in the national economic op
12、eration strategy. Nowdays there is no company have the power to provide data transfer operations in a wide range in China. Who can represent the interests of many manufacturing? How to connect the logistics providers and government regulators internally as well as links foreign and international dat
13、a transmission business externally is the role of market conditions must be formed as soon as possible. how to make up for the needs of market is one of the significance study of this paper. There are two problems in the logistics operation process, one is the low utilization rate of logistics resou
14、rces, such as transport of empty rate and the vacancy rate of empty loading rate, storage, etc; The other is that it is difficult for the shipper to find the appropriate logistics service provider. Transaction cost and transaction efficiency between each other are usually bound by camera obscure com
15、mission of guild regulations. According to experts speculate that logistics providers need to pay the “black service commissions “ to the person in charge in the cargo owner enterprise accounted for about 5-20% of sales . Given full play to technology characteristics of Internet with high efficiency
16、, broad, personalized, and then Set up the transparent trading platform that approved by the owner and logistics business in order to improve the trade efficiency, reduce transaction costs, Which is the second significance of this study. According to the business nature and characteristics, modern l
17、ogistics industry can be divided into three categories: namely, the production logistics, commercial logistics and port logistics. For example, more than ten thousand enterprises in Shanghai in 2012, including international and domestic transportation and international freight forwarders, shipping a
18、gency, multimodal transport, customs clearance, logistics consulting, entrust the inspection, and other international and domestic logistics services, created the direct output of about 200 billion Yuan, accounting for 15% of GDP, employees 422000 people, accounting for about 8% of the total populat
19、ion of industry in Shanghai. which shows the importance of promoting social and economic development. But throughout enterprise management system in the market currently, we found that it basically composes of the internal management system and external business operation system, and it lacks of inf
20、ormation communication between enterprises as well as between the external information flow, many things need oral transmission and transfer paper document, which will inevitably lead to a drop in productivity and the increase of operating costs. the most effective way to solve this dilemma, is to s
21、trengthen the information, documents, workflow, post level communication between across the enterprise. Therefore Chinas fourth party logistics information service platform design research is of practical significance. II. BUSINESS MODELS AND MARKET ANALYSIS (1) Online trading Both parties can relea
22、se the information and retrieving the related resources information on the platform after they become members of platform , and through the platform to provide tools for transaction and settlement management. the platform will collect the transaction management and platform use fee according to the
23、3 to 5% of transaction value through the business trading platform. (2) the business collaboration The business collaboration of the platform services for main customers including the cargo owner enterprises and logistics service providers. Some functions such as providing in-depth data analysis bas
24、ed on the consolidate information for the customer object, also includes the government and the competent department of industry and research and consulting organization. The fourth party logistics platform is mainly composed of three types of enterprises. The first is the traditional cargo owner en
25、terprises, as the source of the supply chain, the cargo owner enterprises play an important role in using its ability to provide the goods and customer service platform and gradually shifting the focus of attention to the planning and the information integration. However, the cargo owner enterprises
26、 dont have the ability to achieve information integration across the enterprise due to the lack of public natural. The second category is the freight enterprise, undertake resources of the goods of the owner and responsible for chartering, tank, etc. However, there is no cohesion system to join in t
27、he systems of the three characters in its true sense in the current market, each acts of its own free will basically .The current system attempts to go deep into the industry in the field of business on the basis of industry application software and technical services. as there is so-called speciali
28、sing in one subject, the current system is most difficult to achieve coordination of three different roles that needs high-end industry knowledge and management ability. III. THE FUNCTION AND SERVICE MODULE DESIGN OF THE PLATFORM Platform is composed of several modules, including information integra
29、tion, inquiry, quotation, business agent, business collaboration, settlement management, payment management, credit management and customer management. (1) information integration the concept of information integration that we have put forward relies on the basis of public information platform, maki
30、ng the information more open and fair, so large profit space is also obtained between upstream and downstream enterprises. Specifically, information platform can play a role in the following aspects: The cargo owner enterprise is able to achieve a win-win results of low cost and high efficiency thro
31、ugh releasing freight entrust information on public information platform as well as looking for the business professional logistics company to undertake this business; Logistics enterprises can release his hit product information on public information platform in order to attract more business and r
32、educe enterprises marketing costs; The public information platform itself creates greater communication stage for logistics supply chain upstream and downstream enterprises , making the owner of the goods in stock find more professional logistics company, making the advantage of hit product logistic
33、s providers acquire more sources of business that leads to improve the efficiency of customs clearance. (2) inquiry offer Business inquiry is made and released on public information platform initiated by the cargo owner enterprise aims at seeking for logistics providers offer that have an advantage
34、on the business products in order to discuss the possibility of cooperation, At the same time aims at finding potential clients for logistics business. Therefore more business opportunities are likely brought for logistics providers. Logistics providers give a counter-offer according to the inquiry
35、that the cargo owner of enterprises release on the information platform. The two sides may reach a deal after several rounds of negotiations. The integrity, accuracy, and traceability of information are guaranteed owning to the existence of the public information platform; At the same time the publi
36、c information platform will lay a solid foundation for the establishment of the credit system; (3) business delegate The construction of public information platform, will serve as a the carrier of logistics supply business documents information exchange between upstream and downstream enterprises, w
37、ill change the traditional operation mode of paper documents delivery. The cargo owner enterprise will submite the source data to the logistics company through public information platform so that the accuracy and timeliness of data will be ensured, and at the same time the times of artificial work w
38、ill be reduced. Packing list of the owner enterprise are uploaded to the public information platform, and then the platform will generate business documents automatically; or the cargo owner enterprise uses commission documents deriving from its own ERP system to upload the public information platfo
39、rm. According to the instruction of requirements of the owner of cargo, information platform will transmit information to a designated logistics providers so that they can conduct job processing on this information which reduces the artificial error caused by repeated manual operation. (4) business
40、collaboration On the basis of the existing the platform in a mature great customs clearance that links enterprise to the government to declare, This platform realizes the information sharing of document transmission and business collaboration among manufacturing, customs brokers or 3PL. Which leads
41、to the trade efficiency is improved and the cost of transport documents is reduced. (5) settlement management The settlement and reconciliation of things after business operations is more trival things for logistics supply chain upstream and downstream enterprises than they finish business operation
42、s, because every detail of the business cost subjects need to checked, a lot of time is required in processing information and mistakes are often easy to made. The workload may be reduced appropriately through the public information platform. Because of the information such as the business delegate
43、has run jobs on the platform, each business record is a detailed classification, each business transaction costs will also be checked in on the platform; platform will be convenient to generate statements after completed business automatically, so it is convenient for the cagro owner enterprise to c
44、heck and verify the work. (6) pay management Making a payment according to the business situation after the completion of the online trading , the payment process will be carried out based on the electronic payment platform. (7) credit management Through analyzing the characteristics of online tradi
45、ng mode, the calculation formula of shipping electronic trading credit index is established, which is determined by four dimentions: the information release, trade negotiation and business synergy and settlement and payment. At the same time in order to more fully reflect comprehensive effect of the
46、 whole platform involves the shipper, forwarder, customs broker, storage and transportation, the variable indicators that influence the credit index are added in addition to the four dimensions of factors. (8)Customer management The information recorded of customer, including the company name in bot
47、h Chinese and English contact person, telephone, fax, etc., customer type and associated billing invoice information. Setting credit management of protocol client , Setting a certain time limit and certain amount, setting up the account period, credit days, whether to allow delay and delay days that
48、 associates with billing charges on the basis of combination of the two conditions above. IV. CONCLUSIONS The research in this paper based on a broad prospect of application and an urgent demand of the market, The emergence of the fourth party logistics platform that aims at integrating the port log
49、istics resources as well as providing the necessary tools for electronic commerce in port logistics field. In this paper, a security and perfect logistics resources information network database is set up through the design of the fourth party logistics platform, Verifying each customers real details, combining offline and online transactions. which ensures the res