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1、英文广告模糊性的研究A Study of Fuzzinessin English AdvertisementsContentsACKNOWLEDGEMENTSiContentiiAbstractiv摘 要v1. Introduction12. Literature Review22.1 Definition of Advertising22.2 Features of Advertising Language33. Introduction to Fuzzy Language73.1 Fuzzy Language73.2 Functions of Fuzzy Language in Adver
2、tisements94. Four analyses of Fuzziness in English Advertisements114.1 Fuzziness at Phonetic Level114.1.1 Pun114.1.2 Spelling Variation134.2 Fuzziness at Lexical Level144.2.1 Adjectives144.2.2 Verbs154.2.3 Numerals and Quantifiers174.2.4 Hedges174.3 Fuzziness at Syntactic Level194.3.1 Indirect Speech194.3.2 Ellipsis204.3.3 Disjunctive Sentence214.4 Fuzziness from Pragmatic Perspective224.4.1 Fuzziness and Cooperative Principle224.4.2 Fuzziness and Politeness Principle265. Conclusion31BibliographAbstract