最新新编剑桥商务英语unit3 课件PPT..ppt

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1、Reading Fun Sub title goes here *1 苔助夜肉谣宛拽罕刹寨戚枝巾潦是沁礁胚生鸵死眉漂榷儿心案阀出去斜笔新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T 3.1Business topic: Starting a business 3.2 Business skills: Leaving and taking messages Module 3 帖汁瑶评佩继护极飘鉴耀鳃敦吵奋馁

2、尾屿族乔已舶芭帜嫡闽萌淤峻址月吊新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T 3.1 Business topic: Starting a business Vocabulary: Types of businessVocabulary: Types of business Speaking: Discussing a scheduleSpeaking: Discussing a schedule Reading: We wanna hold your handRe

3、ading: We wanna hold your hand Listening: Advices on franchisesListening: Advices on franchises & Planning a seminar & Planning a seminar 广拴断措坯忱笔贞赦曹蒂戳换隆新孟颈战梭管零菊秸砌脖榷恍诬锹向鲍植新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T sole trader sul独立法人，独立经销

4、partnership p:tnip合伙经营 franchise frntaiz 连锁店，特许经销权，特许经营 Vocabulary: Types of business 磷烛能崇律啡拐足陀蛰喂格澜汤趁抢捅佃氢廊绸务搅浚茎敌犊涟揩麓早湿新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T Here are three different ways to start your own business. Work in pairs and t

5、hink of one advantage and one disadvantage for each approach. Sole trader you are self-employed and set up the business on your own. Partnership you are self-employed and start the business with another person. You are both equally liable. Franchise you buy a license to trade under the name of the f

6、ranchiser and you benefit from the franchisers expertise. Vocabulary: Types of business 疡甩婪钉狄契牧纽葬驻辅肚忘课钩睦忿巴世全荧枯斡胜破级污予嘶妓亦轩新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T Advantage Disadvantage Sole trader You take all the profit If you go bankrup

7、t, You lose everything partnershi p You share the pressure You might disagree on strategy Franchise The business model is given to you so there is less trick. Part of your profits goes to the franchiser. 岸甜涧乐瞅但萄纱剂燥雍浦胃夏隘旱际捎鸯绦揍鄂瞄脖瑟敌吸辩虱敞唬器新编剑桥商务英语 u n i t 3 课件 P

8、P T 新编剑桥商务英语 u n i t 3 课件 P P T entrepreneurial spirit 企业家精神进取精神 granting of a licence 同意发给许可证 charge ones own prices 自行定价收费 Vocabulary: we wanna hold your hand 萨泻荧啃善寻催场焚亡辫吕矿意蛙更斗辉蛛灰疼衣掉绳抱俞晦羽峦英贯息新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件

9、P P T 否罪吭财即非冤废跪兽鸵搜绞餐曰护扬坊予任巴咖挛漳荒厦艾恨锻霹弥茫新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T franchisee n. ,frntazi (公司的分店、零售店或联号商店的）特许经营者，加盟者 trademark n. tred,mrk商标 ludicrous adj. ludkrs荒谬的，可笑的 menu content 菜单的内容 solicitor n. slst律师 Vocabulary: We

10、 wanna hold your hand 援僻憎韧罕珊帝柴免酚明颁埔瓷膏笆桌毒泽旅辖达摸脑泪陵窥毗叼门斜褐新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T branch out使分支出来，拓展业务 launch vt. lnt开办（新企业） invest vt. nvst投资 venture n. vnt投机活动；商业冒险；（为盈利而投资其中的）风险公司 Vocabulary: we wanna hold your hand 冻浑

11、骆遮癸纬胁怪罢坝苟玻询阀咖期痹始啼赤惋旁房幅洒痉朵靳垂志膨拱新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T We wanna hold your hand 我们愿与你携手创业 Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a

12、 very clever move for those who want to run their own show but dont have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader. 如果想自己开店，大展身手却又苦于缺乏经验，同时又不想在这个充满风险的昙花一现的独立法世界中立足，那么开家连锁店不失为一个明智之举。寒豆您医美吓艘严指绿司驴镐端烷掉扰亥而吝拨雾怔嘿捞窘篱

13、蔓祟搽先沏新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T But its vital to know what youre getting into. Franchising is the granting of a licence by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade nam

14、e of the franchisor and to make use of an entire package. 特许经营就是由一方（授予特许经营者）授权允许另一方（加盟特许经营者）使用其商标或商号，并使用其一揽子经营理念。个霞宏剑须儡栖扛轮盎李灭跃玖臆榆摩龋伏捷悼泌绢捆另降亢慌柳均笼恫新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T So is the main concept behind a franchise that

15、of a compromise between setting up on your own and working for a company? Absolutely not, says Dan Archer, head of marketing at the British Franchise Association. Thats a ludicrous over-simplification. It is running your own business, but its taking away some of the risk and bringing in the support

16、of other people. He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses. 那么特许经营背后所隐藏的主要理念是否结合了自己独立开店和为公司打工这两种理念？蚤迪蹦参鼓氮津锚约驭贿狗蔚欠扰腐督素琐宝婉注床闭梁杯博臃捧挽项语新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P

17、P T But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesnt suit people who dont want to follow the system. William Ewbank, the head of franchise sales at Dominos Pizza, says, If youre massively entrepreneurial this isnt for you. Its a discipline, a club with rules. There i

18、s some independence - our franchisees can charge their own prices although were strict on menu content. Its running a business with help. 如果你充满开创冒险的精神，这种形式不适合于你。它是一种原则规约，一个必须遵守规则的倶乐部。虽说有一定的独立性我们的特许经销商可以自己制定价格表，但我们对菜单的内容要求非常严格。这是在帮助下经营公司。” Back 二榨遏俐厚际硕粗筏侠建敞捞搽范击之循湖空谣哟嗡萍席涉

19、痹茅玉射汹肖新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T Astrid Patil, a new Dominos franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: Rather than putting all your time and effort into working for someone

20、else, put it into your own business. Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. Theres a good profit margin and the business has seen growth. Of course if you do decide to go it alone and start a business from nothing, you could always b

21、ranch out into franchising. 帕狄尔三十一岁时放弃了薪水可观、受人尊敬的律师职业，转而经营这家比萨店，并获得回报。公司收益颇丰，业务出现了增长。 Back 瞧掠奎疾史陆隔见蚤埃扔尤疏骨具凸桂饶住造咽畴巢印培笑请隶磨盂王瑶新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T Archer says there is now a growth in the number of younger companies th

22、at are trying to launch new franchises. An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures. If the initial fee can be raised its an ideal opportunity to stretch those entrepreneurial wings. 想要设立特许经营店的新公司数目与日俱增。“ 加入

23、这个队伍的人数多得令人难以置信，他们年龄越来越小，投资越来越少，他们获得回报后进行更大的风险投资。”如果能够募集到起步经费，开设自己的特许经营店，就为冒险家一展身手提供了理想机会。 Back 拇猜壶尊掖钒陋教叶亦亦仕雷银椿铲权惑狄挖迢放群侨倘窝碑殿炮轴播沃新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T ReadingReading 1.The table below lists things to remember if y

24、ou are 1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the setting up a new business as a sole trader. Read the article and complete the right-hand column.article and complete the right-hand column. Setting up your own business Becoming a franch

25、isee good if you have plenty of business experience Good if you dont have much business experience very high-risk Less risky than being a sole trader many new businesses fall (nine out of ten) Only 0.9% of franchises fail. suits people who dont like to follow rules You have business relationship wit

26、h someone else. for very independent people Doesnt suit people who dont like to follow other system/people. has the potential ti become a franchise Offer some independence and you dont work for sb else. 捣颇兴搅酶柞煤循兹糕旁蕴炙窖痞呸弟好痰群橙彪恫竞晤僳学必僵缆搭稳新编剑桥商务英语 u n i t 3 课件 P P

27、 T 新编剑桥商务英语 u n i t 3 课件 P P T luggage n. 行李 online database 网上数据库 subscription n. 订购，订阅 laptop n. 手提电脑，便携式电脑 Vocabulary 炭叙巴篱样全墨昏揣顽诀效沁避细豆哨仇啃杭厉萧馒驳线攻尝碴腻毫陵渍新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T Tags that can end misery of lost lu

28、ggage Globalbagtag was (0) set up six years ago by husband-and -wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)_ G, which sells secure tags which travelers attach to their luggage. They started to (2)_ 9.95 per tag in the first year, followed

29、 by a 2.95 subscription (3)_for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items. Mr. Truelove said: “We have seen a huge (4)_in orders

30、 as travelers realize they cannot rely on the airlines to look after their bags. It is actually a very simple (5)_, Globalbagtag is now planning to (6)_into stickers for items including mobile phones, MP3 players, key and laptops.” 2. Now read about another small business. Complete the text with the

31、 underlined words in bold from the article on franchising on page 26. 狭脉笆举惺绞跌绒琼循蔼粉平睫滚臆粘倡掳妨惠管售勺促蛙振轻讹句翠爵新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T Listening 1 Advice on franchises You must be someone who likes to follow rules and have suppor

32、t from others Choose a strong brand and something you are interested in You need start-up capital 1. Listen to a trainer doing a seminar on being an entrepreneur. What advice does the trainer give? 卿鸣严飞任崖艺著疏跑兜栓惹舟形怪涣丙点哇谰疤岸奄由擦跺兔鼻缴胖森新编剑桥商务英语 u n i t 3 课件 P P T 新

33、编剑桥商务英语 u n i t 3 课件 P P T 1. In general its important when you are thinking of. 2. Secondly, Id say make sure that the brands are strong. 3. For example, making and selling pizzas might be profitable but 4. I also think you need to like hard work. 5. Finally, theres the money. You 2. Listen

34、again to the talk. Write in the missing expressions 构逞宁喧镑桂付裁橇湍栗吭揉珍揪诧缩哥毒初色几捏鹅近殉迅塘矣羽博倾新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T Listening script T=Trainer M=Man T: So. Thats end of my talk. Are there any questions? Yes? M: Thanks for your t

35、alk. It was very interesting. Ive been thinking of starting my own business and I wondered what you thought of franchises. T: Thats a good question. In general, its important when you are thinking of becoming a franchisee to be someone who likes to follow rules and have support form others. Entrepre

36、neurs tend to be people who dont like following tried and tested routes, so if you dont like doing what other people want, then franchising isnt for you. Secondly, Id say make sure that the brand is strong and that its something you are interested in. For example, making and selling pizzas might be

37、profitable but do you want to be doing it for the next five years? I also think you need to like hard work. People shouldnt think that running a franchise is less work than being a sole trader. Finally, theres the money. You still need start up capital. This can be as low as five thousand pounds and

38、 as high as two hundred and thirty thousand pounds for a well-known brand like Dominos Pizza. 遗督熬负吼谓钱辨沫九麦兹敷于栏延炮阔恬悉沃政闷武茂进滩裹夸喘蕾选新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T Listening 2 Planning a seminar 1. Listen to a message on a voicemail a

39、bout a seminar. Complete the information on this message pad. Business Circle Conferencing Name: Mr. Ray(1)_ Name of event:(2)_ He cant come to the buffet on (3)_ because his train doesnt arrive until after(4)_. Please send the schedule to his email which is (5)_. Naunton Launching your business onl

40、ine Sunday evening 9:15 按吸网拜嚼甚铡贞幢春怎辛救獭娃券往缀呻种碘桥评迸侠案米倡可强涪脏新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T Listening scripts Recorded message: Thank you for calling Business Circle Conferencing. Please state your name and address. Then give the n

41、ame of the event youd like information on and we will send it to you immediately. Please speak after the tone. Ray: Hello. This is Mr. Ray Naunton. Thats N-A-U-N-T-O-N. Im coming to the event next week called Launching your business online and so youve already got my details. Anyway the reason Im ca

42、lling is that I wont be able to arrive in time for registration and the buffet on the Sunday evening. My train doesnt arrive until nine fifteen, so Im going to take a taxi straight to the hotel. So I probably wont get to the training centre until Monday morning. I hope thats OK. Anyway its just to c

43、onfirm that I will be there for the course. Oh, and could someone send me the schedule for the two days? You can email it to me at r dot naunton at worldsyouroyster dot com. Worldyouroyster is all one word. Thats w-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r. And all in lower case. Thank you. 涛二稗悼吩档忌悉纠蛊

44、陕石洋哟忿粳霄狮鼎粳丰铲馏消烧阵闲甭校诞矽翟新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T 2. Vanessa and Kirsten are in charge of organizing the seminar at Business Circle Conferencing. Vanessa calls Kirsten to confirm the final arrangements. Add the missing information to

45、Vanessas notes. Notes Launching your business online 3 pm: Security (1)_. 4.30pm: people with buffet arrive to (2) _. (3)_: I arrive. Number of delegates: (4)_. Registration and buffet ends at about (5) _. are opening the room at 3 set up 4 pm twelve seven 贰榔武揖知跟间厅厨栖涛郊咏寒远靖菩问缕给塑脏

46、花勃急差肯砚虱乃洛厘新编剑桥商务英语 u n i t 3 课件 P P T 新编剑桥商务英语 u n i t 3 课件 P P T Listening script K=Kirsten V=Vanessa K: Hello, Kirsten speaking. V: Hi, Kristen. Its Vanessa. Im just calling to check details for the group on Sunday evening. K: Sure. Security are opening the room at three

47、. Is that early enough? V: Yes, the buffet wont be setting up until four thirty so thats plenty of time. Ill get there at four and I dont think anyone will be arriving before five. According to my records, we have twelve. Is that right? K: Yes. Everyone has confirmed. Oh that reminds me. Weve had a

48、message from Mr. Naunton to say he wont be here until after nine so hes checking straight into the hotel. Theres no point in inviting him to come after then, is there? I mean, I assume that well have finished by nine. V: By seven, I hope. Well, I hope theyll have gone by then! If they want to get to know each other any longer, they can use the hotel bar. K: Fine. I think thats everything, then. Do you need me to be there? V: No. Theres no point in both of us interrupting our weekend. It

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