《[语言类考试复习资料大全]剑桥商务英语高级模拟6.docx》由会员分享，可在线阅读，更多相关《[语言类考试复习资料大全]剑桥商务英语高级模拟6.docx（47页珍藏版）》请在三一文库上搜索。
1、书山有路勤为径，学海无涯苦作舟。祝愿天下莘莘学子：学业有成，金榜题名！语言类考试复习资料大全剑桥商务英语高级模拟6剑桥商务英语高级模拟6READINGPART ONELook at the statements below and at the five extracts from an article about online recruitment.Which article (A, B, C, D or E) does each statement 1-8 refer to?For each statement 1-8, mark one letter (A, B, C, D or E)
2、 on your Answer Sheet.You will need to use some of these letters more than once.A The survey, of 265 senior HR professionals and more than 1,000 employees, also found that employers were taking a more strategic approach. Rather than relying on one online method of attracting and finding staff, compa
3、nies are using a number of techniques-87 percent of those using corporate websites also use job boards, while 56 percent of respondents reported using more than three online options at the same time. Research conducted last year by Brooklands, a provider of integrated HR solutions, reveals that comp
4、anies with fast recruitment processes have a definite advantage in the online war for talent. B Nearly three-quarters of recruiters also reported wasting time interviewing unsuitable candidates, although this is something that can be addressed by the use of online tests, which sift out unsuitable ca
5、ndidates before face-to-face interviews take place. The aim is not so much to filter people out, says Trevor Bond, Siemens UK project management champion, but to get as much information as possible on the individuals before they get to interview stage. C JD Wetherspoons online recruitment process fo
6、r shift and kitchen managers, designed in conjunction with Changeworknow, combines relationships. The online application form looks formal, admits senior recruitment and training manager Paula Goodwin. But the system is quite informal, on the whole. Its chatty and upbeat, and candidates get a few qu
7、irky comments from the system as they go along. That makes the experience fun. D Job boards do not create more candidates; they simply provide another channel through which they can be contacted. To survive, therefore, they have to deliver value above other channels. Another area where job boards ar
8、e making their mark is in the provision of candidate pools. Website visitors will not always be, searching for work, but they may still register their CVs on the off chance that their dream job will come along. We have got a database of 1.3 million passive jobseekers, says Keith Potts, managing dire
9、ctor of Jobsite. co. uk. Its become a shop window for employees-a place where anyone can get headhunted. E Richard Alberge, chief executive of PSL, believes there is an evolution taking place in online recruitment. Its not only about job boards and testing. Its about how technology can make a differ
10、ence, he says. He recognized there is still potential for growth among job boards. But he is also aware that some areas of Internet activity, including social networking sites such as Friends Reunited, Yahoo groups and even eBay communities, have yet to make their mark on the recruitment arena. Thes
11、e online communities could prove a better resource for candidates than any number of CV databases. 1. Online recruitment is more effective than interviewing every candidate.答案:B2. Online recruitment is a timesaving way to find suitable talents whom the employers need.答案:A3. More online ways of recru
12、iting are used by many companies to attract staff.答案:A4. Online recruitment is quite efficient to get enough information of candidates.答案:B5. The process of finishing the online application form interests the candidates.答案:C6. Job boards have their own problems.答案:D7. Some candidates put their CVs i
13、n the job boards without aiming to find a job.答案:D8. It is thought that some online communities could be a better resource than CV databases.答案:EPART TWORead this text taken from an article about wholesaler marketing decisions.Choose the best sentence to fill each of the gaps.For each gap 9-14, mark
14、 one letter (A-H) on your Answer Sheet.Do not use any letter more than once.Wholesaler Marketing Decisions Wholesalers, like retailers, must make decisions on their target market, product assortment, pricing, promotion and place. Many wholesalers make the mistake of serving too many customers. They
15、need to define their target market. H On the other hand, they need to discourage the customers who are not profitable enough by requiring larger orders or adding surcharges to smaller ones. The wholesalers product is his assortment. Unfortunately, many of them carry too wide a range of goods. 1 . Th
16、ey need to identify the more profitable lines and vary inventory levels accordingly. Wholesalers usually mark up the cost of goods by about 20 percent to cover their expenses. This often leaves a margin of about 3 percent profit. 2 . They are cutting margins on some lines in order to win new custome
17、rs, and on other lines they are asking for special prices when they can increase the suppliers sales. 3 . Their use of trade advertising, sales promotion, publicity and personal selling is largely haphazard. 4 . They certainly need to develop an overall promotion strategy. Finally, wholesalers typic
18、ally locate in low-rent, low-tax areas and put very little money into their physical setting and offices. In many cases they dont invest enough in material- handling and order-processing systems. 5 . Progressive wholesales have already moved over to the automated warehouse where orders are fed into
19、a computer, items are picked up by mechanical devices and conveyed on a belt to the dispatch area for packing. 6 . A They should not carry too many lines or too much stock. B Many wholesalers are now using computers to carry out accounting, billing, inventory control and forecasting. C They need to
20、adopt some of the image-making techniques used by retailers. D Most wholesalers are not promotion-minded enough. E They need to adopt some methods used by sellers. F Wholesalers are beginning to experiment with new approaches to prices. G To meet rising costs, they need to study the advantages of au
21、tomated handling procedures. H They need to identify the more profitable customers and design stronger offers and build relationships with them. 1.答案:A2.答案:F3.答案:D4.答案:C5.答案:G6.答案:BPART THREERead the following extract from an article about market targeting, and the questions followed.For each questi
22、on 15-20, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose. The company might decide to ignore market segment differences and go for the whole market with one market offer. This approach focuses on what is common in the needs of consumers rather than on what is difficul
23、t. Product and marketing programs are designed to appeal to most buyers. Mass distribution and mass advertising are relied on. An example of undifferentiated marketing would be the launch of a new chocolate bar targeted at everyone. This approach provides cost economics. Production, inventory and tr
24、ansportation costs are kept low by the single product line. Similarly, advertising, market research and product management costs are kept low. However, most modern marketers have strong doubts about this strategy. It is very difficult to develop a product or brand that will satisfy all customers. He
25、avy competition will usually be attracted and therefore margins will often be low. A company may decide to target several market segments and design separate offers for each. General Motors tries to produce a car for every purse, purpose and personality. By establishing a strong position in several
26、segments, consumers overall identification with the company will be strengthened and therefore provide a better chance of repeat purchasing. Differentiated marketing typically creates more total sales than undifferentiated marketing. But the production and marketing costs are increased. In some case
27、s, over segmentation can Occur and a company may try to broaden its base. For example, the target market for Johnson in clothes, Laura Ashley originally targeted a distinct segment of the womens clothes market. Through this approach, a strong market position can be achieved, operating costs can be k
28、ept low and, if targeted well, the firm can earn a high rate of return on its investment. At the same time, higher than normal risks are involved. The particular market segment can tarn sour； larger competitors may well enter the same segment with many more marketing resources. For these reasons, ma
29、ny companies prefer to diversify in several segments. In terms of application, many factors must be considered when choosing one of the above strategies. When a firms resources are limited, concentrated marketing make the most sense. Undifferentiated marketing is more suited when the product is homo
30、geneous like grapefruit or steel. The products stage in its life cycle must also be considered. When a new product is introduced, it is often practical to launch just one version and in that case undifferentiated or concentrated marketing makes the most sense. Differentiated marketing is more applic
31、able to more mature products. Finally, competitors marketing strategies are important. 1. According to the first paragraph, what the main advantage does undifferentiated marketing have?A.Costs are low.B.The products can meet all customers needs.C.It is very good for competition.D.The products are mo
32、re attractive.答案:A2. According to the first paragraph and among the following products, what product will not benefit from undifferentiated marketing?A.Chocolate barB.DetergentC.SteelD.Shampoo答案:D3. In the second paragraph, what features does differentiated marketing have compared with undifferentia
33、ted marketing?A.Consumers will purchase less. Differentiated marketing creates less total sales and the production as well as marketing costs are reduced.B.Consumers will purchase more. Differentiated marketing creates more total sales and the production as well as marketing costs are reduced.C.Cons
34、umers will purchase less. Differentiated marketing creates more total sales and the production as well as marketing costs are increased.D.Consumers will purchase more. Differentiated marketing creates more total sales and the production as well as marketing costs are increased.答案:D4. According to th
35、e second paragraph, why does the differentiated marketing provide a better chance of repeat purchasing?A.Because the consumers like the product very much.B.Because the consumers trust the brand very much.C.Because the consumers get used to buying the brand.D.Because they are familiar with the brand.
36、答案:B5. In the fourth paragraph, why do many companies prefer to diversify rather than stay in a concentrated market?A.To reduce the riskB.To spread the riskC.To earn a high rate of returnD.To strengthen the market position答案:B6. According to the last paragraph, why is differentiated marketing more s
37、uitable for products which are in the mature stage of their product life cycle?A.Because of a firms limited resources.B.Because of the homogeneous product.C.Because of competition.D.Because of better service.答案:CPART FOURRead the article below about cars in America.Choose the correct word or phrase
38、to fill each gap from A, B, C, or D.For each question 21-30, mark one letter (A, B, C, or D) on your Answer Sheet. Cars in America Before the 20th century the horse provided day to day transportation in the United States. Trains were used only for long-distance transportation. Today the car is the m
39、ost popular means of transportation in all of the United States. It has completely 1 the horse as a means of everyday transportation. Americans use their car for 2 90 percent of all personal 3 Most Americans are able to 4 cars. The average price of a 5 made car was, 650 in 1950, 740 in 1960 and up t
40、o, 750 6 1975. During this period American car manufacturers set about 7 their products and work efficiency. As a result, the yearly income of the 8 family increased from 1950 to 1975 9 than the price of cars. For this reason, 10 a new car takes a smaller part of a familys total earnings today. 1.A.
41、deniedB.reproducedC.replacedD.ridiculed答案:C2.A.hardlyB.nearlyC.certainlyD.somehow答案:B3.A.tripB.worksC.businessD.travel答案:A4.A.buyB.sellC.raceD.see答案:A5.A.quicklyB.regularlyC.rapidlyD.recently答案:D6.A.onB.inC.behindD.about答案:B7.A.raisingB.makingC.reducingD.improving答案:D8.A.unusualB.interestedC.average
42、D.biggest答案:C9.A.slowestB.equalC.fasterD.less than答案:C10.A.bringingB.obtainingC.gainingD.purchasing答案:DPART FIVERead the article below about Coca-cola and its advertising.For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.COCA-COLA AND ITS ADVERTISING John S. Pemberton i
43、nvented Coca-Cola in 1886. His partner suggested running an advertising FOR the drink in the Atlanta Journal that very year. In 1888, As a Candler bought the Coca-Cola business and decided to make the product known 1 signs, calendars and clocks. The company began to build its global network. When Ro
44、bert Woodruff was elected president of the company in 1923, he succeeded 2 transforming Coca-Cola 3 a truly international product by setting 4 a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised to bring Coca-Cola 5 every soldier
45、 in every part of the world. Coca-Colas advertising has always attempted 6 reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents 7 professionals in many areas, and extensive testing and research are always done 8 deciding which advertisements w
46、ill finally be used. Celebrity endorsements have featured heavily-Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear 9 Coca-Cola commercials. After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third
47、most popular 10 the world. 1.答案:THROUGH2.答案:IN3.答案:INTO4.答案:UP5.答案:TO6.答案:TO7.答案:OF8.答案:BEFORE9.答案:IN10.答案:INPART SIXRead the text below about the phases of innovation in market.In most of the lines 41-52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the