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1、Enjoy your life, taste the nature,Enjoy green tea,Current marketing situation Marketing analysis Objectives and issues Marketing strategy Marketing programs Metrics and implementation control,The directory,Green tea as known as the national drink. A large number of modern scientific studies have pro
2、ven that tea does contain closely related to human health biochemical ingredients.,Executive summary,Morocco 摩洛哥,Green tea is the most suitable tea for the hot and dry climate in Morocco，and is the daily tea for everyone,they cant eat meals without tea.They regard tea as grains,Comparison and evalua
3、tion,Marketing analysis,The main target customers group: l5-24 year-old consumers, secondly 25-34 year old consumers women men,1. The general situation beverage market 2. Competition situation of tea beverage market,SWOT analysis,The product strategy,promotion strategies,Channel strategy,Price strat
4、egy,Marketing strategy,Brand Positioning,Enjoy,Product packaging,Enjoy,Enjoy,Enjoy,Enjoy,Objectives and issues,promotion plan,Pricing plan,product plan,Marketing programs,The retail price: 37.5 yuan/box 2.5 yuan/bottle,Advertising campaigns cost,Metrics and implementation control,Through the investigation, we know the green tea market situation, analyzes the trend of the development of tea beverage, and understand competitors and the influence of the advertising strategy and so on.,Market prospect,Thanks!,