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1、,Chapter 1,Strategic Management and Strategic Competitiveness,Michael A. Hitt R. Duane Ireland Robert E. Hoskisson,2000 South-Western College Publishing,Sustained Competitive Advantage,Above-Average Returns,Returns in excess of what an investor expects to earn from other investments with similar ris
2、k,Occurs when a firm develops a strategy that competitors are not simultaneously implementing Provides benefits which current and potential competitors are unable to duplicate,Strategic Competitiveness,Achieved when a firm successfully formulates and implements a value-creating strategy,which are required for firms to achieve:,Above-Average Returns,Strategic Competitiveness,Sustained Competitive Advantage,The Strategic Management Process,Involves the full set of:,