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1、学术英语 管理,Consumer Behavior,1,课堂特制,Text A, Critical reading and thinking Overview Supplementary information, Language building-up Specialized vocabulary Formal English,Consumer Behavior Influencers,Unit 6Consumer Behavior,2,课堂特制,Unit 6Consumer Behavior,Text A,Overview Text analysis,Critical reading an
2、d thinking,Different kinds of consumer behavior(Para.3) Some _ _ Others _ _ Others _ _ Still others _ _,are focused people on a mission trying to fulfill a specific list of goods.,slowly compare products side by side, deciding what they want as they go along.,wander the aisles looking for inspiratio
3、n as to what they should prepare for the week.,are focused on getting the best deals through sales, coupons and volume deals.,3,课堂特制,Critical Thinking,There are other influencers on Consumer Behavior for example, customer service, as mentioned in Text B. What category do you think it belongs to, env
4、ironment factors or culture factors?,4,课堂特制,Unit 6Consumer Behavior,Text A,Language Support,Critical reading and thinking,1. Others are focused on prepare for the week. (Line 4, Para.3) 其他人正集中精力通过购买打折产品、使用优惠券和大批量采购的方式买到最实惠的东西。另外，还有人在走道上徘徊，寻思着本周还有什么要准备的。,5,课堂特制,Unit 6Consumer Behavior,Text A,Language
5、 Support,Critical reading and thinking,2. this family was in the know and could afford expensive Western brands. (Line 3, Para.10) This family is familiar with the high-grade and expensive Western brands and could pay for it. in the know: informed, aware 知内情的,6,课堂特制,Unit 6Consumer Behavior,Text A,La
6、nguage Support,Critical reading and thinking,3. A laundry detergent full of bleach may deliver, this may be a huge disaster. (Line 4, Para.18) 含有大量漂白剂的洗衣粉可以为一味追求洁净的市场提供超白的衣物，但是对于一个有环保意识，或者饮用水匮乏的市场来说，这恐怕是一场大灾难。,7,课堂特制,Unit 6Consumer Behavior,Text A Language building-up,Collocations,1. marketing campa
7、ign 市场营销（活动） An effective marketing campaign helps determine the success of a product or promotional launch. Exceptionally creative and appealing marketing campaigns can win new customers for the business, and help the company to outperform its competitors and dominate the markets.,8,课堂特制,Unit 6Cons
8、umer Behavior,Text A Language building-up,Collocations,2. stem from （起）源于 Nervous illness can stem from being treated inconsiderately in childhood. Do your money problems stem from addictive behavior? Overspending, gambling and other addictive behaviors can drain your bank account.,9,课堂特制,Unit 6Cons
9、umer Behavior,Text A Language building-up,Collocations,3. in the know 知内情的 I have got to find someone in the know, so I can get my business off the ground (=to succeed initially). Im sure hes going to resign, for it was told me by someone who is in the know.,10,课堂特制,Unit 6Consumer Behavior,Text A La
10、nguage building-up,Collocations,4. hold true for 适用于 Some political stereotypes hold true for liberals and conservatives. Keyness theory does not always hold true for all economic problems.,11,课堂特制,Unit 6Consumer Behavior,Text A Language building-up,Collocations,5. be obsessed with 痴迷于 Brands should
11、 be obsessed with creating concept innovations. The dictator was obsessed with the illusion of a world conquest.,12,课堂特制,Unit 6Consumer Behavior,Specialized vocabulary,Text A Language building-up,Match the words in Column A with those in Column B and then translate thecollocations you have got into
12、Chinese.,a,d,f,h,b,c,g,e,13,课堂特制,Unit 6Consumer Behavior,Specialized vocabulary,Text A Language building-up,Match the words in Column A with those in Column B and then translate thecollocations you have got into Chinese.,a,d,f,h,b,c,g,e,消费者行为 消费驱动的文化 打零工的人 经济上的成功 区域性品牌 营销活动 流动性大的社会 大批量交易,14,课堂特制,Uni
13、t 6Consumer Behavior,Specialized vocabulary,Text A Language building-up,Complete the following sentences with the correct form of the terms in the box.,a specific list of goods,global brand,actual product,15,课堂特制,Unit 6Consumer Behavior,Specialized vocabulary,Text A Language building-up,status symbo
14、l,comparing products,packaging and advertising,Good marketing,16,课堂特制,Unit 6Consumer Behavior,Text A Language building-up,Signpost language Classification,Here are some common classification transitions and clue words for your reference. the first (kind/type/group/class, etc.) ; the second ; the thi
15、rd some ; other sort, classify, categorize form, category, group, class, kind,17,课堂特制,Unit 6Consumer Behavior,Text A Language building-up,Signpost language Classification,Key to the exercises (P129) 1. different kinds; some; others; Others; still others 2. two 3. one; another 4. Some; other,18,课堂特制,
16、Unit 6Consumer Behavior,Formal English,Text A Language building-up,The following sentences are selected from Text A. Replace the underlined formal words with less formal ones.,task,rules,symbol,observed,achievement,19,课堂特制,Unit 6Consumer Behavior,Formal English,Text A Language building-up,uncontroll
17、ed,thrown away,fairly large,great,developing,climax,20,课堂特制,Unit 6Consumer Behavior,Text B The Customers Revenge,Critical thinking and reading Supplementary analysis Collocations Suggested answers,21,课堂特制,Unit 6Consumer Behavior,Text B,Language Support,Critical reading and thinking,1. In the final s
18、equence, the man probabilities. (Line 1, Para.3) In the last part of the video, the men said a lot of chance rates about the happenings of certain things quickly without pause. reel sth. off: say or repeat sth. rapidly without having to stop or think about it 一口气说或重复某事,22,课堂特制,Unit 6Consumer Behavio
19、r,Text B,Language Support,Critical reading and thinking,2. Nor will we ever be if I can help it, Jim thought, as he snapped his laptop shut. (Para.5) Jim told himself he would try his best to avoid such bad service in his company when he shut down his laptop with a snap.,23,课堂特制,Unit 6Consumer Behav
20、ior,Text B,Language Support,Critical reading and thinking,3. Another nail in their coffin, he thought. (Line 4, Para.6) The phrase “a nail in ones coffin” means sth. that makes the end of failure of an organization, someones plans, etc.,24,课堂特制,Unit 6Consumer Behavior,Text B,Language Support,Critica
21、l reading and thinking,4. Executives had high hopes that would excite Wall street. (Line 4, Para.8) 高管们迫切地希望， 新上市的Andromeda XL车型目前的强劲销售势头能得到华尔街的青睐。,25,课堂特制,Unit 6Consumer Behavior,Text B Language building-up,Collocations,1. reel off 一口气说出 The headmaster can reel off the names of all the children in
22、the school. Harry can reel off the names of all the Presidents of the United States in less than a minute.,26,课堂特制,Unit 6Consumer Behavior,Text B Language building-up,Collocations,2. in unison 完全一致地 E.U. must act in unison for climate change negotiations. Military leaders have long known that marchi
23、ng in unison makes for a tight-knit(紧密团结的) platoon(军队,队伍).,27,课堂特制,Unit 6Consumer Behavior,Text B Language building-up,Collocations,3. on the receiving end of 遭受 The party in power soon learns what its like to be on the receiving end of political satire. In answering this question, you might want to
24、 draw on any experiences you have had of being on the receiving end of “racialisation”(种族化) of this kind.,28,课堂特制,Unit 6Consumer Behavior,Text B Language building-up,Collocations,4. take revenge on 报复 In order to take revenge on the enemy who killed his father, he has been enduring humiliation in or
25、der to survive. A dentist takes revenge on ex-boyfriend by pulling out all his teeth during dental surgery just two days after he dumped her for another woman.,29,课堂特制,Unit 6Consumer Behavior,Suggested answers,Text B,In Text B, the author provides three examples of customer service. Read the text an
26、d then complete the following table.,treating passengers like prisoners overbooking its seats surly attendants lost baggage,30,课堂特制,Unit 6Consumer Behavior,Suggested answers,Text B,offering a comprehensive warranty on all its new vehicles as part of its massively promoted Red Carpet program, coverin
27、g everything from transaxle repairs to the paintwork; an Atida credit card rewarding customers with accessories for their cars and apparel sporting the Atida logo; providing returning customers with a free satellite radio; building a call center to reduce costs and call-waiting times, standardizing
28、and streamlining service for customers.,31,课堂特制,Unit 6Consumer Behavior,Suggested answers,Text B,It seems like every time Michelle calls to get help, they refer her to some new idiot who doesnt know anything, and she has to explain everything all over again.,32,课堂特制,Unit 6Consumer Behavior,Listening
29、,33,课堂特制,Unit 6Consumer Behavior,Listening,Dealing with unfamiliar words,If the words do not hinder your understanding of the major points, just skip them over. Use contextual information, common sense and background information to guess the word meaning. Sometimes, the speaker might use paraphrases
30、 or definitions to explain new terms. If you fail to figure out the meaning of an important word, just move on and listen attentively to the speaker. Never let any new word distract your attention from the talk.,34,课堂特制,Unit 6Consumer Behavior,Listening,Listen to a part of a lecture given by Joseph
31、Pine, a writer and veteran consultant to entrepreneurs and executives alike. Then define the following words according to the contextual information, common sense or background information.,things that you grow in the ground, raise on the ground or pull out of the ground,remove/ to take or get sth o
32、ut,being treated like a commodity,making according to requirements,the economy where experiences are becoming the predominant economic offering,35,课堂特制,Unit 6Consumer Behavior,Listening,Listen to the lecture again and then answer the following questions.,Four. They are agrarian, industrial, service-
33、based and experience economies.,We used commodities as a raw material to be able to make or manufacture goods.,36,课堂特制,Unit 6Consumer Behavior,Listening,Listen to the lecture again and then answer the following questions.,Goods have become commoditized.,Long-distance telephone service sold on price,
34、 price, price; fast-food restaurants with all their value pricing; and even the Internet is commoditizing not just goods, but services as well.,He talks about Disney the worlds premier experience-stager, theme restaurants, experiential retail, boutique hotels, and Las Vegas the experience capital of
35、 the world.,37,课堂特制,Unit 6Consumer Behavior,Writing,38,课堂特制,Unit 6Consumer Behavior,Writing,Read the writing strategies and analyze the sample on page 143.,39,课堂特制,Unit 6Consumer Behavior,Writing,Read the sample and then complete the following table.,The overall model was significant and univariate
36、F-tests indicated that age, ethnicity and waste were all significant. The gender x ethnicity interaction was not significant.,Consumer age has an influence on how much more a consumer is willing to pay for an environmentally friendly product.,Certain demographic groups are willing to pay more for an eco-friendly product.,Concern for waste was significantly related to the amount an individual was willing to pay.,40,课堂特制,Unit 6Consumer Behavior,Writing,Check () whether the sample uses the helpful strategies for writing findings/results mentioned above.,41,课堂特制,