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1、Unit 1 Advertis ing重点词汇1. persuade vt.说服，劝说；使信服persuade sb.to do sth./into doing sth.说服某人做某事persuade sb.not to do sth./out of doing sth.说服某人不要做某事persuade sb.of sth./persuade sb.that.使某人相信(1)语段语法填空The other day , my husband tried to persuade me not(buy) that coat as he thought itwas too Iong.However
2、, the assistant tried hard to persuade meits good quality andfashi on able style.Therefore , I could nt help(persuade) to buy it.So you cansee how easy it is to persuade a woma n into (buy) the things that arent suitable for her.目标，目的；瞄准 n 2.aim vt. & vi.准；对准be aimed at (doing) sth.旨在 (做)某事aim to do
3、 sth. = aim at doing sth.力求做某事 (2)aimless adj. 无目的的aimlessly( = without aim) adv .无目的地以为目标；瞄准，对准；旨在 （1）aim at sb./sth.瞄(1)随堂练习(help) promote fully automaticdriv ing.Jane moved The proposal put forward by Dobri ndt aims(aimless) down the tree -lined street, not knowing where she washeadi ng.这项活动的目的是提
4、高学生的听说能力。.利益；救济金；奖金使受益；得益于n&3.benefit vt. vi. (1)benefit from( = get benefit from)从中获益(2) be of ben efit to.对有益(3) be beneficial to.对有益随堂练习(1). A large n umber of stude nts will ben efitthe new teachi ng method. It wasthe ben efit of your compa ny that we did that. 这个新规定对所有相关的人都有好处。4. co nsult vt.咨询
5、；请教；商量con suit sb.about sth.向某人咨询某事con suit a dicti on ary/a map 查阅字典 /查看地图(1)随堂练习 Con sult your doctorhow much exercise you should attempt. Before going on a diet ， it is advisable(consult) a doctor. 他经常去办公室向老师请教关于学习英语的方法。5. recommend vt. 推荐；建议，劝告；介绍(1) recommend sth.to sb.( = recommend sb.sth.) 向某
6、人推荐某物(2) recomme nd that sb.(should) do sth. = recomme nd (on es) doing sth. = recomme nd sb.to dosth.建议某人做某事(1) 随堂练习It is such a great hotel that I would recommend it to any friend of mine who is going to 一Beiji ng.我建议你在做任何决定之前要认真考虑。.吸引力；呼吁，恳求 n 6.appeal vi.有吸引力；呼吁，恳请appeal to呼吁；上诉；恳求；对有吸引力，使感兴趣app
7、eal to sb.to do sth.呼吁/恳求某人做某事(2) appeali ng adj.吸引人的；引起兴趣的【随堂练习】 Sport has become an importa nt form of en terta inment, appeali ngbothmen and wome n.We appealed to all students and teachers(keep) the environment clean and to make our school a beautiful home.为建造这座桥，我们呼吁村民捐款。.强烈的欲望，冲动n敦促，力劝；竭力主张7.ur
8、ge vt. (1)urge sb.to do/into doing sth.敦促/力劝某人做某事urge that.(should) do.敦促/主张做(2)urge nt adj.紧急的，急迫的.紧急情况n urgency【随堂练习】We all have the urge(possess) something that has aesthetic value , and that is why we treasure paintings or fine furniture.词汇拓展.顾问 n.益处；奖金；救济金tvt.咨询；请教tvt. & vi.The attack added a n
9、ew(urgent) to the peace talks. 1. 使受益；得益于 n adj.有益的，有帮2. 助的.劝nadj.有说服力的；劝诱的t3.vt.说服，劝说；使信服t说，说服（力）.震惊，惊愕vt.使震惊，使惊愕tadj.令人震惊的tnadj.震4. 惊的.决nadj.坚决的，果断的，有决心的t确定，5 .vt.查明;决定t 心，果断随堂练习用所给词的适当形式填空1 . He tried toher but failed. It appeared that hiswas ntat all.(persuade)2 . Cycli ng is highlyto our health
10、. That is to say，we can get muchfromcycli ng. (be nefit)3 . He wasat thenews， for I could see hislook on his face. (shock)4 . She is agirl，so we know that once sheto do something，she will make herdream come true with great.(determine)5 . There are somein our club. If you have any questi on，you canth
11、em withoutdelay. (con sult)高频短语1 .旨在，目的是 2.提前4涉及；处理，应付劝阻某人3 .欺骗；愚弄 5 .选用上面短语的适当形式填空随堂练习When it comes to advertiseme ntsserve， we know that public -interest advertisements widespread social concerns. They aim to but the public. They dont us, teach us and help us lead better lives.把某事表达清楚7.免费 6.的骗欺骗某人
12、做某事8 .上的当，受9. 随堂练习选用左边短语的适当形式填空More and more cheats have focused their eyes on the elderly. They the old peoplebuy ing what are called health care products. Eve n if their childre n the truthto the old， some of them still the cheats.10.相信11.死于13.吸引，呼吁12.弄懂；计算岀随堂练习选用左边短语的适当形式填空关心；挂念 14.it that we dis
13、easesand all of us were amazed by the fact Our class didthat so many peoplerelatedmarket research on smoking several days ago , are to smoking. We people to stop smok ing. determ ined to lau nch a campaig n to 短语拓展短语大团圆.+ for” v1. “fall forhead for seek for leave for stand for search for less”形容词集锦-
14、否定后缀2.“ 无望的 无害的 粗心的 无色的，苍白的没用的无止境的无家可归的重点句型1. even if 引导让步状语从句 :Even if an ad does not lie ，it does not mean it is altogether innocent.即使你很忙，你也要尽力把所有的事情做好。2. when it comes to(doing ).当谈及的时候”：When it comes to advertisements， we mustall use our intelligenee and not be a slave to them !我会使用电脑，但谈到修电脑，我一
15、无所知。3. “疑问词 +不定式”结构:There are even PSAs to teach us how to live healthy lives.他在考虑下一步干什么。4. be meant to旨在，目的是(1)随堂练习 rve bee n meaning to ask(ask) you if you want to come for a meal n ext week. What he said does nt mean tryin g(try) to figure out whats wrong with the other pers on. 这些广告旨在提高公司的形象。【课文
16、语法填空】Advertisements，which often use words and pictures to persuade people into 1.(buy)a product or service , or believing in an idea , 2.(play) an important part in our lives.Thereare two main types of advertiseme nts. One is called commercial advertiseme nts, those some onehas paid for to advertise
17、 3.product or service.But they dont tell 4.(customer) the complete truth.The other one is called PSAs , 5 .are made to use 6.(attract) pictures and clever lan guage to serve the public.They aim 7.(teach) us and help us lead betterlives.There are eve n PSAs to teach us 8.to live healthy lives.Our gov
18、er nment has bee n using them to educate people for many years.In my opinion , when es to advertisement , we must all use our 10.(in tellige nt) and not be a slave to them.【综合练习用动词正确形式填空】1. The number of deaths from heart disease will be reduced greatly if people are persuaded(eat) more fruit and ve
19、getables.2. If this product does not give you complete satisfaction , please return it to the manufacturer , statingwhen it(purchase).3. They put an(advertise) in The Morning News , offering a high salary for the right pers on.4. (please) with the effect of the color change , the woman smiled with s
20、atisfaction. 5. His(determine) look told us that he could do it well. 6. They should abandon playing computer games and(cheat) in the exams. 7. The project aims(get) kids a stage called“ deep reading”, where they can read to learn.8. As a retired ear doctor , I heartily recommend TV Earspeople with
21、normal hearing as well as those with hearing loss.参考答案重点词汇1. persuade(1)语段语法填空：to buy ； of ； being persuaded ； buying 2. aim(1)语段语法填空：to help ； aimlessly This activity is aimed at improv ing stude nts ability of liste ning and speak in g.(aimv .).)The aim of this activity is to improve stude nts abi
22、lity of liste ning and speak in g.(aimn3. be nefit(1)单句语法填空：from for The new regulati on will be ben eficial to every one con cer ned.(be neficial) The new regulati on will ben efit every one con cer ned.(be nefitvt. ) Every one concerned will ben efit from the new regulati on. (be nefitvi. ) 4. con
23、sult: about to consult He ofte n goes to the office to con sult his teacher about the method of lear ning En glish.5. Recommend : to 一 I recomme nd your thinking carefully before you make any decisi on .(recomme nd on es doing sth.) I recomme nd you to thi nk carefully before you make any decisio n.
24、(recomme nd sb.to do sth.) I recomme nd that you (should) think carefully before you make any decisi on .(recomme nd+ that 从句)6. appeal： to ； to keep We appealed to the villagers for money to build the bridge.(appeal v .).) n We made an appeal to the villagers to don ate money to build the bridge.(a
25、ppeal7. urge: to posses; urgency词汇拓展 1. consult consultant 2 . ben efitben eficial persuasive persuasi on3 . persuade 4.shock shock ing shocked determ in ati on5 . determ ine determ ined随堂练习persuasive； 1.persuade ； persuasionbenefit2.beneficial ； 3. shocked ； shocking ； shocked；5. con sulta ntsc on
26、suit 高频短语 .1be meant to 2in advanee 3deal with 4 . discourage sb. from.5. play tricks on 6 . for free 7 . get sth. across 8 . fool sb. into doing sth. 9 . fall for 10 . believe in 11 . die from 12 . figure out 13 . appeal to 14 . be concerned about 随堂练习 are meant to play tricks on deal with foolin t
27、o have got across fall for die from areso concerned about appeal to 短语拓展1. 上的当，受的骗前往动身去寻找寻找，查寻代表2. hopeless harmless careless colorless useless en dless homeless重点句型1. Even if/though you are very busy ， you should try your best to do everything well.2. I can use the computer.But when it comes to rep
28、airing it ， I know nothing.3. Hes con sideri ng what to do n ext. 4. to ask ； trying The advertiseme nts are meant to improve the compa nys image.(mea n) 【课文语法填空】1.buying;2.play;3.a; 4.customers;5 . Which; 6.attractive;7.to teach;8.how ;9. It;10.intelligenee I1 I1 【综合练习用动词正确形式填空】1. to eat; 2. is purchased 3.advertisement;4 . Pleased 5. determined 6.cheating 7.to get 8.to