苹果CEO杜克大学毕业演讲宁可做拼搏的失败者,也不做安于现状的平凡人.doc

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1、北京时间5月14日报道,苹果公司CEO蒂姆库克(Tim Cook)在周日回到了母校杜克大学,对 2018届毕业生发表了毕业演讲。当演讲结束时,库克 得到了师生们的起立鼓掌。库克在演讲中谈到了许多话题,包括气候变化、苹果使用可再生能源,并明确号召毕业生们要让世界变得更美好。尽管并不是故意重提苹果在上世纪90年代末的广告口号,但是库克依旧呼吁毕业生们要“不同凡想”(think different),不要只是安于现状。Apple CEO Tim Cook delivered the comme nceme nt speech at DukeUn iversitySun day,tak ingtheo

2、pport unitytoack no wledgesig nifica ntsocial and political issueslikeclimatecha nge,gunviole nee and the #MeToo moveme nt. He rem in ded graduates to befearless ”whileencouragingthem tofightagainstinjusticeand in equality.In additionto the regularcongratulatoryremarks and life adviceaboutdari ng to

3、 think differe nt”一 a nod to his frie nd and men tor,Apple founder Steve Jobs Cook also brought up the issue of privacy and tech no logy, which has bee n on the forefront of manyAmerica nsminds since the Facebook and Cambridge An alyticasca ndal broke earlier this year.While Cook did not name Facebo

4、ok outright,it ' clear he wasmaking a refere nee to the compa ny'scurre nt data privacy crisis andthe ways in which the social media jugger naut has misha ndled userspers onal in formati on. He reaffirmed his pledge to en sure that Appleremains a company that will never violate its customers

5、 ' personal privacy.苹果CEO库克杜克大学毕业演讲稿英文版Hello, Blue Devils! It ' s great to be back.It ' s an honor to stand before you both as your commencement speaker and a fellow Duke graduate.I earned my degree from the Fuqua School in 1988. In prepari ng for this speech, I reached out to one of my

6、favorite professors from back then. Bob Rein heimer taught a great course in Man ageme nt Communi catio ns, which in cluded sharpe ning your public speak ing skills.We hadn t spoken for decades, so I was thrilled when he told me: he remembered a particularly gifted public speaker who took his class

7、in t he 1980s With a bright mind and a charming personality!He said he knew way back the n this pers on was desti ned for great ness.You can imagine how this made me feel. Professor Reinheimer had an eye for tale nt. An d, if I do say so, I think his in st incts were right Melinda Gates has really m

8、ade her mark on the world.I ' m grateful to Bob, Dean Boulding, and all of my Duke professors. Their teach ings have stayed with me throughout my career.I want to tha nk Preside nt Price, the Duke Faculty, and my fellow members of the Board of Trustees for the honor of speak ing with youtoday. I

9、 'd also like to recognize this year's honorary degreerecipients.And most of all, congratulations to the class of 2018!No graduate gets to this moment alone. I want to acknowledge your parents, grandparents and friends here cheering you on, just as they have every step of the way. Let's

10、give them our thanks.Today especially, I remember my mother, who watched me graduate fromDuke. I wouldn 't have been there that day or made it here today without her support.Let's give our special thanks to all the mothers here today, on Mother 's Day.I have wonderful memories here. Stud

11、yingand not studying withpeople I still count as friends to this day. Cheering at Cameron for every victory.Cheering even louder when that victory is over Carolina.Look back over your shoulder fondly and say goodbye to act one of your life. And then quickly look forward. Act two begins today. It'

12、;syour turn to reach out and take the baton.You enter the world at a time of great challenge.Our country is deeply divided and too many Americans refuse to hearany opinion that differs from their own.Our planet is warming with devastating consequencesand there aresome who deny it 's even happeni

13、ng.Our schools and communities suffer from deep inequality we fail toguarantee every student the right to a good education.And yet we are not powerless in the face of these problems. You are not powerless to fix them.No generation has ever held more power than yours. And no generation has been able

14、to make change happen faster than yours can. The pace at which progress is possible has accelerated dramatically. Aided by technology, every individual has the tools, potential, and reach to build a better world.That makes this the best time in history to be alive.Whatever you choose to do with your

15、 lifeWherever your passion takes you.I urge you to take the power you have been given and use it for good.Aspire to leave this world better than you found it.I didn 't always see life as clearly as I do now. But I've learnedthe greatest challenge of life is knowing when to break with convent

16、ional wisdom.Don't just accept the world you inherit today.Don't just accept the status quo.No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different.Dare to think different.I was lucky to learn from someone who be

17、lieved this deeply. Someone who knew that changing the world starts with“following a vision,not a path . ” He was my friend and mentor, Steve Jobs.Steve's vision was that great ideas come from a restless refusal to accept things as they are. And those principles still guide us at Apple today.We

18、reject the notion that global warming is inevitable.That's why we run Apple on 100% renewable energy.We reject the excuse that getting the most out of technology means trading away your right to privacy.So we choose a different path: Collecting as little of your data as possible. Being thoughtfu

19、l and respectful when it 's in our care.Because we know it belongs to you.In every way, at every turn, the question we ask ourselves is notwhat can we do ' but what should we do '.Because Steve taught us that's how change happens. And from him Ilearned to never be content with things

20、 as they are.I believe this mindset comes naturally to young people and youshould never let go of that restlessness.So today 's ceremony isn 't just about presenting you with a degree, it 's about presenting you with a question.How will you challenge the status quo? How will you push the

21、 world forward?Fifty years ago today May 13th, 1968 Robert Kennedy was campaigning in Nebraska, and spoke to a group of students who were wrestling with that same question.Those were troubled times, too. The U.S. was at war in Vietnam. There was violent unrest in America's cities. And the countr

22、y was stillreeling from the assassination of Dr. Martin Luther King a month earlier.Kennedy gave the students a call to action. When you look across this country, an d when you see peoples ' lives held back by discrimination and poverty whe n you see in justice and in equality. He said, you shou

23、ld be the last people to accept things as they are.Let Kennedy 's words echo here today.“You should be the last people to acceptit. ”Whatever path you ' ve chosen Be it medicine, business, engineering, the humanitieswhateverdrives your passion. Be the last to accept the notion that the world

24、 you inherit cannot be improved.Be the last to accept the excuse that says,“that ' s jus t how thingsare done here. ” Duke graduates, you should be the last people to accept it.And you should be the first to change it.The world- class education you ' ve received that you ' ve worked so h

25、ard for gives you opportunities that few people have.You are uniquely qualified, and therefore uniquely responsible, to build a better way forward. That won ' t be easy. It will require great courage.But that courage will not only help you live your life to the fullest it will empower you to tra

26、nsform the lives of others.Last month I was in Birmingham to mark the fiftieth anniversary of Dr. King ' s assassination. And I had the incredible privilege of spending time with women and men who marched and worked alongside him.Many of them were younger at the time than you are now. They told

27、me that when they defied their parents and joined the sit-ins and boycotts, when they faced the police dogs and firehoses, they wererisking everything they hadbecoming foot soldiers for justicewithout a second thought.Because they knew that change had to come.Because they believed so deeply in the c

28、ause of justice.Because they knew, even with all the adversity they had faced, they had the chance to build something better for the next generation.We can all learn from their example. If you hope to change the world, you must find your fearlessness.Now, if you 're anything like I was on gradua

29、tion day, maybe you'renot feeling so fearless.Maybe you're thinking about the job you hope to get, or wondering where you 're going to live, orhow to repay that student loan.These, I know, are real concerns. I had them, too. But don't letthose worries stop you from making a differenc

30、e.Fearlessness means taking the first step, even if you don't knowwhere it will take you. It means being driven by a higher purpose, rather than by applause.It means knowing that you reveal your character when you stand apart, more than when you stand with the crowd.If you step up, without fear

31、of failureif you talk and liste n toeach other, without fear of rejection if you act with decency andkindness, even when no one is looking, even if it seems small or inconsequential, trust me, the rest will fall into place.More importantly, you'll be able to tackle the big things when theycome y

32、our way. It 's in those truly trying moments that the fearless inspire us.Fearless like the students of Parkland, Floridawho refuse to besilent about the epidemic of gun violence, and have rallied millions to their cause.Fearless like the women who say “ me, too ” and “time ' s up ” women wh

33、o cast light into dark places, and move us toward a more just and equal future.Fearless like those who fight for the rights of immigrants whounderstand that our only hopeful future is one that embraces all who want to contribute.Duke graduates, be fearless.Be the last people to accept things as they

34、 are, and the first peopleto stand up and change them for the better.In 1964, Martin Luther King, Jr. gave a speech at Page Auditorium to an overflow crowd. Students who couldn't get a seat listened fromoutside on the lawn. Dr. King warned them that someday we would all have to atone, not only f

35、or the words and actions of the bad people, but for “the appalling silence and indifference of the good people, who sit around and say,Wait on time. '”Martin Luther King stood right here at Duke, and said:“The time isalways right to do right.” For you, graduates, that time is now.It will always be now.It 's time to add your brick to the path of progress.It 's time for all of us to move forward.And it 's time for you to lead the way.Thank you and congratulations, Class of 2018!

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