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1、 Moet & Chandon road can not afford such a lightThe face of the domestic wine industry development, we now often form in order to blow, high words to describe and interpretation. Indeed, a number of industry data from the view of 2000 to-2006, Chinas wine consumption compound growth rate
2、 of 16%, far higher than the worlds wine consumption compound growth rate of 1.3%. Looking around us, the domestic wine consumption, the rapid growth in the wine industry has become a shining bright spot in the economy. Recently, with industry friends often talk to the Chinese wine market, the actua
3、l pattern is how the operation and consumption patterns, what exactly is the mainstream direction, appear to be somewhat unfounded. Potential for large-scale small, looks very beautiful We all know that wine industry, a major driver of future growth will be sustained economic growth and per capita c
4、onsumption, the increase in population consumption growth. A number of industry optimistic about the domestic wine market, is also based on the domestic economy has been growing momentum to upgrade the speed and consumption. But this is only a preliminary indication of the Chinese market is a potent
5、ial market, rather than a realistic market. At present, although the domestic wine market development reflects the gradual surface well, VINEXPO/IWSR2007-year study also predicted that by 2021, wine consumption will continue to grow 35.44%. At the same time we also see that the current size of China
6、s wine is also very small in 2006, domestic wine consumption and income, accounted for the proportion of alcohol drink industry is about 1.25% and 6.68%, while per capita consumption in the developed world and Asia are also only the national per capita level of 5.6% and 33%, without exception, have
7、shown that this emerging consumer market is, and not mature enough. One day, a wine industry were removed from friends suddenly emerge saying: It seems the Chinese wine, still have to wait . ., in his view, and now this by blowing out the concept and advertising market, it seems now Although it is a
8、 continual rise in shock but blurred, like the stock market, the domestic wine market has not really mature and the cultivation of identity, virtual grow in prosperity, but looked beautiful. And whether those people drink wine is composed of what? They drink the real What is the definition? Is enter
9、taining on the surface or the quality of life needs? Is an individual or as a deliberate cultivation of elegance? In the author wine in an elegant crawl forward in a sweet potato bar, as mentioned in the text inside the client on many of the same fashion, people shaking cups . . And at present, most
10、 Chinese consumers could not afford long-term consumption of wine, but also wine culture and a lack of understanding of the situation, and naturally it is difficult to become a loyal long-term stability of the wine consumer group. It would appear that at least some drift peaceful atmosphere and the
11、direction of the market uncertainty, or people can not help but have some concerns. Perhaps the true sense of the market boom, you may have to wait 5-10 years after the. After all, only in China until more consumers drink more wine, and wine, learn more about the future, the market potential municip
12、al market capacity will become a reality. See the mind does not mean make the The sight of thought of wine in Chinas continued rapid development and relative to other kinds of alcohol have a much more extensive in terms of money, King, a time many people outside the industry, capital influx Jiu Shi.
13、 Along with this hot business opportunities, a variety of agents in the domestic wine business mode almost all parts of the rise, have their own way trying to guide and boost wine consumption. The basic business model has one thing in common: both through distributors to the retail terminal (eg stor
14、es / restaurants / supermarkets / night games) and other traditional channels to reach consumers. Of course, there are some options beyond the traditional channels, the importer (or at least to allow customers more choice), take the so-called direct marketing From mode (such as an online mall). Howe
15、ver, with increasingly low barriers to entry (seems very low), the product structure and marketing pattern homogenization of the phenomenon of getting serious increasingly fierce market competition . . Along with the prosperity of the entire wine industry, wine business sales model is also the face
16、of intense shock sting challenged, development also faces a bottleneck. Recently, there were those who predicted that the industry - Shanghai You Sancheng wine importers will have to die. Of course, problems in the development of this market is definitely not only in Shanghai and a few major cities
17、such as Beijing, Guangzhou and so on, are currently the most fashionable wine consumption, the most prosperous of the cutting-edge, but in a certain extent, Shanghai than two cities in the process of the development of wine market should be faster. This is obviously giving us a seemingly gradually m
18、ature wine market has sounded a wake-up call. All along, the importer of foreign wine has always been dependent on the domestic wine products to the public. Is usually enough by the importer from the country of origin into the wine, and as a distributor to sell. And into the country by its own power
19、 and profit realization of the impact of the terminals and wine products, publicity, importers or foreign wine firms themselves are often not too many inputs. Coupled with changes in the structure due to consumer groups, more wine to join the ranks of competition for consumers, everyones day flies w
20、ill be less and less easy. Take the markets fastest-growing wine store, the last two years the number of the country continue to rise. From a profit perspective, cultivating a longer period, and grape trees need to grow on the same period, the general professional continuing operations to be possibl
21、e to achieve a profit after several years, this is a must go slowly raise the sales model. And more is that in this marathon competitions on the exit road fade away. Now on the market a good wine is everywhere, and make the brand stand out, has more than just the quality of the wine. Then the busine
22、ss of wine sold is important to have a greater market value, there is a clear reputation for quality and reputation. And all the other kinds of wine, like the current operators of the wine, whether we are following new winners, or in the traditional channels to find a new trail, people in the dazzle of the market, to seek innovation and breakthrough sales model is still one of the most the foundation and core requirements. After all, the face of Chinas wine market and saw the mind does not mean earned.