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1、共享知识分享快乐页眉内容BUSINESS REPORTTopic: Business report for ToyotaWritten by:Date:Content共享知识 分享快乐1. Executive summary 22. Introduction of the Toyota .33. Issues .34. SWOT analysis .44.1 internal analysis .44.2 external analysis .55. Recommendation .66. Conclusion .77. Reference .8Executive summaryThe aim
2、 of this paper is to analysis Toyota Auto corporation strsengths, weaknesses, opportunities and the threats through using SWOT method. At the same time, human resource development displayed in the process of case analyzing. The major problems in this article are whamt akes Toyota become the world fi
3、rst Auto manufacture? Whaat re the Toyota s strategies? The prospects of the Toyota and so on, the main purpose is to iToyota psroblems and shortcomings; and finally to fi nd out the reasons caused these problems, in the end of the article, the author forward his own opinions and recommends for the
4、Toyota s developing.Introduction of the ToyotaToyota is Japans largest car manufacturer, which was founded in 1933, and Toyota Companyis headquartered in Toyota City. Initially is one of the Toyota Automatic Loom s pdepartments. In 1937, Toyota merged into Toyota Motor Co., since then, Toyota establ
5、ished several related companies, including Toyota Machinery Co., Ltd. in1941, and Toyota Body Co. in 1945, In the 1960s and 1970s, Toyotas expansion rapidly, the vehicle volume even sold to foreign markets. And in 1982, the company obtained its present name-Toyota. Today, Toyota has assembly plants
6、and distributors in many countries, the company also has the subsidiary which produce the motor vehicles line and the other parts, rubber and cork materials, steel, synthetic resin, automatic loom and the cotton wool and so on. (Arkadi B., 2010)Issues of the articleWith the economic globalization de
7、velopment, more and more automobile manufacturers appeared,followed by the more and more intense competitive pressure, in addition, global economics instability and uneven makes a great impact on the automotive industries development. Economic depression and rising costs of raw materials and labor,
8、competition in the automotive industry is also growing, and so on. All these questions caused every company must reposition its self, recreate the developing strategy.SWOT analysis of ToyotaInternal environmentStrengths: in research and development sector, Toyota Company in order to be the leader in
9、 innovation way, it has continuously involved in research and development activities and uses this point as one of its strategies to stay in the market. The research and development activity done has been a success asToyota is now able to produce a customer car in five days. In addition, Toyota is a
10、lso able to produce a commercially viable hybrid car, with this two newly found strategies, Toyota has continued to revolutionize the auto industry. (Y. Arayici, P. Coates, L.Koskela, 2011)In Toyota s management process, with Toyota s production system (TPS), all work are done according to schedule,
11、 employees follow a well-defined sequence of steps for a particular job, this shows that every employee follows he rules and this reflects that Toyota s mateam has done a good job in managing the employees. Welltrained employees are more committed to their jobs and indirectly, it will help to boost
12、the production volume. (Jo? o-P.B., 2011)Weaknesses: in year 20082009, the global financial crisis bring a great impact to Toyota sales income, with the weak and slow-moving economic around the world, hardly enable for Toyota to abstain a higher profit-margin as to compared to recent years, the clos
13、ing of some of its plants in China proves that Toyota s financial or liquidity state unable toupport its explanation of production in other countries like China. Therefore, it would be a weakness for Toyota during the global economic crisis whereby losses of closing its plant and the cost of constru
14、ction shall be bared by Toyota which naturally caused the corporation s liquifall. (S.K. Breja, D.K. Banwet, 2011)External environment页眉内容共享知识 分享快乐Opportunities: before Toyota takes on any strategies, Toyota must take the effort to understand the role played by the scientific process in its culture,
15、 Toyota took one step further to evaluate its problem-solving process. Toyota makes itself fully understand its current state of affairs and also the norms before planning for improvements, this is important, and needed to be done beforehand because by implementing the wrong plan or plan that contra
16、dicts, with the culture of either party (the company itself or the market), the market may be turned off and lose interest as well as confidence towards Toyota. (Donna A., 2010)With the advancement of technology, the pathway of Toyota product and services has become simpler and simpler. Technology h
17、as enable Toyota to have more use-friendly machines which in turn benefits the production line at Toyota, production line in Toyota can be set up so easily in now days, and has nor fail to follow the specified path, indirectly, it will boost the efficiency level in production department, and thus, m
18、ore products can be produced in the same period as the time before more advanced machines were brought in. (Chuck W., 2008)Threats: Looking at the buying pattern of today s people, this kind of consumption becomesmore and more less, and this is due to the current situation faced by people during rec
19、ession. At this point of time where economy is not doing quite well though improving, people tend to save more money for rainy days. (Patrick V., Stijn H., 2010) As a result, people send lesson their wants, Toyota should fell the impact of session because people now spend less and they are not willi
20、ng to spend thousands of money just buy a car when they already have one. As an effect, Toyota sales figure will drop while all other fixed cost such as utilities expenses, floor rent, etc. are needed to be paid, if this is to be continue for a long time, most of the Toyota s factories may be closed
21、 down. (Nabyla D., 2011)RecommendationAs the largest automobile manufacturing company, Toyota attracted in the world-wide attention, Toyota s any decision may become the focus, no matter the strengths, weaknesses or the opportunities and threats, Toyota was staring at by the medias all over the worl
22、d, because Toyota is the first. (Marios I. K., 2006) To continuous maintain the first position is a big challenge for the company itself, increasing cost of raw materials and workers, emerging new technologies, Increasing competitors and so on, all these lead the first position is not forever. So, t
23、o keep the first position in a longer time, what Toyota has to do is innovation, not only in human resource sector, but also in operation and information selection.ConclusionThe case lead the author detailed analysis of the companys strengths and weaknesses, and its faced opportunities and threats,
24、highlight the opportunities and threats that for Toyota s further development, in the end, the author forward his own opinion for Toyota, that is implement the talents strategy and continuously innovation.ReferencesArkadi Borowski. (2010). Report on the Toyota Compan.yGRIN VerlagChuck Williams. (200
25、8). Effective managemen.tCengage LearningDonna Anselmo. (2010). Marketing Demystified. McGraw-Hill ProfessionalJo?o-Paulo Bola Sousa. (2011). Research in Rural Sociology and Development. Emerald Group PublishingMarios I. Katsioloudes. (2006). Strategic management: global cultural perspectives for pr
26、ofit and non-profit organizations. Butterworth-HeinemannNabyla Daidj. (2011). Developments in Corporate Governance and Responsibility. Emerald Group PublishingPatrick Van Bommel, Stijn Hoppenbrouwers. (2010). The Practice of Enterprise Modeling . SpringerS.K. Breja, D.K. Banwet, K.C. Iyer. (2011). Quality strategy for transformation: a case study, The TQM Journal. Vol 23, pp: 5-20Y. Arayici, P. Coates, L.Koskela, M.Kagioglou, C. Usher, K. OB IMReaidlloy.pt(i2o0n11).and implementation for architectural practices, Structural Survey. vol 29, pp: 7-15页眉内容