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1、Key Answers to Activities in 4.1:,I. Basic Training 1. Translate the following terms and expressions Into English 1) book an order with 2) on the decline 3) inferior to 4) superior to 5) withdraw an offer 6) strengthening market 7) on the usual terms 8) margin of profit 9) shift to 10) take into con
2、sideration B. Into Chinese 1) 达成交易，成交 2) 和一致，符合 3) 竞争激烈 4) 下一个订单 5) 更不用提、更别说 6) 按照 7) 零售价格 8) 订货额 9) 公平的交易 10) 成交确认书,2. Fill in the blanks with the following words or expressions. 1) on these terms 2) purchase 3) on the high side 4) take into consideration 5) regular supplier 6) grant 7) in line wit
3、h,3. Translate the following Chinese into English 1）This price is beyond our reach. 2）Your prices are higher than we are now paying. 3）Your price is entirely out of line with the market level. 4) Can you reduce your prices in order to keep business? 5) If your price is too high, my customers will tu
4、rn to other suppliers for their requirements. 6) Our counter-offer is in line with the price in the international market. 7) We ask you to discount by 10 percent off the list price.,4. Letter-writing practice Dear Sirs, We really thank you for your letter of September 2 and captioned sample of Hubao
5、 male strap. Although we appreciate the quality of your product, the price is too high to be acceptable. Meanwhile, we should point that there are many plants that produce similar manufactures in Italy. Their prices are 10% lower than yours. Considering it, we hope the price can be reduced by 6%. Ou
6、r order is worth of Euro 30,000, so you will think it is worthy of price concession. We look forward to hearing from you. Yours sincerely, *,Answers to Activities in 4.2:,I. Basic Training 1. Translate the following terms and expressions. A. Into English 1) bedrock price 2) ceiling price 3) average
7、price 4) on the usual terms 5) as compared with 6) out of line with 7) on the decline 8) skyrocketing price 9) groundless counteroffer 10) be not in a position to B. Into Chinese 1) 合理的报盘 2) 这是我方最后的意见 3) 没必要再谈了 4) 取消交易 5) 无进展 6) 取得进展 7) 时价；市价 8) 当前成交价 9) 按照贵方要求 10) 迫切要求,2. Fill in the blanks with th
8、e following words or expressions. 1) in conformity with 2) take into consideration 3) usual 4) far more 5) not in line 6) of line with 7) as a basis for 8) in view of,3. Translate the following Chinese into English,1) Since this is our rock-bottom price, we cant move any more. 2) If you take quality
9、 into consideration, you wont say our price is unreasonable. 3) Having thought of our long-term business relationship, we gave you a special price. 4) Our price has already been cut down to cost level. 5) This is our rock-bottom price; we cannot make any further reduction. 6) We have cut our price t
10、o the limit. We regret, therefore, being unable to comply with your request for further reduction. 7) Im afraid I cant agree with you here. 8) As far as I can see, it would be impossible for us to make any further concession.,II. Letter-writing practice. Dear Sir, Your E-mail of last week asking for
11、 the reduction of prices by 5% has been received with thanks. We regret that there is no possibility of our cutting the price to the extent you indicted, i.e. 5%. Recently we have received a crowd of enquiries from buyers in your neighboring countries and expect to close business at something near o
12、ur level. Moreover, the market is firm with an upward tendency, and there is very little likelihood of the goods remaining unsold once this particular offer has lapsed. Looking forward to your early reply. Yours sincerely, *,Answers to Activities in 4.3:,I. Basic Training 1. Translate the following
13、terms and expressions A. Into English 1) make a concession 2) long-term business 3) meet you half way 4) by return post 5) considerable sacrifice 6) mutual benefit 7) with an eye to 8) preferential treatment 9) as an exception 10) with a view to B. Into Chinese 1) 大折扣 2) 同意妥协 3) 同贵方的初次交易 4) 略微下调 5)
14、折中的方法 6) 解决这个问题 7) 渡过难关 8) 立即 9) 总部 10) 极力讨价还价,2. Fill in the blanks with the following words or expressions. 1) in view of 2) with an eye to 3) provided 4) on the basis of 5) for the sake of 6) in the interests of 7) with a view to 8) stick to,3. Translate the following Chinese into English 1) In v
15、iew of your special market condition, we accept your suggestion of 2% discount. 2) To help you promote the sales in your market, we are ready to grant you a 5% discount on condition that your orders are over 10000 pieces. 3) We hope this revised offer will enable you to place an order with us. 4) To
16、 close the deal, I really think we should both make some concessions. 5) I think it unwise for both of us to insist on ones won price. 6) To encourage business, we are prepared to make a slight reduction. 7) We are prepared to make a slight reduction as an introductory line. 8) Ive received an answe
17、r from our head office saying your conditions are acceptable.,II. Letter-writing practice Dear Sirs, We thank you for your counter offer of May 18, in which you request for more competitive price for our old-style washing machines. We would like to help you in the matter of price in your letter. How
18、ever we have to inform you that there is no room to make any further reduction in prices as we have already cut them to the absolute minimum. However, in order to meet your demand we recommend our new-type model as an excellent substitute for the machine you need. This is superior in quality and we will offer a special discount of 9% off the list price only for this time. We await your acceptance of this offer. Yours faithfully, *,